PUBLIC OPINION RESEARCH SURVEY RESULTS www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 1
Telephone interviews performed by specially-trained opinion research interviewers Conducted with 800 randomly-selected adults who resided within Naples or select zip codes of Collier County, Florida, using a combination of valid residential and cellular telephone listings +/- 3.46% overall estimated margin of error, with a confidence interval of 6.92% within which the results can vary April 26 May 1, 2015 Data was stratified so that the differences in vital characteristics, such as age, race, gender and geography (zip code) are represented in proportion to their percentages of the population of the study area Due to rounding, not all results add up to 100%, and the data is presented in a different order than the questions were asked Unless otherwise noted, only statistically-significant differences that were outside the confidence interval for the overall estimated margin of sampling error have been reported in this presentation of key findings Methods www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 2
Age Group Length of Residency 100 100 80 80 60 40 20 0 39 33 27 1 18 to 44 45 to 64 65 and older Refused 60 40 20 0 27 Less than 10 years 40 Between 10 and 20 years 26 More than 20 years 7 Born there Race Residency Status 100 80 71 100 80 85 60 60 40 20 6 17 4 2 40 20 15 0 White African- American Hispanic Other Refused 0 Year-round resident Live somewhere else part of the year 100 80 60 Gender 49 51 8% - City of Naples 92% - Other parts of county Excluded zip codes 34110; 34210; 34134; 34142; & 34143 40 20 0 Men Women Key Study Demographics www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 3
Travel Habits & Views on Travel www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 4
There appears to be a high propensity for travel among Collier County residents, which suggests that they are probably greatly attuned to matters such as expansion of airport services 100 80 60 62 Key Differences: 72% OVERALL 56% Born in Collier County 86% Part-time residents 74% 65 and older* 76% Whites 59% Hispanics 89% Naples residents * Difference was not statistically significant 40 24 20 0 10 Very Somewhat Not at all Special occasions 3 1 Unsure How frequently do you travel to other states or places outside Florida? 72% Combined Frequent Travelers www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 5
Another indication that many residents are seasoned travelers who are likely to be knowledgeable and discerning about airport services and flights and that NMA may not be fulfilling all of their current needs 100 Key Differences: 60% OVERALL 58% Full-time residents 71% Part-time residents 71% Frequent travelers 66% 45 to 64** 80 60 60 ** Difference was nominally significant 40 39 20 1 0 Yes No Unsure In the past year, have you traveled to any airports outside of Collier County, in order to use commercial airline passenger service? 60% Flew Within the Last Year www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 6
21% 4 to 5 miles 37% More than 10 miles The absence of other significant differences besides distance suggests that the question may have been subjected to various interpretations, such as, perhaps, ability to get to the airport (traffic?) 100 25% 3 miles 80 or less 34% 6 to 10 miles 67 60 40 23 20 5 4 0 Very Somewhat Not Unsure How difficult would you say that it is for business and vacation travelers to travel between Collier County and other states or places outside of Florida? 28% Combined Faced Difficulty www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 7
Irrespective of the services provided or other considerations, most residents, including many nearby ones, think that NMA has been a good neighbor and, presumably, an important and credible voice 100 80 60 40 75 Key Differences: 75% OVERALL 72% Less than 10 years 78% Born in Collier County 78% Men 71% Women 80% 34104** 62% 34119** 84% 34013** ** Differences were nominally significant 20 7 4 14 0 Yes No Mixed Unsure Thinking about the relationship that the Naples Municipal Airport has with the residents, do you think that it has generally been a good neighbor that has tried to be respectful and responsive to the needs and concerns of people who live nearby it? 75% Say it s a Good Neighbor www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 8
Initial reflexive support for the concept without the benefit of detailed knowledge of the plan is quite high, which suggests that there may be a strong and widespread pre-existing desire for expanded opportunities to travel from NMA to other destinations 100 80 73 60 40 20 19 5 3 0 Support Oppose Mixed Unsure A prospective plan is being considered to add commercial passenger airline service to the Naples Municipal Airport, so that travelers can book flights from Naples to other parts of Florida and the United States. Generally speaking, do you support or oppose this plan? Overall Results www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 9
