into service in just 12 months. E The MC eaview is the 15th addition to MC Cruises fleet and third vessel to come MC Cruises has hailed the recent inauguration of MC eaview, the third of 13 new ships to be built between 2017 and 2026. I The inauguration, undertaken by Italian movie star ophia Loren in Genoa, took place on 9 June. A crowd of VIPs, key travel partners and international media were in attendance. The MC eaview is the 15th addition to MC Cruises fleet and third vessel to come into service in just 12 months as part of the company s 10.5bn ($12.2bn) investment plan. WITER CHEDLE It set off on her maiden voyage from Genoa, Italy on 10 June to six ports in the Western Mediterranean (Genoa, Marseille, arcelona, aples, Messina and Valetta). This winter, it will travel to outh America and become the largest ever ship in the razilian cruise market. The vessel has a capacity of 5,331 passengers with 2,000 cabins and 1,413 crew members. MC Cruises Head of Corporate Retail Adrian Pittaway told usiness: The completion of MC eaview represents a grand total of 30 new boutiques opened by us in the last 12 months. With the opening of this ship, we now have celebrated having over 150 boutiques onboard our fleet, a perfect number to match our 15th anniversary. MC eaview, the largest ever cruise ship built in Italy, has a fantastic onboard retail footprint with over 600sq m of expertly designed space from our architect partners at tudio Dazapoli.
I E The Mini Mall on board sells confectionery brands from the likes of Lindt, Toblerone and Ferrero. With this ship, we both focused on a connection to the sea with large amounts of natural light, beautiful high quality materials, inviting colours and open deck access with seamless connection to the rest of the ship facilities. With this in mind, you will find the shops right around the different guest areas, designed in harmony with the relevant activities and events. MC eaview helps us move forward our retail goal of offering experience retail that is at the heart of the cruise. According to the company, retailing on board MC eaview has been designed to be innovative, aspirational and elegant with 10 exclusively designed boutiques and over 200 premium brands. An MC statement read: We want our shopping experience on board to be a lasting memory for all our cruise guests and therefore we have fully integrated our retail experience to be a highlight of the cruise. From special shop events hosted by our captain to daily shopping entertainment and experiences, there is always something to be excited and intrigued by. Integrated smart ship technology in the use of our MC for Me app means bespoke communication to each of our passengers and tailored retail experiences and offers.
I E pecial shop events are hosted by the captain, while daily shopping entertainment and experiences are also offered on board. O OARD RETAIL OFFER The actual retail offer comprises a fine watches and jewellery boutique featuring Italian designs. A tailored shopping experience includes luxury brands such as vlgari, Omega, Tag Heuer, Damiani, Chopard and Mido. A bespoke personal shopping concierge service for MC Yacht Club guests, alongside private invitation events add to the experience. Watches & unglasses are represented in a stylish fashion shop featuring brands such as Ray-an, Maui Jim, Gucci, Prada and Polaroid. Fashion watch brands including kagen, Invicta, Guess, Michael Kors, Paul Hewitt and Daniel Wellington are also present. MC eaview also boasts a fashion jewellery shop selling products from the likes of warovski, Infinity & Co, Paul Hewiit, Couer De Lion, Majorica and uckley London. Additionally, The MC hop stocks a range of souvenirs including an in-house designed range of clothes, toys, gadgets, gifts and home-ware. Exclusively available on-board, the vessel s limited edition MC eaview bear (Ernesto) sits at the heart of the store, along with a selection of inaugural season products and large MC eaview ship model.
I E A tailored shopping experience in the fine watches and jewellery boutique includes luxury brands such as vlgari, Omega, Tag Heur, Damiani, Chopard and Mido. rands such as Dior, Chanel, Lancôme, Hermès, Tom Ford, ulgaria and Carolina Herrera can be found in a boutique offering fragrances, skincare and makeup. Located on deck 6, the boutique offers a number of travel and cruise retail exclusives. The rest of the retail offer includes a Mini Mall, offering essentials from toy brands such as Lego, Chicco
and Keel Toys, confectionery from the likes of Ferrero, Lindt and Toblerone, electronics from Apple, JL and amsung among others and hygiene and pharmacy goods. Latest season ranges from brands such as Armani Exchange, Lacoste, Tommy Hilfiger and Ralph Lauren are available in a fashion boutique. Accessories including crafted leather bags, wallets, belts and purses from brands such as Furla, Coccinelle, Guess, Radley and Kipling are also available. I E Daily events, competitions, activities and offers take place in the shopping gallery on deck 8, which is also where the Area pa hop is located. This offers a selection of beauty products from brands such as Kerastase, Aveda and Collistar, alongside limited-edition premium dead sea beauty products from Aqua. Toys from the likes of Lego, Chicco and Keel Toys are well represented on board.