Viking Cruises - A Different Approach - September 2017 VIKING OCEAN CRUISES
VIKING IS 20 YEARS YOUNG IN 2017 Viking established with 4 vessels in Russia Revenue of $10 M Expansion in China Fleet reach 25 vessels Revenue of $100M Introduced the innovative Viking Longship series with 6 new ships Total fleet reach 28 vessels 1997 2000 2004 2009 2012 2014 2016 2017 Entrance into the American market Purchased KD River Cruises Operation established on European Rivers First River Cruise Operator to introduced Hybrid engine design with new Viking Legend Class Viking launches a record 17 new river vessels in one season. Fleet reached 52 vessels Annual sales passes $1.0 B Operating fleet climbs to 61 vessels
VIKING HAS GROWN TO BE THE WORLD S LEADING RIVER CRUISE LINE
IN 2015 WE INTRODUCED VIKING OCEAN AND THE 930-PASSENGER VIKING STAR
We are growing the Ocean business successfully We continue to grow Viking Ocean We maintain high occupancy, with 2018 bookings ahead of 2017 Passenger Cruise Days 1,531,710 Capacity +5.4x 1,054,620 592,410 1,054,620 1,531,710 238,524 592,410 238,524 2015 2016 2017F 2018P VIKING OCEAN CRUISES 6
IN OCEAN, WE HAVE SEVEN MORE OCEAN SHIPS TO COME Viking Sun - 2017 Viking V - 2018 Viking VI - 2019 Viking VII - 2021 Viking VIII - 2022 Viking IX - 2023 Viking X - 2024
WE ENTERED INTO THE BUSINESS WITH THE PROMISE TO RE-INVENT OCEAN CRUISING The destination is the key to the experience A serene small ship designed for comfort and great value The Thinking Person s Cruise with a focus on enrichment
.. and we achieved it
TRAVEL & LEISURE WINNERS 2016 & 2017
How is Viking different to other brands? The Viking Way VIKING OCEAN CRUISES 11
AT VIKING, WE HAVE A CLEAR VISION AND CLEAR VALUES VISION We help our guests explore the world in comfort at a reasonable price. - Torstein Hagen Chairman and Owner of Viking VALUES We always impress our Guests We care for each other like a family We strive to be the Best
WE LIKE TO DO THINGS DIFFERENTLY: THE VIKING WAY
VIKING STANDS APART BECAUSE OF ALL OF THE THINGS WE DO NOT DO No casino No children under 18 No umbrella drinks No photographers No art auctions No formal nights No smoking No charge for beer and wine No charge for alternative restaurants No charge for Wi-Fi (unlimited) For Viking Ocean - No charges for use of laundry - No charge for use of spa - No sales pressure in the spa
Who are Viking Guests?.and do they like us? VIKING OCEAN CRUISES
WHO ARE OUR GUESTS Affluent 55yrs+, American interested in culture Our strength is that we know our guests and what they seek! 55 Years + English-speaking, Well educated, Interested in history, culture, and music, Curious and active, Affluent: paying perhaps 4 times per day than a guest of a massmarket operator
AND OUR PASSENGERS LOVE THE EXPERIENCE 98% of our guests rated their cruise on Viking Ocean above or far above expectations
Viking Ocean Azamara Crystal Disney Seabourn Celebrity Royal Caribbean Princess Oceania Holland America Carnival Regent Seven Seas Norwegian (NCL) Cunard Silversea WE ARE THE MOST LOVED CRUISE LINE 92.0% 85.0% 83.8% 83.6% 82.8% 80.7% 76.6% 76.1% 75.9% 75.6% 74.5% 71.4% 69.7% 69.2% 66.7%
CRUISE CRITIC RANK AND THE MOST AWARDED Best Ocean Cruise Line THE #1 CHOICE OF CRUISERS Rated best in 10 Cruise Critic categories by reviewers (Ship Size: 400 1,199 passengers) #1 #1 #1 #1 #1 #1 #1 #1 #1 #1 #2 NA Best Overall Cruise Value Cabins Service Dining Shore Excursions Public Spaces Entertainment Fitness & Recreation First Timers Embarkation Families #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 Viking Sea Viking Star Viking Star Viking Sea Viking Star Viking Sea Viking Sea Viking Sea Viking Sea Viking Star Pacific Princess Disney Magic Viking Star Viking Sea Viking Sea Viking Star Viking Sea Viking Star Viking Star Pacific Princess Viking Star Norwegian Jade Viking Star Disney Dream Pacific