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Brisbane is a new world city, and Woolloongabba has evolved to become its most desirable inner urban location. South City Square embraces this area s dynamic identity to create an exciting new residential, retail and social destination. A collaborative project by Pellicano & Perri Projects
A NEW NEIGHBOURHOOD FOR A NEW WORLD CITY We believe this unique location deserves visionary development. At South City Square, we re drawing upon the rich culture of Woolloongabba to create a new urban centre for Brisbane. FOREWORD Pellicano & Perri Projects This area is a vibrant growth corridor, with visual connections to the city and an authentic sense of character. With its close proximity to the CBD, its multiple transport options and its established café and retail culture, it s easy to see why Woolloongabba has become one of Brisbane s most popular places to live, and why investment in the area continues to increase. South City Square will deliver six distinguished residential towers and one boutique hotel, as well as a major retail, dining and entertainment precinct for this side of the Brisbane River. This is a significant urban renewal project for the city, with around $600M of investment and five years of development. In order to ensure our high standards of efficiency and quality on this project, our own construction team, Pellicano Builders, are involved from early design through to final delivery. To realise our ambition for a world-class destination, we are also collaborating with Australia s leading architects and urban designers. Our project team has been inspired by the innovative thinking behind the best urban renewal projects around the world, as well as the history and identity of Woolloongabba itself. For the broader community, South City Square will deliver a wide range of new shopping and lifestyle options. For the residents, South City Square will deliver an architecturally designed sanctuary with everything they need just below, as well as invaluable after completion service from SCS Property Management. Brisbane continues to grow as a new world city and one of the most exciting places to live and work in Australia. We re proud to be part of that story, creating something visionary for the community of Woolloongabba and the 2,500 people who will soon have the chance to call South City Square their home. 4 5
Brisbane continues to grow, with residents and businesses drawn to its international outlook, thriving economy and attractive subtropical lifestyle.
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BRISBANE A NEW WORLD CITY Already known for its strong business and cultural links with Asia, it is anticipated that over the next two decades Brisbane will be regarded as a top ten lifestyle city, and a global hub for resources and related service industry businesses. Brisbane is Australia s third-largest capital city, with its population of over 2 million expected to increase to over 3.3 million by June 2036. The greater Brisbane population has grown rapidly over the past decade, averaging 2.2% annually, which has seen an additional 440,000 residents move to the city. This impressive increase has resulted in the Queensland Government s strong commitment to the delivery of infrastructure, which has been estimated at $134 billion, to manage ongoing economic and population growth. This program represents the largest public infrastructure spending initiative in Australian history. $134 BILLION OF INFRASTRUCTURE INVESTMENT $I34 B $134 billion of infrastructure investment has been set down for delivery in Brisbane and its surrounds over the next two decades. PROJECTED TOTAL POPULATION BY 2036 3.3 M Sources: Brisbane City Council Economic Snapshot. Resolution Research Brisbane Apartments State of Play October 2014. Brisbane Marketing Invest in Brisbane, August 2014. Source: Queensland Government Investing in Queensland 8 9
THE QUEENSLAND ECONOMY Queensland s economy is forecast to grow above the Australian average through 2015 2016. The state s economy has consistently been one of Australia s fastest growing during the past two decades, averaging 4.5% growth per year during this time. This is a full percentage point higher than Australia as a whole, at 3.5%. Brisbane also compares favourably to international cities such as Hong Kong and Singapore. Source: ABS 5220.0, State Accounts 2011 12, November 2012 QUEENSLAND GROSS STATE PRODUCT YEAR END JUNE 2014 (USD) $265 B QUEENSLAND GDP ANNUAL GROWTH RATE (2013 2014) 2.35% Source: Queensland Treasury Corporation 31 March 2015 Source: Brisbane City Council Economic Snapshot) HONG KONG GDP (USD) HONG KONG GDP ANNUAL GROWTH RATE $274 M 2.2% Source: Trading Economics (7th of May 2015) Source: Trading Economics (7th of May 2015) SINGAPORE GDP (USD) SINGAPORE GDP ANNUAL GROWTH RATE $297 M 2.I% Source: Trading Economics (7th of May 2015) Source: Trading Economics (7th of May 2015) 10 11
We re tapping into the rich culture and history of the area, and in doing so we re helping to create a really interesting place for a community and for the city. Woods Bagot, Masterplan Architects RICH URBAN HISTORY Woolloongabba s Moreton Rubber building, established in 1890 is part of the areas rich cultural heritage.
