ACKNOWLEDGEMENT. On behalf of the LNTA, I hope that the 2010 Statistical Report on Tourism in Lao PDR will be useful and beneficial to all of you.

ACKNOWLEDGEMENT The Lao National Tourism Administration (LNTA) publishes annually, statistics relating to tourist arrivals, foreign exchange earnings from tourism, tourist expenditures, the average length of stay of tourists in Laos as well as an accommodations profile. The purpose of this Statistical Report on Tourism is to provide the public with clear information on a rapidly expanding sector of the Lao economy. The LNTA would like to take this opportunity to express its gratitude to the following agencies: Provincial Tourism Departments / Offices, The Lao Immigration Department, Wattay International Airport Authority, Lao travel agents and hotels for their cooperation as well as their valuable assistance in the processing of statistical data and conducting statistical surveys. On behalf of the LNTA, I hope that the 2010 Statistical Report on Tourism in Lao PDR will be useful and beneficial to all of you. Somphong Mongkhonvilay Minister, Chairman of the Lao National Tourism Administration Source of data: Lao National Tourism Administration

Table of Contents Background Information 1 Statistical Data Part I : Visitor Arrival Statistics 2010 5 Table 1: Number of Tourist Arrivals, Revenue from Tourism, and Average Length of Stay, 1990-2010. 5 Table 2: Number of Tourist Arrivals by Region, 1993-2010. 6 Table 3: Number of Tourist Arrivals to Laos by Category 2009-2010. 7 Table 4: Revenue from Tourism by Category, 2010. 7 Table 5: Tourist Arrivals to Laos by Nationality (Percent Increase) 2004-2010. 8 Table 6: Tourist Arrivals to Laos by Nationality (Market Share) 2004-2010. 9 Table 7: Tourist Arrivals to Laos by Month in 2010. 11 Graph 1: Total Number of Tourist Arrivals from 2000-2010. 11 Table 8: Tourist Arrivals by Month, 2007-2010. 12 Graph 2: Tourist Arrivals to Laos by Month from 2008-2010. 12 Table 9: Tourist Arrivals to Laos by Port of Entry in 2010. 13 Table 10: Top Ten Generating Markets, 2007-2010. 14 Table 11: Tourist Arrivals by Port of Entry, 2006-2010. 15 Graph 3: Percentage of Tourist Arrivals 15 Table 12: Visitors by Province, 2003-2010. 15 Table 13: Visitor Arrivals to Luang Prabang Province by Nationality, 2007-2010. 16 Table 14: Out-going Lao Travellers, 2008-2010. 17 Table 15: Room Occupancy Rates by Province, 2003-2010. 17 Table 16: Revenue from Tourism and Major Export, 2006-2010. 18 Table 17: Number of Hotels, Guesthouses, Resorts, Restaurants and Entertainment Establishments, 2009-2010. 18 Table 18: Number of Accommodation Establishments, and Rooms 2004-2010. 19 Table 19: Number of Hotels, Guesthouses, Rooms, and Beds, in 2010. 19 Part II: International Visitor Survey 20 Table 20: Profile of International Tourist Arrivals to Laos,2006-2010. 20 Part III: Tourism Projections 22 Table 21: Tourist Arrivals to Laos, Revenue from Tourism, Average Length of Stay by Time Trend from 1993-2020. 22 Table 22: Tourist Arrivals Forecast by Season from 2011 to 2020. 23 Table 23: Number of Laos Travel Agents 2004-2010. 24 Table 24: Number of Tourist Sites in Laos in 2010. 24 Part IV: Tourist Satisfaction 25 Table 25: Satisfaction of tourists with the attractions in the GMS countries. 25 Table 26: Satisfaction of tourists with the management of infrastructure by the government of the GMS countries. 25 Table 27: Satisfaction of tourists with the management of the private tourism industry in the GMS countries. 25 Organization chart of the Lao National Tourism Administration (LNTA) 26 Page Source of data: Lao National Tourism Administration

Background Information This section includes background information on the statistical data contained in this report and on how they were obtained. Categories of Foreign Visitors Foreign visitors to Laos are grouped into two categories: international tourists and regional tourists (day trippers). International tourists are those tourists who enter Laos with a valid passport and visa obtained from a Lao embassy or consulate abroad, or a visa obtained on arrival at an international border checkpoint. Regional tourists are tourists from neighboring countries such as: Thailand, China, Myanmar, Vietnam and Cambodia, which share borders with Laos. They enter Laos with valid border passes or passports. Although some of them are called day trippers, they may make overnight stays. From 1991 to 2002, there was a type of tourists called Tourists for visa extension. They are temporary workers in Thailand who cross over the border into Laos in order to extend their threemonth visas before reentering Thailand. These tourists are mainly from India, Pakistan, Sri Lanka, Nepal and Bangladesh. However, from 2003 this type of tourist has been reclassified as "international tourists". Data Collection From 1990 to 1994, statistical data on international tourists were collected from embarkation/disembarkation cards of the immigration department and from documents received by the LNTA from local travel companies. These documents contain the following information: Name of travel company Name of tourist Sex Passport number Nationality Carrier Duration of stay Port of entry Place of stay Source of data: Lao National Tourism Administration 1

Since 1995, data on international tourists have been collected only from embarkation / disembarkation cards of the immigration department. Data on regional tourists were collected from tabulations sent to the LNTA by immigration officers at each border checkpoint. Data on tourists for visa extension were obtained from information received by the LNTA from local travel companies responsible for processing the documents of tourists for visa extension. Data on tourist profiles, length of stay, and average expenditure per person per day were all calculated using statistical surveys conducted periodically through sampling survey methods. Entry Ports By air: Wattay International Airport is the main entry point by air for international tourists; flights are available through Thai Airways, Lao Airlines, Vietnam Airways, Air Asia and China Southern Airlines from Vientiane to Bangkok, Chiang Mai, Hanoi, Ho Chi Minh, kuala Lumpur, Kunming, Phnom Penh, and Siem Reap. Luang Prabang Airport is now an international entry point, and regular flights are available from Luang Prabang to Chiang Mai, Bangkok and Hanoi on Lao Airlines, Bangkok Airways and Vietnam Airlines. Savannakhet Airport, the only international flight on this route is from Savannakhet to Bangkok and vice-versa operated by Lao Airlines. Pakse Airport is stopover point from Vientiane to Phnom Penh/Siem Reap. Lao Airlines flies three times a week from Pakse to Bangkok via Savannakhet. In addition, there are several provincial airports, used only for domestic flights within the Lao PDR. By land: From Thailand: Mittaphab (Friendship) Bridge I, Vientiane Capital City, the major point of entry for regional and international tourists. Houei Xay, Bokeo Province. Thakhek, Khammouane Province. Dan Savanh, Savannakhet Province. Mittaphab (Friendship) Bridge II, Savannakhet Province. Vang Tao, Champassack Province. Nam Heuang (Friendship) Bridge Lao-Thai, Sayabouli Province. Mouang Ngeun, Sayabouli Province. Source of data: Lao National Tourism Administration 2

From China: Boten, Luang Namtha Province. From Vietnam: Dane Savanh, Savannakhet Province, the major point of entry for Vietnamese travellers. Nam Kanh, Xieng Khouang Province (regional border checkpoint only). Nam Phao, Bolikhamxay Province Na Phao, Khammouane Province. NamSouy, Huaphanh Province. Pang Hok, Phongsali Province. Phoukeua, Attapeu Province. From Cambodia: Nong Nok Khian, Champassack Province. Source of data: Lao National Tourism Administration 3

