WOP DUBAI 2012 INTERNATIONAL PERISHABLES EXPO MIDDLE EAST WORLD OF PERISHABLES WOP DUBAI UAE 2012 POST SHOW REPORT 2012 19-21 2012 NOVEMBER DUBAI WORLD TRADE CENTRE An event organized by:
FROM THE ORGANIZERS Your ONLY dedicated trade show for fresh produce in the Middle East keeps growing! 24% visitors increase from the last year, 15% growth on the rented space and many more For the fourth consecutive year the show WOP DUBAI is organized under the patronage if His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance and Chairman of Dubai Municipality. The event took place in November 19th 21st, 2012 at the Dubai World Trade Centre, alongside the 7th edition of IPM DUBAI International Plants Expo Middle East, the region s only dedicated plants and flowers trade show. Both shows were inaugurated by H.E. Hussain Nasser Lootah, Director-General of the Dubai Municipality and are organized by planetfair Dubai and Messe Essen GmbH in cooperation with the Dubai Municipality and Dubai Central Fruit and Vegetable Market, the Middle East s biggest market for import and export. The total outcome of the show this year reflected again the huge growth in the trade of perishables in the Middle East and proved the position of WOP DUBAI as the only trade fair for fresh produce in the region as well as strengthen emirate of Dubai as an important destination and a worldwide trading center for fruits and vegetables. The constant growth of past years continued this year. Overall, Participating companies at WOP DUBAI 2012 came from 17 nations and presented wide range of products and services. They came from Australia, Belgium, China, Egypt, France, Germany, Italy, Kenya, Lebanon, Palestine, Rwanda, Spain, Tunisia, Turkey, United Kingdom, United States and United Arab Emirates. 3096 traders and industry professional from 50 different countries visited the exhibition with a growth of 24% from the last year for WOP attendance figures. 4890 visitors attended both shows with a general total growth of 19% from WOP DUBAI 2011 figures. 2013 will continue its success with the same venue Dubai World Trade Centre - the most prestigious exhibition center in the Middle East - where it is expected to have another substantial increase of space and capacity for the exhibition and provider exhibitors more services and space options. We look forward to welcoming you at WOP DUBAI 2013! WOP TEAM
EVENT HIGHLIGHTS - FACTS AND FIGURES Patronage: His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, UAE Minister of Finance & Chairman of Dubai Municipality. Date: 19th 21st November, 2012. Opening Ceremony: 19th November, 2012 at 11:00 am by H.E. Hussain Nasser Lootah, Director-General of the Dubai Municipality. Location: Dubai World Trade Centre. Halls: 5 & 6. Halls Space: Total of 5700 sqm Edition: Fourth Edition. Frequency: Annual. Opening hours: Daily from 10:00 to 18:00 hours. Total Visitors: Total of 4890 trade visitors for both WOP & IPM exhibitions. WOP Visitors: Total of 3096 visited WOP DUBAI 2012. EXHIBITORS PROFILE & PARTICIPATING COUNTRIES Overall, 155 companies from 17 nations presented their range of products and services at WOP DUBAI 2012. They came from Australia, Belgium, China, Egypt, France, Germany, Italy, Kenya, Lebanon, Palestine, Rwanda, Spain, Tunisia, Turkey, United Kingdom, United States and United Arab Emirates. 2012 profile was entirely focused towards the fresh fruits and vegetables trade with a small share of the services providers such as logistic transport and fresh produce media. Based on the feedback we received from visitors, Wholesalers, and biggest dealer within the region, WOP DUBAI 2013 profile will be planned to expand and cover all the major categories of the fresh produce industry including Technical equipment, safety, logistics and other related services. I would like to thank the government of Dubai and Dubai Municipality for the continuous and professional support. Middle East and GCC particularly is one of the fastest growing regions in the world and the city of Dubai is the Middle East s dynamic and diversified business hub for all industries including the fresh produce business. 2013 edition will continue its success with the same venue Dubai World Trade Centre expecting another substantial increase of space and capacity to provide our exhibitors more services and space options. Ingo Klöver Managing Director planetfair Dubai LLC We were pleased to welcome you all at WOP DUBAI 2012 and looking forward to see you again at the next edition in 2013. The constant growth since the launch of WOP DUBAI in 2009 continued this year as the fair keeps introducing alternatives and new products to the region every year and offering solutions covering the entire chain of fresh produce industry. Egon Galinnis Managing Director Messe Essen GmbH NEXT EDITION WOP DUBAI 2013 NEXT EDITION WOP DUBAI 2013 17th 19th NOVEMBER, 2013 DUBAI WORLD TRADE CENTRE