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INTRODUCING SOUTH CITY SQUARE A place to live, work and play this will be a major hub of activity south of the Brisbane River. South City Square combines visionary urban design and a perfect location to create a new destination like no other. INTRODUCTION Extending the existing café culture and eclectic shopping of the area, South City Square will be a new retail and casual dining precinct, offering landscaped outdoor spaces, a new cinema complex, supermarket and fitness centres, restaurants and much more. South City Square is strategically located in an important urban renewal area and is part of the Woolloongabba Centre Neighbourhood Plan. As a major presence in this evolving location, this new mixed-use urban hub will define Woolloongabba as a residential centre, a shopping destination and a place to meet friends over breakfast, lunch, dinner and coffee. As envisaged by the acclaimed landscape and urban design practice of Oculus, the public spaces will comprise some 45% of the precinct, with 25% of the precinct given to a beautiful central square. Featuring lush lawns, cascading water, sculpture gardens, trees and outdoor café seating, this innovative open space is set to be a new gathering place for not only the precinct and Woolloongabba but for all of Brisbane. While the masterplan draws on an al fresco lifestyle and subtropical design elements, there is also an urban aesthetic to South City Square. The precinct features laneways and tucked away retail spaces, and several opportunities for new restaurants and chic bars. In terms of its design and materiality, the precinct will also be a natural extension of Woolloongabba, referencing its inner-urban identity and tapping into its light industrial past through the choice of materials. 14 15
South City Square is just minutes from everything locals love about Brisbane. Mount Coot-tha 20 min Mater Hospital 5 min Southbank 7 min
QUT 6 min Brisbane CBD 7 min The Gabba 3 min Fortitude Valley 8 min 16 17
In terms of design, South City Square impresses not only in terms of its architecture but also its public spaces and sculptural elements. Pellicano, Project Developer RESIDENTIAL TOWERS A series of distinctive residential towers will feature a range of contemporary apartments with beautiful living spaces, rooftop gardens and stunning views.
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A CONNECTED LOCATION SOUTH OF THE RIVER Once a light industrial area, today Woolloongabba is one of the most popular places to live in Brisbane for its shopping, dining, parks, transport and more. Best of all it s just moments from the city. THE LOCATION Woolloongabba enjoys a reputation for eclectic retail, the city s favourite cafés and its vibrant, inner urban energy. Only minutes from the CBD, this is the ideal location to enjoy the best culinary and cultural attractions of West End and South Bank such as riverside galleries, museums, performing arts spaces, cinemas and more. Woolloongabba is also the internationally recognised home of The Gabba sporting stadium, as well as being a well known medical precinct with both the Mater Hospital and the Princess Alexandra Hospital. Two of Australia s most respected tertiary education institutions The University of Queensland and Queensland University of Technology are both nearby, as are several public and private schools. Another reason Woolloongabba is such a highly desired inner-city neighbourhood is its established transport options. Whether on foot, driving a car, taking a train, catching a bus or riding a bike South City Square connects with all of Brisbane. The nearby Pacific Motorway provides quick and easy access to the CBD by car without any local traffic impediments, as well as clear access to the southern suburbs, the Gold Coast and beyond. However, with so many public transport options, visitors and residents of South City Square may leave the car at home. The nearby Woolloongabba Busway and Buranda train station provide quick links in and out of the city. Woolloongabba is also very bike friendly, with a network of paths and dedicated lanes on nearby roads leading to the CBD and all around Brisbane. For leisurely bike rides, Norman Creek and its surrounding parks are only a short pedal away. 20 21
Bike paths connect Woolloongabba to the Brisbane river and the CBD
BUS A bus stop is on your doorstep, with the Woolloongabba and Stones Corner station nearby. SOUTH CITY SQUARE SOUTH BANK 3 minutes CULTURAL CENTRE 5 minutes CBD 10 minutes FORTITUDE VALLEY 22 minutes TRAIN Buranda Station, a major transport hub, is only a few blocks away from South City Square. SOUTH CITY SQUARE PARK ROAD 3 minutes SOUTH BANK 6 minutes SOUTH BRISBANE 8 minutes CBD 15 minutes CAR The nearby CLEM7 tunnel provides quick access to and from the northern side of Brisbane. SOUTH CITY SQUARE QUT 6 minutes CBD 7 minutes SOUTH BANK 8 minutes FORTITUDE VALLEY 9 minutes