Lao National Tourism Administration Offices Head Office: P.O. Box: 3556 Lane Xang Avenue Vientiane, Lao PDR Tel: (856 21), 212 251, 212 769, 217910, 252961. Fax: (856 21) 212 769, 217910, 252976. Website: http://www.tourismlaos.org http://www.ecotourismlaos.com http://www.trekkingcentrallaos.com Provincial Offices: Country code: 856. Attapeu Tel: (036) 211 056 Fax: (036) 211 014 Bokeo Tel: (084) 211 162 Fax: (084) 211 162 Bolikhamxay Tel: (054) 212 667 Fax: (054) 212 667 Champassak Tel: (031) 212 021 Fax: (031) 212 021 Huaphanh Tel: (064) 312 567 Fax: (064) 312 567 Khammouane Tel: (051) 212 512 Fax: (051) 212 512 Luang Prabang Tel: (071) 212 487 Fax: (071) 252 904 Luang Namtha Tel: (086) 312 047 Fax: (086) 312 047 Oudomxay Tel: (081) 211 797 Fax: (081) 212 482 Phong Saly Tel: (088) 210 098 Fax: (088) 210 098 Saravanh Tel: (034) 211 528 Fax: (034) 211 528 Savannakhet Tel: (041) 212 755 Fax: (041) 212 755 Sekong Tel: (038) 211 361 Fax: (038) 211 013 Xayabouli Tel: (030) 5180095 Fax: (074) 211 183 Xieng Khouang Tel: (061) 312 217 Fax: (061) 312 217 Vientiane Capital Tel: (021) 222 971 Fax: (021) 212 926 Vientiane Province Tel: (023) 211 629 Fax: (023) 211 629 Source of data: Lao National Tourism Administration 4

Part I : Visitor Arrival Statistics 2010. Table 1: Number of Tourist Arrivals, Revenue from Tourism, And Average Length of Stay, 1990-2010. Year Number of Change Tourist Arrivals (%) Average Length Average Length Average Length of Stay (Days) of Stay (Days) of Stay (Days) for International Tourists for Regional Tourists for the Total Tourist Arrivals Revenue from Tourism (Dollars) 1990 14,400 NA NA NA NA NA 1991 37,613 161 NA NA NA 2,250,000 1992 87,571 133 NA NA NA 4,510,000 1993 102,946 18 3.5 NA NA 6,280,000 1994 146,155 42 5.1 NA NA 7,557,600 1995 346,460 137 4.3 NA NA 24,738,480 1996 403,000 16 4.8 1.8 3.3 43,592,263 1997 463,200 15 5.0 3.0 4.0 73,276,904 1998 500,200 8 5.0 2.4 3.7 79,960,145 1999 614,278 23 5.5 2.4 4.0 97,265,324 2000 737,208 20 5.5 2.4 4.0 113,898,285 2001 673,823-8.6 8.0 2.4 5.2 103,786,323 2002 735,662 9 6.5 2.1 4.3 113,409,883 2003 636,361-13.5 6.0 2.0 4.0 87,302,412 2004 894,806 41 6.5 2.0 4.3 118,947,707 2005 1,095,315 22 7.0 2.0 4.5 146,770,074 2006 1,215,106 11 7.0 2.0 4.5 173,249,896 2007 1,623,943 34 7.0 2.0 4.5 233,304,695 2008 1,736,787 7 6.5 2.0 4.25 275,515,758 2009 2,008,363 16 7.0 2.0 4.50 267,700,224 2010 2,513,028 25 7.0 2.0 4.50 381,669,031 In general, the number of tourist arrivals to Laos increased constantly from 1990-2010 with an average growth rate of 20.67%. However, as can be seen from Table 1 the number of visitor arrivals decreased slightly from 737,208 in 2000 to 673,823 in 2001, and declined from 735,662 in 2002 to 636,361 in 2003.The main factors which influenced the decrease were the terrorist attacks on September 11, 2001 in the United States and the spread of the SARS epidemic in Asia in the first quarter of 2003. Nevertheless, tourism recovered again in 2004 to 2010, In addition the number of tourist arrivals to Laos continued increasing in 2010 which reached over 2,500,000 tourist arrivals and generating total of revenue of 381 million US dollars, despite of the unstability of political situation in some countries in the region and the world economic turmoils that affected the whole region. Of the total number of tourist arrivals to Laos in 2010 (2,513,028) 128,798 used the services of Lao travel agents (66,240 in 2009). Source of data: Lao National Tourism Administration 5

Table 2: Number of Tourist Arrivals by Region, 1993-2010. Year Asia and Europe The Americas Africa and Total Pacific Middle East 1993 94,836 5,986 2,061 63 102,946 1994 136,114 8,019 1,837 185 146,155 1995 314,470 20,635 11,019 336 346,460 1996 357,692 30,582 14,102 624 403,000 1997 403,781 38,583 18,213 2,623 463,200 1998 421,196 52,076 25,326 1,602 500,200 1999 510,703 68,564 31,780 3,231 614,278 2000 604,254 86,462 42,111 4,381 737,208 2001 553,249 80,736 34,370 5,468 673,823 2002 579,031 101,924 46,704 8,003 735,662 2003 498,185 93,960 39,453 4,763 636,361 2004 730,107 112,092 47,153 5,454 894,806 2005 899,273 131,326 60,061 4,655 1,095,315 2006 1,008,663 138,935 60,883 6,625 1,215,106 2007 1,406,456 147,667 61,463 8,357 1,623,943 2008 1,482,499 168,756 75,266 10,266 1,736,787 2009 1,820,571 130,176 53,348 4,268 2,008,363 2010 2,260,026 178,140 67,291 7,571 2,513,028 Growth Rate 20.50 % 22.09 % 22.75 % 32.53 % 20.67 % Market share of tourist arrivals by region(%),1999-2010. Year 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Region 100 100 100 100 100 100 100 100 100 100 100 100 Asia and Pacific 83.14 81.97 82.11 78.71 78.29 81.59 82.10 83.01 86.61 85.36 90.65 89.93 Europe 11.16 11.73 11.98 13.85 14.75 12.53 11.99 11.43 9.09 9.72 6.48 7.09 Americas 5.17 5.71 5.10 6.35 6.21 5.27 5.48 5.01 3.78 4.33 2.66 2.68 Africa and Middle East 0.53 0.59 0.81 1.09 0.75 0.61 0.42 0.55 0.51 0.59 0.21 0.30 Change over previous year(%). Year 99/98. 00/99. 01/00. 02/01. 03/02. 04/03. 05/04. 06/05. 07/06. 08/07. 09/08. 10/09. Region 22.81 20.01-8.60 9.18-13.5 41 22 11 34 7 16 25 Asia and Pacific 21.25 18.32-8.44 5-14 47 23 12 39 5 23 24 Europe 31.66 26.10-6.62 26-8 19 17 6 6 14-23 37 Americas 25.48 32.51-18.38 36-16 20 27 1 1 22-29 26 Africa and Middle East 101.7 35.59 24.81 46-40 15-15 42 26 23-58 77 Source of data: Lao National Tourism Administration 6

Table 3: Number of Tourist Arrivals to Laos by Category, 2009-2010. Table 4: Revenue from Tourism by Category, 2010. Number of Average Average Expenditure Revenue from Category Tourist Arrivals Length of Stay per Person Tourism in 2010 (person) (days) per day(dollars) (dollars) Total 2,513,028 381,669,031 International Tourist 403,099 7 75 211,626,975 Regional Tourist 2,109,929 170,042,056 Thai (Passport) Thai (Border pass) Vietnam (Passport) Vietnam (Day Tripper) China (Passport) China (Day Tripper) 708,928 3 52 110,592,768 808,136 1 20 16,162,720 397,762 3 30 35,798,580 33,249 1 12 398,988 65,984 3 30 5,938,560 95,870 1 12 1,150,440 Average length of stay and expenditure 4.5 50.5 Source of data: Lao National Tourism Administration 7

