OFFICIAL DATA. EXPO ANTAD & ALIMENTARIA MÉXICO 2017 Exhibitors: 1.502 Domestic 1.142 International 360 Country Origin 29 Countries Visits/ Visitors: Domestic 27.213 International 8.594 44.959 (35.807 badges) Exhibitor Profile. Expo Antad & Alimentaria México 2017 Origin: Domestic 76%, International 24% Country of Origin: Germany, Argentina, Canada, Chile, China, Colombia, Costa Rica, Denmark, Ecuador, El Salvador, Spain, the United States, Greece, Guatemala, Guyana, India, Indonesia, Italy, Japan, Poland, United Kingdom, Russia, Sri Lanka, Taiwan, Tunisia, Turkey, Mexico. Range segmentation: 68% Food & Beverage, 11% Furniture & Store Equipment, 6% Hygiene, Health and Personal Care, 3% Technology, 8% General Merchandises 3% Transportation Exhibitors Satisfaction: Very satisfied with the business outcome: 81% Considering to take part of the 2018 edition: 96% Visitor Profile. Expo Antad & Alimentaria México 2017 Origin: Domestic 76%, International 24% (growth of 15% compared to the previous 2016 edition). Origin of International Visitors: North America: 49% Latin America: 13% Europe: 14% Asia and Africa: 23,8% Oceania: 0.2% 1/8
Activity: Distribution Food Service (restaurants, hotels, institutional) Institutional Press ACTIVIDAD Bars 2% Food Service 3% Butcher shops 2% Hotels 2% Fast Food Chains 2% Importers 3% Restaurant Chains 2% Institutions 3% Cafeteria 2% Wholesales 3% Canteens 2% Bakery/ Confectionery 2% Catering 2% Suppliers 13% Chefs 3% Restaurants 2% Price Clubs 5% Speciality Restaurant 2% Industrial Canteens 2% Supermarkets 5% Marketers 2% Organic and natural products stores 4% Convenience Stores 3% Grocery Stores 2% Department Stores 3% Liquor Stores 2% Distribuitor 5% Specialized stores 2% Schools 2% Online Stores 2% Pharmacy 4% Other 3% Professional Visitor Profile EXECUTIVE REPORTING LEVELS Senior Management 12% Executive Management 42% Buyers 31% Operations 12% Others 3% DECISION MAKING PROCESS Recommend 36% Decide 39% Approve 17% Not participate 8% 2/8
INTERNATIONAL PAVILION. INTERNATIONAL FOOD & DRINKS. 2017 3/8
LINES OF ACTION BUSINESS AND INTERNATIONALITY: BUYERS PROGRAM: Meetings with Commercial Chains associated to ANTAD (including those chains that had space in the Exhibition Floor). It is estimated that more than 35,238 meetings with estimated sales of 13.390 Million pesos (a 5% increase compared to previous edition). Chains on the Exhibition Floor were: Almacenes Zaragoza, Calimax, Casa Ley, Chedraui, del Sol y Woolworth, Grupo Idea (Al Súper, Arteli, Merco, San Francisco de Asís), La Comer, Liverpool, Mitzu, S-mart, Soriana, Super Kompras, Super del Norte y Wal-Mart. In the International Pavilion was attended by ANTAD partners with buyers looking for supply in gourmet products, Foodservice, international products: Almacenes Zaragoza, Alsea, Casa ley, Chedraui, Heb, La Comer, Soriana y Wal-Mart. Furthermore, the Expo was attended by professionals of Antad s Partners who were not present in the Exhibition Floor. Special invitation to Importers and professionals of Foodservice from Mexico, USA and Central America About 1.000 professionals who import products from Mexico, the United States and Central America, approached the Expo and participated in some of the different activities of the Expo; about 7,000 professionals come from the Food Service Sector (restaurant, hotel, institutional). International Buyers Presence of Chains Stores from USA: Northgate Market, Vallarta Supermarkets, NAFTA Distributors. More than + de 350 buyers from USA in the Hosted Buyers Program, coordinated and supported by ProMexico and by the Antad Representative in California, from the distribution and of which 180 were professionals of the following sectors and profiles: hotels, restaurants, importers, distributors and cruise suppliers. The special invitation to buyers from Central America, the Caribbean and Latin America is also highlighted by the organization and by the Latin American Supermarket Association (ALAS), which promotes the assistance of buyers and supermarkets every year. ALAS represents the interests of federations, chambers of commerce, associations, institutions and independent supermarkets of more than 18 countries of Latin America, USA and the Caribbean. Among others, it brings together entities such as ANTAD, the Brazilian Association of Supermarkets (Abras), the Argentine Federation of Supermarkets and Self-Service (FASA) and the US Food Marketing Institute. 4/8
GENERATING: EXPERIENCES, KNOWLEDGE AND NETWORKING Opening Plenary Session: During the INAUGURAL PLENARY SESSION, several messages were delivered; public and private sector officials were present. The C. Lic. Enrique Peña Nieto - President of the Mexican Republic inaugurated this act. Sports Program, Tour to the Distribution Center of Chedraui (CEDIS) and Welcome reception: Prior to the inauguration, the SPORTS PROGRAM was held in the facilities of the Atlas Club with the participation of 133 players. The same day at night, the WELCOME RECEPTION took place with an attendance of 1,400 executives. First contact between buyers and exhibitors with the support and collaboration of the Secretary of Agriculture (SAGARPA), who with the coordination of ASERCA supported the National Association and Establishments TIF (ANETIF) and Mexico Supreme Quality; we also have the support of the companies: Grupo Modelo and Coca-Cola. Conference Program: The Inaugural Magna Conference was held with the theme Realities in Retail Omnichannel de Michael Sansolo, with 574 attendees. 24 Super sessions and specialized conferences with topics related to the retail sector were held with 2,896 attendees. FOOD CONNECTIONS: In order to cater the growth and development of the Gastronomic and Culinary areas in the Retail and HORECA sectors, we had created 3 main activities: The Cooking Experience, The Drink Show and The Tasting Show with 46 demonstrations with an 5/8
