Company Profile 2016
Offices in Spain, Portugal, Italy, Malta, Andorra, Morocco, Greece, France, Croatia, Netherlands, Mexico, Romania, Cyprus www.goldcar.com
Summary 4 5 6 7 8 9 11 13 14 15 16 17 18 19 21 22 23 Chronology Travelling the World Together Since 1985 DNA of the Company Organisational Structure Our Team Advancing and Improving A Modern and Efficient Fleet Office and Franchise Network Customer Service Excellence and Satisfaction Our Cover Fuel Policies The Added Value of our Rhodium Brand Innovation and New Technologies New Steps for the Environment Benefits and unique gifts with Club Goldcar We re Moving Ahead Press Contact
1985 1987 1988 Chronology Brothers Juan and Pedro Alcaraz began their venture by renting vehicles from their first office in San Juan de Alicante with just 4 Ford Fiestas and a Ford Escort. The second Company office opens in Torrevieja (Alicante). The Company is officially established under the name of Europa Rent a Car Ltd. 1989 1995 1997 1998 2000 2001 The third Company office opens in Benidorm (Alicante). Valencia office opens. The Benidorm offices are moved to a better location. The first office in Alicante Airport is inaugurated. The Company begins a phase of growth and creates new departments which leads to the expansion of headquarters, based in San Juan de Alicante. A new office opens at Malaga Airport. Continuing the expansion process a new office opens at Murcia Airport. 2002 2006 2007 2008 2009 2010 Development continues with new offices opening at Almeria and Jerez airports. New ventures open in Reus (Tarragona) and Seville. New openings in Girona and Granada. The Company brand name changes to Goldcar. New headquarters open along with centres in Tenerife and Las Palmas de Gran Canarias. Creation of the new, corporate image more modern and directed at the global implementation of Goldcar. Offices open in North Tenerife, Lanzarote and Fuerteventura. 2011 2012 2013 2014 2015 2016 The offices at the airports of Barcelona, Bilbao, Ibiza, and Menorca are inaugurated and international expansion begins with the opening of Faro (Portugal). The expansion in Europe is consolidated with the opening of new offices in Portugal and Italy. Inauguration of 9 offices. Goldcar ranks as the number 1 hire car company in the Spanish holiday market. 8 new offices open. Entry into Malta, Andorra and Morocco. Goldcar achieves number 1 in the holiday car hire market in Portugal. Investindustrial acquire 80% of GOLDCAR. More than a dozen offices open reinforcing the presence of Goldcar in destinations such as Italy. Entry into Greece, France, Croatia and Netherlands. New franchise openings in Cancun (Mexico) and Corfu. New offices open in Italy reinforcing Goldcar s presence in this market. 2016 a year in which the international expansion will remain pro-active Company Profile 2016 4
Travelling the world together since 1985 With over 30 years of experience Goldcar is the market leader in holiday car hire in Europe. Specialising in meeting the demands of the tourism sector, our philosophy is to offer a comprehensive service in main tourist areas based on excellence and customer satisfaction. Goldcar s destinations list grows every year to bring travellers a wide range of possibilities of discovering the world behind the wheel of one of the newest hire cars in the market. A fleet of over 50,000 vehicles allows you to enjoy your holiday at unique prices. Innovation, comfort, transparency and the experience gained over more than 30 years travelling to amazing places. Company Profile 2016 5
Mission GOLDCAR offers car rental services to satisfy leisure customer mobility needs around the world, providing best value for money for our customers and pursuing long term sustainability and profitability for our stakeholders. Vision To become the leading leisure-focused car rental company in the world. Values Transparency Data Driven Company Passion Accountability Team Spirit Innovation and Continuous Improvement Enterpreneurship Safety The DNA of the Company Committed to customer satisfaction, offering an excellent, competitive service and with a clear philosophy of growth. Company Profile 2016 6
CFO Controller Fleet and Business Analysis Director COO Network Director Logistics & Remarketing Director CEO Juan Carlos Azcona CFLO Ecommerce Director Pricing Director Technology Director Commercial & Franchisees Director HR & CS Director Organisational Structure Goldcar was founded in 1985 by Juan and Pedro Alcaraz. A family venture that started with just 5 cars, located in Alicante (Spain). The brand has grown to become a market leader in the field of holiday car rental that, today, sees Juan Carlos Azcona as Chief Executive Officer (CEO). In 2014, the investment group Investindustrial acquired 80% of Goldcar - a key input in determining the development of the company and the realisation of its ambitious and exciting international expansion plan. Company Profile 2016 7
33 nationalities An integrated team of over 1,000 professionals Our Team We are committed to talent, quality job creation and teamwork. Goldcar has a group of professionals composed of more than 1,000 people. A multicultural, creative and dynamic workforce that focuses its efforts on providing a rental service that is efficient, transparent, inspiring, and modern as well as keeping in line with expectations of customers who trust in the Company. Company Profile 2016 8
Number of Operations Total Revenue (Million ) Advancing and Improving Company Profile 2016 9
Company Profile 2016 10
