Key Statistics Global and Regional 2012 ICF Global Coaching Study Data Appendix Japan Asia Global Asia Number of coaches 47,500 3,300 Proportion of active coaches 87 % 78% revenue (among active coaches) *1 $ 1,979 million $95 million Memberships and Certifications/Credentials Membership Certification/ Credential Global Asia Global Asia Association for Coaching (AC) 3% 4% 1% <1% Coaches and Mentors of South Africa 1% 0% - - (COMENSA) European Mentoring and Coaching 4% 1% 2% 1% Council (EMCC) International Association for Coaches 3% 5% 1% 1% (IAC) International Coach Federation (ICF) 64% 54% 33% 22% Worldwide Association of Business 1% 1% 1% <1% Coaches (WABC) Other 20% 19% 21% 23% Unsure/ Not specified 11% 16% 42% 50% None of the above 12% 16% 8% 9% Additional Highlights Global Asia Number of active clients 10 9 Proportion of primary clients (pay for their 49% 49% own coaching) Proportion of sponsored clients (coaching is 51% 51% paid for by a third party) Average fee one hour coaching session *1 $229 $239 Notes on the data provided: *1 Survey respondents provided annual revenue data in a variety of different currencies, depending on the country in which they reside. In order to provide a common reference point, the revenue figures were converted to US dollars based on international exchange rates published by the World Bank. It should be noted that the US dollar revenue figures do not take account of differences between countries in the prices of goods and services. The purchasing power of a dollar revenue figure will be higher in countries or regions where the average price level is lower than in the US. Similarly, the purchasing power of a dollar revenue figure will be lower in countries or regions where the average price level is higher than in the US. Please note that respondent base sizes for country, regional and global data vary considerably; therefore, please exercise caution when making comparisons between these statistics. www.coachfederation.org/coachingstudy2012
Q2 Which of the following statements best describes your current level of coaching activity? I have active clients Col N% 86.8% 77.9% 91.8% I do not have active clients at this time but still consider myself a coach Col N% 13.0% 21.1% 8.2% I am no longer coaching at this time and do not plan to coach in the future Col N%.2% 1.0%.0% Count 12133 978 183 Q5 Gender Female Col N% 67.5% 53.0% 58.3% Male Col N% 32.5% 47.0% 41.7% Count 12091 973 180 Q6 Age group 25 years and under Col N% 1.0% 7.5%.0% 26 to 35 years Col N% 8.2% 15.7% 18.0% 36 to 45 years Col N% 27.4% 37.1% 31.7% 46 to 55 years Col N% 36.6% 27.9% 33.9% 56 to 65 years Col N% 22.8% 10.5% 13.1% Over 65 years Col N% 3.9% 1.3% 3.3% Count 12111 977 183 Q7 What is the highest Primary level (i.e. completed level of formal education education before university) that you have? Secondary level (i.e. hold a Bachelor's degree) Third level (i.e. hold a more advanced degree such as a Masters or PhD) Col N% 8.9% 13.3% 21.9% Col N% 31.6% 39.9% 57.9% Col N% 59.6% 46.8% 20.2% Count 12111 976 183 Q8 How long have you been coaching? Less than 1 year Col N% 10.8% 16.9% 2.7% 1 to 2 years Col N% 19.5% 20.9% 10.4% 3 to 4 years Col N% 20.5% 22.6% 19.2% 5 to 10 years Col N% 29.7% 27.6% 44.5% More than 10 years Col N% 19.5% 12.0% 23.1% Count 12090 965 182 Q9 Please complete the following statement: I view coaching as an industry Col N% 4.9% 15.0% 9.8% a profession Col N% 68.9% 44.7% 23.0% a skill-set Col N% 26.2% 40.4% 67.2% Count 12109 976 183 www.coachfederation.org/coachingstudy2012 Page 1