Table 5: Tourist Arrivals to Laos by Nationality (Percent Increase) 2004-2010. Country of Origin 2004 2005 2006 2007 2008 2009 2010 Change Number Number Number Number Number Number Number 10/09 (%) Grand Total 894,806 1,095,315 1,215,106 1,623,943 1,736,787 2,008,363 2,513,028 25 Asia and Pacific 730,107 899,273 1,008,663 1,406,456 1,482,499 1,820,571 2,260,026 24 ASEAN 638,747 794,044 891,807 1,272,724 1,285,530 1,611,009 1,990,932 24 Brunei 385 385 302 234 338 267 197-26 Cambodia 3,871 5,179 3,888 4,351 5,482 7,530 6,908-8 Indonesia 1,770 2,784 2,415 2,032 2,043 3,158 2,245-29 Malaysia 4,563 6,609 6,846 7,937 15,625 13,816 15,427 12 Myanmar 939 1,632 1,126 1,247 1,698 1,794 1,652-8 Philippines 3,317 5,247 6,433 11,401 12,647 8,331 10,341 24 Singapore 3,409 3,868 4,511 5,486 4,866 5,286 6,087 15 Thailand 489,677 603,189 675,845 949,452 891,448 1,274,064 1,517,064 19 Vietnam 130,816 165,151 190,442 290,584 351,384 296,763 431,011 45 Non-ASEAN 91,360 105,229 116,856 133,732 196,969 209,562 269,094 28 Australia 15,149 20,323 22,021 24,492 28,180 24,209 30,538 26 China 33,019 39,210 50,317 54,920 105,852 128,226 161,854 26 India 1,845 2,096 2,100 2,361 2,652 2,280 3,321 46 Japan 20,319 22,601 23,147 29,770 31,569 28,081 34,076 21 Korea 7,098 9,189 10,963 13,060 18,065 17,876 27,312 53 New Zealand 3,021 3,778 3,567 3,759 4,364 3,479 4,393 26 Taiwan 2,160 4,739 2,168 2,731 2,665 2,519 3,346 33 Others 8,749 3,293 2,573 2,639 3,620 2,892 4,254 47 Europe 112,092 131,326 138,935 147,667 168,756 130,176 178,140 37 Austria 1,394 1,687 2,041 2,231 2,843 2,450 2,565 5 Belgium 3,921 4,256 4,345 4,553 4,908 3,868 5,012 30 Denmark 2,563 2,852 3,658 3,648 3,657 2,977 5,359 80 Finland 1,293 1,494 2,110 2,335 2,729 1,985 2,470 24 France 27,806 35,371 32,453 34,584 39,077 31,775 44,844 41 Germany 14,009 16,752 18,004 19,299 25,191 17,710 22,583 28 Greece 324 271 538 510 569 537 578 8 Italy 4,103 5,032 5,884 6,605 6,467 5,481 7,075 29 Netherlands 6,957 7,796 9,294 10,017 11,315 8,504 10,032 18 Norway 1,823 2,176 2,721 2,748 2,909 2,221 2,845 28 Russia 1,315 1,672 1,799 2,270 3,206 2,861 4,835 69 Spain 2,017 2,560 3,128 3,392 3,117 2,962 4,195 42 Sweden 4,994 6,460 6,642 7,035 6,827 4,150 6,261 51 Switzerland 4,310 5,190 5,957 5,782 6,526 5,827 8,622 48 United Kingdom 27,402 29,977 31,684 31,352 36,038 27,044 37,272 38 Others 7,861 7,780 8,677 11,306 13,377 9,824 13,592 38 The Americas 47,153 60,061 60,883 61,463 75,266 53,348 67,291 26 Canada 9,048 11,447 12,419 13,050 14,695 10,955 13,637 24 USA 37,181 47,427 46,829 45,691 54,717 39,339 49,782 27 Others 924 1,187 1,635 2,722 5,854 3,054 3,872 27 Africa and Middle East 5,454 4,655 6,625 8,357 10,266 4,268 7,571 77 Israel 4,088 3,146 4,781 4,356 4,090 2,236 3,700 65 Others 1,366 1,509 1,844 4,001 6,176 2,032 3,871 91 Source of data: Lao National Tourism Administration 8

Table 6: Tourist Arrivals to Laos by Nationality (Market Share) 2004-2010. Country of Origin 2004 2005 2006 2007 2008 2009 2010 Number Number Number Number Number Number Share% Number Share% Grand Total 894,806 1,095,315 1,215,106 1,623,943 1,736,787 2,008,363 100% 2,513,028 100% Asia and Pacific 730,107 899,273 1,008,663 1,406,456 1,482,499 1,820,571 90.65 2,260,026 89.93 ASEAN 638,747 794,044 891,807 1,272,724 1,285,530 1,611,009 80.22 1,990,932 79.22 Brunei 385 385 302 234 338 267 0.01 197 0.01 Cambodia 3,871 5,179 3,888 4,351 5,482 7,530 0.37 6,908 0.27 Indonesia 1,770 2,784 2,415 2,032 2,043 3,158 0.16 2,245 0.09 Malaysia 4,563 6,609 6,846 7,937 15,625 13,816 0.69 15,427 0.61 Myanmar 939 1,632 1,126 1,247 1,698 1,794 0.09 1,652 0.07 Philippines 3,317 5,247 6,433 11,401 12,647 8,331 0.41 10,341 0.41 Singapore 3,409 3,868 4,511 5,486 4,866 5,286 0.26 6,087 0.24 Thailand 489,677 603,189 675,845 949,452 891,448 1,274,064 63.44 1,517,064 60.37 Vietnam 130,816 165,151 190,442 290,584 351,384 296,763 14.78 431,011 17.15 Non-ASEAN 91,360 105,229 116,856 133,732 196,969 209,562 10.43 269,094 10.71 Australia 15,149 20,323 22,021 24,492 28,180 24,209 1.21 30,538 1.22 China 33,019 39,210 50,317 54,920 105,852 128,226 6.38 161,854 6.44 India 1,845 2,096 2,100 2,361 2,652 2,280 0.11 3,321 0.13 Japan 20,319 22,601 23,147 29,770 31,569 28,081 1.40 34,076 1.36 Korea 7,098 9,189 10,963 13,060 18,065 17,876 0.89 27,312 1.09 New Zealand 3,021 3,778 3,567 3,759 4,364 3,479 0.17 4,393 0.17 Taiwan 2,160 4,739 2,168 2,731 2,665 2,519 0.13 3,346 0.13 Others 8,749 3,293 2,573 2,639 3,620 2,892 0.14 4,254 0.17 Europe 112,092 131,326 138,935 147,667 168,756 130,176 6.48 178,140 7.09 Austria 1,394 1,687 2,041 2,231 2,843 2,450 0.12 2,565 0.10 Belgium 3,921 4,256 4,345 4,553 4,908 3,868 0.19 5,012 0.20 Denmark 2,563 2,852 3,658 3,648 3,657 2,977 0.15 5,359 0.21 Finland 1,293 1,494 2,110 2,335 2,729 1,985 0.10 2,470 0.10 France 27,806 35,371 32,453 34,584 39,077 31,775 1.58 44,844 1.78 Germany 14,009 16,752 18,004 19,299 25,191 17,710 0.88 22,583 0.90 Greece 324 271 538 510 569 537 0.03 578 0.02 Italy 4,103 5,032 5,884 6,605 6,467 5,481 0.27 7,075 0.28 Netherlands 6,957 7,796 9,294 10,017 11,315 8,504 0.42 10,032 0.40 Norway 1,823 2,176 2,721 2,748 2,909 2,221 0.11 2,845 0.11 Russia 1,315 1,672 1,799 2,270 3,206 2,861 0.14 4,835 0.19 Spain 2,017 2,560 3,128 3,392 3,117 2,962 0.15 4,195 0.17 Sweden 4,994 6,460 6,642 7,035 6,827 4,150 0.21 6,261 0.25 Switzerland 4,310 5,190 5,957 5,782 6,526 5,827 0.29 8,622 0.34 United Kingdom 27,402 29,977 31,684 31,352 36,038 27,044 1.35 37,272 1.48 Others 7,861 7,780 8,677 11,306 13,377 9,824 0.49 13,592 0.54 The Americas 47,153 60,061 60,883 61,463 75,266 53,348 2.66 67,291 2.68 Canada 9,048 11,447 12,419 13,050 14,695 10,955 0.55 13,637 0.54 USA 37,181 47,427 46,829 45,691 54,717 39,339 1.96 49,782 1.98 Others 924 1,187 1,635 2,722 5,854 3,054 0.15 3,872 0.15 Africa and Middle East 5,454 4,655 6,625 8,357 10,266 4,268 0.21 7,571 0.30 Israel 4,088 3,146 4,781 4,356 4,090 2,236 0.11 3,700 0.15 Others 1,366 1,509 1,844 4,001 6,176 2,032 0.10 3,871 0.15 Source of data: Lao National Tourism Administration 9