100 90 80 70 60 50 40 30 20 10 0 73 19 OVERALL 74 18 Full-time residents 74 16 Not frequent travelers 73 18 Not difficult to travel 74 18 Not travelled in past year Support ranged from 61% in 34102 to 81% in 34116 71 34104 25 Support Oppose A prospective plan is being considered to add commercial passenger airline service to the Naples Municipal Airport, so that travelers can book flights from Naples to other parts of Florida and the United States. Generally speaking, do you support or oppose this plan? Sub-Group Results* www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research * Differences were not statistically significant @FlaOpinResearch 10
75% 4 to 5 miles 76% More than 10 miles 71% 3 miles or less 72% 6 to 10 miles A prospective plan is being considered to add commercial passenger airline service to the Naples Municipal Airport, so that travelers can book flights from Naples to other parts of Florida and the United States. Generally speaking, do you support or oppose this plan? 73% Overall Support* www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research * Differences were not statistically significant @FlaOpinResearch 11
Aspects of the Plan www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 12
FIRST TIER PROSPECTIVE PLAN ELEMENTS Continue to offer free parking for travelers who use the airport, in order to make travel less expensive for them? Offer flights from Naples to Atlanta, Charlotte, Miami and Orlando? Attract a national airline to Naples, so that travelers can have access to a wide range of connections to fly to other destinations? Offer a wide range of flights each day, so the schedules are convenient and provide many flight times to choose from? 85 13 1 1 85 12 2 2 79 19 11 78 18 2 2 0% 20% 40% 60% 80% 100% Good idea Bad idea Mixed Unsure Do you think it is a good or bad idea to Overall Results www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 13
FIRST TIER PROSPECTIVE PLAN ELEMENTS Offer flights from Naples to Atlanta, Charlotte, Miami and Orlando? Attract a national airline to Naples, so that travelers can have access to a wide range of connections to fly to other destinations? Continue to offer free parking for travelers who use the airport, in order to make travel less expensive for them? Offer a wide range of flights each day, so the schedules are convenient and provide many flight times to choose from? 93 5 1 1 92 8 0 0 90 8 11 89 8 1 2 0% 20% 40% 60% 80% 100% Good idea Bad idea Mixed Unsure Do you think it is a good or bad idea to Among Plan Supporters www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 14
FIRST TIER PROSPECTIVE PLAN ELEMENTS Continue to offer free parking for travelers who use the airport, in order to make travel less expensive for them? Offer flights from Naples to Atlanta, Charlotte, Miami and Orlando? Offer a wide range of flights each day, so the schedules are convenient and provide many flight times to choose from? Attract a national airline to Naples, so that travelers can have access to a wide range of connections to fly to other destinations? 67 31 0 1 54 41 2 3 37 60 1 2 34 65 1 0 0% 20% 40% 60% 80% 100% Good idea Bad idea Mixed Unsure Do you think it is a good or bad idea to Among Plan Opponents www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 15
SECOND TIER PROSPECTIVE PLAN ELEMENTS Limit the hours that commercial passenger aircraft can operate from 7:00 A.M. to 10:00 P.M.? Request that the passenger airlines use the same flight paths as the other aircraft flying in and out of Naples Municipal Airport? Restrict the size of the commercial passenger aircraft to regional jets and small turboprop planes? 76 21 1 2 61 17 6 16 56 32 4 7 0% 20% 40% 60% 80% 100% Good idea Bad idea Mixed Unsure Do you think it is a good or bad idea to Overall Results www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 16
SECOND TIER PROSPECTIVE PLAN ELEMENTS Limit the hours that commercial passenger aircraft can operate from 7:00 A.M. to 10:00 P.M.? Request that the passenger airlines use the same flight paths as the other aircraft flying in and out of Naples Municipal Airport? Restrict the size of the commercial passenger aircraft to regional jets and small turboprop planes? 79 18 1 2 68 11 5 15 53 35 4 8 0% 20% 40% 60% 80% 100% Good idea Bad idea Mixed Unsure Do you think it is a good or bad idea to Among Plan Supporters www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 17
SECOND TIER PROSPECTIVE PLAN ELEMENTS Restrict the size of the commercial passenger aircraft to regional jets and small turboprop planes? 68 27 1 4 Limit the hours that commercial passenger aircraft can operate from 7:00 A.M. to 10:00 P.M.? Request that the passenger airlines use the same flight paths as the other aircraft flying in and out of Naples Municipal Airport? 65 32 0 3 40 41 4 14 0% 20% 40% 60% 80% 100% Good idea Bad idea Mixed Unsure Do you think it is a good or bad idea to Among Plan Opponents www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 18
