Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018

Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Report Code: TT0251MR Publication Date: February 2015 www.tourism-ic.com John Carpenter House 7 Carmelite Street London EC4Y 0BS United Kingdom Tel: +44 (0)20 7936 6400 Fax: +44 (0)20 7336 6813 Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 1

SUMMARY 1 SUMMARY Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 provides detailed information on the top 10 outbound tourism markets globally. This report analyzes market data and provides a better understanding of tourism flows and tourist expenditure. The report brings together Travel & Tourism Intelligence Center s research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics and to discover which markets will see growth in the coming years. 2 SYNOPSIS The report provides detailed market analysis, information and insights, including: Historic and forecast tourist volumes covering the top 10 global outbound tourism markets Detailed analysis of tourist spending patterns in these markets such as average spending per trip Each tourism market is further analyzed by providing extensive data for key source countries. Detailed market classification covering tourism flows, tourist expenditure and average expenditure per trip is provided 3 REASONS TO BUY Take strategic business decisions using historic and forecast market data related to top 10 outbound tourism markets Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 2

US OUTBOUND TOURISM KPIS 4 US OUTBOUND TOURISM KPIS 4.1 US tourist departures to top 10 countries (2009 2018) Mexico is the leading tourist destination for Americans, accounting for XX.X% of the total international departures in 2013. Departures to this country totaled XX.X million in 2013 Departures to Dominican Republic recorded the fastest growth during the historic period at a CAGR of XX.X %. XX.X million Americans visited this country in 2013 Table 1: US Tourist Departures to Top 10 Countries (Thousand), 2009 2018 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: TTIC analysis, Office of Travel & Tourism Industries Travel & Tourism Intelligence Center Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 3

US OUTBOUND TOURISM KPIS Figure 1: US Tourist Departures to Top 10 Countries (Thousand), 2009 2013 2013 2012 2011 2010 2009 Jamaica Dominican Republic China Germany Puerto Rico Italy France UK Canada Mexico 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 Source: TTIC analysis, Office of Travel & Tourism Industries Travel & Tourism Intelligence Center Figure 2: US Tourist Departures to Top 10 Countries (Thousand), 2014 2018 2018 2017 2016 2015 2014 Jamaica Dominican Republic China Germany Puerto Rico Italy France UK Canada Mexico 0 5,000 10,000 15,000 20,000 25,000 Source: TTIC analysis, Office of Travel & Tourism Industries Travel & Tourism Intelligence Center Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 4

US OUTBOUND TOURISM KPIS 4.2 US tourist expenditure in top 10 countries (2009 2018) Table 2: US Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: TTIC analysis, Office of Travel & Tourism Industries Travel & Tourism Intelligence Center Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 5

US OUTBOUND TOURISM KPIS 4.3 US average spending per trip in top 10 countries (2009 2018) Table 3: US Average Spending per Trip in Top 10 Countries(US$), 2009 2018 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Source: TTIC analysis, Office of Travel & Tourism Industries Travel & Tourism Intelligence Center Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 6

METHODOLOGY 5 METHODOLOGY TTIC s dedicated research and analysis teams consist of experienced professionals with industry backgrounds in marketing, market research, consulting, and advanced statistical expertise. TTIC adheres to the Codes of Practice of the Market Research Society (www.mrs.org.uk) and the Society of Competitive Intelligence Professionals (www.scip.org). All TTIC databases are continuously updated and revised. All Travel and Tourism reports are created by following a comprehensive, four-stage methodology. This includes market study, research, analysis, and quality control. 1) Market Study 2) Research A. Standardization Definitions are specified using recognized industry classifications. The same definition is used for every country. Annual average currency exchange rates are used for the latest completed year. These are then applied across both historical and forecast data to remove exchange rate fluctuations. B. Internal Audit Review of in-house databases to gather existing data: o Historic market databases and reports o Company database C. Trend monitoring Review of the latest Travel and Tourism companies, and industry trends A. Sources Collection of the latest market-specific data from a wide variety of industry sources: o Government statistics o Industry associations o Company filings o International organizations o Travel and tourism agencies B. Expert opinion Collation of opinions taken from leading Travel and Tourism industry experts Analysis of third-party opinion and forecasts: o Broker reports o Media o Official government sources C. Data consolidation and verification Consolidation of data and opinions to create historical datasets Creation of models to benchmark data across categories and geographies Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 7