Market Situation Visitors from neighboring countries (ASEAN) represented the largest number of tourists in 2010 (1,990,932 or 79% of the total tourist arrivals) with an increase of 24% over 2009. In the same way, international tourists, considered the most important market for Lao tourism, grew from 299,986 in 2009 to 394,539 in 2010, or about 32% of increase. 1. Asia and Pacific Tourists from Asia and Pacific, represented the largest portion of visitors in 2010, 90% of the total tourist arrivals, 24% increase over 2009. The most remarkable change was the increase in number of visitors from Thailand, Vietnam, Korea and Japan which represented a share of 60%, 17%, 110% and 130% respectively. The priority markets for tourism in Laos from Asia and Pacific are Thailand, Vietnam and Japan. The other important markets are China (6% of market share) and Australia (12%). It is interesting to notice that the only markets that experienced a decrease are from ASEAN (Brunei, Cambodia, Indonesia and Myanmar). 2. Europe Overall, the market share for Europe in 2010 maintained the same level of 2009 (7%), with an increase of 37% over 2009. The growth in the number of tourists in 2010 was due to the strong growth in arrivals from France (41%), United Kingdom (38%) and Germany (28%). The increase was quite positive for all European markets, the other remarkable changes were visitors from Netherlands, Switzerland and Sweden 3. The Americas In general, the American market had significant increase particularly " other countries " which recorded 27% of increase followed by USA (27%) and Canada (24%). The market share for the Americas in 2010 was about 3%, with a total of 67,291 tourists. The most important markets from this region were the United States, with 49,782 tourists and Canada, with 13,637 tourists. Source of data: Lao National Tourism Administration 10

Table 7: Tourist Arrivals to Laos by Month in 2010. Country of Origin Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Number Number Number Number Number Number Number Number Number Number Number Number Number Grand Total 229,032 196,746 210,337 224,753 179,168 169,295 182,876 201,273 195,318 220,925 237,692 265,613 2,513,028 Asia and Pacific 200,803 173,671 184,247 204,174 164,249 155,840 164,226 180,603 180,501 202,165 210,180 239,367 2,260,026 ASEAN 172,745 148,816 157,063 181,291 143,005 136,465 142,728 159,389 167,458 179,584 187,933 214,455 1,990,932 Brunei 17 14 12 11 16 15 8 31 8 16 22 27 197 Cambodia 452 509 595 919 725 644 473 510 481 623 595 382 6,908 Indonesia 199 132 174 173 174 164 181 185 206 203 226 228 2,245 Malaysia 1,113 860 1,201 1,221 1,165 1,552 1,051 1,115 1,139 1307 1,528 2,175 15,427 Myanmar 175 103 151 131 109 129 124 137 147 164 135 147 1,652 Philippines 970 642 881 831 776 873 871 879 727 1100 948 843 10,341 Singapore 468 311 489 471 360 547 467 460 453 552 718 791 6,087 Thailand 133,836 122,822 122,750 143,356 103,879 99,703 103,341 119,733 128,103 143672 138,567 157,302 1,517,064 Vietnam 35,515 23,423 30,810 34,178 35,801 32,838 36,212 36,339 36,194 31947 45,194 52560 431,011 Non-ASEAN 28,058 24,855 27,184 22,883 21,244 19,375 21,498 21,214 13,043 22,581 22,247 24,912 269,094 Australia 4,467 2,477 2,435 2,392 2,064 1,875 2,192 1,916 2,103 2413 2,682 3,522 30,538 China 16,121 16,528 18,031 14,898 13,912 12,377 13,047 11,857 4,392 14,304 13,177 13,210 161,854 India 251 174 310 259 246 288 231 308 376 303 238 337 3,321 Japan 2,822 2,941 3,266 2,587 2,457 1,956 2,362 3,136 3,054 2,384 2,798 4,313 34,076 Korea 3,228 1,871 2,020 1,962 1,615 1,912 2,822 2,935 2,179 2,158 2,305 2,305 27,312 New Zealand 355 325 335 375 388 320 330 348 302 439 397 479 4,393 Taiwan 392 208 297 244 306 253 255 260 268 258 302 303 3,346 Others 422 331 490 166 256 394 259 454 369 322 348 443 4,254 Europe 19,814 16,528 18,899 14,043 10,096 8,887 13,324 15,691 10,550 13,370 18,595 18,343 178,140 Austria 357 288 263 135 97 74 121 135 84 324 406 281 2,565 Belgium 515 408 408 317 293 223 412 537 286 405 639 569 5,012 Denmark 723 575 727 441 296 187 300 242 243 561 556 508 5,359 Finland 333 159 292 218 135 153 136 147 108 177 261 351 2,470 France 4,694 4,151 4,656 3,493 2,270 2,039 3,467 4,715 2,422 3,460 4,704 4,773 44,844 Germany 3,038 2,365 2,807 1,783 1,111 900 1,240 1,463 1,338 1,723 2,570 2,245 22,583 Greece 53 78 124 38 16 10 18 31 23 62 65 60 578 Italy 1,075 648 663 429 327 247 356 857 504 433 709 827 7,075 Netherlands 1,088 936 904 669 584 537 900 1,200 554 738 875 1,047 10,032 Norway 398 289 368 327 163 127 186 141 128 167 264 287 2,845 Russia 453 260 410 334 264 285 257 379 386 528 544 735 4,835 Spain 344 276 336 214 181 163 264 689 432 434 460 402 4,195 Sweden 866 584 966 670 424 306 271 255 249 371 589 710 6,261 Switzerland 1,020 943 921 669 466 313 514 576 459 613 1,030 1,098 8,622 United Kingdom 3,406 3,359 3,817 3,200 2,842 2,636 3,379 3,552 2,525 2,431 3,082 3,043 37,272 Others 1,451 1,209 1,237 1,106 627 687 1,503 772 809 943 1,841 1,407 13,592 The Americas 7,824 5,820 6,564 6,050 4,360 4,229 4,725 4,160 3,511 4,788 8,093 7,167 67,291 Canada 1,632 1,490 1,533 1,161 953 755 928 768 531 987 1,512 1,387 13,637 USA 5,809 4,156 4,595 4,536 3,149 3,259 3,449 3,076 2,732 3,511 6,100 5,410 49,782 Others 383 174 436 353 258 215 348 316 248 290 481 370 3,872 Africa and Middle East 591 727 627 486 463 339 601 819 756 602 824 736 7,571 Israel 392 139 295 228 186 177 350 456 508 281 295 393 3,700 Others 199 588 332 258 277 162 251 363 248 321 529 343 3,871 Graph 1 : Total number of Tourist arrivals from 2000-2010. Year Source of data: Lao National Tourism Administration 11

Table 8: Tourist Arrivals by Month through Category, 2007-2010. Months 2007 2008 2009 2010 Change International Regional Total 10/09 (%) Grand Total 1,623,943 1,736,787 2,008,363 1,575,773 937,255 2,513,028 25.13 January 150,853 158,776 186,668 143,640 85,392 229,032 23 February 140,238 149,744 176,596 110,367 86,379 196,746 11 March 137,463 140,256 154,059 135,581 74,756 210,337 37 April 117,805 142,321 101,288 136,120 88,633 224,753 122 May 141,771 150,314 117,754 115,434 63,734 179,168 52 June 117,741 149,299 140,929 107,583 61,712 169,295 20 July 121,541 133,355 161,055 116,763 66,113 182,876 14 August 127,687 122,636 156,239 127,366 73,907 201,273 29 September 126,071 128,427 178,194 116,653 78,665 195,318 10 October 152,366 134,943 191,697 134,193 86,732 220,925 15 November 139,478 158,673 190,132 154,917 82,775 237,692 25 December 150,929 168,043 253,752 177,156 88,457 265,613 5 Graph 2 : Tourist Arrivals to Laos by Month from 2008 to 2010. 300,000 250,000 200,000 150,000 100,000 50,000 - Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source of data: Lao National Tourism Administration 12

Source of data: Lao National Tourism Administration 13

Table 10: Top Ten Generating Markets, 2007-2010. Note: Table ranks country by tourist expenditures, not total arrivals. Priority Markets for Tourism in Laos Priority Markets 1: EUROPEAN MARKET France United Kingdom Germany Priority Markets 2: ASIAN AND PACIFIC MARKET Thailand Vietnam Japan Australia Priority Markets 3: AMERICAS MARKET USA Canada Source of data: Lao National Tourism Administration 14

