ACCORHOTELS GLOBAL DEVELOPMENT FEBRUARY 2018 Adagio Paris Birmingham
ADAGIO Open to the city Discover over 100 addresses located in the heart of the city, from Paris to Rio de Janeiro, to Berlin or Dubai. Adagio combines the autonomy of apartment living with the hospitality of hotel life, Adagio offers guests a number of hotel services to ensure the best possible experience. Open to everyone Adagio is a perfect solution for short, mid and long term stays: privacy, autonomy and flexibility. Aparthotels Adagio provide three ranges of products within the one core Adagio brand: Adagio access, Adagio and Adagio premium. Tiered pricing from 4th night onwards: the more you stay, the less you pay. Open to friendliness Adagio offers living spaces where you can socialise, explore and relax; whether you are on your own, with colleagues or with your family. Feel welcome and explore the local sights recommended by our Adagio team. WHY INVEST IN ADAGIO APARTHOTEL 1
88% Brand average of satisfied & very satisfied guests #1 >60% Aparthotels network in Europe 44 Gross operating profit WHY INVEST IN ADAGIO APARTHOTEL 2
NETWORK In 2018 105 aparthotels 11,600 apartments 11 countries WHY INVEST IN ADAGIO APARTHOTEL 3
FLAGSHIPS UNITED KINGDOM ADAGIO EDINBURGH FRANCE ADAGIO ACCESS COLOMBES WHY INVEST IN ADAGIO APARTHOTEL 4
2016 OPENINGS FRANCE Colombes Malakoff 1 UK 1 Germany BRAZIL Jundiaí Alphaville GERMANY Frankfurt Russia 1 RUSSIA Moscow UNITED KINGDOM Edinburgh 2 France 2 Brazil WHY INVEST IN ADAGIO APARTHOTEL 5
2017/18/19 OPENINGS 2017 BRAZIL Salvador Barra Funda Sao Bernardo do Campo 2018 2019 6 France 1 Netherlands FRANCE 5 Hipark by Adagio: Paris Marseille Nice Grenoble Serris BRAZIL Curitiba Batel FRANCE Montpellier QATAR Doha MOROCCO Casablanca 1 Morocco 1 Qatar SAUDI ARABIA Jeddah 1 Saudi Arabia NETHERLANDS Amsterdam 4 Brazil WHY INVEST IN ADAGIO APARTHOTEL 6
SERVICES Free WiFi Breakfast Laundry Facilities Dry Cleaning On Demand 24/7 Reception Grab & Go Fitness Center Business Corner Conciergerie Swimming Pool/Spa Room Service/F&B Offer WHY INVEST IN ADAGIO APARTHOTEL 7
COMFORTABLE STUDIO Fully equipped kitchen Dining space Large living space Working space Day time Bathroom (shower or bath) Murphy bed Flat screen television 36 7.50 THE ONE BEDROOM APARTMENT Studio equipment + Bedroom with double bed Living room with trundle bed Modular table 6.10 3.50 Night time 7.50 5.85 3.50 Total floor area 25sqm net Total floor area 35sqm net WHY INVEST IN ADAGIO APARTHOTEL 8
STUDIOS Studio 2 pax Studio 4 pax Double murphy bed Storage space Fully equipped kitchen Studio 2 equipment + Single murphy bed Sofa bed 6.35 6.35 3.15 4.15 Total floor area 20sqm net Total floor area 25sqm net WHY INVEST IN ADAGIO APARTHOTEL 9
THE CIRCLE CONCEPT «THE CIRCLE»CONCEPT Called The Circle to symbolize the spirit of community, this new real marker is a space of socialization, open and welcoming. Based on methodology of design thinking, the places were designed to bring more modernity, making hybrid places that serve different times of the day, to enhance usability and re-enchant guest experience. New functions are introduced as objects library to borrow, shared kitchen, new welcome desk, regular events to encourage interactions between guests and the team. Shared Kitchen Object library The Shop Reception posture «The Circle» Concept Adagio Paris Bercy Village, France WHY INVEST IN ADAGIO APARTHOTEL 10
BUSINESSMODEL THE APARTHOTEL POSITIONING IN THE ACCOMMODATION LANDSCAPE Well-optimized aparthotels can reach 90% * average occupancy HOTEL APARTHOTEL 1 to 3 Nights Full Services Reception, Restaurant, Spa Facilities etc. 4 to +90 Nights Selected services Reception, Breakfast, housekeeping etc. LONGER-STAYS ENABLE THE MAXIMIZATION OF OCCUPANCY, ESPECIALLY IN LOW-DEMAND PERIODS OCCUPANCY CAPACITY CAPACITY OCCUPANCY 100% 100% 75% 75% 50% J F M A M J J A S O N D J F M A M J J A S O N D 50% 25% 0% Hotel schedules tend to be polarized Longer-stay business 25% is more stable throughout the year 0% * Not contractual 1-3 night stays 4-27 night stays 28+ night stays WHY INVEST IN ADAGIO APARTHOTEL 11