There is much more to The Gabba than its world famous stadium. Woolloongabba is where Brisbane goes for the latest restaurants and bars, the best schools, shops, or just a favourite cup of coffee. Musgrave Park SOUTH BRISBANE STATION Merivale St Cordelia St 24 South Bank Parklands 20 DI Vulture St SOUTH BANK STATION RESTAURANTS & BARS EDUCATION 01. Brews Brothers Microbrewery 02. Chalk Hotel 03. Green Papaya 04. Olea 05. Padre Bar 06. Pennisi Cuisine CAFES 07. Banneton Bakery 08. Cup Roastery 09. Foxy Bean Cafe 10. Moose and Gibson Cafe 11. Paw Paw Cafe STORES 12. Supermarkets 13. Cottage Garden Nursery 14. Crankstar Bespoke Cyclery 15. Woolloongabba Antique Centre 20. Brisbane State High School 21. St Laurence s College 22. Somerville House 23. Queensland Collage of the Arts (QCA) 24. Queensland Conservatorium of Music 25. Queensland University of Technology (QUT) 26. University of Queensland PARKS 27. Woolloongabba Rotary Park 28. Woolloongabba Place Park 29. Maroon Flats 30. Hanlon Park LEGEND Brisbane River Gloucester St Stephe SOUTH BRISBAN Gladstone Rd ART & ENTERTAINMENT Train Station 26 16. South Bank Parklands 17. The Gabba 18. Milani Gallery 19. Woolloongabba Art Gallery Ferry Stop Bus Station ELEANOR SCHONELL BRIDGE Dut Pa HEALTH & WELLBEING Parklands 27. Mater Hospital 28. PA Hospital Future Proposed Underground Bus & Train Line
Logan Rd Brisbane River CBD Kangaroo Point Cliffs Shafston Ave Brisbane River 25 Pacific Motorway Mowbray Park Botanical Gardens River Tce Lytton Rd SOUTH BANK NING PRECINCT GOODWILL BRIDGE Raymond Park KANGAROO POINT 23 Vulture St 22 16 Leopard St Main St Wellington Rd Latrobe St 27 5 Allen St WOOLLOONGABBA BUS WAY Vulture St 19 30 17 Vulture St East ns Rd 21 Pacific Motorway 2 12 LOGAN RD DINING & SHOPPING PRECINCT Stanley St 9 4 11 3 14 10 18 15 1 WOOLLOONGABBA 13 E Park Rd FUTURE UNDERGROUND BUS & TRAIN LINE Ipswich Rd 6 7 8 29 Deshon St Maroon Flats 31 Annerley Rd PARK RD STATION ton rk BURANDA STATION DUTTON PARK STATION Logan Rd 12 28 32 12 STONES CORNER SHOPPING & DINING PRECINCT Old Cleveland Rd 24 25
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A VISION FOR A FUTURE WOOLLOONGABBA Nando Pellicano is the Managing Director at Pellicano, one of the project partners behind South City Square. He shares his thoughts on this major new mixed use development for Brisbane. INTERVIEW Nando Pellicano, Managing Director at Pellicano April 2015 What sets South City Square apart from other developments in your mind? NANDO: I think the fact that it s so much more than just a collection of apartment buildings. It s an entire precinct, so it s not only creating new residential spaces, it s creating new retail spaces and public spaces too. In that way, we believe it will be a vital new destination south of the river. Where did you and the project team look for inspiration? N: We looked at some very forward thinking places in all parts of the world, from Los Angeles to Hong Kong to Istanbul. We have been able to pull together the best elements from each, to create something new and something specific for this location. Can you give us an example? N: Perhaps the biggest site-specific factor in the design of South City Square is that we wanted to create a place to suit the fantastic sub-tropical climate which Brisbane enjoys. So there are many outdoor, shaded spaces for people to gather, as well as lots of al fresco café and dining places, and generous terraces in the apartments too. What will be the benefits for the residents of South City Square? N: Apart from having a wide range of dining and shopping at your door, including an underground supermarket, we re developing an online portal which residents can use to access facilities and services across the precinct. So with just a tap of your smartphone you ll be able to do things like book a gym class, order some takeaway or reserve a private rooftop function space. We re developing that technology now so that the residents of South City Square can really make the most of living here. 26 27
The precinct buildings are related yet also distinctive, which means residents can enjoy pride of ownership in their own distinguished address. DBI Design, Architects New Deshon South Street The Square
Residential Tower South City Square Hotel Residential Tower 28 29
A stepped lawn, pathways, benches and shady trees create a lush green oasis in the precinct centre
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At South City Square, everything is connected, with the green central space at the heart of the precinct. This has been designed to both maximise circulation and provide peaceful places to relax surrounded by nature. Oculus, Landscape Architect MEETING PLACES & OPEN SPACES South City Square comprises 21,500m², with an impressive 5,000m² reserved for open space in the heart of the precinct, featuring landscaped lawns, pathways and outdoor café seating.
