Research,Planning&Evaluation Page1 USTotal USOvernight Europe Asia/Pacific International Overnight - - - 4,453,346 245,014 286,729 444,425 727,196 703,547 574,646 442,525 286,160 269,439 237,541 236,124 1-7.7% - 9.7% 2,856,590 139,708 171,538 273,912 490,038 481,030 395,772 290,192 172,588 162,506 146,615 132,691-9.0% - 2 - - 432,319 14,111 22,147 55,024 80,389 74,195 60,430 45,227 24,397 20,635 18,094 17,670 1 19.7% 1 1 1 1 1-3.6% 2 929,036 42,332 63,981 106,309 138,667 144,753 121,924 99,173 55,607 49,361 48,826 58,103 1 1-1 4,335,158 201,756 264,213 447,157 727,980 720,114 592,173 445,933 261,411 239,459 219,518 215,444 US Overseas 4,713,733 355,795 353,110 444,817 655,032 527,934 404,984 457,223 420,805 446,246 319,208 328,579 - - - -4.9% - - - - - 1,512,823 134,678 118,813 121,935 138,774 107,579 111,555 132,500 152,336 182,424 139,886 172,343 1 1 1 1 14.9% 1 1 2 1 1 Vancouver,Coast& Mountains VancouverIsland Thompson Okanagan KootenayRockies NorthernBC CaribooChilcotin Coast BC Total - - - -1-2 -2-2 441,484 21,503 29,770 51,674 76,716 69,727 54,111 45,602 26,885 23,946 19,892 21,658-8.3% 1-1 -2-1 283,771 8,476 16,478 34,141 58,443 58,472 39,652 24,924 16,832 12,569 7,340 6,444 2 2 1-1 3 2 4.3% 3 290,711 9,712 18,255 41,003 64,062 56,980 34,457 23,500 13,719 11,735 8,318 8,970-4.3% - 9.0% 1 1 168,366 4,097 9,322 20,726 43,761 36,729 20,573 12,144 6,420 5,922 4,571 4,101 - -1-12.5% 8.6% 105,090 1,853 2,762 10,764 27,438 25,907 18,800 9,398 2,444 2,110 1,817 1,797-5 3-1 -1-1 - 1 40,959 1,870 2,698 4,401 9,245 8,658 5,678 3,576 1,731 1,308 825 969 9.8% -1-18.3% -1 1,330,381 47,511 79,285 162,709 279,665 256,473 173,271 119,144 68,031 57,590 42,763 43,939 DECEMBER2014 InternationalVisitorArrivalstoBC CanadianRe-entriestoBC TravelPartiestoVisitorCentresbyRegion
Tourism Indicators-Provincial RestaurantReceipts Jan $657M 1 Feb Mar $628M $715M Apr $706M May $766M Jun $762M Jul Aug $809M $857M Sep Oct $751M $738M YTD $7,388M ConventionCentres PrinceGeorgeCivicCentre VancouverConvention&Exhibition Centre VictoriaConferenceCentre WhistlerConferenceCentre Q1 Q2 Q3 YTD 14,666 14,023 42,229 70,918 2,181 764 4,380 7,325 248,722 442,272 690,994 37,401 139,241 176,642 18,776 32,159 20,653 71,588 11,736 28,788 14,491 55,015 10,700 13,898 19,352 43,950 6,300 12,380 14,654 33,334 ProvincialHotelOccupancyRate ProvincialAverageDailyRoom Rate 4 5 56 78.6% 7 6 8 7 6 6 $164 $149 $155 $141 $144 $141 $129$130$128 $127 $126 2.5% 2.5% 4.3% Jan Feb Mar Apr May Jun Jul Aug Sep Oct YTD Jan Feb Mar Apr May Jun Jul Aug Sep OctYTD Research,Planning&Evaluation Page2
Tourism Indicators-Accommodation Research,Planning&Evaluation Page3 Jan Feb Mar Apr May Jun Jul Aug Sep Oct YTD GreaterVancouver DowntownVancouver Airport(Richmond) WhistlerResort Abbotsford/Chiliwack VancouverIsland GreaterVictoria CampbelRiver Parksvile/Qualicum Beach Kamloops Kelowna Penticton PrinceGeorge 3.6% - - 6.6% 7 7 8 9 84.9% 8 8 69.4% 6 6 5 - - 7 7 8 9 8 9 8 7 64.9% 6 5 - - - 9.2% 1 7 7 8 9 8 8 8 69.8% 6 6 6 2.5% - 62.5% 3 57.7% 7 7 5 4 5 7 8 7 - - - -2.5% - - -4.9% 5 59.2% 5 7 6 4 5 5 4 4 3 64.3% 59.3% 74.9% 8 8 7 64.7% 6 5 4 37.7% - - 7 6 8 93.6% 8 8 7 6 6 5 4 - -8.3% - 6 5 7 8 7 64.9% 6 5 5 4 3 1 - - 1 - - 6 6 7 8 7 5 49.9% 63.6% 4 49.7% 4 - - 3.6% 5 4 59.7% 8 7 4 4 4 49.4% 4 3 - - - - - - - - - 5 5 6 8 6 6 6 5 5 3 3 4.3% 9.5% 4.7% 6 6 7 8 79.3% 67.7% 6 5 4 4 3 8.4% - - 1 - - - 52.5% 5 5 8 8 6 5 4 38.3% 2 2 1 - - - 7 8 7 8 7 7 7 7 6 6 54.7% HotelOccupancyRatebyCommunity AverageDailyRoom RatebyCommunity Jan Feb Mar Apr May Jun Jul Aug Sep Oct YTD GreaterVancouver DowntownVancouver Airport(Richmond) WhistlerResort Abbotsford/Chiliwack VancouverIsland GreaterVictoria CampbelRiver Parksvile/Qualicum Beach Kamloops Kelowna Penticton PrinceGeorge 1 9.8% $148 $136 $157 $173 $161 $162 $155 $134 $129 $122 4.9% - 1 1 $174 $157 $186 $210 $193 $195 $185 $152 $146 $137 1 9.3% $118 $111 $132 $120 $119 $108 $110 18.6% 1 16.6% 4.7% $204 $144 $162 $186 $187 $171 $148 $191 $225 $273 $274 4.3% - $98 $98 $99 $109 $96 $100 $95 $93 $91 $89 $118 $144 $171 $164 $144 $112 $105 $96 - $133 $116 $145 $168 $160 $146 $137 $110 $101 $95 $109 $122 $114 $114 $107 $107 $106 - - $101 $96 $104 $116 $115 $91 $94 $91 - - $106 $129 $191 $173 $138 $128 $111 $100 $85 - - - $106 $102 $107 $118 $112 $108 $108 $99 $102 $92 $94 - - $137 $120 $136 $182 $168 $150 $129 $110 $105 $104 $97 - - - - - $128 $94 $179 $167 $136 $116 $87 $85 $80 7.7% 9.8% 1 9.0% $125 $123 $122 $119 $117 $114