BUSINESSMODEL A HIGHLY PROFITABLE SYSTEM OCC. RATE AVERAGE DAILY ROOM REVPAR ROOM REVENUE % 4* HOTEL 80% 145 116 72% 4* APARTHOTEL Well-optimized aparthotels can reach 88% 90% * 135 average 119 occupancy 93% TOTAL REVENUE 9.5 MILLION 7.8 MILLION GOP 49% - 4.6 MILLION 63% - 4.9 MILLION NOI 40% - 3.8 MILLION 53% - 4.2 MILLION PROFIT/SQM 442 488 GOP > 60% HIGH ROI Source: WATG Report OPERATIONAL PROFITABILITY LOW CAPITAL EMPLOYED Very high occupancy Optimized ARR Low operating costs Efficient space usage (FOF vs BOH) Limited BOH areas Optimized construction costs WHY INVEST IN ADAGIO APARTHOTEL 12
BRANDQUALITYPERFORMANCE ADAGIO #1 APARTHOTEL IN EUROPE Birmingham City 4.5/5* 9/10* 85% of Adagio guests in Europe are either satisfied or very satisfied 4.5/5* Toulouse Parthénon 9,1/10* 84% of our guests would recommend Adagio Source: TrustYou survey (GSS) 2017 Edinburgh Royal Mile 4.5/5* 8,9/10* *January 2017 WHY INVEST IN ADAGIO APARTHOTEL 13
COMMUNICATIONPERFORMANCE A STRONG PRESENCE PRESS MENTIONS AVAILABLE IN 33 VERSIONS & 18 LANGUAGES Dedicated corner for Adagio FACEBOOK INSTAGRAM ADAGIO-CITY.COM The online reference for extended stay New website launching in July 2018 TV AD CAMPAIGN PINTEREST TWITTER LINKEDIN WHY INVEST IN ADAGIO APARTHOTEL 14
ACCORHOTELSDISTRIBUTION ACCORHOTELS OFFERS > 110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS The Central Reservation System generates on average 66%* of a hotel s room revenue 10 call centers in 18 languages France Wroclaw Poland Rabat Morocco Sao Paulo Brazil Search Bangalore India Web AccorHotels, Websites, Mobile & APP Dalian China Call centers 16% Web Partners Sydney Australia Moncton USA Bangkok Thaland Intra Hotel & Cluster Reservatio n Service 16% 2% CRS 66% 34% HOTEL PMS 25% 7% GDS/IDS Indonesia - Jakarta * Worldwide average excluding FRS - YTD End of 2017 WHY INVEST IN ADAGIO APARTHOTEL 15
ADAGIODISTRIBUTIONSOLUTION POWERED BY ACCORHOTELS CALL CENTERS, INTRA HOTEL & CLUSTER SERVICES of adagio room revenue comes through 68% AccorHotels reservation systems FOCUS ON WEB DIRECT AccorHotels.com + Adagio.com + mobile websites ACCORHOTELS WEB WEBSITES, MOBILE SITES & APP 19% 29% DIRECT SALES 173,000 ADAGIO ROOM NIGHTS 68% OF ADAGIO ROOM REVENUE COMES THROUGH ACCORHOTELS CENTRAL RESERVATION SYSTEM 10% 34% HOTEL PMS 18M +76% ADAGIO ROOM REVENUE MOBILE GROWTH (ADAGIO ROOM REVENUE) WEB PARTNERS (OTAS) 32% 6% STRONG SALES CHANNELS TARGETING EXTENDED STAY 38% INDIRECT SALES GDS / IDS YTD End of 2017 WHY INVEST IN ADAGIO APARTHOTEL 16
LECLUBACCORHOTELS ACCORHOTELS BUILDS THE MOST INTERNATIONAL LOYALTY PROGRAM Loyalty members - Worldwide Le Club AccorHotels Huazhu loyalty program 10 14 18 FRS loyalty program 25 106M 70 4 32 145M 100 4.7 2012 2013 2014 2015 2016 2017 40 France 13% Members expenses x2 vs. non-members Guests origin - Worldwide Northern Europe 18% Central & Eastern Europe 12% Mediterranean, Middle East & Africa 12% Americas 17% Asia-Pacific 28% 40 MILLION of members as of December 2017 Launch in sept. 2008 A Worldwide program: 14 brands 3,400 hotels in 93 countries Free enrollment 100% Web based program More than 21,000 new members every day Le Club AccorHotels represents 25% of AccorHotels revenue Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance Specific Welcome to members YTD End of 2017 WHY INVEST IN ADAGIO APARTHOTEL 17
LECLUBACCORHOTELS 25.4% of revenue generated by card holders ROI of 17.2 For 1 spent in LCAH, the gain is 17.2 WHY INVEST IN ADAGIO APARTHOTEL 18
DEVELOPMENTCRITERIA LOCATION BRAND PROGRAMMING Prime Location Secondary Location Suburbsairports APARTMENTS ADAGIO ADAGIO ACCESS - Average number of apartments 90-120 90-120 Key destinations cities Major domestic destinations Smaller cities & attractive touristic destinations - Apartment average size (1) (sqm) - Total Gross Floor Area (1) (sqm) FOOD & BEVERAGE WELL-BEING MEETINGS, EVENTS & OTHERS 25-34 44 Breakfast room Grab & Go 19-25 32 Fitness center (25 sqm. Min) (for Adagio only) No swimming pool No spa Web or city corner (for Adagio only) (1) For AAA ultra city center, historic conversion, the room size and areas can go down by 15-20% WHY INVEST IN ADAGIO APARTHOTEL 19
thomas.lamson@adagio-city.com christabelle.morgan@adagio-city.com