attendance of more than 1,800 people. With these activations the participants had the opportunity to make business and get valuable information. CONCURSO COCINERO DEL AÑO- FINAL 2017 After several semifinals in several states and receiving more than 700 recipes, the final of the Contest was held on March 7 and 8 at the International Salon. The winners of the competitions were: First place: Uriel Viveros Executive Chef of The Félix (city canteen), Monterrey, Nuevo León; Second place: Jorge Boneta Corporative Chef of the Metropolitan Center, San Pedro Garza Garcia, Nuevo León; and, Third place: Diego Niño Torres- Chef of Nexo Wine Bistrot, Polanco, Mexico City. The jury was composed of chefs and gastronomic specialists such as Aquiles Chavez, Alexis Bostelman, Jonathan Gomez Luna, Cecilia Nuñez, Javier Aranda, Fernando Martínez Zavala, Nico Mejía, Bernabé Soto, Alvaro Gomez, and Grisel Téllez. MEDIASNAPSHOT: On the Business Floor, for the first time, a space was developed for Media and Innovation. It brought together more than 13 media present in the event, and more than 132 companies were represented presenting 336 New Products. This space also had our media room and space for newspapers, magazines and bloggers; as well as an ideal space in which more than 10 conferences were held on topics of interest in the retail and HORECA sectors and in which around 245 professionals were present. HIGHLIGHTS. Expo Antad & Alimentaria México 2017 Range segmentation of the Expo, under the objective of sorting out the range of products to facilitate and improve the visit and optimization in times of buyers. Segmentation of the two pavilions, both Jalisco and Guadalajara. With continuity of the food range (national in Jalisco and International in Guadalajara). 6/8
Innovations in the International Pavilion (formerly Guadalajara Hall): o Unique entrance and exit of visitors and exhibitors to the Expo by the International Pavilion o Presence in the International Pavilion (Guadalajara) of Associated Chains, who buy international / gourmet products and / or act as an importer, to serve exclusively potential international suppliers. o International Pavilion as a dynamic space with networking, exchanges and experiences. Attracting current profiles and new profiles: o Unique in the world: Some Associated chains move their purchasing offices to the fair with the assistance of buyers. o Call to the Food Service channel (hotel chains, restaurants, catering especially strategic areas, also the chains of associates). o One-to-One invitation to Mexican and Central American importers. o Creation and implementation of different programs and actions to generate Business. o With the collaboration of Mexican Council of Foreign Trade, PROMÉXICO and USA, invitation to importers, brokers and other professionals involved in the foreign trade of Mexico, USA, Central and South America. o Invitation of the organization through One-to-One actions to professionals in Central America and Latin America: Importers, distributors, hotel chains, restaurants, cruise providers. o Direct invitation to US Buyers (importers and retailers). o Northgate Market and Vallarta Supermarkets (US comercial chains) present on the Exhibition Floor. o Proméxico s Hosted Buyers Program. o Celebration of the ALAS (Latin American Supermarkets Association) Meeting during the Expo, which brings together 17 members, all professionals from Latin American retail chains. o Matchmaking System. Strong promotional campaign with very targeted actions (before and during the event) to different publics and a significant reinforcement and remarkable result in social networks Printed media: o 27 Printed releases in Newspaper with more than 10 000,000 impacts and 15 Printed releases in Magazines with more than 9,000 impacts. o Informative Supplement in charge of the Newspaper EL INFORMADOR of the city of Guadalajara, informing daily (3 days of the event) of the most outstanding event. Radio and Cable TV: o 645 spots of 20, with an impact of more than 68 million people o Antad Radio: 155 interviews were conducted with 156,103 cyber listeners during the 3 days of the event with news, changes and current events in the retail sector. To listen to these interviews, in podcast use the link below: https://intermexradio.com/category/expo-antad-alimentaria-2017/ Social Network: o Community of more than 118 million reaching 5,909,570 people o FACEBOOK: Impressions of content seen: 17.426.467 Reach by day: 8.838.347 Lifetime engaged user: 234.873 7/8
o TWITTER: Impressions of content seen: 59.000 Retweets: 1.377 WEB PAGE: 212.767 views APP: In this edition we had free Wi-Fi service for all visitors and exhibitors of the event sponsored by Diebold Nixdorf (www.dieboldnixdorf.com). This allowed that the number of queries increased to 83, 622 views with a total of 10,343 sessions. 8/8