STR Global Ltd is the exclusive owner of all rights to hotel related data in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. Hotel Market Overview By The Numbers Jonas Ogren Area Director - Asia, STR Global China Hotel Marketing Summit Shanghai, May 15, 2012
Who is STR Global? Data provider to the hospitality industry Demand, Supply, Revenue, Segmentation, Profitability, Pipeline. The world s largest source hotel performance data Over 44,000 participating hotels worldwide. (Roughly 1,300 in China) Participating hotel companies Marriott Hilton IHG Starwood Hyatt Accor Shangri-La Carlson Mandarin Oriental Four Seasons Meritus Raffles / Fairmont Ascott Banyan Tree Pan Pacific WorldHotels Langham Leading Hotels of the World Anantara Centara Onyx Hospitality Six Senses MBK Hospitality Absolut Hotels Dusit Frasers 首旅建国 BTG Jianguo 金陵 Jinling 开元 New Century 锦江 Jinjiang 港中旅维景 CTS Metro Park 海航 HNA 凯莱 Gloria 中航集团格兰云天 Grand Skyligh t 蓝海 Blue Horizon 木棉花 Kapok 玉渊 YuyuantanETC
How it works DATA: Rooms sold M/D Rooms rev M/D Hotels Hotel Groups Benchmark Reporting (STAR) Daily / Weekly / Monthly Reports Competitive set / market data Occupancy ADR RevPAR Index (MPI, ARI, RGI) Rank Year on Year comparison YTD / MTD Day of week Weekend / Weekday Sent by email Excel format Consultants Developers Financial Inst. Governments Suppliers NTO s others Market DATA: Aggregated data Competitive set / market Occ/ADR/RevPAR Demand / Supply Year on Year comparison Pipeline
Full Year 2010 Year End, RevPar year-on-year % change +6.1% +9.9% +4.0% +21.3% North America Europe Middle East/Africa Asia Pac China 2010: 23.8%
Full Year 2011 Year End, RevPar year-on-year % change +8.0% +5.8% -1.8% +9.8% North America Europe Middle East/Africa Asia Pac China 2010: 23.8% 2011: 8.0%
Year To Date 2012 YTD March, RevPar year-on-year % change +7.5% +2.5% +9.9% +7.1% North America Europe Middle East/Africa Asia Pac China 2010: 23.8% 2011: 8.0% ytd 2012: 3.7%
Jan-02 May-02 Sep-02 Jan-03 May-03 Sep-03 Jan-04 May-04 Sep-04 Jan-05 May-05 Sep-05 Jan-06 May-06 Sep-06 Jan-07 May-07 Sep-07 Jan-08 May-08 Sep-08 Jan-09 May-09 Sep-09 Jan-10 May-10 Sep-10 Jan-11 May-11 Sep-11 Jan-12 Asia Pacific Rolling-12 RevPAR, Occ, ADR % growth. Jan 2002 - March 2012 $100 $90 $80 $70 $60 $50 $40 $30 40 30 20 10 0-10 -20-30 -40 Occ % ADR % RevPAR
Jan-07 Mar-07 May-07 Jul-07 Sep-07 Nov-07 Jan-08 Mar-08 May-08 Jul-08 Sep-08 Nov-08 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 China Rolling-12 RevPAR, Occ, ADR % growth. Jan 2007 - March 2012 $630 $530 $430 $330 $230 $130 $30 40 30 20 10 0-10 -20-30 -40 Occ % ADR % RevPAR
Select Asian Markets - 2011 % change, Local Currency. Year end 2011 Hong Kong Bangkok Jakarta Beijing Singapore Bali Phuket Seoul Sydney Kuala Lumpur New Delhi Tokyo Shanghai -30% -20% -10% 0% 10% 20% 30% 40% 50% Occupancy Average room rate
Select Asian Markets YTD % change, Local Currency. Year to Date, March 2012 Hong Kong Bangkok Jakarta Beijing Singapore Bali Phuket Seoul Sydney Kuala Lumpur New Delhi Tokyo Shanghai -30% -20% -10% 0% 10% 20% 30% 40% 50% Occupancy Average room rate
Occupancy Full Year 2011 90 80 70 60 50 40 Lux/Upper Up Up/UpMid/Mid
Average Rate Full Year 2011 (USD) 300 250 200 150 100 50 0 Lux/Upper Up Up/UpMid/Mid
RevPAR Full Year 2011 (USD) 250 200 150 100 50 0 Lux/Upper Up Up/UpMid/Mid
New Supply
Asia Pacific Pipeline Total of 1,733 hotels / 409,239 rooms in the pipeline 2% 3% 3% 5% 6% 18% 1% 6% Rooms 56% China India Indonesia Thailand Vietnam Philippines Malaysia Australia Others Room supply in China will increase about 16% over the next 3-5 years. Indonesia pipeline 22,700 rooms roughly a 20% increase in supply.
Pipeline by class 85% of the rooms (79% of the properties) in the pipeline are branded. 1% 26% 19% 24% 30% Luxury Upper Upscale Upscale Midscale Economy
Pipeline by class China. 91% of the rooms in the pipeline are branded. 0% 25% 16% 26% 33% Luxury Upper Upscale Upscale Midscale Economy
Projected Openings 150,000 142,781 100,000 103,518 74,906 88,034 50,000 0 2012 2013 2014 2015 and later Predicted Supply Increase of just under 14% in the next 4-5 years
Projected Openings - China 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 66,800 65,303 60,659 42,236 4.9% 4.5% 2.8% 3.9% 2012 2013 2014 2015 and later On average, roughly 4% a year
2012 Forecast Selected Cities 2012 RevPAR forecast % chg ranges. Beijing 5% to 10% Hong Kong 0% to 5% Singapore 5% to 10% Sydney 0% to 5% / Tourism Economics
STR Global Ltd is the exclusive owner of all rights to hotel related data in this presentation and its content. Reproduction of all or a portion of this presentation for any purpose without prior approval of STR Global is strictly prohibited. Should you be interested in purchasing the type of hotel performance reporting that was used to make this presentation, please don t hesitate to contact me: Jonas Ogren jogren@strglobal.com or your local China contact based in Beijing... Ms. Fiona He fhe@strglobal.com