The award winning practices of Woods Bagot, DBI Design and Oculus have collaborated to create a masterplan for a visionary precinct at South City Square. 1 STAGE 2 1. RESIDENTIAL TOWERS A series of distinctive residential towers will feature a range of contemporary apartments with beautiful living spaces, rooftop gardens and stunning views. 2. SOUTH CITY SQUARE HOTEL A beautifully designed new hotel for the south side of Brisbane will firmly place Woolloongabba on the international map. 3. ANTIQUE LANES New retail spaces will extend Woolloongabba s reputation as a relaxed convenience shopping and café culture destination. 4. GROUND LEVEL RETAIL Retail spaces around the precinct will provide a wide range of opportunities for residents and passers by, with easy vehicle access and street level parking. 5. THE SQUARE Designed to be Woolloongabba s new meeting place, The Square will combine open green spaces, café seating, colourful vegetation and plenty of shade. 6. UNDERGROUND SUPERMARKET Beneath South City Square is space for a new major supermarket to service the area, accessible by escalator from street level and from an underground car park. 7. FITNESS & WELLNESS South City Square will be home to a new fitness centre, which may include a gym, yoga studio, day spa and organic café. 8. FINE DINING Exciting new restaurants, bars and cafés will add to the celebrated culinary identity of Woolloongabba. 9. ENTERTAINMENT A cinema complex with luxury interiors and state-of-the-art technology will make this precinct Brisbane s new entertainment destination this side of the river. 10. UNDERGROUND PARKING Residents and visitors will have access to convenient car parking beneath South City Square. 3 1 STAGE 1 N
STAGE 3 1 2 STAGE 6 8 STAGE 7 1 6 5 3 9 7 STAGE 5 1 STAGE 4 7 1 4 BUS STOP Logan Road 34 35
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A FUTURE RETAIL DESTINATION FOR BRISBANE South City Square is a natural extension of Woolloongabba s famous café and shopping culture. Whether catching up with friends over dinner and drinks or just stopping by to pick up groceries, this will be Brisbane s new retail destination. RETAIL CULTURE At South City Square, new pedestrian laneways will draw people into the precinct, and extend Woolloongabba s reputation for eclectic shopping with a range of designer boutiques, salons, cafés and more. A selection of everyday retail outlets and a supermarket will supply residents in the towers above with everything they need, while community services will support the wider community. A series of flexible commercial spaces will also be available for designers and boutique agencies, making the precinct known for its creative industries, while other spaces could be home to medical offices. With highly considered architectural touches that respond to the industrial grain of Woolloongabba as well as open green spaces, winding pathways and retail promenades, South City Square has been designed to enrich the lives of everyone who will live, work and play here. The street levels of One South City and New Deshon, the precinct s first two towers, will deliver the first retail experiences to this exciting new precinct. From convenience retail and must-have homewares to gourmet produce and essentials, these spaces have been carefully designed to bring style and authenticity to what is already a chic part of Brisbane. With street level and underground parking, South City Square will be a convenient choice for local shoppers and visitors from all over Brisbane seeking something special. 36 37
Logan Road ground level retail precinct
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The retail spaces will wrap around the precinct buildings, activating streets and seamlessly connecting with the central square. Woods Bagot, Masterplan Architects GROUND LEVEL RETAIL Retail spaces around the precinct will provide a wide range of opportunities for residents and passers by, with easy vehicle access and street level parking.