Table 11: Tourist Arrivals by Port of Entry through Category, 2006-2010. Port of Entry 2006 2007 2008 2009 2010 Regional Percent Percent Visitors Share Change Grand Total 1,215,106 1,623,943 1,736,787 2,008,363 2,513,028 937,255 2010 (%) 10/09 (%) Wattay Airport 106,232 105,673 151,941 144,632 158,713-6.32 9.74 Savannakhet Airport NA NA NA NA 4,661-0.19 Pakse Airport NA NA 6,763 5,014 3,676-0.15-26.69 LuangPrabang 35,257 54,222 66,233 68,669 77,978-3.10 13.56 Friendship Bridge I 582,176 656,470 547,586 517,063 719,347 237,616 28.62 39.12 Boten 37,660 44,844 91,489 134,576 159,542 95,870 6.35 18.55 Houei Xay 73,292 73,814 100,966 110,659 131,000 20,339 5.21 18.38 Friendship Bridge II & Dane Savanh 165,360 399,667 408,803 668,980 870,732 464,531 34.65 30.16 Vang Tao+Nong Nok Khian 93,722 103,288 104,598 109,622 125,732 59,568 5.00 14.70 Nam Phao+Paksanh 40,744 80,288 84,401 91,861 89,494 16,796 3.56-2.58 Thakhek + Naphao 49,587 71,037 94,313 100,496 96,168 27,844 3.83-4.31 Nam Heuang Bridge + Mouang Ngeun 11,849 18,526 19,782 20,153 25,672 9,463 1.02 27.39 NamKanh 15,438 11,649 12,695 12,097 13,435 2,737 0.53 11.06 NamSouy 3,789 4,465 6,611 7,868 6,300 649 0.25-19.93 Pang Hok NA NA 26,094 8,324 10,003 568 0.40 20.17 Phoukeua NA NA 14,512 8,349 20,575 1,274 0.82 146.44 Graph 3: Percentage of Tourist Arrivals Other 21% Wattay Airport 10% Friendship Bridge II & Dane Savanh 30% Friendship Bridge I 39% Table 12: Visitors by Province, 2003-2010. Province 2003 2004 2005 2006 2007 2008 2009 2010 Vientiane Capital 437,059 544,253 653,212 729,272 869,642 878,507 807,445 995,150 Champassak 65,827 63,963 99,044 113,684 165,750 220,214 278,054 301,669 Khammoune 18,782 12,260 28,000 98,906 154,525 177,097 170,579 174,705 Bokeo 45,469 79,006 89,027 82,512 112,157 145,567 140,414 170,579 Luang Namtha 29,720 41,658 49,258 47,788 88,427 197,202 244,614 245,639 Savannakhet 64,050 118,821 192,560 192,385 430,604 474,826 791,924 918,683 Luang Prabang 99,150 105,513 133,569 151,703 186,819 231,575 237,683 210,783 Bolikhamxay 34,418 55,087 63,579 71,394 69,773 84,401 140,736 138,513 Xieng Khouang 5,062 15,015 24,174 19,586 25,531 22,729 21,346 21,631 Saravanh 5,800 6,400 8,000 10,000 10,500 26,802 28,142 33,619 Oudomxay 23,911 54,695 54,721 43,400 76,970 101,761 107,419 113,826 Huaphanh 2,204 588 3,175 3,760 7,247 8,848 15,098 22,116 Xayabouli 6,728 16,005 15,914 14,266 19,751 23,043 23,061 74,132 Vientiane Province 47,899 82,521 92,657 142,442 230,548 268,891 290,015 353,874 Phongsali 5,732 6,543 9,452 10,240 22,850 41,378 36,752 46,838 Attapeu 9,149 9,668 13,740 14,841 16,176 27,728 32,718 54,016 Sekong 2,242 4,232 6,526 7,111 12,962 13,125 19,000 21,356 Total 903,202 1,216,228 1,536,608 1,753,290 2,500,232 2,943,694 3,385,000 3,897,129 Source of data: Lao National Tourism Administration 15

Table13: Visitor Arrivals to Luang Prabang Province by Nationality, 2007-2010. Country of Origin 2007 2008 2009 2010 Change Number Share% Number Share% Number Share% Number Share% 10/09 (%) Total 311,645 344,029 375,669 367,725-2 Laos 124,826 112,454 137,986 156,942 14 Foreigner 186,819 100% 231,575 100% 237,683 100% 210,783 100% -11 Asia and Pacific 76,491 40.94 96,201 41.54 93,785 39.46 74,146 31.20-21 ASEAN 39,518 21.15 50,502 21.81 46,714 19.65 31,629 13.31-32 Brunei 190 0.10 163 0.07 50 0.02 254 0.11 408 Cambodia 301 0.16 323 0.14 144 0.06 269 0.11 87 Indonesia 201 0.11 171 0.07 296 0.12 381 0.16 29 Malaysia 606 0.32 520 0.22 866 0.36 3,291 1.38 280 Myanmar 172 0.09 222 0.10 201 0.08 203 0.09 1 Philippines 658 0.35 514 0.22 404 0.17 273 0.11-32 Singapore 923 0.49 1,948 0.84 1,473 0.62 1,067 0.45-28 Thailand 31,911 17.08 32,482 14.03 39,154 16.47 22,603 9.51-42 Vietnam 4,556 2.44 14,159 6.11 4,126 1.74 3,288 1.38-20 Non-ASEAN 36,973 19.79 45,699 19.73 47,071 19.80 42,517 17.89-10 Australia 14,978 8.02 13,176 5.69 16,196 6.81 14,529 6.11-10 China 4,161 2.23 9,990 4.31 9,487 3.99 9,785 4.12 3 India 338 0.18 523 0.23 332 0.14 491 0.21 48 Japan 10,029 5.37 9,555 4.13 11,165 4.70 9,784 4.12-12 Korea 4,649 2.49 6,194 2.67 4,891 2.06 4,007 1.69-18 New Zealand 1,941 1.04 5,071 2.19 3,810 1.60 2,509 1.06-34 Taiwan 380 0.20 234 0.10 399 0.17 353 0.15-12 Others 497 0.27 956 0.41 791 0.33 1,059 0.45 34 Europe 78,879 42.22 83,697 36.14 92,617 38.97 102,323 43.05 10 Austria 1,664 0.89 1,267 0.55 3,914 1.65 3,037 1.28-22 Belgium 2,206 1.18 3,068 1.32 4,399 1.85 2,441 1.03-45 Denmark 2,563 1.37 1,804 0.78 970 0.41 2,023 0.85 109 Finland 494 0.26 1,149 0.50 978 0.41 2,003 0.84 105 France 14,902 7.98 20,602 8.90 19,284 8.11 22,147 9.32 15 Germany 14,214 7.61 16,763 7.24 14,206 5.98 17,068 7.18 20 Greece 373 0.20 160 0.07 255 0.11 674 0.28 164 Italy 3,627 1.94 7,134 3.08 6,041 2.54 4,460 1.88-26 Netherlands 4,297 2.30 1,181 0.51 3,506 1.48 4,505 1.90 28 Norway 1,847 0.99 588 0.25 598 0.25 976 0.41 63 Russia 726 0.39 1,130 0.49 790 0.33 1,089 0.46 38 Spain 1,697 0.91 682 0.29 1,880 0.79 3,318 1.40 76 Sweden 1,586 0.85 876 0.38 2,010 0.85 2,331 0.98 16 Switzerland 2,632 1.41 1,147 0.50 2,286 0.96 4,229 1.78 85 United Kingdom 21,255 11.38 22,237 9.60 27,145 11.42 22,678 9.54-16 Others 4,796 2.57 3,909 1.69 4,355 1.83 9,344 3.93 115 The Americas 29,849 15.98 43,865 18.94 46,703 19.65 31,115 13.09-33 Canada 8,935 4.78 17,928 7.74 16,053 6.75 7,238 3.05-55 USA 18,096 9.69 21,859 9.44 25,899 10.90 18,488 7.78-29 Others 2,818 1.51 4,078 1.76 4,751 2.00 5,389 2.27 13 Africa and Middle East 1,600 0.86 7,812 3.37 4,578 1.93 3,199 1.35-30 Israel 1,049 0.56 5,672 2.45 3,432 1.44 2,211 0.93-36 Others 551 0.29 2,140 0.92 1,146 0.48 988 0.42-14 Source of data: Lao National Tourism Administration 16