Q12 In addition to Consulting Col N% 62.5% 56.3% 49.1% coaching, which of the Counselling Col N% 16.8% 30.3% 21.4% following services, if any Facilitating Col N% 50.2% 47.3% 49.1% do/did you offer in your Mentoring Col N% 33.8% 36.9% 22.0% professional practice Teaching Col N% 29.1% 28.7% 52.0% Training Col N% 60.1% 63.7% 61.8% Other (please specify) Col N% 18.3% 11.2% 13.9% None of the above Col N% 6.3% 5.8% 4.0% Count 12079 965 173 Q13 To what extent do you agree or disagree that the people and organizations who receive coaching expect their coaches to be certified/credentialed? Strongly disagree Col N% 2.3%.6%.6% Somewhat disagree Col N% 8.2% 3.9% 1.1% Neither agree nor disagree Col N% 13.9% 12.6% 7.7% Somewhat agree Col N% 40.6% 38.8% 30.4% Strongly agree Col N% 35.0% 44.0% 60.2% Count 12104 973 181 Q15 Are you an internal or external coach? Internal Col N% 13.8% 21.7% 15.3% External Col N% 86.2% 78.3% 84.7% Count 12048 963 183 Q16 Which of the Attention Deficit Disorder Col N%.8%.4%.5% following coaching Business/Organizations Col N% 15.3% 14.9% 26.2% areas you do you regard Career Col N% 7.5% 5.5% 6.6% as your main area of Children/Teens/College Students Col N% 1.4% 3.7% 1.1% coaching? Coaching other coaches Col N% 1.4% 2.2% 1.6% Creativity Col N%.7% 1.0% 2.2% Executive Col N% 15.2% 15.4% 7.7% Health and Fitness Col N% 2.1% 1.8% 1.6% Internal Col N% 1.2% 1.0%.0% Leadership Col N% 22.8% 24.5% 21.3% Life Vision and Enhancement Col N% 12.9% 13.3% 14.8% Political Col N%.1%.2%.0% Relationships (Singles, Couples, Col N% 2.1% 2.6% 6.0% Families etc) Retirement Col N%.2%.1%.0% Small Business Col N% 4.4% 2.5% 2.7% Spirituality Col N% 1.7% 2.0%.0% Other (please specify) Col N% 7.0% 3.9% 5.5% No specialty Col N% 3.2% 5.0% 2.2% Count 12115 973 183 www.coachfederation.org/coachingstudy2012 Page 2
Q18 Which of the Work-life balance Col N% 24.8% 24.4% 15.4% following do you Self-esteem/confidence Col N% 27.8% 24.6% 27.5% consider to be the main Personal growth Col N% 37.8% 38.8% 25.3% areas of concern Career advancement Col N% 15.6% 18.2% 15.9% addressed in your Health/wellness Col N% 6.3% 4.2% 3.3% coaching engagements? Interpersonal relationships Col N% 32.2% 33.1% 30.8% Communication skills Col N% 26.2% 31.5% 51.1% Job/career change Col N% 16.5% 10.1% 1.1% Business management Col N% 14.4% 16.5% 26.4% Strategic thinking/planning Col N% 23.3% 18.3% 16.5% Staff/team effectiveness Col N% 25.9% 24.2% 20.3% Meeting educational objectives Col N% 1.9% 3.8% 6.6% Corporate/organizational culture Col N% 15.4% 16.4% 23.6% Financial management Col N% 1.5% 2.1%.0% Other (please specify) Col N% 6.4% 4.8% 6.6% Count 12104 971 182 Q23 What is the average length of a typical coaching engagement? 3 months or less Col N% 17.9% 23.1% 6.7% 4 to 6 months Col N% 47.5% 51.9% 40.0% 7 to 12 months Col N% 26.3% 16.7% 27.9% More than 12 months Col N% 8.3% 8.4% 25.5% Count 10414 754 165 Q24 What proportion of your active clients are: female male Mean 53.92 42.44 41.66 Mean 46.08 57.56 58.34 Valid N 10199 732 164 Q25 What proportion of your active clients are: 25 years and under Mean 4.46 5.35 2.27 26 to 35 years Mean 20.75 27.09 19.56 36 to 45 years Mean 39.89 44.29 44.44 46 to 55 years Mean 27.96 19.68 27.65 56 to 65 years Mean 6.44 3.27 5.74 Over 65 years Mean.50.33.33 Valid N 9826 716 162 Q27 What is the main method you use to coach active clients? Telephone Col N% 26.9% 24.4% 46.5% Face-to-face Col N% 66.5% 62.5% 31.2% Voice over Internet/audio-video Col N% 4.6% 10.3% 20.4% platform Email / instant messaging Col N%.3% 1.0%.0% Other (please specify) Col N% 1.8% 1.8% 1.9% None of the above Col N%.0%.1%.0% Count 10196 731 157 www.coachfederation.org/coachingstudy2012 Page 3
