From Oxford Tweet to Leicester Share; the impact of O2 Wifi in the City of Westminster

The challenge, should you chose to accept it To roll out fast, free and reliable wifi to all residents and visitors to the streets of Westminster, and Royal Borough of Kensington and Chelsea The busiest areas of London (396m people areas p/a) Largest outdoor wifi deployment in Europe Listed buildings, huge crowds 6 months to complete And then there s the Olympics.

Drivers for the Public Sector Digital enabling Revenue generation Innovation In time for the Olympics

Public Realm Challenges Historic Sites Business -v- residential Stakeholders

Drivers Behind the Venture for O2 1. New business growth expanding the O2 wifi offering integration with other O2 business streams 2. Rise of the small cell reduce planning lead time increase design options 3. Future opportunities

Opportunity With millions of extra people coming to town for the Games, we want to ensure we showcase the capital as the best city in the world to work and visit, and the addition of free Wifi to some of our most popular landmarks is crucial in helping to maintaining that reputation. Mayor Boris Johnson

Design Phase for the Public Sector - Planning - Public realm groups - Initial Trial Installation - Other kit (banners)

Implementation Phase - Public Sector Structural Testing of chosen lamp columns Secondary power supply upgrades in approved lighting columns Programming installation of wireless equipment with service provider Supervise installation of wireless equipment (& liaising with stakeholders) Testing of installed wireless equipment

Spotters Guide to London Small Cells 9

Design & Implementation All priority areas to be delivered by Summer 2012 10

Bank Holiday Bank Holiday Bank Holiday Bank Holiday Deployment Optimisation Bank Holiday Bank Holiday Bank Holiday Bank Holiday Bank Holiday Bank Holiday Bank Holiday Bank Holiday High Level Delivery Plan Dec-11 Jan-12 Feb-12 Mar-12 Procurement Apr-12 May-12 Jun-12 Jul-12 Design & Development Backhaul Orders & Delivery Site Surveys, Design & Approval Ph 1a Exhibition Rd Hub Deployment Optimisation Site Surveys, Design & Approval Ph 1b Deployment Macro Hub Survey, Plan, & Deploy 11

Small cells Rio Style! Small cells London 12

Bank Holiday Bank Holiday Bank Holiday Bank Holiday Optimisation Bank Holiday Bank Holiday Bank Holiday Bank Holiday Bank Holiday Bank Holiday Bank Holiday Bank Holiday Deployment Optimisation Deployment High Level Delivery Plan with Planning Approval Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Procurement Design & Development Backhaul Orders & Delivery Site Surveys, Design & Approval Ph 1a Exhibition Rd Hub Deployment Site Surveys, Design & Approval Ph 1b Local Authority Planning Approval Macro Hub Survey, Plan, & Deploy 14

Example Install: Parliament Square Type 1 Install Type 2 Install Transmission Hub (7762) Access Point (8800) 15

Access Point and Transmission Equipment Ruckus 8800 Access Point (Wi-Fi/Cellular) 380x310x170mm 10kg Ruckus 7762 5GHz Remote Terminal (Wi-Fi) 239x195x141mm Weight 1.9kg 16

UK Small Cells (Wifi + 3G) Adaptor plates attaches to Wifi unit with two Flat head M6 screws per side ALU Femto Unit mounts to adaptor plates. 17

High Level Design - Project Metro Network Architecture + Fibre O2 WiFi Core Network / Data Centre O2 O2 5Ghz Ethernet Fibre Link 28Ghz 28Ghz Central Hub NTE P-MP Microwave 28GHz O2 5Ghz Fibre to Post O2 Street Lighting Column with WiFi Access Point Point to Multi Point Dish Existing O2 Macro Site Radio Access Point Fibre to Post

O2 Metro Wifi Surrounding 3G Cellular Traffic Offload O2 wifi carrying around 15-20% of 3G traffic and offloading around 5-10% O2 data traffic thus far

O2 Metro Wifi Traffic per Area Amount of traffic offloaded event/weather dependent. Commercial areas (Oxford / Kensington High Street) busiest areas

O2 Metro Wifi Traffic per Area - Daily Office hours for Parliament Square with lots of upload just before the 6pm news... Kensington High Street PM activity in bed by 1pm! Oxford Street Get up late Stay up late! Throughputs average over 3 minutes 50% traffic from Apple devices!

New Business Streams New advertising channel: Location Age Time Weather: UKs first thermal marketing campaign Indoor/outdoor Seamless experience

Lessons Learned o o o o o o Service concession? Supplier? Customer? agree the relationship parameters and the expectations Understand the objectives not just the contractual obligations Change of player? Repeat the above points Early and regular engagement of planning teams Reliable asset register and other local activities essential Supply chain needs very tight management

Looking to the Future in the Public Sector How & who making those decisions Will be different Fundamentals principles the same Market Skewing?

Looking to the Future Identifying real demand areas is now much easier Knowledge of how outdoor wifi really works Supply chain needs catered for from day 1 Customer proposition stays solid: fast, free, reliable wifi

The future of small cell technology Telefonica UK s first Solar Powered 3G/4G/Wi-Fi Access Point 26