METHODOLOGY 3) Analysis A. Market forecasts Feeding forecast data in to market models: o Macroeconomic indicators o Industry-specific drivers Analysis of Travel and Tourism industry database to identify trends: o Latest Travel and Tourism trends o Key drivers of the Travel and Tourism industry B. Report writing Analysis of market data Discussion of company and industry trends and issues Review of financial deals, and Travel and Tourism trends 4) Quality Control A. Templates Detailed process manuals Standardized report templates and accompanying style guides Complex forecasting tools to ensure that forecast methodologies are applied consistently Quality-control checklists B. Quality control process Peer review Senior-level QC Random spot checks on data integrity Benchmark checks across databases Market data cross-checked for consistency with accumulated data from: o Company filings o Government sources Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 8

RELATED REPORTS 6 RELATED REPORTS Travel and Tourism in Mexico to 2019 Travel and Tourism in Thailand to 2019 Travel and Tourism in Vietnam to 2019 Travel and Tourism in Czech Republic to 2019 Travel and Tourism in the US to 2018 Travel and Tourism in France to 2018 Travel and Tourism in Spain to 2018 Travel and Tourism in Italy to 2018 Travel and Tourism in Brazil to 2018 Travel and Tourism in Kenya to 2018 Travel and Tourism in Qatar to 2018 Travel and Tourism in Singapore to 2018 Travel and Tourism in Ecuador to 2018 Travel and Tourism in India to 2018 Travel and Tourism in Malaysia to 2018 Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 9

TABLE OF CONTENTS TABLE OF CONTENTS 1 US Outbound Tourism KPIs... 6 1.1 US tourist departures to top 10 countries (2009 2018)...6 1.2 US tourist expenditure in top 10 countries (2009 2018)...8 1.3 US average spending per trip in top 10 countries (2009 2018)... 10 2 China Outbound Tourism KPIs... 12 2.1 China tourist departures to top 10 countries (2009 2018)... 12 2.2 China tourist expenditure in top 10 countries (2009 2018)... 14 2.3 China average spending per trip in top 10 countries (2009 2018)... 16 3 Germany Outbound Tourism KPIs... 18 3.1 Germany tourist departures to top 10 countries (2009 2018)... 18 3.2 Germany tourist expenditure in top 10 countries (2009 2018)... 20 3.3 Germany average spending per trip in top 10 countries (2009 2018)... 22 4 Russia Outbound Tourism KPIs... 24 4.1 Russia tourist departures to top 10 countries (2009 2018)... 24 4.2 Russia tourist expenditure in top 10 countries (2009 2018)... 26 4.3 Russia average spending per trip in top 10 countries (2009 2018)... 28 5 UK Outbound Tourism KPIs... 30 5.1 UK tourist departures to top 10 countries (2009 2018)... 30 5.2 UK tourist expenditure in top 10 countries (2009 2018)... 32 5.3 UK average spending per trip in top 10 countries (2009 2018)... 34 6 Canada Outbound Tourism KPIs... 36 6.1 Canada tourist departures to top 10 countries (2009 2018)... 36 6.2 Canada tourist expenditure in top 10 countries (2009 2018)... 38 6.3 Canada average spending per trip in top 10 countries (2009 2018)... 40 7 Brazil Outbound Tourism KPIs... 42 7.1 Brazil tourist departures to top 10 countries (2009 2018)... 42 7.2 Brazil tourist expenditure in top 10 countries (2009 2018)... 44 7.3 Brazil average spending per trip in top 10 countries (2009 2018)... 46 8 France Outbound Tourism KPIs... 48 8.1 France tourist departures to top 10 countries (2009 2018)... 48 8.2 France tourist expenditure in top 10 countries (2009 2018)... 50 8.3 France average spending per trip in top 10 countries (2009 2018)... 52 9 Japan Outbound Tourism KPIs... 54 9.1 Japan tourist departures to top 10 countries (2009 2018)... 54 9.2 Japan tourist expenditure in top 10 countries (2009 2018)... 56 9.3 Japan average spending per trip in top 10 countries (2009 2018)... 58 10 Australia Outbound Tourism KPIs... 60 10.1 Australia tourist departures to top 10 countries (2009 2018)... 60 10.2 Australia tourist expenditure in top 10 countries (2009 2018)... 62 10.3 Australia average spending per trip in top 10 countries (2009 2018)... 64 11 Appendix... 66 11.1 What is this Report About?... 66 11.2 Definitions... 66 11.3 Methodology... 67 11.4 Contact Travel & Tourism Intelligence Center... 69 Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 10

