Table of contents 03 Abu Dhabi 04 Aldar 05 Aldar Projects 06 About Al Falah Mall 08 Community Heart 10 Catchment Area 14 Leasing Space Mix 16 Floor Plans
Abu Dhabi Abu Dhabi is one of the seven emirates that form the United Arab Emirates (UAE), and is the home of the UAE s government and the country s capital. Although the UAE is abundantly blessed with bountiful resources, a growing diversification in the country s economy has been embarked upon by the country s leaders under the leadership of H.H. Khalifa bin Zayed Al Nahyan, President of the United Arab Emirates and ruler of Abu Dhabi. Aldar Properties PJSC has proudly played a prominent role in Abu Dhabi s diversification strategy, and has developed some of Abu Dhabi s most iconic and complex projects, from the Formula 1 facilities on Yas Island to the thriving new Shams Abu Dhabi community on Reem Island. Around $400 billion worth of projects have either been announced or are under development in Abu Dhabi in various areas, such as oil and gas, manufacturing, real estate, and infrastructure. Of particular note is Aldar s commitment to providing outstanding retail developments such as Abu Dhabi s premier shopping attraction Yas Mall. Futher to that Aldar has developed the distinctive Souk and Mall at the World Trade Center, Abu Dhabi and several Boutik Malls in Al Ain, Alghadeer, Al Rayyana and Sun & Sky Towers on Reem Island. 3
ALDAR Vision Mission Aldar Properties PJSC based in Abu Dhabi is one of the largest developers in the Middle East and North Africa region, with over US$ 12 billion of assets. Aldar Properties has a diversified and balanced property portfolio, with residential communities accounting for around half of assets, retail property representing a third, and the remainder split between commercial and hospitality. Aldar Properties is focused on serving the growing demand in the UAE for high-quality and professionally managed property. Following on the continued success of Aldar s prestigious Yas Mall, Several other retail developments are scheduled for completion, including the extention of the Al Jimi Mall in Al Ain, as well as further community mall projects. Aldar Properties is a strong partner of the Abu Dhabi government, which is a major shareholder. The business is aligned with the Emirate s Vision 2030 strategy of economic diversification and social infrastructure development. Be the most trusted and recognised real estate lifestyle developer in Abu Dhabi and beyond. To maximise our stakeholder value by passionately creating and managing quality living spaces ALDAR Projects Etihad Plaza Cleveland Clinic Developments Abu Dhabi Plaza ALDAR HQ Alghadeer Al Bateen Park Al Gurm Al Hadeel at Al Bandar Al Mamoura Al Murjan Tower Retail Al Jimi Mall BOUTIK Al Ain BOUTIK Alghadeer BOUTIK Al Rayyana BOUTIK Gate BOUTIK Sun & Sky The Souk at WTC The Mall at WTC Al Raha Gardens World Trade Center Al Oyoun Village Yas Mall Al Raha Beach Yas Island Al Hadeel at Al Bandar The Gate Towers and the Arc Al Raha Gardens Al Rayyana Ansam, Yas Island Aviation Residential Baniyas Towers Burj Mohammed Bin Rashid Cleveland Clinic Etihad Plaza Gate Towers Golf Gardens Khalidiya Village Lulu Island Masdar Institute Motor World Nareel Island North Park Saraya Sas Al Nakhl Village Shams Abu Dhabi Sky Tower Commercial Tala Tower The Arc at Gate Towers The Penthouse Collection World Trade Center Yas Island Hospitality Hala Arjaan Tilal Liwa Hotel Yas Centro Yas Crowne Plaza Yas Park Inn Yas Radisson Blu Yas Rotana Yas Staybridge Suites Yas Viceroy 5
About AL FALAH MALL Al Falah Mall is situated in a strategic location in the Al Falah s Emirati community. The Mall will not only serve the residents but wider communities through a carefully scrutinized retail portfolio of shops and boutiques. A heavy significance has been place on optimising the retail mix of grocery stores, fashion and electronics, and a cineplex. Al Falah Mall has been designed as a community mall that is tailored to the Emirati community who enjoy high levels of disposable income. Wide flowing entrances provide an inviting sense of arrival which is at once both convenient and beguiling. The main facade has been oriented to face the Town Centre and community park which further enhances the welcoming character of the mall. This is of important note due the the fact that the mall will become the social hub of those who live within the Al Falah development and the surrounding catchment. The inviting appeal of the front is then complemented by the array of F&B establishments to be found along the leading exterior of the mall. The façade treatment and