DIGITAL SCREEN EVENT ADVERTISING NETWORK 273 Wellington St, Collingwood VIC 3066 +61 3 9417 7008 www.mrmoto.com.au
(Location: Melbourne Visitor Centre) Mr Moto have been promoting arts, events, attractions and more for over 30 years. We proudly own and operate the only digital out-of-home network designed exclusively to showcase the events that Victoria has to offer...... for clients such as
Utilising Mr Moto s current number of 63 screens, you can achieve the following reach and frequency figures: Reach of 532,700* Frequency of 211,276** impressions *Over a four-week campaign. Figures are based on foot traffic / customer data supplied by screen locations ** Over a four-week campaign. Based on recorded plays over each location as reported by statistics software CONNECT WITH HIGHER IMPACT DIGITAL SCREENS Mr Moto Digital Screens are ideally placed to display all of the amazing events Melbourne has to offer to a range of specific, unique audiences. Reach your audience in a relaxed, captive state to create maximum engagement. Locations include the Melbourne Visitor Centre & Melbourne Visitor Booth, Subway Restaurants, The Groove Train restaurants, UniLodge residential apartments and other inner city & outer suburban locations. RAPID REFORMATTING AND CAMPAIGN TRACKING We help you navigate an array of creative, digital possibilities with in-house production; finding out about your event s unique proposition and delivering bespoke solutions in short turnaround times. Content can be uploaded on the same day it is received, and be playing across the network in as little as 15 minutes. Content can be tracked through our online feed, and post-campaign reports are supplied. PREMIUM EXPOSURE AND MAXIMUM ENGAGEMENT Position your brand alongside other premium arts and events in a high-frequency loop unlike corporate advertising, Mr Moto teases audiences with a taste of the next big event they re about to experience. People enjoy watching our screens! 15 and 30 second creative executions are presented in a highfrequency loop to create maximum engagement with your audience. The scale and effectiveness of this network is all due to the unique quality of Mr Moto s product: a vast and versatile network of screens at your disposal. Share content promoting your event in a matter of minutes across the entire network, or targeted specifically to your intended audience. OUR CLIENTS INCLUDE:
TOURIST HUB INSIGHTS Ages: 30% 20-29, 15% 30-39, 11.8% 40-49 & 11% 50-59 42% Interstaters, 24% Locals 34% Internationals 50.4% visit Fed Square, 31% Bourke St Mall, 29% Southgate Lucrative audience: $12 billion tourism expenditure in Melb. 34% OF WEEKLY REACH Digital Screen Network Audience Insights MELBOURNE VISITOR CENTRE Tourist Information Centres including the Melbourne Visitor Centre & Melbourne Visitor Booth provide a combined exposure to over 31,000 tourists & locals each week! Weekly Traffic: 33,000+ PROFESSIONAL LIFESTYLE HUB INSIGHTS Ages: 25-40, 62% female, 38% male. Over 30% first recreation preference is cafes - reach them in a relaxed state 46% OF WEEKLY REACH SUBWAY RESTAURANTS Expose your event to Subway patrons within the highest trading stores in Australia (CBD) and key outer metro locations to engage with professionals & students alike. Weekly Traffic: 20,000+ This hub reaches the key family audience Reach event-goers in the right frame of mind in key entertainment venues STUDENT HUB INSIGHTS Ages: 18-25, socially active student audience More than 90,000 local and 40,000 international students in Melbourne and thousands of students at UniLodge This audience is reached through a number of 24-hour locations 20% OF WEEKLY REACH HOTELS Reach tourists, professionals and highly affluent individuals in our hotel locations who are actively seeking things to do in Melbourne. Weekly Traffic: 10,000+ MELBOURNE CBD HOTSPOTS Take advantage of our high-profile CBD locations such as Hairy Little Sista, where our screens can reach tourists, professionals and students alike! Weekly Traffic: 8,000+ ARTS VENUES Reach event-goers in the right mindset and align your brand with high-profile venues including the Athenaeum Theatre, Chapel off Chapel and Drum Theatre. Weekly Traffic: 12,000+ UNILODGE Reach local & international students right where they live with our screens located in various metropolitan UniLodge accommodations. Weekly Traffic: 11,000+ THE GROOVE TRAIN Position your brand within the hugely popular Groove Train restaurants & reach key audiences such as students, young couples and families. Weekly Traffic: 37,000+