DUBAI MUNICIPALITY - STRONG PARTNERSHIP DUBAI MUNICIPALITY CENTRAL FRUIT & VEGETABLE MARKET For five consecutive years, the co-operation with Dubai Municipality Central Fruit & Vegetable Department was the success pillar of WOP DUBAI. WOP DUBAI 2012 will be again organized under the patronage of Dubai Municipality. Both Dubai Municipality & WOP follow the same goal to turn the Emirate into a worldwide trading center for fruits & vegetables. Dubai Central Fruit & Vegetable Market, the region s largest market for fruits & vegetables developed a partnership with WOP DUBAI. This partnership with the largest center for trade and distribution of fresh produce in the Middle East will ensure that WOP continues to be the most important meeting point of the industry in the Middle East. WOP exhibitors will be able to take full advantage of the huge purchasing potential of wholesalers and retailers from the entire Middle East. UAE PARTICIPATION HIGHLIGHT WOP continues the remarkable co-operation with Dubai Municipality represented by Dubai Central Fruits & Vegetables Market the region s largest market for fresh produce. Dubai Central Fruit & Vegetable Market developed an outstanding partnership with WOP DUBAI. This partnership with the largest center for trade and distribution of fresh produce in the Middle East ensured that WOP continues to be the most important meeting point of the industry in the Middle East. Being a strategic partner of WOP DUBAI 2012, Dubai Municipality with their tenants presentation and their participation in all WOP activities has provided a new dimension to the show in its fourth edition which is by far the biggest. DUBAI CENTRAL FRUITS & VEGETABLES MARKET TENANTS PARTICIPATION The tremendous participation of the UAE fresh produce leading companies along with tenants in the region s biggest Dubai Central Vegetable & Fruit Market (Aweer) was one of the show s success pillars. 12 UAE local companies and tenants of Aweer Marker where participating at WOP 2012 and presented their services and produucts in a special presentation and exceptional oriented stand designs. The leading participants among the UAE companies and Aweer tenants were NTRC Group, Unifrutti, Barakat Group of Companies, Marhaba, Mehtab Vegetables, All Fresh Co, Favorites Fruit Trading LLC, Abu Seedo, Al Sughayar Trading, Khamis Younes AlDaraimli, Royal Fruit and Green Belt Trading.
SHOW STATISTICS EXHIBITORS OBJECTIVES REACHED Generate new clients & contacts 97.5% Meet existing clients 76.0% Satisfaction of the visitor's quality 95.0% Gather market information 85.5% Launch new products/services 40.0% Promote corporate image 90.5% Receive orders at show 88.7% Recruit agents/distributors 61.4% EXHIBITORS BY DESTINATION Europe Middle East / Iran Asia Africa GCC The Americas 49.0 % 3.0 % 7.0 % 18.0 % 19.0 % 4.0 % 18% 19% (Multiple replies possible) 4% 49% 7% 3% EXHIBITORS COMMENTS WOP DUBAI is a platform for us to promote our company to different countries in the GCC as well as other clients worldwide. It s been a good opportunity to showcase our brand and product. This is our second time participating and in 2011 we booked a small stand just to get the feel of the show and I was very impressed with organization and amount of people attended as well as the quality of the trade visitors so this year we decided to go for much bigger stand reflecting the growth of our company and representing the local market. Ali Arjomandi Purchasing Manager Marhaba MTA General Trading LLC VISITORS BY REGION U AE 53.0% Eu25 /Turkey 15.0% GCC, Middle East, Iran 22.0% A f rica 3.0% Indian subcontinent 2.0% Far East/ SE Asia 2.0% The Americas 1.0% Rest of the world 2.0% VISITORS BY INTERESTS Fresh Produce Frozen Products / Juice Convinience Food Bio Products (Organics) Technical Equipments Goods Safety Trade Transport Services 65.0% 15.3% 6.7 % 12.5% 9.8 % 8.0 % 15.2% 10.0% 2.3 % 22% 2% 2%2%1% 3% 15% 53% (Multiple replies possible) For us WOP DUBAI is the right place to present and launch in the market new trends concerning the fresh fruit and vegetables in the region. We participated at the show to present our new concepts which are e-commerce for fruit and vegetables, a website for the first time in the region that is dedicated to fresh produce targeting corporates and individual consumers. We have also lunched our new concept which is a mobile shop for fresh produce which is also the first in region. Ramzi Mkadmini General Manager Allfreshco General Trading
