EUGENE, OR MARKET PROFILE 2016 PROPERTY TYPE: Super-regional TOTAL SQUARE FEET: 921,000 MAJOR RETAILERS: JCPenney, Macy s, Sports Authority, H&M RESTAURANTS & ENTERTAINMENT: BJ s Restaurant & Brewery, Texas Roadhouse, Regal Cinemas FOOD COURT: 10 units BUILT / RENOVATED: 1969 / 2014 FOR INFORMATION: 541-683-5511 Macerich.com
DEMOGRAPHIC SUMMARY POPULATION PRIMARY TRADE AREA TOTAL TRADE AREA EUGENE, OR [MSA] 2015 Total Population 257,997 313,460 359,308 2020 Total Population 263,054 319,939 367,202 2015-2020 Population Growth 2.0% 2.1% 2.2% HOUSEHOLDS 2015 Total Households 108,047 130,470 150,637 2020 Total Households 110,614 133,686 154,549 2015-2020 Household Growth 2.4% 2.5% 2.6% INCOME Average Household Income $57,850 $59,348 $58,736 Median Household Income $41,605 $42,874 $42,651 Per Capita Income $24,435 $24,888 $24,787 HOUSEHOLD INCOME RANGES $50,000 + 45,983 42.6% 57,364 44.0% 65,703 43.6% $75,000 + 28,614 26.5% 35,851 27.5% 40,691 27.0% $100,000 + 16,084 14.9% 20,185 15.5% 22,551 15.0% $150,000 + 5,311 4.9% 6,750 5.2% 7,407 4.9% AGE Median Age 36.7 38.1 39.9 EDUCATION/OCCUPATION LEVELS Bachelor s Degree Plus 56,003 32.6% 64,856 30.6% 72,685 29.4% White Collar 67,494 60.7% 79,692 59.7% 88,108 58.6% RACE/ETHNICITY White 219,512 85.1% 269,641 86.0% 311,762 86.8% Black 3,145 1.2% 3,434 1.1% 3,632 1.0% American Indian 3,155 1.2% 3,784 1.2% 4,437 1.2% Asian 8,916 3.5% 9,937 3.2% 10,360 2.9% Pacific Islander 690 0.3% 772 0.2% 868 0.2% Other Race 22,580 8.8% 25,891 8.3% 28,249 7.9% Hispanic or Latino 24,454 9.5% 27,977 8.9% 30,112 8.4% Not Hispanic or Latino 233,543 90.5% 285,482 91.1% 329,196 91.6% DAYTIME EMPLOYMENT Total Businesses 12,656 14,963 16,848 Total Employees 150,825 176,325 188,427 Source: U.S. Census Bureau, Census 2010 Data. Esri forecasts for 2015 and 2020
TRADE AREA MAP LEGEND VALLEY RIVER CENTER PRIMARY TRADE AREA SECONDARY TRADE AREA COMPETITIVE CENTERS N VALLEY RIVER CENTER 10% PCW
SITE PLAN CROSSFIT EUGENE AVAILABLE GOODPASTURE ISLAND ROAD FIRESTONE TIRES VALLEY RIVER WAY TEXAS ROADHOUSE BJ S RESTAURANT & BREWERY VALLEY RIVER DRIVE Valley River Center is the largest enclosed regional shopping center between Portland and San Francisco. Shoppers travel from the coast, central and southern Oregon to fulfill their shopping needs, often spending the night to take in the arts, track and field and enjoy the plentiful bike paths along the scenic Willamette River. Eugene is home to the University of Oregon and several private colleges, with Oregon State University just up the freeway. The center benefits from the college population of more than 80,000 students and their families who consider Valley River Center their primary destination for fashion and entertainment. With three anchors exclusive to the area and more than 70 distinctive specialty stores, Valley River Center is the dominant shopping center in the county. Attracting highly desired and new-to-market retailers such as H&M, Texas Roadhouse and BJ s Restaurant & Brewery, ensures that this super-regional mall retains its leading role. Home to Regal Cinema 15, featuring the only IMAX screen south of Portland, Valley River Center is a family-friendly destination often referred to as the town center. Eugene is known as Track Town USA and many national and international track and field legends compete annually at the University of Oregon s historic Hayward Field. Eugene has hosted the past two U.S. Olympic track and field trials and will have that distinction again in 2016. The World Junior Championships were hosted there in 2014. All of these high profile events are an enormous tourism boost to the market.
MARKET INFORMATION MAJOR EMPLOYERS EMPLOYEE COUNT 1 PEACEHEALTH MEDICAL GROUP 5,500 2 UNIVERSITY OF OREGON 5,406 3 U.S. GOVERNMENT 1,575 4 CITY OF EUGENE 1,369 5 SPRINGFIELD SCHOOL DISTRICT 1,283 6 LANE COUNTY 1,279 7 STATE OF OREGON 1,229 8 EUGENE SCHOOL DISTRICT 1,163 9 LANE COMMUNITY COLLEGE 1,009 10 MACKENZIE WILL HOSPITAL 895 22 ADDITIONAL EMPLOYERS LOCATED IN THE TRADE AREA HAVE 200+ EMPLOYEES VEHICLE TRAFFIC COUNTS ROADS NEAR CENTER ENTRANCES 2014 AVG DAILY GOODPASTURE ISLAND ROAD 8,700 VALLEY RIVER DRIVE WEST/EAST 13,550 VALLEY RIVER WAY NORTH/SOUTH 12,900 SCHOOLS NUMBER OF SCHOOLS NUMBER OF STUDENTS EUGENE SCHOOL DISTRICT 42 16,500 SPRINGFIELD SCHOOL DISTRICT 22 10,600 BETHEL SCHOOL DISTRICT 11 5,700 COLLEGE/UNIVERSITY LOCATION STUDENT POPULATION OREGON STATE UNIVERSITY CORVALLIS 29,576 UNIVERSITY OF OREGON EUGENE 24,125 LANE COMMUNITY COLLEGE EUGENE 15,393 NORTHWEST CHRISTIAN UNIVERSITY EUGENE 705 PIONEER PACIFIC COLLEGE SPRINGFIELD 405 TOURISM MAJOR HOTELS NUMBER OF ROOMS HILTON 269 VALLEY RIVER INN 257 HOLIDAY INN 153 SHILO INN 141 BEST WESTERN 129 COURTYARD BY MARRIOTT 116 INN @ THE 5TH 70 6 ADDITIONAL HOTELS IN THE TRADE AREA HAVE 100+ ROOMS UPDATED 3/16
OWNED OTHER OTHER MCGRATH S FISH HOUSE MEN S WEARHOUSE REGAL CINEMAS MACY S DICKIE JO S BURGERS STARBUCKS JCPENNEY FIRESTONE TIRES N R VALLEY VALLEY RIVER RIVER WAY SPORTS AUTHORITY AT&T WIRELESS BURRITO BOY OLIVE GARDEN RED ROBIN VALLEY VALLEY RIVER RIVER DR DR OWNED VALLEY RIVER INN WORLD MARKET H&M TEXAS ROADHOUSE BJ S RESTAURANT & BREWERY DAVID S BRIDAL MOTHERHOOD MATERNITY RED LOBSTER N AVAILABLE 124,190 SF TOYS US BARNES & NOBLE CATHERINE S PETCO ROSS UMPQUA BANK DELTA HWY