Tourism Indicators-Transportation Research,Planning&Evaluation Page4 Domestic Transborder AsiaPacific Europe Misc.International Total 6.6% 9,272,826 735,406 841,063 893,325 1,079,507 985,392 885,799 847,123 778,242 779,334 703,898 743,737 9.3% 1 1 1 1 1 4,322,716 327,586 337,583 383,330 510,057 485,770 429,532 393,613 364,841 394,128 342,630 353,646 1 1 1 1 1 9.2% 1 2,601,390 184,820 219,182 236,110 291,281 284,295 251,240 241,895 218,860 222,435 200,096 251,176 1 1 1 1,203,348 56,207 91,853 152,888 186,144 167,549 152,673 122,876 85,616 72,034 54,810 60,698-8.3% -9.8% -4.3% -1-379,216 49,386 17,097 15,638 19,492 17,646 18,128 23,514 43,807 60,541 54,060 59,907 1 9.3% 1,353,405 17,779,496 1,506,778 1,681,291 2,086,481 1,940,652 1,737,372 1,629,021 1,491,366 1,528,472 1,355,494 1,469,164 Jan Feb Mar Apr May Jun Jul Aug Sep* Oct* Nov* Dec* YTD Domestic US Europe AsiaPacific Mexico Total 6,341,791 494,680 471,489 539,484 557,116 612,823 611,676 562,764 562,632 483,374 488,323 452,668 504,762 1 1 1 1 1 1 1 1 2,928,039 260,105 222,383 228,466 240,221 289,840 293,193 268,247 235,704 220,361 233,744 207,148 228,627 9.7% - 8.3% 1 1 655,508 36,388 33,256 49,584 74,462 88,805 88,909 76,053 62,951 46,940 36,819 29,323 32,018 1 1,746,001 151,444 137,832 145,561 145,145 162,811 165,760 146,767 141,159 135,954 136,153 126,910 150,505 19.8% 1 16.6% -7.7% 1 1 19.5% 2 2 3 3 2 213,389 28,773 28,230 9,467 6,485 8,131 7,496 8,048 11,223 22,870 29,752 25,604 27,310 971,390 11,884,728 893,190 972,562 1,023,429 1,162,410 1,167,034 1,061,879 1,013,669 909,499 924,791 841,653 943,222 PassengerVolumetoYVRbyOrigin AirCapacitytoYVRbyOrigin(forecast*) Abbotsford CampbelRiver Comox Victoria Castlegar Kamloops Kelowna Penticton FortSt.John PrinceGeorge Smithers - - - - - - 434,747 36,424 41,179 39,409 46,474 43,860 40,332 40,454 39,056 38,712 34,153 34,694 1 2 1 1 1 1 1 1 1 59,169 4,761 5,713 6,221 7,371 7,063 5,839 5,132 4,591 4,661 3,831 3,986 18.6% - - - -1 292,388 22,856 26,412 29,194 36,985 35,407 27,721 26,153 24,692 23,804 20,353 18,811 19.5% 1 1 1 2 2 39.3% 4 3 3 246,007 22,071 24,617 24,235 27,108 26,417 23,509 22,955 20,419 19,913 17,256 17,507 7.7% 1,512,089 124,801 143,389 139,193 171,764 150,936 140,758 141,006 131,538 136,896 114,696 117,112 1 1 1 1 1 1-1 2 1 76,302 4,485 7,460 8,557 10,615 10,252 8,671 7,096 6,140 5,082 4,614 3,330 1 14.9% 1 1 283,451 25,137 25,395 23,349 27,400 25,102 23,475 22,837 23,609 29,579 28,534 29,034 1 1 1,457,534 122,266 130,940 129,869 152,677 141,118 124,274 121,418 122,064 141,392 136,094 135,422 4 2-1 19.2% - 13.6% 8.4% -9.4% 88,234 9,893 10,373 6,944 10,688 7,920 8,896 8,946 6,252 6,808 6,228 5,286 4 1 14.7% 22.5% 4 6 57.7% 6 6 5 181,641 22,398 21,287 20,980 19,769 20,553 19,532 20,818 18,484 17,820-404,442 36,551 40,989 36,659 36,048 35,415 35,263 37,306 36,016 39,042 35,426 35,727 3.6% 6.6% 1-76,662 5,899 8,083 8,502 8,082 8,061 7,226 6,783 6,012 6,567 5,869 5,578 PassengerVolumetoRegionalAirports
