P1 P2 P4 P5 P6 to 8 P9 CONTENTS A message from the President Mulot et Petitjean, Entreprise du Patrimoine Vivant An ambitious project A Museum space in the heart of Dijon Welcome to Mulot et Petitjean, the tour path Addresses and Contact Since 1987, I have had my heart set on bringing Mulot into modernity while preserving the traditions that make us what we are. I have always thought about this museum. I have even dreamed about it. It is a far more personal project than I would have ever thought, because it involves the people that built this company before me. I think of them fondly, with gratitude, as they have enabled me to manage a company and a team that I love. I have learnt the meaning of the words action, collaboration, vision, heritage, and transmission. I would like to take this opportunity to thank all my colleagues who have enabled me to make my dreams a reality, and who will very soon be welcoming you to this beautiful space dedicated to pain d épices. Catherine Petitjean, Chief Executive Officer On September 9th 2017, I will be celebrating 30 years within the company Mulot et Petitjean. 1
MULOT ET PETITJEAN, ENTREPRISE DU PATRIMOINE VIVANT Founded in 1796, Mulot & Petitjean has a long and prestigious history: born from the alliance of two of the oldest pain d épices producers in Dijon, Boittier and Céry. With its 220 year history, Mulot & Petitjean remains a family business to this day, very attached to the values of the master pain d épices bakers of Dijon: the quality of the ingredients, staying faithful to the traditional recipes, and respecting the know-how of the people. The company Mulot et Petitjean, whose factory is located in Dijon, runs four of its own shops in the region and has a distribution network throughout France. At Mulot & Petitjean, pain d épices has been made in the traditional way for over 220 years. Genuine Dijon pain d épices, with a wheat flour base, remains an authentic product that awakens the indulgent memories of our childhood. In March 2012, Mulot & Petitjean was listed as an Entreprise du Patrimoine Vivant because it meets the committee's various selective criteria: a secular history and heritage, capacity for innovation, unique know-how, a good reputation in the French business network. The original, traditional techniques, the innovations, the inventions in terms of products and processes and the high quality requirements meet customers needs completely. 2
AN AMBITIOUS PROJECT ON A SITE BUILT OVER TWO CENTURIES AGO For the occasion of the 220th anniversary in 2016, Mulot et Petitjean launched the renovation of the production site at 6 boulevard de l Ouest in Dijon and built an extension over 1000m² in size. This project also includes the creation of a museum space and a gift shop in the historical part of the building, over about 400m². This space will enable visitors and consumers to find out about the history of pain d épices, the Mulot et Petitjean company and of course the production of pain d épices. THE UNLOADING AREA THE FACTOY THE WORKSHOP A FAMILY HISTORY THE GIFT SHOP THE LABORATORY ENTRY THE GALLERY 3
A MUSEUM SPACE IN THE HEART OF DIJON A lovely town to live in, Dijon is one of 13 French regional capitals. Dijon enjoys double the recognition from UNESCO. Dijon is part of the Climats, Terroirs of Burgundy. This site, classed on the Unesco World Heritage List in July 2015, is one of the largest protected area in France Additionally, Dijon will be the location for the International city of Gastronomy and Wine which will open in 2019. This site will aim to promote the gastronomic meal of the French, on the Unesco List of Intangible Cultural Heritage since November 2010. A major project with global resonance, where Dijon is making a difference: one of taste, nutrition, health, gastronomy, wine, a way of life and culture. There are three glorious products of Dijon, blackcurrant, mustard and pain d épices, which have contributed to the city's gastronomic standing. Proud of our culinary heritage and our history, we would like our visitors to be able to discover the secrets of this recipe that has made Dijon the capital of pain d épices. Perfectly located 800 metres from Dijon SNCF railway station, and a few minutes from the future City of Gastronomy, the Mulot et Petitjean factory has been established on Boulevard de d Ouest since 1912. 4