TABLE OF CONTENTS 11.5 About Travel & Tourism Intelligence Center... 69 11.6 Travel & Tourism Intelligence Center Services... 69 11.7 Disclaimer... 70 Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 11

LIST OF TABLES LIST OF TABLES Table 1: US Tourist Departures to Top 10 Countries (Thousand), 2009 2018... 6 Table 2: US Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018... 8 Table 3: US Average Spending per Trip in Top 10 Countries(US$), 2009 2018... 10 Table 4: China Tourist Departures to Top 10 Countries (Thousand), 2009 2018... 12 Table 5: China Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018... 14 Table 6: China Average Spending per Trip in Top 10 Countries(US$), 2009 2018... 16 Table 7: Germany Tourist Departures to Top 10 Countries (Thousand), 2009 2018... 18 Table 8: Germany Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018... 20 Table 9: Germany Average Spending per Trip in Top 10 Countries(US$), 2009 2018... 22 Table 10: Russia Tourist Departures to Top 10 Countries (Thousand), 2009 2018... 24 Table 11: Russia Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018... 26 Table 12: Russia Average Spending per Trip in Top 10 Countries(US$), 2009 2018... 28 Table 13: UK Tourist Departures to Top 10 Countries (Thousand), 2009 2018... 30 Table 14: UK Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018... 32 Table 15: UK Average Spending per Trip in Top 10 Countries(US$), 2009 2018... 34 Table 16: Canada Tourist Departures to Top 10 Countries (Thousand), 2009 2018... 36 Table 17: Canada Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018... 38 Table 18: Canada Average Spending per Trip in Top 10 Countries(US$), 2009 2018... 40 Table 19: Brazil Tourist Departures to Top 10 Countries (Thousand), 2009 2018... 42 Table 20: Brazil Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018... 44 Table 21: Brazil Average Spending per Trip in Top 10 Countries(US$), 2009 2018... 46 Table 22: France Tourist Departures to Top 10 Countries (Thousand), 2009 2018... 48 Table 23: France Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018... 50 Table 24: France Average Spending per Trip in Top 10 Countries(US$), 2009 2018... 52 Table 25: Japan Tourist Departures to Top 10 Countries (Thousand), 2009 2018... 54 Table 26: Japan Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018... 56 Table 27: Japan Average Spending per Trip in Top 10 Countries(US$), 2009 2018... 58 Table 28: Australia Tourist Departures to Top 10 Countries (Thousand), 2009 2018... 60 Table 29: Australia Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2018... 62 Table 30: Australia Average Spending per Trip in Top 10 Countries(US$), 2009 2018... 64 Table 31: TTIC Travel and Tourism Sector Definitions... 66 Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 12