Tourism Indicators-Transportation BC FerriesPassengerVolume-Total Jan 1,139,795 Feb 1,047,446 Mar 1,388,814 Apr 1,480,508 May 1,703,183 Jun 1,813,544 Jul 2,373,728 Aug 2,727,833 Sep 1,752,034 Oct 1,511,577 Nov 1,266,785 YTD 18,205,247 - - - - - - - - BC FerriesPassengerVolume-RegionalRoutes Victoria,Vancouver, PortHardy,Prince Rupert 553,742 1,550 525,159-1,623 CruiseRevenuePassengers 721,791-4.9% 1,843-2 755,860 1,721 884,800 2,138-1 961,239 4,472-1 1,281,801-8,809 9.2% 1,507,763 8,779-4.3% 917,821 4,005-2 788,848-1,895-627,048 1,443-1 9,525,872 38,278 - Vancouver Victoria 0 0 0 6,922 143,627 159,392 161,565 176,106 0 0 0 647,612-1 - - - -10-2 0 0 0 0 73,938 99,064 102,458 112,101 0 0 0 387,561 - - - - -10-19.3% 0 0 0 0 2,573 0 0 0 2,817 0 0 5,390-7 -2-5 HighwayTraficVolume Route1,N ofchinabar Tunnel Route3,W ofbc/ab Border,CrowsnestPas Route4,Jctnto Ucluelet/Tofino Route5,N ofhope, Coquihala Route16,EofTeteJaune Cache Route97,N ofmaguerite FeryCrosingRd Jan Feb Mar Apr May Jun Jul Aug Sep YTD 105,524-32,023 1 54,684 56,761 77,616 3 106,904-32,060 2 55,104-75,113-117,118-44,361-75,392-79,980 125,190 9.9% 48,780 8.6% 345,390 2 86,550 93,775 140,554 66,805 1 99,944 99,450 150,090-76,620 401,430 109,050-19.0% 105,780 117,087 198,989 102,951-153,016 124,930 224,006 119,877 1 175,801 135,935 66,440-3 144,720 406,230 56,610-4 107,010 609,461-1,313,095 523,477 1,153,050 9.4% 549,161-1 847,406 Research,Planning&Evaluation Page5
Data Notes This Publication The Tourism Indicators publication comprises key statistics covering major aspects of the tourism industry including visitation, accommodation and transportation etc. The publication is updated monthly but all data are subject to ongoing revisions from suppliers. Please note percent changes listed in this publication are for changes from the same period last year. Provincial Indicators International Visitor Arrivals to BC Provided by Statistics Canada, also referred as custom entries, the data report the volume of non-canadian residents entering Canada through a designated land, sea or air border by province of entry and country of origin; the update is available monthly with a two-month lag. These figures do not account for all visitors to British Columbia since domestic visitors are excluded as well as international visitors who cross Canada Customs outside British Columbia yet still travel to British Columbia. Likewise, customs entries include visitors who cross Canada Customs in British Columbia, but who continue on to other provinces. Canadian Re-entries to BC Provided by Statistics Canada, the data report the volume of Canadian residents returning from the United States and other countries to Canada through a designated land, sea or air border by province of entry; the update is available monthly with a two-month lag. Travel Parties to Visitor Centres by Region Provided by Destination British Columbia, the data report the total volume of visitor parties to visitor centres in all six tourism regions of British Columbia each month; the update is available monthly. Hotel, Convention & Food Provincial Occupancy Rate* Published by PKF Consulting Inc., the data report the monthly provincial occupancy rate; the update is available monthly with a two-month lag. Hotel occupancy rate is the percentage of hotel rooms occupied during a specific time period, omitting rooms not available due to renovations or otherwise unavailable. Provincial Average Daily Room Rate* Published by PKF Consulting Inc., the data report the monthly provincial average daily room rate; the update is available monthly with a two-month lag. Average daily room rate (ADR) is a statistical unit used to measure a hotel's pricing scale; the figure is derived by dividing actual total revenue for the period represented by the total number of occupied room nights. Restaurant Receipts Provided by Statistics Canada, the data report the total dollars spent on food services and drinking places in BC each month; the update is available monthly with a twomonth lag. Convention Centres Provided by individual convention centres in BC, the data report on totals for Total Event Participant Days and Non-Resident Delegate Days; the update is available quarterly based on a calendar year (e.g. Q1 means January to March). Non-Resident Delegate Days includes all nonlocal delegates days attending Non-Resident Conventions (all events with one or more non-local delegates in attendance and two or more show days). The Vancouver Convention Centre Non-Resident Delegate Days do not include delegates from BC. Research, Planning & Evaluation Page 6
