Global Demands to a Medium Sized Automotive Supplier Prof. Dr.-Ing. Uwe Gohrbandt, Erbslöh AG, Velbert, Germany China International Automotive Congress, Shenyang, 2008-10-30 to 2008-11-01 Shenyang 2008 page 1
Agenda 1. Brief introduction of WKW/Erbslöh 2. Global position of OEM 3. Local differences in trim parts 4. Strategy of WKW/Erbslöh 5. Summary Shenyang 2008 page 2
Agenda 1. Brief introduction of WKW/Erbslöh 2. Global position of OEM 3. Local differences in trim parts 4. Strategy of WKW/Erbslöh 5. Summary Shenyang 2008 page 3
Walter Klein GmbH & Co. KG, Wuppertal Walter Klein GmbH & Co. KG, Bad Laasphe WKW-SUMA GmbH, Wuppertal WKW-SUMA GmbH, Hemer WKW-KTR Kunststofftechnik Rüthi AG, Switzerland Silvatrim S.A.M., Monaco Subsidiaries SilvaFlex Sao José dos Pinhais, Curitiba / Brasil Beijing WKW Automotive Co., Ltd., Peking / China Qinhuangdao WKW Automotive Co., Ltd., Qinhuangdao / China Affiliated Companies Erbslöh Aktiengesellschaft, Velbert Erbslöh Aluminium GmbH, Velbert Erbslöh Hungaria Kft., Györ / Hungary Beijing Erbslöh Automotive Parts Co., Ltd., China Beijing Alro Surface Treatment Co., Ltd., / China Beijing Erbslöh Aluminum Co., Ltd., China PEAK Werkstoff GmbH, Velbert PEAK France SAS, St. Avold / France PEAK North America Inc., Detroit / USA WKW Erbsloeh North America Inc., Pell City / USA WKW Erbslöh Automotive GmbH, Wuppertal WKW Erbsloeh Automotive Inc., Detroit / USA EA Dachrelingsystem GmbH, Velbert Hillebrand Erbslöh Oberflächen GmbH, Wickede Shenyang 2008 page 4
Erbslöh Aktiengesellschaft Subsidiaries Erbslöh Aluminium GmbH, Velbert Erbslöh Hungaria Kft., Györ / Hungary PEAK Werkstoff GmbH, Velbert PEAK France SAS, St. Avold / France PEAK North America Inc., Troy / USA WKW Erbsloeh North America, Inc., Pell City/USA Affiliated Companies WKW Erbslöh Automotive GmbH, Velbert WKW Erbsloeh Automotive, Inc., Detroit / USA Beijing Erbslöh Automotive Parts Co., Ltd., Peking / China Beijing Alro Surface Treatement Inc., Peking / China Beijing Erbslöh Aluminum Co., Ltd., Peking / China Hillebrand Erbslöh Oberflächen GmbH, Wickede EA Dachrelingsystem GmbH, Solingen / Velbert Shenyang 2008 page 5
Erbslöh Facts and Figures Turnover 300 Mio. in 2007 Employees 2.400 in 2007 Private owned Company Shenyang 2008 page 6
Erbslöh Products: Green House Solutions Shenyang 2008 page 7
Erbslöh Products: The range of products 4 1 Door belt moulding front 2 Door belt moulding rear 2 3 5 3 4 Moulding quarter light C-pillar cover 1 5 Divider bar 1 B-pillar cover front 3 4 5 2 B-pillar cover rear 3 Drip moulding 2 4 5 Roof ditch moulding A-pillar moulding 1 Shenyang 2008 page 8
Erbslöh Products: Trim parts as design elements 1 Front window trim Window trims 2 Rear window trim 3 Rear window trim 3 2 Manufactured from filigree extruded profiles 1 Complex material-forming and processing technologies Decorative surfaces anodized or powder coated Overall impression: top quality Shenyang 2008 page 9
Erbslöh Products: Green House Solutions - Variances Shenyang 2008 page 10
Agenda 1. Brief introduction of WKW/Erbslöh 2. Global position of OEM 3. Local differences in trim parts 4. Strategy of WKW/Erbslöh 5. Summary Shenyang 2008 page 11
International Production Locations of OEM, Europe Shenyang 2008 page 12
International Production Locations of OEM, America Shenyang 2008 page 13
International Production Locations of OEM, Asia Shenyang 2008 page 14
Agenda 1. Brief introduction of WKW/Erbslöh 2. Global position of OEM 3. Local differences in trim parts 4. Strategy of WKW/Erbslöh 5. Summary Shenyang 2008 page 15
( Chrome ) Trim Parts: Local Variances Car Section Europe America Asia Small Class Galvanized Galvanized Galvanized Lower middle Plastic Plastic Plastic Class (Rubber) (Rubber) (Rubber) Upper Middle Anodized Stainless Steel Stainless Steel Class Aluminum Top Class Shenyang 2008 page 16
( Chrome ) Trim Parts: Material Variances Stainless Steel Available all over the world Easy to manufacture High resistance against environmental conditions Limited design possibilities Anodized Aluminum Availability of high-purity Aluminum only in Europe Special know-how for manufacturing Increased resistance against environmental conditions High design flexibility Possibility of color variances Shenyang 2008 page 17
Agenda 1. Brief introduction of WKW/Erbslöh 2. Global position of OEM 3. Local differences in trim parts 4. Strategy of WKW/Erbslöh 5. Summary Shenyang 2008 page 18
Strategy of Erbslöh Supplier of high competence and know-how of decorative and structural solutions. All from one single source: Development Material Manufacturing Surface Treatment Logistic Concepts Shenyang 2008 page 19
The locations of WKW and Erbslöh Walter Klein GmbH & Co. KG, Wuppertal u. Bad Laasphe(D) WKW-SUMA GmbH, Wuppertal (D) Silvatrim S.A.M., Monaco Shenyang 2008 page 20
Agenda 1. Brief introduction of WKW/Erbslöh 2. Global position of OEM 3. Local differences in trim parts 4. Strategy of WKW/Erbslöh 5. Summary Shenyang 2008 page 21
Summary 1. Erbslöh AG is a medium sized private owned company 2. Main products are trim parts for the Automotive Industry 3. Local differences in trim parts force to internationalization 4. Erbslöh has high competence in his products 5. This competence is available also for non-european OEM Shenyang 2008 page 22
Thank you very much! Shenyang 2008 page 23