A modern and efficient fleet Goldcar offers a car rental service comprising one of the newest fleets in the market. More than 80% of our 50,000 cars are renewed within 9 months in response to the commitment to our customers of offering a service which guarantees safety, comfort, innovation and efficiency. Our fleet consists of the latest models in different categories of vehicles in order to fully satisfy customer needs and preferences. Company Profile 2016 11
Company Profile 2016 12
Office and franchise network New destinations to discover with Goldcar Goldcar has more than 80 offices located in the major tourist destinations of over thirteen countries. A leading and growing international presence responding to the exciting expansion plan which began in 2011, that has led the Company to strengthen its presence in places such as Italy and Greece along with entry into new markets that include Romania and Mexico. OFFICES Airport OFFICES Train Station OFFICES City Company Profile 2016 13
Excellence of service and customer satisfaction Transparency, efficiency, comfort and excellence of service are the pillars on which Goldcar underpins its relations with its customers. In order to respond to their needs and provide measured care, the company has different channels for direct assistance ranging from; attendance in offices, multiple languages, by telephone, and new channels of communication through social networks. A constant commitment to transparency and quality that is evident in our day to day business. Country of residence Goldcar of customers / 2015 2,6% 2,4% 2,4% 1,8% 1,9% 1,4% 1,6% 22% 4,6% 7,4% 4% 7,8% 18,7% 18,7% Spain Great Britain Germany Italy France Netherlands Belgium Switzerland Sweden Norway Portugal Denmark Ireland Romania 12,1% Company Profile 2016 14
Our Cover Knowledge gained over more than 30 years has led us to steadily improve in a key area for our customers, driving safety. Goldcar offers various cover options to enhance the experience of our drivers and consistently meet their needs. Customers can choose from an option with excess to one with maximum benefits including SUPER RELAX cover - designed to cover every detail, delivering maximum peace of mind whilst driving. Company Profile 2016 15
Fuel Policy We work daily to meet the demands of our customers and this philosophy makes its mark on our fuel policies. Drivers who choose our hire cars can choose either: Flex-Fuel: The advantages of a quick and effective service with the added benefit of not having to refuel upon return along with a guarantee of a refund for unused fuel. Full-Full: An option that is included in the Return Classic System in which the customer collects the vehicle with a full tank, and agrees to return it full. Company Profile 2016 16
The added value of our Rhodium brand The commitment of the Company to meet the needs of each of our clients has led to our Rhodium brand. Goldcar offers this premium option which includes preferred delivery/ collection and offers models that are better geared towards long distance travel. Company Profile 2016 17
Innovation and new technologies Committed to the latest developments to provide valuable experiences Being at the forefront means living in a constantly updating world of responding to the needs and new habits of clients who choose to hire with Goldcar. A commitment by the Company that is endorsed with services such as: Key n Go: An intelligent key dispenser granting autonomy to our customers with speed in the collection and delivery of vehicles. Shift management system: Swift and efficient attention at our offices. A useful and novel App: Aimed at customers who want to manage the car details quickly and easily whilst receiving additional Goldcar advantages. Website: Modern, transparent and intuitively adapted to various devices for a next-generation online experience. Company Profile 2016 18
New steps helping the Environment Goldcar constantly reaffirms its commitment to the environment by adopting the latest quality systems and responsible resource management. The Company offers its customers GOLDCAR BLUE division, a measure of advancing sustainability through the rental of electric, hybrid and LPG vehicles. Company Profile 2016 19
Company Profile 2016 20
Benefits and unique gifts with Club Goldcar The Goldcar community grows every year and now there are over 150,000 Goldcar Club members. The most convenient and fun way to get the best benefits, promotions and giveaways to make the most of your holidays. Company Profile 2016 21
Goldcar market leaders Goldcar is seen as a benchmark company in Spain with a market share of 20.9% and has strengthened its position in Italy and Portugal. A winning team The company has a team of over 1,000 dynamic and multicultural professionals. We re Moving Ahead In recent years, Goldcar has experienced remarkable growth. A trend that continues. Goldcar will continue making its mark with new projects and challenges to come. International presence Goldcar serves 13 countries: Spain, Portugal, Italy, Malta, Andorra, Morocco, Greece, France, Croatia, Netherlands, Mexico, Romania and Cyprus. A young and renewed fleet Goldcar offers one of the newest fleets in the market with over 50,000 vehicles. More offices every day We have a network of over 80 offices located in the most attractive tourist destinations with a presence at major airports, train stations and strategic points for the convenience of our customers. Company Profile 2016 22
Press Contact Office in Alicante Ctra. Valencia N332 Km 115 - Ed. Goldcar 03550 - San Juan Alicante Tel: +34 965 652 482 Press Contact Grayling agency goldcar@grayling.com Maitland agency (UK) goldcar@maitland.co.uk Nadia Iglesias External Communications Tel: +34 965 652 482 Ext: 10910 nadiaiglesias@goldcar.com www.goldcar.es Company Profile 2016 23