interior design of Al Falah Mall is at once modern yet inspired by the traditional Bedouin practice of Al Sadu. A form of weaving performed by the women in the rural Bedouin communities used to embellish furniture as well as decorative accessories for camels and horses. The mall is laid out in a two story configuration with particular attention paid to achieving optimum levels of light and open space whilst at the same time striking a balance for leasable floor space. The north-east to south-west central spine was designed as a bold defining architectural statement as well as providing much of the natural light. Easily accessible entrance points at either end can divert a sizable portion of the incoming foot traffic from the main entryway and enjoy events areas at point of intersection. This is a core design element, and can be seen throughout the mall, connecting all front of house spaces with this distinctive decorative treatment, thus connecting the overarching identity of the Al Falah community. 7
At the heart Al Falah Mall serves as an epicenter for a new and burgeoning community for an anticipated 100,000 Emiratis, the community flows in an almost living organic form of concentric streets and inter-connecting landscaped parklands. The Mall, Leisure Center, Polyclinic, Juma a Mosque and Private School will service residents of the master-planned community. Convenient access to Abu Dhabi International Airport and the Abu DhabiDubai highway provide further benefits. OF A COMMUNITY The five villages are arranged around their own Village and Neighbourhood Centre offering convenience complimented with style. Villa Residential Mosque (Juma And Local) Retail Mall Local Retail Residential Apartments School Leisure Center Polyclinic Wedding Hall Police Station & Civil Defence GSM Towers Sub-stations TSE Tank Location Abu Dhabi - Al Falah Project Area Village 1-5 1,080 Hectares Town Center 170 Hectares Total 1,250 Hectares Project Mix Housing and associated infrastructure and community facilities 9
Catchment Area ABU DHABI INTERNATIONAL AIRPORT Al Falah Mall s location and the catchment area is a very important element in developing the business of a shopping center. Foremost a customer s decision on choosing a shopping center will be based on location and accessibility, secondly it will be based on leasing mix, strength of marketing communications. Therefore it is imperative that that mall offer ease of accessibility as to not lose customers to malls with overlapping catchment areas. MASDAR CITY 20 mins. drive 9 mins. drive 7 mins. drive Al Falah Mall enjoys a commanding position amidst the Al Falah community. The mall will service 43,000 people in 5 villages and surrounding areas. The Town Center addresses its civic duty as a point of focus and service for the entire community. Approximately 5,000 mid-income houses for Emirati nationals reside in the Al Falah community, which offers an attractive place to live with a focus on villa development. Al Ghazal Golf Club Al Heeliya South Due to Al Falah Mall s focus as the hub of community and commercial activity of the wider community. the development will provide a series of key community facilities. These facilities we serve the Al Falah residents, and residents of surrounding existing and future communities. It is crucial importance that the Al Falah Mall and Al Falah Town Center be modern and embrace innovative and new technologies yet retaining Islamic traditions. Al Falah Mall will impart a strong sense of identity amongst the community. ZAYED CITY AL SHAMKHA 11
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Leasing space mix Al Falah Mall will be the Community Mall of choice for the Al Shamkha and Al Falah districts and will be a showcase of Emirati culture, fashion and cuisine while nestled alongside international brands. It will also be the area s preferred retail and leisure destination, easily accessible from the Al Falah Villages as well as the surrounding areas. Servicing a mainly Emirati population, Al Falah Mall will be focused on Middle Eastern cuisine, fashion and entertainment, all intermixed with international fashion brands and international eateries. 15 11
Ground Floor Customers have ease of access through 3 entry points with the central entrance giving clear view to Al Falah Mall s anchor supermarket. All entrances enjoy unrestricted admission to conveniently located escalators. 17
First Floor The first floor plays host to a generously sized food court, largest restaurants, six screen Cineplex, as well a single largest leasable space. 19
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