Table 14 : Out-going Lao Travellers, 2008-2010. Border Check Total Total 2010 Total Point 2008 2009 Official Visit Travel Business Other 2010 Total 766,386 778,728 29,900 1,107,072 426,257 38,740 84,316 1,686,284 Mitthapab bridge 266,522 273,861 5,977 911,598 6,017 89 1,360 925,041 Border Pass 7,779 194,919 571,626 571,626 Passport 258,743 78,942 5,977 339,972 6,017 89 1,360 353,415 Luangnamtha 42,127 37,726 247 1,046 28,880 14,531 1,500 46,204 Border Pass 41,357 37,129 158 522 23,798 13,545 1,379 39,402 Passport 770 597 89 524 5,082 986 121 6,802 Bolikhamsay 43,084 37,553 1,523 1,346 28,107 3,695 111 34,781 Border Pass 30,366 23,123 117 792 11,923 3,423 77 16,332 Passport 12,718 14,430 1,406 554 16,184 272 34 18,450 Khammouane 62,564 27,826 197 56,456 21,327 733 1,219 79,932 Border Pass 43,413 10,968 1 22,438 12,570 40 276 35,325 Passport 19,151 16,858 196 34,018 8,757 693 943 44,607 Savannakhet 126,757 241,582 4,965 38,510 267,793 2,979 34,984 349,231 Border Pass 34,474 128,401 1,597 27,905 163,911 2,424 20,730 216,567 Passport 92,283 113,181 3,368 10,605 103,882 555 14,254 132,664 Wattay Airport 24,271 7,001 13,839 52,371 5,521 58 1,030 72,819 Border Pass - - - Passport 24,271 7,001 13,839 52,371 5,521 58 1,030 72,819 Bokeo 34,295 25,884 52 1,371 32,789 2,948 1,328 38,488 Border Pass 24,216 15,133 35 18,412 3 18,450 Passport 10,079 10,751 17 1,371 14,377 2,945 1,328 20,038 Champasak 51,986 35,538 480 18,133 29,617 10,666 30 58,926 Border Pass 23,326 11,897 72 3,505 9,352 4,789 30 17,748 Passport 28,660 23,641 408 14,628 20,265 5,877 41,178 Xayabouli 75,723 80,204 34 22,557 788 1,996 42,679 68,054 Border Pass 66,780 69,874 12 6,990 788 1,996 42,676 52,462 Passport 8,943 10,330 22 15,567 - - 3 15,592 Huaphanh 2,486 1,772 623 1 1,366 714 69 2,773 Border Pass 1,552 1,124 66 958 655 55 1,734 Passport 934 648 557 1 408 59 14 1,039 Luangprabang 1,402 1,047 261 1,537 1 1-1,800 Border Pass - - - Passport 1,402 1,047 261 1,537 1 1 1,800 Xiengkhouang 3,445 6,520 188 1,177 858 262 6 2,491 Border Pass 2,378 4,891 92 434 527 214 1,267 Passport 1,067 1,629 96 743 331 48 6 1,224 Attapeu 5,792 2,002 976 969 2,329 38-4,312 Border Pass 2,166 949 36 920 1,031 1,987 Passport 3,626 1,053 940 49 1,298 38 2,325 PhongSaly 25,932 212 538-864 30-1,432 Border Pass 25,932 121 - Passport - 91 538 864 30 1,432 Table 15 : Room Occupancy Rates by Province, 2003-2010. Province Occupancy Rate 2003 2004 2005 2006 2007 2008 2009 2010 Bokeo 72% 65% 67% 58% 64% 63% 54% 56% Champassak 45% 42% 58% 60% 61% 65% 62% 63% Houaphanh 33% 28% 29% 30% 39% 40% 49% 50% Luang Prabang 69% 57% 70% 72% 74% 73% 68% 63% Luang Namtha 54% 52% 57% 55% 56% 60% 48% 55% Savannakhet 49% 58% 60% 61% 68% 65% 67% 68% Vientiane Capital 69% 55% 64% 66% 63% 60% 63% 65% Khammouane 53% 21% 43% 45% 59% 58% 49% 52% Oudomxay 43% 62% 52% 55% 58% 60% 55% 58% Vientiane province 41% 43% 52% 63% 62% 64% 61% 60% Xieng Khouang 27% 32% 40% 44% 51% 50% 51% 54% Bolikhamxay 35% 58% 65% 67% 68% 69% 54% 57% Saravanh 38% 21% 42% 38% 40% 42% 51% 50% Xayabouli 36% 29% 37% 35% 39% 50% 48% 52% Phongsaly 33% 21% 29% 30% 42% 52% 51% 60% Attapeu 56% 63% 50% 48% 46% 48% 45% 48% Sekong 29% 42% 37% 38% 40% 46% 40% 49% Average 45% 44% 50% 51% 54% 57% 54% 56% Source of data: Lao National Tourism Administration 17

Table 16: Revenue from Tourism and Major Exports, 2006-2010. Note: Revenue in Millions of US Dollars Source : Ministry of Industry and Commerce, Lao National Tourism Administration. Table 17: Number of Hotels, Guesthouses, Resorts, Restaurants and Entertainment Establishments, 2009-2010. Province Type Hotel GH,Resort Restaurant Entertainment Total Total 2009 2010 2009 2010 2009 2010 2009 2010 2009 2010 Attapeu 5 5 14 13 40 53 20 3 79 74 Bokeo 5 5 35 39 43 43 4 9 87 96 Bolikhamsay 14 14 29 30 111 111 6 6 160 161 Champassak 41 46 135 142 18 18 12 18 206 224 Houaphanh 5 5 45 44 93 93 3 3 146 145 Khammouane 7 10 51 71 47 45 2 7 107 133 Luang Namtha 5 5 72 74 107 107 7 7 191 193 Luang Prabang 41 44 201 209 113 79 8 9 363 341 Oudomxay 11 15 53 63 107 132 6 3 177 213 Phongsaly 5 6 38 38 82 111 2 1 127 156 Saravane 3 4 20 28 9 9 11 2 43 43 Savannakhet 17 18 98 108 95 139 69 6 279 271 Sayabouli 3 3 84 94 30 31 6 4 123 132 Sekong 3 4 15 22 9 11 8 4 35 41 Vientiane Capital 175 187 187 191 86 83 116 116 564 577 Vientiane Province 5 5 217 251 126 131 26 26 374 413 Xieng Khouang 12 12 50 65 32 58 4 5 98 140 Total 357 388 1,344 1,482 1,148 1,254 310 229 3,159 3,353 Source of data: Lao National Tourism Administration 18