Despite strong support for the plan, and many aspects of it, reactions to the composite narrative were, comparatively speaking, somewhat tepid although well above the majority threshold which could indicate some misgivings about paying higher costs to utilize the service, and there may be high price sensitivity that could affect usage 100 80 60 59 40 32 20 9 0 Agree Disagree Unsure Do you agree or disagree that free parking, and the close proximity of the location, will off-set the potentially higher costs that might be charged by commercial passenger airlines operating at the Naples Municipal Airport, and make travelers less likely to drive to airports in other counties? Overall Results www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 19
100 90 80 70 60 50 40 30 20 10 0 59 32 63 33 58 29 OVERALL 18 to 44 65 and older 57 33 67 31 64 29 Whites Hispanics Plan supporters 40 48 Plan opponents 62 30 Frequent travelers* Agree Disagree Do you agree or disagree that free parking, and the close proximity of the location, will off-set the potentially higher costs that might be charged by commercial passenger airlines operating at the Naples Municipal Airport, and make travelers less likely to drive to airports in other counties? Sub-Group Results www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research * Difference was not statistically significant @FlaOpinResearch 20
Conclusion www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 21
After hearing about specific aspects, informed support for the concept increases, which is notable given that it was already quite high, without the benefit of any knowledge of the prospective aspects of the plan 100 80 78 60 40 20 18 3 1 0 Support Oppose Mixed Unsure Now that you have heard more about it, do you support or oppose the prospective plan to add commercial passenger airline service to the Naples Municipal Airport? Overall Results www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 22
100 90 80 70 60 50 40 30 20 10 0 78 18 3 1 OVERALL 93 5 2 0 Supported in first test 24 74 3 0 Opposed in first test 68 14108 Mixed opinion in first test 69 11 4 16 Unsure in first test Support Oppose Mixed Unsure Now that you have heard more about it, do you support or oppose the prospective plan to add commercial passenger airline service to the Naples Municipal Airport? Cross-Tabulated Results www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 23
100 90 80 70 60 50 40 30 20 10 0 78 18 76 20 100 0 OVERALL Whites African- Americans Support 84 15 65 21 74 24 Hispanics Other races 34104* Oppose Support ranged from 64% in 34105 to 87% in 34103* Now that you have heard more about it, do you support or oppose the prospective plan to add commercial passenger airline service to the Naples Municipal Airport? Sub-Group Results by Race*** www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research * Differences were not statistically significant *** Only demographic difference that was statistically significant 24 @FlaOpinResearch
It appears that the prospect of expanded air service would be wellreceived among potential travelers, as many appear eager to have closer access to air travel to other destinations 100 80 76 60 40 20 15 8 1 0 Yes No Maybe/depends Unsure Regardless of whether you support or oppose it, would you personally use commercial passenger airline service at the Naples Municipal Airport for air travel? Overall Results www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 25
100 98 90 80 70 76 84 69 74 87 60 50 40 30 29 20 10 0 OVERALL Less than 10 years More than 20 years African- Americans Whites S upported in second test Opposed in second test Yes, would use Regardless of whether you support or oppose it, would you personally use commercial passenger airline service at the Naples Municipal Airport for air travel? Sub-Group Results www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 26
78% 4 to 5 miles 72% More than 10 miles 77% 3 miles or less 73% 6 to 10 miles Regardless of whether you support or oppose it, would you personally use commercial passenger airline service at the Naples Municipal Airport for air travel? 76% Would Use it* www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research * Differences were not statistically significant @FlaOpinResearch 27
Interestingly, a substantial proportion think that such a plan could help to bolster the tourist economy, but there seems to be great ambivalence about the merit of doing so 100 80 60 40 44 50 100 80 60 40 42 43 20 0 2 3 More tourists Left as they are Fewer tourists Unsure Do you think that Collier County should try to attract more tourists and visitors, or should things be left as they are now? 20 13 2 0 A lot Somewhat Not at all Unsure How much do you think it will help to improve and expand the local tourist economy? 42% It Will Help A Lot www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 28
QUESTIONS? www.floridaopinionresearch.com All Materials and Intellectual Property 2015 Florida Opinion Research @FlaOpinResearch 29