TOURIST HUB VENUES Bluetrain Hairy Little Sista Hotel Discovery Ibis Styles Kingsgate Hotel Melbourne Central Shopping Centre Melbourne Visitor Booth Bourke St Mall Melbourne Visitor Centre Sebel Grand Mercure Hotel Subway Melbourne Central Subway Swanston Walk Subway 218 Swanston Subway 1 Elizabeth Subway 40 Exhibition Subway 177 King Subway 416 Collins Southgate Shopping Centre - Level 2, Southgate 240 Little Collins Street, Melbourne Venue features 2 Digital Screens 167 Franklin Street, Melbourne 131 King St, Melbourne Melbourne Central - Ground Floor, Swanston Street, Melbourne Bourke St Mall, Melbourne Venue features 3 Digital Screens Federation Square, Melbourne Venue features Large Format Digital Screen Aquitania Way, Docklands Melbourne Central, 339 Swanston Street, Melbourne 37 Swanston Street, Melbourne Venue features 2 Digital Screens 218 Swanston Street, Melbourne Venue features 2 Digital Screens 1 Elizabeth Street, Melbourne 40 Exhibition Street, Melbourne 177 King Street, Melbourne 416 Collins Street, Melbourne
PROFESSIONAL LIFESTYLE HUB VENUES Athenaeum Theatre Bird s Basement Bluetrain Café Notturno Chapel off Chapel Drum Theatre Melbourne Central Shopping Centre Northcote Town Hall Pizza e Vino Rock Salt & Vinegar Subway Melbourne Central Subway 218 Swanston Subway Swanston Walk Subway Essendon Subway Richmond Subway 1 Elizabeth Subway 177 King Subway 416 Collins Subway 40 Exhibition Subway Hawthorn Subway South Melbourne Subway Werribee Subway Homemaker Centre Subway Burwood Subway Vermont Subway Balwyn 188 Collins St, Melbourne Venue features 2 Digital Screens Singers Lane, Melbourne Southgate Shopping Centre - Level 2, Southgate 179 Lygon Street, Carlton 12 Little Chapel St, Prahran Venue features 4 Digital Screens Lonsdale St & Walker St, Dandenong Venue features 3 Digital Screens Melbourne Central - Ground Floor, Swanston Street, Melbourne 189 High Street, Northcote 232 High St, Northcote 258 Smith St, Collingwood Melbourne Central, 339 Swanston Street, Melbourne 218 Swanston St, Melbourne Venue features 2 Digital Screens 37 Swanston Street, Melbourne Venue features 2 Digital Screens 1096 Mount Alexander Road, Essendon 222 Bridge Road, Richmond 1 Elizabeth Street, Melbourne 177 King Street, Melbourne 416 Collins Street, Melbourne 40 Exhibition St, Melbourne 678 Glenferrie Rd, Hawthorn 239 Clarendon St, South Melbourne Service Centre, Princes Fwy, Werribee Venue features 2 Digital Screens Homemaker Centre, Settlement Road, Thomastown Burwood One, 172 210 Burwood Highway, Burwood 473 Burwood Road, Vermont South 437 Whitehorse Road, Balwyn
PROFESSIONAL LIFESTYLE HUB LOCATIONS CONTINUED Subway Ormond 519 North Rd, Ormond Subway Frankston 21 Wells St, Frankston Subway Skye 550 Hall Rd, Skye Subway Mornington Bentons Square Shopping Centre, Mornington The Groove Train Doncaster Westfield Doncaster - Level 2, 619 Doncaster Road, Doncaster The Groove Train Victoria Harbour 833 Collins Street, Docklands The Groove Train Frankston Bayside Shopping Centre, 27 Wells Street, Frankston The Groove Train Geelong Westfield Geelong, 1/21 Yarra Street, Geelong The Groove Train Burwood Burwood One, 172 210 Burwood Highway, Burwood The Groove Train Southland Westfield Southland - 1239 Nepean Hwy, Cheltenham The Groove Train Plenty Valley Westfield Plenty Valley, 400 McDonalds Rd, Mill Park The Groove Train Knox Westfield Knox, 425 Burwood Hwy, Wantirna South Sebel Grand Mercure Hotel Aquitania Way, Docklands Zambrero CBD 388 Lonsdale Street, Melbourne
STUDENT HUB VENUES Melbourne Central Shopping Centre Subway Melbourne Central Subway 218 Swanston Subway Swanston Walk Subway 177 King Subway Richmond Subway Hawthorn UniLodge @ 740 UniLodge D1 UniLodge on Cobden UniLodge on Villiers UniLodge Vivida UniLodge on A Beckett Zambrero CBD Melbourne Central - Ground Floor, Swanston Street, Melbourne Melbourne Central, 339 Swanston Street, Melbourne 218 Swanston St, Melbourne Venue features 2 Digital Screens 37 Swanston Street, Melbourne Venue features 2 Digital Screens 177 King Street, Melbourne 222 Bridge Road, Richmond 678 Glenferrie Rd, Hawthorn Opposite University of Melbourne, 740 Swanston Street, Melbourne 139 Bouverie Street, Carlton 2 Cobden St, North Melbourne 55 Villiers St, North Melbourne 367 Burwood Rd, Hawthorn 106-116 A Beckett St, Melbourne 388 Lonsdale Street, Melbourne Some of our screen locations are listed in multiple Hubs, as there are more than one type of audience frequenting certain venues. Screen Count: 63 New Installations Scheduled: 5
DIGITAL SCREEN EVENT ADVERTISING NETWORK 2018 ADVERTISING RATE CARD 1-4 WEEKS 5-8 WEEKS 9-12 WEEKS 1-4 WEEK CAMPAIGN 30 Second Creative - All Locations - $1400.00 + GST per week 15 Second Creative - All Locations - $900.00 + GST per week 5-8 WEEK CAMPAIGN 30 Second Creative - All Locations - $1100.00 + GST per week 15 Second Creative - All Locations - $700.00 + GST per week 9-12 WEEK CAMPAIGN 30 Second Creative - All Locations - $1000.00 + GST per week 15 Second Creative - All Locations - $600.00 + GST per week Content can be changed on a weekly basis, allowing updates such as extended season, last tickets, selling fast messages, or promoting multiple events. In-house production is available, starting at $250 + GST per execution. 03 9417 7008 www.mrmoto.com.au