Princess Pacific Princess Seven Seas Explorer Azamara Quest Pacific Princess Pacific Princess Seven Seas Explorer Viking Star Seven Seas Explorer Celebrity Solstice Viking Sea Disney Fantasy Crystal Symphony Azamara Quest Silver Spirit Pacific Princess Oceania Insignia Fathom Adonia Silver Spirit Crystal Serenity Crystal Serenity Celebrity Reflection Prinsendam Norwegian Dawn Seven Seas Explorer Silver Spirit Pacific Princess Crystal Symphony Seven Seas Explorer Silver Spirit Azamara Journey Crystal Symphony Silver Spirit Disney Dream Azamara Quest Disney Wander Azamara Journey Crystal Symphony Fathom Adonia Prinsendam Oceania Nautica Crystal Symphony Fathom Adonia Azamara Quest Azamara Quest Allure of the Seas Seven Seas Explorer Allure of the Seas Silver Spirit Prinsendam Crystal Serenity Azamara Journey Crystal Symphony Seven Seas Explorer Azamara Quest Oceania Regatta Oceania Regatta Explorer of the Seas Crystal Symphony Carnival Price Crystal Serenity Silver Spirit Seven Seas Voyager Oceania Nautica Oceania Sirena Crystal Serenity Pacific Princess Prinsendam Oceania Nautica Fathom Adonia Norwegian Escape Carnival Splendor Azamara Quest Azamara Journey Seven Seas Navigator Oceania Insignia Oceania Insignia Azamara Journey Oceania Regatta Seven Seas Explorer Azamara Journey Brilliance of the Seas Azamara Journey Carnival Vista Oceania Nautica Seven Seas Explorer Crystal Symphony Seven Seas Explorer Azamara Quest Prinsendam Oceania Nautica Silver Spirit Oceania Sirena Norwegian Jewel Oceania Sirena Harmony of the Seas
Vikingene kommer!!..the Vikings are coming!!! VIKING OCEAN CRUISES 20
Vikingene kommer Two core itineraries Visiting 11 ports in Australia Komodo & the Australian Coast, 16nts Australia & New Zealand, 14nts
Days in Australian ports 4 new Australian port calls in 2019 Two different vessels calling in Australia One home ported in Sydney Growing presence.. 15 Booked Days Projected days 60 46 36 20 2018 2019 2020 2021
Delivering the destination..what does the destination get out of this? VIKING OCEAN CRUISES 24
Shorex Uptake (%) 110 30 40 45 Mainstream Premium Luxury Viking The huge participation in shore excursions means Viking has (potentially) the same economical benefit as a 3,400 guest mainstream ship
Why are our numbers so high? One included shore excursion in each destination Brisbane s Art & Design The Gold Coast Lone Pine Koalas Mt Tamborine Brisbane Cruise Australia Zoo
Regional Australia
What do our Guests expect? A small ship feel - Never more than 150 guests disembarking or embarking at the same time Excellent Guides - Well spoken, knowledgeable, able to converse with the guests Great infrastructure - Good transportation, dining venues and restrooms To feel comfortable - Good branding - Fully escorted by ship s staff - A warm welcome home
How do we meet expectations? Train hard, fight easy - We conduct guide training in many of our destinations. - The aim is to achieve standardisation of product, not to stifle individual guide personalities - On board service training syllabus is also covered
How do we meet expectations? Prepare the guests - Port talk before every destination - A little history, essentials facts and shore excursions
How do we meet expectations? Use all available technology
How do we meet expectations? Common look, everywhere we go
Now Before We Finish A game called By The Numbers Something we do at the sales meetings I show a number and you try to guess what it is
61 river ships in the fleet
1,800,000 hours to build Viking Star
17 920 4 122 8 468 eggs cracked a week Complimentary tea cups a day liters of water in infinity pool
350 million dollars spent to build Viking Star
1,023 individual shore excursions that take place during a full day call
15 Different ports we visit in Australia
0 number of casinos on board
Viking Cruises - A Different Approach - September 2017