WELCOME TO MULOT ET PETITJEAN We have created this museum space in the heart of our production site. Whether you visit as an individual or in a group, you will soon know everything there is to know about pain d épices. For individuals, audioguides are available French, English and German. For groups, your visit will be accompanied by a professional guide. Access is available for people with reduced mobility. 5
MULOT ET PETITJEAN, A FAMILY HISTORY As a visitor, you will begin your discovery in a reconstruction of the management office, where you will be welcomed on the audioguide by Catherine Petitjean, the current CEO of the company. Set in the early 20th century, you can enjoy an audiovisual show where you will be taken right into a conversation between Catherine Petitjean and her ancestors: Auguste Petitjean, Louis Mulot and Barnabé Boitier. Some of the portraits come to life to talk about the past and present of the company. You are then invited to find out how pain d épices arrived in Dijon, and discover its position in the economy of Dijon. You can then go into the next room, the unloading area. THE UNLOADING AREA, AWAKEN YOUR SENSES You can continue your tour in the unloading area. Listening to the audioguide, you can discover which raw materials are used in the production of pain d épices. Thanks to soundscapes and stage design that is very orientated towards the senses, you are immersed in a real unloading area. Honey, flour, fruits and spices, this is a fun and interactive space where you can see, smell and touch these ingredients that are used in the production of pain d épices in Dijon and elsewhere. 6
RESPECTING HEALTH AND SAFETY RULES Before entering the production workshop, a certain number of health and safety rules need to be adhered to, as they are essential to the quality of our products. Thanks to an audiovisual projection, you can see how equip yourself before entering the production area. THE PRODUCTION OF PAIN D ÉPICES, YESTERYEAR AND TODAY The visitor is invited to journey through time. You can follow the production stages of the pain d'épices through the exhibition of the collection of machines and tools in the company. Thanks to the windows that look onto the production workshop, you can also see current production in progress. On giant screens, the staff explains the current stages of production of the pain d'épices to the visitors. You can see that while the machines have changed, the process remains the same. THE MAINTENANCE WORKSHOP In this workshop, you can find out about the importance of the role of maintenance in the production of pain d épices. At the beginning of the century, wooden moulds and cases were made for shipping, and of course machines were repaired. 7
THE LABORATORY At Mulot et Petitjean, innovation is our priority. Each year we look for new flavours and formats. It is in this room that our research and development team works on new recipes, and when the laboratory is opened, you will be able to see them at work. THE GIFT SHOP The visit comes to an end in our gift shop, where a tasting area will enable you to taste the specialities you have just learnt everything about. This area has been created with some original furniture, specially recreated for the museum by cabinet-makers. Pain d épices, French cake, glacés minces you will have plenty of choices, with a large range of products produced on site. THE GALLERY Before or after your tour, you can visit the old loading area that has been refurbished as a gallery, with temporary exhibitions. Admire the magnificent clock from 1912, which is still mechanically wound by the maintenance workers. 8
PRACTICAL INFORMATION Information and bookings: accueil@mulotpetitjean.fr +33 (0) 3 80 66 30 80 Opening hours: Tuesday to Saturday: 10am to 12.30pm and 2pm to 6pm (last entry 5pm) CONTACT Fabrique Mulot et Petitjean 6 Boulevard de l Ouest 21000 DIJON Rates: Individuals: Adults: 8 EUR Children (age 12-17): 6 EUR Free for children under 12 Groups - book in advance: 6 per person (minimum 10 people) Public Relations: Alice ABRAHAM, Head of PR a.abraham@mulotpetitjean.fr Tel. +33 (0)3 80 30 07 10 Fax. +33 (0)3 80 30 18 03 Mob. +33 (0)6 45 52 Booking Service: Christine SNOECKX, Museum space manager accueil@mulotpetitjean.fr Tel. +33 (0)3 80 66 30 80 Fax. +33 (0)3 80 30 18 03 M&P STORES IN DIJON AND BEAUNE 9