Balencea Apartments by Pellicano Albert Tower by Perri Projects
A SHARED VISION FOR SOUTH CITY SQUARE The team behind South City Square represents the country s leading figures in property development, architecture and design. Between them, they have worked on some of the most impressive urban renewal projects in Australia. PROJECT TEAM PELLICANO Building on 47 years of experience, Pellicano is a national, award-winning leader in the design, construction, development and management of residential, retail, commercial and hospitality projects. From humble origins as a family-owned bricklaying business, Pellicano has grown into a comprehensive, multi-disciplinary property and construction enterprise with a stellar reputation for excellence and meticulous attention to detail. Since 2007, Pellicano has successfully completed over $420 million in residential projects comprising more than 790 apartments across 13 projects, with a further 400 currently under construction, and a further 2,700 apartments in its development portfolio. PERRI PROJECTS Perri Projects is committed to creating outstanding places and communities, and continues to build a reputation for delivering award winning projects. Perri Projects is focused on property development and investment opportunities in prime inner city and urban locations. The company principals have a wealth of experience across commercial, industrial and residential property sectors honed over many years. 42 43
We re excited about collaborating with the team behind South City Square. Everyone involved is committed to creating a complete, urban destination unlike anywhere else in Australia. Perri Projects Project: Ivy, Sydney, Australia Completed: 2007 JOBS CREATION South City Square is one of Brisbane s most significant urban renewal projects. As well as creating new homes for around 2,500 future residents, the project will generate substantial employment for the city, including: 920 FTE (full time equivalent) jobs during construction 320 FTE direct jobs during construction 585 FTE indirect jobs during construction 350 permanent ongoing jobs WOODS BAGOT Woods Bagot is a global design and consulting firm, with a team of over 850 people working across Australia, Asia, the Middle East, Europe and North America. The firm s unique One Global Studio philosophy drives unprecedented knowledge sharing and true collaboration across time zones, producing innovative, inspired and functional design solutions. Underpinning Woods Bagot s knowledge culture is Public, the firm s research arm, created in collaboration with leading thinkers and academics. Woods Bagot specialises in five key sectors: aviation and transport; education, science and health; lifestyle; sport; and workplaces. The diverse portfolio of Woods Bagot spans more than 140 years, with a proud a legacy of design excellence.
Project: Etihad Towers, Abu Dhabi, UAE Completed: 2011 DBI DESIGN DBI Design enjoys an international reputation as a result of over 34 years of major project delivery. The firm excels in design within the specialist disciplines of architecture, master planning and urban design, interior design, landscape architecture and graphic design. DBI Design is proud of its ability to deliver world leading design innovation within these disciplines and is committed to its position at the forefront of international design. It has consequently won numerous international design awards in recognition of the achievement of design excellence. DBI is a multi-disciplinary company in which the skill sets of all disciplines collaborate to deliver a coherent and holistic design solution. It is one of the largest design companies in Australia, and employs some of the leading professionals in their respective fields. Project: MONA, Tasmania, Australia Completed: 2011 OCULUS The work of Oculus is founded on the belief that people and their interactions form the core of great public spaces. As such, the focus of Oculus is on the everyday routine of daily life rather than on spectacle, style or events. Oculus creates designs that connect people to one another and to the larger environment a dialogue between the individual and the collective that is physical, sensorial, phenomenal, and at times indescribable. 44 45
CONTACT 1300 788 122 southcitysq.com.au CREDITS Architecture Woods Bagot & DBI Design Landscaping Oculus Disclaimer: While every care has been taken in the preparation of this brochure, the particulars and information in it are not construed as containing any representations upon which an interested party is entitled to rely. All illustrations, drawings, photography are for professional presentation purposes, are indicative only and not necessarily to scale. Subject to any statutory information, or any of its subsidiaries, employees or agents will be responsible or liable in any way to any party whatsoever that relies upon anything contained in this document for any reason whatsoever. All information and material is subject to change without notice. Sustainability Declaration available at the Sales Office.
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