Ellicott City ULI Baltimore Technical Assistance Panel Jan. 11-12, 2017 Ellicott Irvington City Technical Assistance Panel January 11-12, 2017
About ULI - What We Do The Urban Land Institute (ULI) is a nonprofit research and education organization that focuses on issues of land use and real estate development. ULI s Mission: To promote leadership in the responsible use of land to create and sustain thriving communities worldwide 2 Ellicott Irvington City Technical Assistance Panel January 11-12, 2017
About ULI - Who We Are With over 40,000 members worldwide, the heart of the ULI experience is an open exchange of ideas, networking opportunities, and the ability to work with the leaders of the land use industry. Members include: Developers Builders Engineers Attorneys Brokers Planners Market Analysts Investors, and Financiers Academicians Architects and Designers Public officials 33
Ellicott City TAP ULI Baltimore Leadership -Kim Clark, District Council Chair, Baltimore Development Corporation -Josh Neiman, Chair for Mission Advancement, Hybrid Development -Josh Halbedel, Treasurer, Maryland Land Real Estate Advisors -Sean Davis, MRA/GTA, Governance Chair ULI Baltimore Staff -Lisa Norris, District Council Coordinator -Danielle Dunlap, Senior Associate
Ellicott City TAP Your TAP Chairperson Brad Rogers, Advanced Placemaking Your Panel Members Chris Borgal, Peterson Companies Special Secretary Jimmy Rhee, Governor s Office of Minority Affairs Kelly Ennis, The Verve Partnership Lehr Jackson, Consultant Matthew Fitzsimmons, Hord Coplan Macht Rebecca Murphy, RCM Consulting Charlie Duff, Jubilee Baltimore
Ellicott City TAP HCEDA requested ULI Baltimore to address a series of questions including: What Does Ellicott City Want to Be? What Retail Mix Should it Have? What Do We Need To Do To Make This Happen?
Ellicott City TAP- Day One Tour the Main Street Walking Tours Meetings with Community Stakeholder Interviews Over 40 stakeholders Community Meeting Community discussions of the three key topics Working Dinner to Discuss and Plan for Presentation
Ellicott City TAP Day Two Tour of Courthouse Meeting with County Representatives Discussions of the three key topics Public Presentation
Question 1: What Does Ellicott City Want To Be?
What We Heard UNIQUE HISTORIC BEAUTIFUL AUTHENTIC
VISION PLAN
The Location
Ellicott City Main Street
Ellicott City Main Street Irvington Technical Assistance Panel
Ellicott City Main Street
Ellicott City Courthouse
Ellicott City Station
Ellicott City Lot D
Ellicott City Lot D
Frederick, MD
Frederick, MD
St. Michaels, MD St mike
Hampden Neighborhood, Baltimore, MD
Manayunk, PA
Europe
Europe
Urban Art Installments
Ellicott City Main Street
Ellicott City Station
An Ellicott City Acropolis
Ellicott City Streetview
Ellicott City View
Ellicott City Lot D
Ellicott City is a relevant upscale, vibrant commercial corridor destination that leverages charming and unique assets.
Question 2: What retail do we need?
Unique Destination Historic Ellicott City is a unique destination retail experience undergoing a rebirth as a result of the 2016 flood.
Successful Retail Successful, quality retail environments always offer: Signature Anchors Balanced mix of dining, fashion, gift/specialty, and entertainment Pedestrian-friendly design
Ellicott City Retail Opportunities Build off existing strengths and assets Add regionally identifiable retail and restaurant anchors in a balanced way to serve as a revitalization catalyst Frederick, MD - VOLT Restaurant was that regionally recognizable draw
Main Street into Three Subdistricts Upper Main, Mid-Main, Lower Main Creates distinctive yet integrated areas Provides location identity for retailers Contribute to the overall Historic EC experience Structured around existing architectural features intersections Provide natural transition points
Pedestrian Safety Emphasis on pedestrian safety and experience Improved wayfinding and signage Environmental design and improved streetscaping Convenient, adequate parking, including on-street parking, where deemed feasible Improved traffic management planning
Upper Main Subdistrict Ellicott Mills Drive to Old Columbia Pike Residential services specialty/gourmet market, hardware store Family restaurant Bookstore Pottery/Family oriented activity Visitor Center Housewares, Clothing
Mid-Main Street From Precious Gifts, Taylor s to Caplan s Department Store Salon and Spa Cultural venue (Ex. Ellicott City Cinema, Creative Alliance) Barre/Pilates/Fitness Studio Barbershop (Ex. Quintessential Gentleman) Cigar/Whiskey Bar Unisex clothing (Ex. Orvis) High-end gift/specialty shop (Greetings and Readings, Alex and Ani)
Lower Main Street From Caplan's to Train Museum Locally focused - makers, antiques Ethnic food Running Store Vinyl/Record Store Gallery Diner/Breakfast - Bob and Edith s, Towson Hot Bagels Speakeasy/High End Cocktail Bar
Lower Main Street "Transforming and Reclaiming the River Space Pop up retail, quick food - ice cream Farmer s Market/Maker s Markets Outdoor space for weekend-only concerts, festivals, food trucks Regular programming tied to rebuilding efforts that is branded and sponsored, and highlights new/returning retail.
Outdoor Markets & Programming
Pop-Up Dining & Retail
A Unique Outdoor Ellicott City Experience
Question 3: What Do We Need To Do To Make This Happen?
A Call to Arms Action is impossible without organizations vested with the authority to act.
What are the critical institutions capable of taking action?
A Call to Arms 1. Howard County 2. Ellicott City Partnership 3. Major Property Owners 4. Inter-Jurisdictional Task Force
A Call to Arms Howard County Role: Master Plan, Infrastructure Construction, Protect Interests of Citizens Constituents: Ellicott City Residents and Businesses Tools: Master Planning Process; Capital Improvements; Budget; Agency Programs
A Call to Arms Ellicott City Partnership (ECP) Role: The voice for Ellicott City; Implementers of the Vision: To preserve the heritage and vitality of Historic Ellicott City while enhancing and creating economic growth. Constituents: Ellicott City Residents and Businesses Tools: Establish Community Standards; Incentivize Professional Behavior; Branding; Marketing; On-The-Ground Improvements.
A Call to Arms The Three Major Property Owners Role: To Harness their Assets to Achieve a Shared Vision, and Coordinate With One Another. Constituents: For Howard County, Citizens and Businesses; for Two Private Owners, Themselves as Responsible Property Owners. Tools: Real Estate Assets; Public-Private Partnerships (P3); Active Coordination.
A Call to Arms Inter-Jurisdictional Task Force Role: Achieve Common Interests Across the Border in the Patapsco Valley Heritage Area (Especially Catonsville/EC). Constituents: Citizens of Both Counties. Tools: Joint Planning, Shared Marketing, Infrastructure, P3, and Valuable County Assets.
What Can These Institutions Do?
Howard County: What Can It Do? Pedestrian Safety Pedestrian Safety
Howard County: What Can It Do? Wayfinding and Signage
Howard County: What Can It Do?
ECP: What Can It Do?
ECP: What Can It Do? Learn To Lead
ECP: What Can It Do?
ECP: What Can It Do?
ECP: What Can It Do?
Major Property Owners: What Can They Do?
Major Property Owners: What Can They Do?
Major Property Owners: What Can They Do?
A Call to Arms And For Everyone Else: Stay Involved Set High Standards Expect More Demand Leadership Spend Your Money