Cosmetics and Toiletries April 2014
INDEX Colombian Exports Cosmetics and Toiletries Key Points Main Destinations Investment Opportunities Main Products Opportunities
COLOMBIAN EXPORTS The non-mining segment* composed 24% of total Colombian exports in 2012. This represents a 2,3% growth over previous year for 2013. Total colombian exports FOB USD (millions) 70.000 60.000 50.000 13.503 14.255 14.589 40.000 30.000 20.000 10.000 11.864 27.849 43.412 45.870 44.233-2010 2011 2012 2013 Mining segment Non mining segment Source: DANE MinCIT, Elaboration by Proexport *Non mining segment does not include green coffee.
MANUFACTURED EXPORTS Exports by sector Apparel accesories products 9% Services 1% Manufactured 57% Agribusiness 33% MANUFACTURED EXPORTS 8.361 Million USD Represents 14% of total exports 57% of non mining exports of the country Source: DANE MinCIT, Elaboration by Proexport
COSMETICS AND TOILETRIES EXPORTS The subsector of cosmetics and toiletries exported 916,1 million USD in 2013, exhibiting a growth of 6% over 2012. Cosmetics and toiletries exports FOB USD (millions) 1000 800 600 400 200 688,4 830,5 864,5 916,1 0 2010 2011 2012 2013 Source: DANE MinCIT, Elaboration Proexport. NB: Absorbent values are included.
COSMETICS AND TOILETRIES EXPORTS Ecuador, Peru, Venezuela, Mexico and Brazil were the main cosmetics and toiletries export destinations in 2013 and share 74,2% of total exports. US$ million % share Ecuador US$ 233,7 26% Peru US$ 197,8 21,6% Venezuela Mexico US$ 146,2 16% US$ 59,9 6,5% Brazil US$ 38 4,1% Source: DANE MinCIT, Elaboration Proexport Others TOTAL US$ 916,1 US$ 240,7 26,3%
MAIN EXPORT PRODUCTS 250.000.000 200.000.000 150.000.000 100.000.000 50.000.000 2012 2013 0 The products which increased exports compared to 2012 were: Soaps 23.3%, Perfumes 15,6%, Shampoos for hair 14,1% and Cleaning Products 13,5%
COLOMBIAN OFFER There are 322 Companies exporting cosmetics and toiletries to 61 countries. Quality and Innovative products like: -Make up -Personal Care Products specially moisturizing, facial care, anti-ageing, firming, gels, moisturizing - Cosmetics with natural ingredients - Products for spas and salons
KEY POINTS The cosmetics and toiletries production is one of the sixteen government priority sectors. Thanks to the Productive Transformation Program, the government and the private sector work together in order to achieve the recognition of Colombia in 2032 as a global leader in the production and exports of cosmetics, toiletries and high quality absorbents (based on natural ingredients). Colombia is considered as one of the countries with the highest flower diversity in the planet. Diverse in natural wealth, Colombia has 10% of the natural protected areas of South America. To support their productive processes, Colombian companies have quality international certifications, such as ISO 9001, INVIMA certifications, BPM and its logistic processes and BASC certifications.
VISION FOR THE COLOMBIAN COSMETIC SECTOR In 2032 Colombia will be recognized as a global leader in production and exportation of cosmetics, household cleaning products and high quality absorbents based on natural ingredients. Costs and production agility Quality, beneficial properties an inclusion of traditional ingredients Standing in production and marketing Sector size X5 15, 4 thousand million USD Market Exports X7 27% of national production is being exported
VISION FOR THE COLOMBIAN COSMETIC SECTOR Focus on Regional Market Strengthen Regional Leader Outstand Global Market 2007 2009-2012 2013-2019 2020-2032 Incomes Billion USD 3.3 5.1 7.4 15.4 Employment Thousand of employees Exports Billon USD 24.0 27.1 32.6 46.7 0.6 0.8 1.2 4.2 High quality products and competitive prices Value added products orientated to selective consumers. Differentiate products for costumers looking for natural ingredients and packaging
Investment Opportunities in Cosmetics and Toiletries March 2014
Colombia, a strategic partner for investment in cosmetics and toiletries Installation of research, development and innovation centers. Establishment of logistic centers and distribution hubs. Production plants. Colombia offers a thriving and stable economy that grew 4.3% during 2013, a committed government that supports the private sector and a strong sector with clear openings for foreign investors.
What does a cosmetic company need to research, produce and supply in the regional market? Biological diversity and variety of climatic zones. Appropriate legislation, incentives and public support for the sector. Strategic geographic location. Preferential access to foreign markets. Domestic market growth and a high number of potential consumers. Skilled labor force.
Colombia, an ideal destination for investment in cosmetics and toiletries Leader in biodiversity Most diverse country per square meter (plants, mammals and birds). Second largest country in the world with floristic diversity. Located in the tropics - significant diversity of climatic zones. Appropriate legislation for the implementation of research and development: Protection of the intellectual property in accordance with international standards. Government incentives for the creation and implementation of I+D+i. Colombia as an ideal export platform: Trade balance is in surplus for the sector. 13 free trade agreement, access to more than 2,000 consumers for the sector. One of the priority areas of the Government and the private sector in Colombia. Important market growth. The female labor market is the highest in Latin America.
Many multinationals in cosmetics and toiletries have found in Colombia an optimum site to develop their Research and Development projects in the region.
