Summary of results of the Stakeholder Consultation on Rural, coastal and maritime tourism in the Baltic Sea Region, 16. January - 22. February 2013 INFORMATION ON THE RESPONDENTS (24) Sector Information on the respondents percent NGO/ Network 33.3% 8 Government 20.8% Education & Research 16.7% 4 Others 16.7% 4 Destination management organisation 12.% 3 1 To be pursued separately or combined: Tourism in rural areas and Tourism in coastal areas percent Combined 29.2% 7 Separately 70.8% 17 Form of involvement in the future activities of the flagship project/s rural maritime and coastal Lead partner 3 1 Supporting partner 10 16 General interest 7 10
RURAL TOURISM Importance of the following types of rural tourism highly not Active tourism (hiking, biking, hunting, fishing, horse riding, etc.) 91.7% (22) 8.3% (2) 0.0% (0) 24 Gastronomy (eco-products and gastrotours) 79.2% (19) 20.8% () 0.0% (0) 24 Eco-tourism (including eco-education) 8.3% (14) 41.7% (10) 0.0% (0) 24 Agritourism (tourism activities on farms) 4.2% (13) 33.3% (8) 12.% (3) 24 Others: Water related activities, well-being, events, sport and traditional sailing,leisure boats, canoeing, manour houses, hay lodging, holiday appartments in the countryside, culture tourism 7 2
Relevance of the following supportive activities not Product development and innovation 87.0% (20) 13.0% (3) 0.0% (0) 23 Accessibility improvement 70.8% (17) 29.2% (7) 0.0% (0) 24 Training programmes for SMEs and NGOs 66.7% (16) 33.3% (8) 0.0% (0) 24 Network development on BSR level 6.2% (1) 34.8% (8) 0.0% (0) 23 Joint promotional activities 8.3% (14) 33.3% (8) 8.3% (2) 24 Product and service quality standardization 43.% (10) 6.% (13) 0.0% (0) 23 Capacity building for public authorities 29.2% (7) 62.% (1) 8.3% (2) 24 3 Others: International marketing, study tours, personal consultancy, destination development (covering cooperation area), need to finance promote transnational activities in the BSR, create a balanced product useful also for smaller service providers
MARITIME AND COASTAL TOURISM Importance of the following touristic activities highly not Non-beach related tourism (e.g. land excursions, events, etc.) 83.3% (20) 16.7% (4) 0.0% (0) 24 Yachting, Boating and Cruising 62.% (1) 37.% (9) 0.0% (0) 24 Eco-tourism 4.2% (13) 4.8% (11) 0.0% (0) 24 Beach-based recreational tourism 2.2% (12) 34.8% (8) 13.0% (3) 23 Nautical Sports 34.8% (8) 6.2% (1) 0.0% (0) 24 Others: Food related tourism, i.e. culinary experiences based on local / regional produce Hanseatic cities, Nature activities culture and nature based activities events, festivals, "highlights of the year 4
Relevance of the following supportive activities not Product development and innovation 87.0% (20) 13.0% (3) 0.0% (0) 23 Maritime infrastructure improvement 73.9% (17) 26.1% (6) 0.0% (0) 23 Network development on BSR level 66.7% (16) 33.3% (8) 0.0% (0) 24 Product and service quality standardization 60.9% (14) 34.8% (8) 4.3% (1) 23 Training programmes for SMEs and NGOs 8.3% (14) 37.% (9) 4.2% (1) 24 Joint promotional activities 8.3% (14) 33.3% (8) 8.3% (2) 24 Capacity building for public authorities 33.3% (8) 62.% (1) 4.2% (1) 24 Others: Contacts and cooperation also beside the time frame of a financed project (engaged partners!) 2