LIST OF FIGURES LIST OF FIGURES Figure 1: US Tourist Departures to Top 10 Countries (Thousand), 2009 2013... 7 Figure 2: US Tourist Departures to Top 10 Countries (Thousand), 2014 2018... 7 Figure 3: US Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2013... 9 Figure 4: US Tourist Expenditure in Top 10 Countries (US$ Million), 2014 2018... 9 Figure 5: US Average Spending per Trip in Top 10 Countries(US$), 2009 2013... 11 Figure 6: US Average Spending per Trip in Top 10 Countries(US$), 2014 2018... 11 Figure 7: China Tourist Departures to Top 10 Countries (Thousand), 2009 2013... 13 Figure 8: China Tourist Departures to Top 10 Countries (Thousand), 2014 2018... 13 Figure 9: China Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2013... 15 Figure 10: China Tourist Expenditure in Top 10 Countries (US$ Million), 2014 2018... 15 Figure 11: China Average Spending per Trip in Top 10 Countries(US$), 2009 2013... 17 Figure 12: China Average Spending per Trip in Top 10 Countries(US$), 2014 2018... 17 Figure 13: Germany Tourist Departures to Top 10 Countries (Thousand), 2009 2013... 19 Figure 14: Germany Tourist Departures to Top 10 Countries (Thousand), 2014 2018... 19 Figure 15: Germany Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2013... 21 Figure 16: Germany Tourist Expenditure in Top 10 Countries (US$ Million), 2014 2018... 21 Figure 17: Germany Average Spending per Trip in Top 10 Countries(US$), 2009 2013... 23 Figure 18: Germany Average Spending per Trip in Top 10 Countries(US$), 2014 2018... 23 Figure 19: Russia Tourist Departures to Top 10 Countries (Thousand), 2009 2013... 25 Figure 20: Russia Tourist Departures to Top 10 Countries (Thousand), 2014 2018... 25 Figure 21: Russia Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2013... 27 Figure 22: Russia Tourist Expenditure in Top 10 Countries (US$ Million), 2014 2018... 27 Figure 23: Russia Average Spending per Trip in Top 10 Countries(US$), 2009 2013... 29 Figure 24: Russia Average Spending per Trip in Top 10 Countries(US$), 2014 2018... 29 Figure 25: UK Tourist Departures to Top 10 Countries (Thousand), 2009 2013... 31 Figure 26: UK Tourist Departures to Top 10 Countries (Thousand), 2014 2018... 31 Figure 27: UK Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2013... 33 Figure 28: UK Tourist Expenditure in Top 10 Countries (US$ Million), 2014 2018... 33 Figure 29: UK Average Spending per Trip in Top 10 Countries(US$), 2009 2013... 35 Figure 30: UK Average Spending per Trip in Top 10 Countries(US$), 2014 2018... 35 Figure 31: Canada Tourist Departures to Top 10 Countries (Thousand), 2009 2013... 37 Figure 32: Canada Tourist Departures to Top 10 Countries (Thousand), 2014 2018... 37 Figure 33: Canada Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2013... 39 Figure 34: Canada Tourist Expenditure in Top 10 Countries (US$ Million), 2014 2018... 39 Figure 35: Canada Average Spending per Trip in Top 10 Countries(US$), 2009 2013... 41 Figure 36: Canada Average Spending per Trip in Top 10 Countries(US$), 2014 2018... 41 Figure 37: Brazil Tourist Departures to Top 10 Countries (Thousand), 2009 2013... 43 Figure 38: Brazil Tourist Departures to Top 10 Countries (Thousand), 2014 2018... 43 Figure 39: Brazil Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2013... 45 Figure 40: Brazil Tourist Expenditure in Top 10 Countries (US$ Million), 2014 2018... 45 Figure 41: Brazil Average Spending per Trip in Top 10 Countries(US$), 2009 2013... 47 Figure 42: Brazil Average Spending per Trip in Top 10 Countries(US$), 2014 2018... 47 Figure 43: France Tourist Departures to Top 10 Countries (Thousand), 2009 2013... 49 Figure 44: France Tourist Departures to Top 10 Countries (Thousand), 2014 2018... 49 Figure 45: France Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2013... 51 Figure 46: France Tourist Expenditure in Top 10 Countries (US$ Million), 2014 2018... 51 Figure 47: France Average Spending per Trip in Top 10 Countries(US$), 2009 2013... 53 Figure 48: France Average Spending per Trip in Top 10 Countries(US$), 2014 2018... 53 Figure 49: Japan Tourist Departures to Top 10 Countries (Thousand), 2009 2013... 55 Figure 50: Japan Tourist Departures to Top 10 Countries (Thousand), 2014 2018... 55 Figure 51: Japan Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2013... 57 Figure 52: Japan Tourist Expenditure in Top 10 Countries (US$ Million), 2014 2018... 57 Figure 53: Japan Average Spending per Trip in Top 10 Countries(US$), 2009 2013... 59 Figure 54: Japan Average Spending per Trip in Top 10 Countries(US$), 2014 2018... 59 Figure 55: Australia Tourist Departures to Top 10 Countries (Thousand), 2009 2013... 61 Figure 56: Australia Tourist Departures to Top 10 Countries (Thousand), 2014 2018... 61 Figure 57: Australia Tourist Expenditure in Top 10 Countries (US$ Million), 2009 2013... 63 Figure 58: Australia Tourist Expenditure in Top 10 Countries (US$ Million), 2014 2018... 63 Figure 59: Australia Average Spending per Trip in Top 10 Countries(US$), 2009 2013... 65 Figure 60: Australia Average Spending per Trip in Top 10 Countries(US$), 2014 2018... 65 Top 10 Outbound Tourism Markets, Trips and Spending per Country To 2018 Page 13