Table 18: Number of Accommodation Establishments, and Rooms 2004-2010. Province Number of Establishments Number of Rooms 2004 2005 2006 2007 2008 2009 2010 2004 2005 2006 2007 2008 2009 2010 Attapeu 5 12 14 16 17 19 18 107 190 322 240 262 319 319 Bokeo 25 24 26 32 33 40 44 303 309 316 378 379 483 535 Bolikhamxay 25 26 29 37 37 43 44 379 435 523 571 636 720 742 Champassak 110 126 127 142 154 176 188 1364 1616 1679 1879 2072 2669 2958 Houaphanh 40 39 41 45 44 50 49 317 338 350 421 432 473 486 Khammouane 17 18 26 44 23 58 81 356 394 412 624 523 992 1287 Luang Namtha 70 50 64 56 74 77 79 588 536 671 615 814 939 945 Luang Prabang 120 163 173 224 192 242 253 1410 1722 1808 2162 2243 2703 2894 Oudomxay 55 63 64 66 60 64 78 731 703 821 787 848 817 1196 Phongsaly 26 36 38 38 37 43 44 193 273 308 298 294 365 412 Saravane 21 22 23 23 23 23 32 221 230 254 362 273 299 420 Savannakhet 60 67 72 81 83 115 126 995 1257 1236 1627 1758 2302 2415 Sayabouli 43 47 57 51 63 87 97 395 431 510 561 751 974 1062 Sekong 8 17 16 17 18 18 26 69 172 160 164 188 225 280 Vientiane Capital 194 224 242 248 299 362 378 4004 4891 5342 5476 7237 7972 9496 Vientiane Province 105 122 138 161 183 222 256 1734 1890 2077 2284 2773 3314 3737 Xieng Khouang 33 32 43 50 45 62 77 500 441 844 693 690 992 1100 Total 957 1088 1193 1331 1385 1701 1870 13666 15828 17633 19142 22173 26558 30284 Table 19: Number of Hotels, Guest Houses, Rooms, and Beds, in 2010. Province Hotels Guest Houses Total No Room Bed No Room Bed No Room Beds Attapeu 5 146 220 13 173 227 18 319 447 Table 19: Number of Hotels, Guest Houses, Rooms, and Beds, in 2010 Bokeo 5 126 208 39 409 571 44 535 779 Bolikhamxay 14 423 577 30 319 415 44 742 992 Champassak 46 1542 2155 142 1416 1732 188 2958 3887 Houaphanh 5 90 116 44 396 571 49 486 687 Khammouane 10 367 546 71 920 1181 81 1287 1727 Luang Namtha 5 182 232 74 763 1091 79 945 1323 Luang Prabang 44 1078 1702 209 1816 2655 253 2894 4357 Oudomxay 15 419 655 63 777 1088 78 1196 1743 Phongsaly 6 126 186 38 286 433 44 412 619 Saravanh 4 83 131 28 337 434 32 420 565 Savannakhet 18 800 1171 108 1615 2099 126 2415 3270 Sayabouli 3 116 183 94 946 1085 97 1062 1268 Sekong 4 76 102 22 204 235 26 280 337 Vientiane Capital 187 6785 9813 191 2711 3797 378 9496 13610 Vientiane Province 5 265 420 251 3472 4443 256 3737 4863 Xieng Khouang 12 341 486 65 759 1054 77 1100 1540 Total 388 12965 18903 1482 17319 23111 1870 30284 42014 Source of data: Lao National Tourism Administration 19

Part II : International Visitor Survey. The results in this section of the report relate to information obtained from 2,500 international visitors surveyed during the period April-December 2010 at Wattay International Airport, Friendship Bridge, Luang Prabang and Champassack Provinces. The international visitors who were randomly interviewed represent all tourist arrivals to Laos. Table 20: Profile of International Tourist Arrivals to Laos, 2006-2010. Source of data: Lao National Tourism Administration 20

Source of data: Lao National Tourism Administration 21

Part III: Tourism Projections Table 21: Tourist Arrivals to Laos, Revenue from Tourism, Average Length of Stay by Time Trend from 1993-2020. Source of data: Lao National Tourism Administration 22

Source of data: Lao National Tourism Administration 23

Table 23: Number of Lao Travel Agents from 2004-2010. Province Number of Travel Agents Number of Branch Travel Agents 2004 2005 2006 2007 2008 2009 2010 2004 2005 2006 2007 2008 2009 2010 Vientiane capital 36 41 55 65 80 90 109 4 5 5 6 8 8 8 Bolikhamxay 1 1 1 2 2 2 2 Khammouane 2 2 2 2 3 2 2 2 Savannakhet 2 2 2 3 4 6 7 1 2 5 6 7 8 8 Champassak 3 4 9 11 14 18 19 4 8 11 13 16 17 17 Sekong 1 1 1 1 1 Attapeu 1 1 1 1 1 1 1 Xieng Khouang 1 1 1 1 1 1 1 3 3 4 4 7 8 8 Houaphanh 2 2 2 2 Luang Prabang 5 6 13 16 21 24 25 10 13 14 15 22 23 24 Bokeo 1 2 3 3 6 8 9 4 5 5 5 5 5 5 Luang Namtha 3 3 3 3 3 4 3 1 2 Oudomxay 1 1 2 2 1 2 2 Sayabouli 1 1 1 3 Phongsaly 1 Saravane 1 1 1 1 Vientiane Province 3 3 2 1 Total 56 64 93 113 143 166 189 26 36 44 49 65 71 77 Table 24: Number of Tourist Sites in Laos in 2010. Table 24: Number of Tourist Sites in Laos in 2010 Province Phongsaly Houaphanh Xieng Khouang Luang Namtha Oudomxay Bokeo Luang Prabang Sayabouli Vientiane Province Vientiane Capital Bolikhamxay Khammouane Savannakhet Champasak Saravanh Sekong Attapeu Total Natural sites Cultural sites Historical sites Total 38 69 5 112 12 14 17 43 32 18 13 63 26 34 12 72 75 70 34 179 119 32 19 170 32 32 6 70 69 10 13 92 104 10 17 131 12 14 10 36 51 8 4 63 95 25 3 123 39 12 4 55 103 59 33 195 15 14 5 34 8 6 7 21 19 8 7 34 849 435 209 1493 Source of data: Lao National Tourism Administration 24

Part IV: Tourist Satisfaction Table 25: Important factors that tourists took into account when they planned to visit Lao PDR. N= 841 Items Average Score 1. Cultural activities 3.10 2. Nature 3.71 3. Temple and monuments 3.19 4. Atmosphere 3.76 5. Ecotourism destination 2.58 6. Way of life 2.63 7. People 3.81 8. Handicraft and textile products 2.45 9. Safety 3.64 10. Prices 3.46 11. Visa application/ immigration services 3.45 12. Hotel and restaurant 2.81 Source: Survey conducted by LNTA in 2009 Note : 0 : Not important 1 : Least important 2 : Slightly important 3 : Fairly important 4 : Very important 5 : Most important Table 26: Level of tourist satisfaction with tourism products and services of Lao PDR. N= 841 Items Average Score 1. Cultural activities 3.20 2. Nature 3.92 3. Temple and monuments 3.60 4. Atmosphere 3.60 5. Ecotourism destination 3.01 6. Way of life 3.87 7. People 4.08 8. Handicraft and textile products 3.28 9. Safety 3.94 10. Prices 3.54 11. Visa application/ immigration services 3.46 12. Hotel and restaurant 3.60 Source: Survey conducted by LNTA in 2009 Note : 0 : Not applicable 1 : Very low 2 : Low 3 : Medium 4 : High 5 : Very high Table 27: Overall satisfaction of tourists who visit Lao PDR. N= 841 Items Average Score 1. Overall, I enjoyed my trip to Lao PDR 4.41 2. Overall, my satistaction with this trip is greater than my expectation 3.88 3. I am satisfied with my decision to select Lao PDR as my travel destination 4.31 Source: Survey conducted by LNTA in 2009 Note : 1 : Strongly disagree 2 : Disagree 3 : Neutral 4 : Agree 5 : Strongly agree Source of data: Lao National Tourism Administration 25

