Exhibition Attendance Certification for Expo! Expo! IAEM s Annual Meeting & Exhibition 2005

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Exhibition Attendance Certification for Expo! Expo! IAEM s Annual Meeting & Exhibition 2005 Date of Conference: November 29 December 1, 2005 Date of Exposition: November 30, 2005 Location: Atlanta, GA Show Producer/Manager: International Association for Exhibition Management Address of Producer/Manager: 8111 LBJ Freeway, Suite 750 Dallas, TX 75251 Phone: (972) 458-8002 Fax: (972) 458-8119 www.iaem.org Date Show Established: 1992 Frequency: Location of Next Show: Annual San Diego, CA 2006 Conference Dates: November 28 30, 2006 2006 Exposition Dates: November 29, 2006 MARKETS SERVED: Independent, consumer, corporate, and association exhibition organizers; suppliers to the exhibition industry. ATTENDEES: Qualified attendees are exhibition managers and suppliers to the exposition industry. STATEMENT OF VERIFICATION METHODOLOGY: All advance registrants were required to pick up their badges on-site before they could enter the meeting areas. When a badge was picked up the registrant was marked as verified. Year Conference Exhibit Only Conference & Exhibit Only Verified Exhibitors* Grand 2005 1,272 5 1,277 715 1,992 * Not audited. Verified and on-site counts taken from registration database provided by the registration company. Statement of Certification Exhibit Surveys, Inc. has examined the complete attendee registration database provided by International Association for Exhibition Management. Our examination included verification of all attendance figures and demographic reports based on the database provided. In addition, tests were conducted to verify actual attendance to the exhibition using the attendee registration database. Based on our examination and tests, the total attendance and other data contained in this report are fairly stated in all respects. 7 Hendrickson Avenue, Red Bank, NJ 07701 1.800.224.3170 www.exhibitsurveys.com

EIGHT YEAR ATTENDANCE ANALYSIS Year Conference Attendance Exhibit Only Attendance Conference & Exhibit Attendance Registered Exhibitors b Speakers & Press Grand 2005 1,272 5 1,277 715 -- 1,992 2004 1,142 37 1,179 483 -- 1,662 2003 1,374 12 1,386 581 -- 1,967 2002 1,260 158 1,418 425 -- 1,843 2001 a 1,277 423 1,700 491 -- 2,191 2000 a 1,537 283 1,820 470 -- 2,290 1999 a 1,553 263 1,816 341 19 2,157 1998 a 1,420 144 1,564 292 8 1,875 (a) (b) Audit conducted by Audit Bureau of Marketing Services, Inc. Exhibit personnel not audited.

BADGE CODE Badge Code % of % Identified by Badge Code Association Show Organizer 360 28.2 28.8 Consumer Show Organizer 29 2.3 2.3 Independent Show Organizer 228 17.9 18.2 Corporate Show Organizer (Company sponsored show only) 73 5.7 5.8 Exhibiting Supplier 391 30.6 31.2 Non-Exhibiting Supplier 107 8.4 8.6 Media 16 1.2 1.3 Faculty 40 3.1 3.2 Student 8 0.6 0.6 Not Identified 25 2.0 -- Conference & Exhibit Only 1,277 100.0 100.0 Association Show Organizer 28.2% Consumer Show Organizer 2.3% Independent Show Organizer 17.9% Corporate Show Organizer 5.7% Exhibiting Supplier 30.6% Non-Exhibiting Supplier 8.4% Media 1.2% Faculty 3.1% Student 0.6% Not Identified 2.0% 0% 20% 40% 60% 80% 100%

FIRST TIME/NEW MEMBER * % of New Member (since 12-1-04) 173 13.5 First IAEM Meeting 306 24.0 * Based on 1,277 Conference and Exhibit Only. New Member 13.5% First IAEM Meeting 24.0% 0% 20% 40% 60% 80% 100%

POSITION Position % of % Identified by Position Senior Executive 301 23.6 25.8 Vice President 123 9.6 10.5 Director 257 20.1 22.0 Manager 377 29.5 32.3 Coordinator 77 6.0 6.6 Support Staff 33 2.6 2.8 Not Identified 109 8.6 -- Conference & Exhibit Only 1,277 100.0 100.0 Senior Executive 23.6% Vice President 9.6% Director 20.1% Manager 29.5% Coordinator 6.0% Support Staff 2.6% Not Identified 8.6% 0% 20% 40% 60% 80% 100%

DEPARTMENT Department % of % Identified by Department Administration 85 6.6 7.3 General Management 148 11.6 12.7 Show Organizing 320 25.1 27.5 Operations 167 13.1 14.3 Communications 19 1.5 1.6 Sales 350 27.4 30.0 Marketing 77 6.0 6.6 Not Identified 111 8.7 -- Conference & Exhibit Only 1,277 100.0 100.0 Adminstration 6.6% General Management 11.6% Show Organizing 25.1% Operations 13.1% Communications 1.5% Sales 27.4% Marketing 6.0% Not Identified 8.7% 0% 20% 40% 60% 80% 100%

ORGANIZATION MEMBERSHIP Organization * % of AEO Member 8 0.6 AFIDA Member 1 0.1 AMPROFEC Member 22 1.7 AOCA Member 0 0.0 AUMA Member 1 0.1 CAEM Member 9 0.7 EEAA Member 2 0.2 EXSA Member 1 0.1 FAIRLINK Member 0 0.0 FBTN Member 0 0.0 HKECOSA Member 0 0.0 IEIA Member 0 0.0 IELA Member 0 0.0 InterEXPO Member 0 0.0 JEA Member 0 0.0 SACEOS Member 1 0.1 TEA Member 0 0.0 UFI Member 7 0.5 * Based on 1,277 Conference and Exhibit Only.

GEOGRAPHICAL DISTRIBUTION State # % # % North Atlantic 151 11.8 North Central 212 16.6 Maine 5 Ohio 26 New Hampshire 3 Indiana 6 Vermont -- Illinois 122 Massachusetts 28 Michigan 18 Connecticut 29 Minnesota 10 New York 37 Iowa 2 New Jersey 32 Missouri 4 Pennsylvania 17 North Dakota -- Rhode Island -- Wisconsin 15 South Atlantic 464 36.3 South Dakota -- Delaware 3 Nebraska -- Maryland 35 Kansas 9 District of Columbia 62 Mountain 100 7.8 Virginia 102 Montana -- West Virginia -- Idaho -- North Carolina 7 Wyoming -- South Carolina 8 Colorado 16 Georgia 214 New Mexico 1 Florida 33 Arizona 8 South Central 139 10.9 Utah 3 Kentucky 8 Nevada 72 Tennessee 2 Pacific 121 9.5 Alabama 19 Alaska -- Mississippi 1 Washington 6 Arkansas 1 Oregon 2 Louisiana 6 California 112 Oklahoma 3 Hawaii 1 Texas 99 Other Countries 90 7.1 TOTAL* 1,277 100.0 Pacific 9.5% North Mountain 7.8% North Central 16.6% Atlantic 11.8% South Central 10.9% South Atlantic 36.3% Other Countries 7.1% * Conference & Exhibit Only

REGISTRATION FORM

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