Colombia is the second most diverse country per square meter With more than 56,000 known plant varieties, of which 18,000 are endemic, Colombia has the second highest biodiversity in the world, according to Earth Trends. It is also home to 8.6% of the nature reserves and protected areas in South America. Number of plant species known, 2007 Protected areas, % Area Total 2007 Brasil 56.215 Colombia 8,6% Colombia 51.220 Brasil 3,9% México 26.071 Perú 3,1% Perú 17.144 Argentina 2,1% Argentina 9.372 México 0,6% Some of the plants in existence in Colombia with a high potential for sustainable use are: Ipecacuana, Tolu balsam, borojó, gualanday, muña, indigo, achiote, arazá, and seje. For example, asaí, seje, and indigo can be used as colorants, and thus respond to the high demand for finished cosmetics in Europe. Fuente: Earth Trends
Regional opportunities for investment in R + D + i Medellín / Antioquia Genomic sequencing centers (Colciencias- U. Antioquia) Biontropic Seed Biofactory for reproduction of plants through biotechnology - Antioquia Technology Park University network with research groups for the cosmetic, agriculture, and pharmaceutics sectors such as the Universidad de Antioquia, the Engineering School of Antioquia, and EAFIT. Coffee Triangle Development of National Observatory of Biodiversity project Colciencias Bioinformation Center (under construction) Center for Biodiversity Research and Study (Centro de Investigación y Estudios en Biodiversidad - CIGREB) Network of Universities focusing on biotechnology Permanent Free Trade Zone with availability for establishing biotechnology-based companies producing natural ingredients Cali / Valle del Cauca R&D centers as a source of industry support: CIAT Network of Universities and Centers generating R+D, such as INBIOTECH Bogotá D.C. R&D centers as a source of industry support: Biotechnology center and CIDBIO bio-industry Network of Universities and Centers generating R+D, such as la Universidad Nacional Largest aromatic and medicinal plant producing region in the country
Large multinationals have found in Colombia a strategic location to establish their distribution and logistic centers, to supply both local and international markets
A competitive location with easy access to markets around the globe Canada Toronto 6H05M Frankfurt Los Angeles 8H20M United States New York 5H35M Madrid Paris Barcelona Mexico Mexico City 4H45M Miami 3H00M Caracas 1H20M Quito 1H30M Ecuador Over 800 weekly direct international flights. More than 4.500 weekly domestic flights. Lima 3H00M Peru Brazil Sao Paulo 5H45M Less than 6 hours to the main capital cities in Latin America. Santiago Chile 5H00M Chile Argentina Buenos Aires 6H15M More than 20 different airlines operating in Colombia.
Export logistics capacity with access to two oceans Santa Marta Port (Magdalena) Cargo Movement: 6.9 Tons 23% 8 of the total national movement.146 scheduled shipping routes. Specializing in bulk and refrigerated cargo. Barranquilla Port (Atlántico) Cargo Movement: 4.2 million Tons 12% of the total national movement. 529 scheduled shipping routes. Multi-purpose Port: 2 docks capable of handling all cargo types. Buenaventura Port (Valle del Cauca) Main port on the Pacific. (Moves more than 34% of the country's trade) Cargo Movement 2011: 10.1 Million tons. 732 scheduled shipping routes. TCBuen Buenaventura Container Terminal (Valle del Cauca), in operation since 2010. Cartagena Port (Bolívar) Cargo Movement 2011: 2.8 Million Tons 8 of the total national movement. 1.424 scheduled shipping routes. 5-time winner of the Prize for the Most Competitive Port in the Caribbean. Atlantic Ocean Pacific Ocean
Given the local conditions, leading companies have set up their production plants for cosmetics and toiletries in Colombia.
Competitive work force Colombia has the longest workday in the region Country Work day Night shift Colombia 6 a.m. to 10 p.m. 10 p.m. to 6 a.m. Mexico 6 a.m. to 8 p.m. 8 p.m. to 6 a.m. Argentina 6 a.m. to 9 p.m. 9 p.m. to 6 a.m. Costa Rica 5 a.m. to 7 p.m. 7 p.m. to 5 a.m. Ecuador 6 a.m. to 7 p.m. 7 p.m. to 6 a.m. Number of graduates related to the industry Program No. Graduates 2001-2012 Industrial Engineering and related 69,825 Sociology, social work and related 20,057 Biology, microbiology and related 14,000 Chemical engineering and related 10,037 Chemistry and related 8,787 Agricultural engineering, forestry and related 4,598 Anthropology, liberal arts 2,986 Agronomy and related 7,685 Total 137,975 Source: Colombia - Law 50 of 1990 and Law 789 of 2002. Mexico - Federal Labor Act (1969). Costa Rica: Law 2 of 1943. Ecuador - Labor Code 2005. Argentina: Act 11,544 (1933) and Act 20,744 (1976) Ministry of National Education Educational Labor Observatory
High domestic consumer market: higher female labor force participation in Latin America Latin American female population has been exploring in depth the labor market in recent years, and women are staying at home less and less. Colombia is the second country with the highest female labor participation rate within the region. Women in directive positions %, 2013 44,29 43,2 42,9 40,6 38,23 38,15 27 Perú Brasil Colombia Chile México Venezuela Argentina Source: IMD World Competitiveness Yearbook 2011, OIT 2012
Regional Opportunities for investment projects in production plants Cali/Valle del Cauca: Skilled labor Approximately 14 thousand graduates in the past decade in careers related to the industry. More than 45 packaging companies. Medellín/Antioquia: Skilled labor More than 22 thousand graduates between 2001 and 2012 in careers related to the industry. More than 65 packaging companies. Bogotá D.C.: Skilled labor More than 52 thousand graduates between 2001 and 2012 in careers related to the industry. More than 200 packaging companies. Companies of Natural Ingredients for cosmetics: BIORYZ Biovegetal, Labfarve, Esko Laboratories, Tropic Oil, Neyber Ltd