Table 22: Tourist Arrivals Forecast by Season from 2011 to 2020 Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2020 Total 737,208 673,823 735,662 636,361 894,806 1,095,315 1,215,106 1,623,943 1,736,787 2,008,363 2,513,028 2,662,556 2,867,718 3,070,620 3,301,265 3,514,168 4,099,651 January 54,112 58,926 80,191 60,957 76,198 77,093 111,917 150853 158,776 186,668 229,032 245,075 263,443 283,481 305,189 325,227 380,332 February 55,143 51,211 66,842 64,565 80,853 81,766 112,520 140238 149,744 176,596 196,746 224,803 241,216 259,120 278,517 296,422 345,660 March 45,413 48,671 68,469 59,684 64,572 113,722 104,675 137463 140,256 154,059 210,337 223,319 239,891 257,969 277,554 295,632 345,348 April 33,397 51,824 65,753 56,511 71,359 100,477 99,928 117805 142,321 101,288 224,753 227,133 232,488 239,238 257,385 274,136 320,201 May 22,043 64,509 56,481 45,885 79,508 83,665 94,017 141771 150,314 117,754 179,168 190,851 215,715 231,930 249,496 265,711 310,303 June 27,129 45,758 50,864 42,292 58,822 96,140 85,016 117741 149,299 140,929 169,295 191,707 217,346 234,407 252,889 269,950 316,868 July 37,072 41,910 54,541 45,689 60,383 67,878 79,525 121541 133,355 161,055 182,876 195,455 221,584 239,179 258,241 275,836 324,222 August 38,924 47,477 55,737 45,568 70,665 85,940 93,045 127687 122,636 156,239 201,273 212,376 228,717 246,544 265,856 283,683 332,706 September 71,878 44,212 53,116 48,035 63,236 77,694 86,762 126071 128,427 178,194 195,318 209,480 225,067 242,070 260,491 277,495 324,254 October 149,285 79,700 59,456 48,330 78,458 99,437 108,720 152366 134,943 191,697 220,925 221,581 224,291 238,156 253,177 267,042 305,172 November 103,215 65,587 62,841 59,154 88,301 100,217 111,747 139478 158,673 190,132 237,692 247,667 254,089 272,003 291,410 309,325 358,590 December 99,597 74,038 61,371 59,691 102,451 111,286 127,234 150929 168,043 253,752 265,613 273,110 303,872 326,522 351,059 373,708 435,995 Note: The revised year on year figures are calculated based on the actual number of tourist arrivals of the previous years Source of data: Lao National Tourism Administration 23

Table 9: Tourist Arrivals to Laos by Port of Entry in 2010. Country of Origin Port of Entry Attapeu Bok Boli Boli Cham Cham Cham Huaph Kham Kham LPB LNT Phongsa Savan Savan Savan Vientiane Vientiane Xaya Xieng Total Phou Keua Houei Xay BakSanh Namphao Vang Tao Pakse Nong Nok Nam Souy Thakhek Naphao Airport Boten Pang Hok Mittha Dane Savanh Mittha Wattay Nam Nam Kanh 2010 Airport Khian phab Bridge II Savanh Airport phab Bridge I Airport Heuang Bridge Grand Total 20,575 131,000 15,203 74,291 113,341 3,676 12,391 6,300 63,215 32,953 77,978 159,542 10,003 688,416 182,316 4,661 719,347 158,713 25,672 13,435 2,513,028 Asia and Pacific 20,273 92,729 15,167 67,376 105,787 1,322 7,362 5,980 60,897 32,907 30,215 156,386 6,492 681,590 179,074 3,132 656,358 98,832 24,891 13,256 2,260,026 ASEAN 19,995 77,277 15,145 64,907 102,612 591 6,182 5,805 60,170 32,809 15,133 27,023 6,113 678,266 177,040 2,040 620,180 42,261 24,253 13,130 1,990,932 Brunei - - - - - - - - - - 10 5-2 - - 104 74 2-197 Cambodia 8 23 1 61 33 91 3,830 2 12-192 34-273 29 59 391 1,853 10 6 6,908 Indonesia - 57-30 20 2 16-49 - 205 5-83 11 27 621 1,105 14-2,245 Malaysia 26 699 18 181 319 27 75 15 304 1 241 547-737 107 178 4,229 7,609 107 7 15,427 Myanmar 1 31 - - 1 2 4-2 - 82 27 2 24 6 4 1,021 440 3 2 1,652 Philippines 2 35 6 62 103 42 40 4 309 2 219 21 2 697 63 38 6,736 1,926 29 5 10,341 Singapore 8 239 18 54 49 28 33 1 59-574 72 9 175 29 44 1,579 3,062 42 12 6,087 Thailand 1,003 72,612 14,257 3,281 99,713 121 102 102 49,800 351 11,771 26,205 182 653,774 31,669 1,648 513,870 13,368 23,176 59 1,517,064 Vietnam 18,947 3,581 845 61,238 2,374 278 2,082 5,681 9,635 32,455 1,839 107 5,918 22,501 145,126 42 91,629 12,824 870 13,039 431,011 Non-ASEAN 278 15,452 22 2,469 3,175 731 1,180 175 727 98 15,082 129,363 379 3,324 2,034 1,092 36,178 56,571 638 126 269,094 Australia 15 3,269 3 726 544 146 318 36 146-5,800 195 147 841 385 320 6,049 11,517 64 17 30,538 China 176 5,590 2 523 176 107 260 55 142 80 1,156 127,562 21 385 461 417 5,078 19,554 67 42 161,854 India 7 32 2 21 76 73 25 9 31-206 6 3 162 37 58 859 1,693 20 1 3,321 Japan 24 1,968 11 539 1,570 175 217 18 260 18 4,558 661 85 972 561 187 10,999 10,995 245 13 34,076 Korea 20 2,432 2 322 629 99 142 12 78-2,199 529 43 536 443 38 10,556 8,996 213 23 27,312 New Zealand 4 744-155 82 91 144-53 - 719 63 63 140 79 61 853 1,136 4 2 4,393 Taiwan 8 214 2 134 80 40 60 42 15-170 129 5 149 56-747 1,463 13 19 3,346 Others 24 1,203-49 18-14 3 2-274 218 12 139 12 11 1,037 1,217 12 9 4,254 Europe 223 30,034 27 5,933 5,679 1,660 3,945 259 1,719 39 33,294 2,171 2,926 4,480 2,564 874 45,459 36,186 514 154 178,140 Austria 10 - - 64 155 63 181 1 32-693 39 53 73 39 16 432 699 10 5 2,565 Belgium 11 967-47 238 90 163 8 29-846 67 91 146 54 37 1,215 989 12 2 5,012 Denmark 2 574-113 1,242 179 666 4 41 4 592 26 92 141 67 17 957 632 8 2 5,359 Finland 6 133-50 106 13 120-12 1 277 43 18 116 83 20 837 621 12 2 2,470 France 59 6,696 14 510 1,981 390 826 50 802 17 7,362 394 737 1,278 646 261 11,018 11,652 126 25 44,844 Germany 35 3,696 10 410 568 239 833 44 149 6 5,814 274 385 554 315 114 4,764 4,275 80 18 22,583 Greece - 26-3 92 1 13 1 1-198 14 9 3 14-93 110 - - 578 Italy 7 1,547-84 201 85 182 9 93-1,513 18 73 109 61 11 1,349 1,723 3 7 7,075 Netherlands 30 3,263-211 379 31 231 17 46 6 1,688 222 165 242 164 20 1,963 1,309 42 3 10,032 Norway 4 291-81 106 31 52 5 37-366 13 21 286 68 27 831 611 14 1 2,845 Russia 6 154-21 85 23 39 8 10-662 85 54 70 122 16 2,606 864 2 8 4,835 Spain 6 1,172-84 65 113 178 2 38 2 1,065 77 141 19 51 13 465 702 2-4,195 Sweden 5 773-224 159 39 105 2 70-563 78 123 224 119 20 2,557 1,181 14 5 6,261 Switzerland 10 1,949 1 117 135 19 78 19 57 3 1,821 120 223 229 158 35 1,961 1,642 36 9 8,622 United Kingdom 21 6,981 2 3,269 37 - - 67 244-6,733 556 521 834 452 119 10,628 6,625 138 45 37,272 Others 11 1,812-645 130 344 278 22 58-3,101 145 220 156 151 148 3,783 2,551 15 22 13,592 The Americas 74 6,752 9 834 1,768 569 893 60 558 7 13,703 805 471 2,202 633 615 14,732 22,315 266 25 67,291 Canada 12 2,395-330 294 196 264 16 165 2 2,752 184 142 323 158 59 2,634 3,680 25 6 13,637 USA 60 3,427 9 350 1,210 313 424 32 359 5 10,206 585 270 1,787 451 487 11,655 17,894 239 19 49,782 Others 2 930-154 264 60 205 12 34-745 36 59 92 24 69 443 741 2-3,872 Africa and Middle East 5 1,485-148 107 125 191 1 41-766 180 114 144 45 40 2,798 1,380 1-7,571 Israel 4 426-88 19 28 78-7 - 588 63 86 14 28 5 1,868 398 - - 3,700 Others 1 1,059-60 88 97 113 1 34-178 117 28 130 17 35 930 982 1-3,871 Source of data: Lao National Tourism Administration 13

Source of data: Lao National Tourism Administration 13