VISITOR PROFILE The constant growth of past years continued this year with 15% increase in the total booked space. Overall, PLACING ORDERS BY VISITORS Participating companies at WOP DUBAI 2012 came from 15% 17 nations and presented wide range of products and services. They came from Australia, Belgium, China, Egypt, France, Germany, Italy, Kenya, Lebanon, Palestine, Already placed orders 39.0% Intending to place orders 46.0% Did not place any orders 15.0% 39% Rwanda, Spain, Tunisia, Turkey, United Kingdom, United States and United Arab Emirates. 46% 3096 traders and industry professional from 50 different countries visited the exhibition with a growth of 24% from the last year for WOP attendance figures. 4890 visitors attended both shows with a general total growth of 19% from WOP DUBAI 2011 figures. VISITORS STRUCTURE BY PURCHASING DECISIONS Highest profile visitors attended this year WOP Dubai 2012 from wholesalers and retailers, hyper markets and major supermarkets, purchasers from hotels and restaurants as well as juice producers including but not limited to: Carrefour, Hyperpanda, Rotana Hotels, Spennies, Decisive 71.0% Advisory 12.0% Co-decisive 9.0% Not involved 8.0% 12% 9% 8% 71% Co-operation Society, and Choithram. CONGRESS HIGHLIGHT Co-operation with Eurofruit Congress Middle East Dubai 2012 In cooperation with WOP Dubai the Eurofruit Congress Middle East, organized by Eurofruit Magazine and took place 17-18 November, 2012 at Shangri-La Hotel- Dubai, followed by WOP DUBAI on 19th -21st November, 2012 at the Dubai World Trade Centre. The back-to-back events have positioned the Middle East as a fast-growing market for quality fresh fruits and vegetables from all over the world. Both events created an exclusive, combined platform for professionals to exchange best practices, network and create business. Having two days congress followed by three days exhibition turned the whole week into a Fresh Produce Week where experts, traders and industry professionals meets under one roof and exchange business and industry knowledge at the same time. While WOP DUBAI is positioned as a platform for the perishables and plant industries to connect suppliers and service providers from across the globe, Eurofruit has tackled issues and trends for delegates to improve their business and keep them one step ahead of the game. Eurofruit Congress Middle East has covered a range of topics within the fresh produce industry including: Changing dynamics in the Gulf Future expectations for the region. Eyes on new overseas sources for Middle East New industry innovations within Middle East
MARKET OUTLOOK Dubai continues to grow as the regions hub for these two business sectors and it is evident by the success of both IPM DUBAI and WOP DUBAI. Since its inception three years ago, World of Perishables has seen tremendous growth mainly due to the fact that the fruit and vegetables industries have steadily been growing throughout the years. Since 2008 to 2010, Dubai has seen a 16 per cent growth in the import of fresh fruits and a 20 per cent growth in fresh vegetables. TOP 15 FRESH EXPORTERS COUNTRIES TO UAE AS PER 2011 8 CANADA 1 13 UNITED STATES 11 IRAQ JORDAN 9 EGYPT SAUDI ARABIA 7 6 IRAN PAKISTAN UAE INDIA OMAN 12 15 2 CHINA 3 10 PHILIPPINES In 2011 United Arab Emirates imported nearly 2.9 billion Kgs of fruits and vegetables valued at approximately 2.4 billion USD (8.7 billion AED). Dubai is such a multi-cultural hub and home to many nationalities, which is a key driving force for the imports of fruits and vegetables from across the globe. Dubai has also proved to be the re-export center for the region s markets such as Kuwait, Saudi Arabia, Qatar, Oman and Bahrain. In 2010, Dubai alone imported over 1.1 billion kgs of fresh fruits at a value of over Dhs 4 billion, exported nearly 38 million kgs at a value of approximately Dhs 90 million and re-exported 463 million kgs valued nearly at Dhs 1.5 billion. Figures were also substantial for fresh vegetables in 2011 as per the below according to UAE- Ministry Of Foreign Trade. 14 CHILE COUNTRY United States India China South Africa Australia Iran Saudi Arabia Canada US$ million 318 313 171 155 130 111 109 101 AUSTRALIA 4 5 SOUTH AFRICA UAE total imports fruit and vegetables (HSCode: 2.7 and 2.8) Source: (All figures and statistics as per Ministry of Foreign Trade UAE) COUNTRY US$ million Egypt 88 Philippines 79 Jordan 68 Oman 67 Iraq 64 Chile 61 Pakistan 51 We would like to thank all sponsors, exhibitors, and media partners for their support and looking forward to welcome you all at WOP DUBAI 2013 where more promising potentials are waiting in Dubai the hub s fastest growing region. Dubai has long played a crucial role in facilitating trade in & around the region and is now a focal point of the international business world. With easy access from the world s leading business centers including London, Shanghai, Mumbai, Hong Kong & Dubai remains the place where business begins. WOP Dubai 2012 has been positioned as a platform for the perishables and plant industries to connect suppliers and service providers from across the globe. 2013 will continue with the same rhythm and WOP DUBAI will continue playing the integral role in introducing alternative and new products to the region following the consumption growth of fresh produce in the market. SPECIAL THANKS Strategic partner In Cooperation with Media partners Organized by Vanue partner TAREK SIBAI Project Manager XIANG ZHI Project Manager ANNA GRANNASS Project Manager