Q31 1 Over the past 12 Number of clients changed when compared to the Decreased Col N% 16.0% 13.3% 28.0% No change Col N% 25.4% 27.4% 32.0% Increased Col N% 58.6% 59.3% 40.0% Count 9862 685 150 Q31 2 Over the past 12 Average fee for a 1 hour coaching session changed when compared to the Decreased Col N% 6.0% 5.1% 10.7% No change Col N% 57.3% 52.2% 60.7% Increased Col N% 36.7% 42.7% 28.7% Count 9819 684 150 Q31 3 Over the past 12 Number of coaching sessions changed when compared to the Decreased Col N% 13.9% 11.9% 26.0% No change Col N% 37.6% 31.6% 32.7% Increased Col N% 48.5% 56.5% 41.3% Count 9843 683 150 Q31 4 Over the past 12 Annual revenue / income changed when compared to the Decreased Col N% 15.5% 11.7% 25.8% No change Col N% 29.1% 29.2% 39.1% Increased Col N% 55.5% 59.1% 35.1% Count 9926 692 151 Q33 1 Over the next 12 expect the Number of clients to change? Decrease Col N% 4.3% 4.2% 9.3% No change Col N% 19.3% 15.7% 25.3% Increase Col N% 76.4% 80.1% 65.3% Count 9828 688 150 Q33 2 Over the next 12 expect the Average fee for a 1 hour coaching session to change? Decrease Col N% 2.2% 2.6% 3.3% No change Col N% 55.8% 43.4% 54.0% Increase Col N% 41.9% 54.0% 42.7% Count 9786 687 150 www.coachfederation.org/coachingstudy2012 Page 4
Q33 3 Over the next 12 expect the Number of coaching sessions to change? Decrease Col N% 4.5% 4.2% 8.0% No change Col N% 33.2% 23.4% 30.0% Increase Col N% 62.4% 72.4% 62.0% Count 9814 688 150 Q33 4 Over the next 12 expect the Annual revenue / income to change? Decrease Col N% 4.2% 4.3% 10.0% No change Col N% 19.7% 17.0% 26.7% Increase Col N% 76.1% 78.7% 63.3% Count 9883 690 150 Q36 Do you believe that coaching should become regulated? Yes Col N% 53.3% 52.0% 20.0% No Col N% 22.5% 24.5% 46.7% Unsure Col N% 24.2% 23.5% 33.3% Count 11401 890 165 Q37 Who do you believe would be best placed to regulate the coaching industry? Government entities Col N% 9.7% 8.4% 18.3% Professional coaching associations Col N% 84.0% 82.7% 72.0% Individual coach practitioners Col N% 6.3% 8.9% 9.8% Count 8732 663 82 www.coachfederation.org/coachingstudy2012 Page 5
Q39 What do you Coaches under-pricing their Col N% 4.8% 6.3% 5.0% believe to be the biggest services obstacle for coaching Coaching market saturation Col N% 9.4% 5.4% 6.8% over the next 12 Over regulation of coaching Col N% 3.0% 2.5% 1.9% months? Increased demand for services that Col N% 3.1% 4.7% 5.0% compete with coaching Marketplace confusion about the Col N% 29.8% 31.6% 28.6% benefits of coaching Untrained individuals who call Col N% 42.8% 42.3% 42.9% themselves coaches Other (please specify) Col N% 7.1% 7.1% 9.9% Count 11280 886 161 Q40 What do you Positive portrayal of coaching in the Col N% 8.4% 10.3% 12.2% believe to be the biggest media opportunity for Improved general perception of Col N% 13.8% 21.7% 18.9% coaching over the next coaching 12 months? Increased demand for coaching Col N% 11.4% 16.4% 10.4% Increased awareness of the Col N% 36.3% 31.0% 35.4% benefits of coaching Credible data on the Return on Investment (ROI)/ Return on Expectations (ROE) from coaching Col N% 27.7% 18.7% 20.1% Other (please specify) Col N% 2.4% 1.8% 3.0% Count 11300 883 164 www.coachfederation.org/coachingstudy2012 Page 6