Accommodation Indicators Hotel Occupancy Rate by Community* Published by PKF Consulting Inc., the data report occupancy rates for selected communities; the update is available monthly with a two-month lag. Hotel occupancy rate is the percentage of hotel rooms occupied during a specific time period, omitting rooms not available due to renovations or otherwise unavailable. Average Daily Room Rate by Community* Published by PKF Consulting Inc., the data report the average daily room rates for selected communities; the update is available monthly with a two-month lag. Average daily room rate (ADR) is a statistical unit used to measure a hotel's pricing scale; the figure is derived by dividing actual total revenue for the period represented by the total number of occupied room nights. Transportation Indicators Air Capacity to YVR by Different Origin Provided by Vancouver International Airport, the data report total non-stop air capacity to YVR each month by region of origin. Monthly data and percent changes are forecasted annually and are updated bi-annually in May and November. Passenger Volume to YVR by Different Origin Provided by the Vancouver International Airport, the data report the total enplaned and deplaned passengers at YVR each month by country/region of origin; the update is available monthly. Passenger Volume to Regional Airports Provided by individual airports, the data report the total enplaned and deplaned passengers each month; the update is available monthly. Cruise Revenue Passengers Provided by Cruise BC, the data report the total volume of revenue passengers to BC each month; the update is available monthly during cruise ship season (April- October). Cruise revenue passengers include paying passengers embarking or disembarking from a single port. BC Ferries Passenger Volume Provided by BC Ferries, the data report the total passenger volume on all routes each month; the update is available monthly. Please note that year-to-date (YTD) totals on the BC Ferries website will be different from those reported in the Tourism Indicators, as BC Ferries reports passenger volume on a fiscal year and the Tourism Indicators is reported on a calendar year. Highway Traffic Volume Provided by the British Columbia Ministry of Transportation, the data report traffic volumes on selected routes within the province each month; the update is available quarterly based on a calendar year (e.g. Q1 means January to March). Highway traffic volume is a basic element of traffic data and is the aggregation of traffic-count data from one or more counters that describes the volume of traffic that has passed a known point or cross section of the roadway during a defined time. The British Columbia Ministry of Transportation constantly monitors changing traffic patterns in locations around the province to improve roadway planning. This information is For specifically more tailored information road building and planning. Email: tourismresearch@destinationbc.ca Phone: 1.877.877.8811 Website: www.destinationbc.ca/research.aspx Are you subscribed? To receive an email alert when new tourism publications are released please email subscribe to: tourismresearch@destinationbc.ca *PKF Consulting Inc. with reproduction and use of information subject to PKF Disclaimer and Restrictions at www.pkfcanada.com, including a requirement to obtain written permission from PKF Consulting Inc. for specific uses. Quotation and reproduction of this material is permitted otherwise ONLY if credited to PKF Consulting Inc. (c) 2014 Destination BC Corp. All rights reserved. DESTINATION BRITISH COLUMBIA is an Official Mark of Destination BC Corp. Research, Planning & Evaluation Page 7