RESEARCH, PLANNING & EVALUATION

RESEARCH, PLANNING & EVALUATION TOURISM INDICATORS DATA TABLES Ministry of Tourism, Culture and the Arts Research, Planning & Evaluation 3rd Floor 1803 Douglas Street Victoria, British Columbia V8W 9W5 Web: www.tca.gov.bc.ca/research Email: tourismresearch@gov.bc.ca Phone: (250) 387-1567

INTERNATIONAL VISITOR ARRIVALS Statistics Canada Tourism Indicators - Data Tables 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt April '10 YTD 2010 U.S. Total 684,686 4,294,858 198,869 324,215 240,124 763,208 763,208 (4.5%) (4.0%) (5.1%) 47.0% (2.1%) 13.0% 13.0% U.S. Overnight 428,518 2,901,670 113,636 186,838 150,078 450,552 450,552 (3.9%) (4.7%) (8.0%) 36.9% 0.8% 10.2% 10.2% Asia/Pacific Overnight 131,079 725,971 41,529 44,247 49,751 135,527 135,527 (16.2%) (14.9%) (15.2%) 3.9% 3.3% (3.0%) (3.0%) Europe Overnight 62,663 458,049 18,951 33,833 29,206 81,990 81,990 (1.4%) (8.4%) (5.3%) 52.0% 27.7% 25.8% 25.8% Total International Overnight 632,387 4,179,100 178,443 268,623 235,421 682,487 682,487 (7.8%) (7.5%) (10.4%) 29.7% 4.3% 8.0% 8.0% Re-entry thru BC by Canadians from the U.S. 755,953 3,598,131 254,006 229,955 340,900 824,861 824,861 4.9% (6.0%) 21.8% 14.0% 10.3% 14.7% 14.7% Re-entry thru BC by Canadians from Overseas 282,838 1,291,715 146,787 113,677 142,712 403,176 403,176 (6.3%) (3.9%) (7.2%) (7.7%) (5.7%) (6.8%) (6.8%) OTHER PROVINCIAL INDICATORS 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt April '10 YTD 2010 Provincial Room Revenue $327,175 $1,746,525 $114,054 $231,930 $114,054 supplied by BC STATS ($000s) (6.8%) (11.7%) (1.3%) 80.7% (1.3%) Provincial Occupancy 49.1% 58.9% 46.1% 67.6% 57.2% 56.6% 56.6% supplied by PKF Consulting Inc. (3.4) (5.4) (0.2) 10.6 (0.5) 3.0 3.0 Provincial Avg. Daily Room Rate $118.94 $129.58 $128.25 $211.54 $130.39 $160.07 $160.07 supplied by PKF Consulting Inc. (2.1%) (4.6%) 1.9% 66.2% 5.5% 27.5% 27.5% Vancouver Int'l Airport 3,665,276 16,177,438 1,260,258 1,248,449 2,508,707 Total Passengers (4.1%) (9.4%) (1.9%) 3.4% 0.7% BC Ferries 4,443,746 20,951,552 1,225,503 1,235,577 1,494,708 3,955,788 3,955,788 Total Passengers 2.8% (0.2%) 0.1% 4.5% 2.1% 2.2% 2.2% 1-800-HelloBC 3,052 43,732 1,653 1,764 2,171 5,588 2,519 8,107 # of Incoming Calls (42.8%) (37.6%) (36.8%) (37.6%) (50.0%) (42.9%) (56.2%) (47.8%) Tourism BC Consumer Websites* 1,684,681 6,048,223 1,063,114 2,280,382 829,268 4,172,764 520,022 4,692,786 Visitors 88.8% 8.6% 187.0% 510.5% 81.0% 247.1% 17.4% 185.2% Food Services & Drinking Places Receipts $1,931,315 $7,863,789 $610,656 $648,496 $1,259,152 supplied by Stats Canada ($000s) 4.0% 2.6% 2.5% 12.4% 7.4% Visitor Centres BC Total** 191,250 1,624,655 54,973 98,542 73,666 227,181 84,009 311,190 (3.8%) 3.3% 0.8% 65.5% 2.3% 22.1% (0.7%) 15.0% Please note: figures are for changes from same period last year; brackets indicate declines; the variance between current and previous year occupancy is reported as a point change. All data subject to ongoing revisions from suppliers. * Includes www.hellobc.com, www.britishcolumbia.travel, www.hellobc.jp, www.hellobc.co.kr, www.hellobc.com.tw, www.hellobc.com.cn, www.hellobc.com.mx ** Number of parties

ACCOMMODATION 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt April '10 YTD 2010 ROOM REVENUE ($000) - Not seasonally adjusted -- supplied by BC STATS VANCOUVER ISLAND $50,582 $302,612 $11,624 $11,624 (4.2%) (9.3%) (1.2%) (1.2%) Victoria $20,958 $125,973 $4,726 $4,726 (5.5%) (10.9%) (0.6%) (0.6%) Capital Regional District (CRD)* $4,646 $28,178 $1,027 $1,027 (3.9%) (8.0%) 0.0% 0.0% Saanich Penisula* $2,092 $11,037 $580 $580 (3.3%) (8.7%) (0.4%) (0.4%) Nanaimo $3,993 $19,032 $1,025 $1,025 (11.9%) (11.7%) 14.6% 14.6% Campbell River* $1,733 $11,011 $429 $429 (2.6%) (16.5%) (15.7%) (15.7%) Courtenay* $2,905 $14,457 $818 $818 3.7% (5.0%) (11.1%) (11.1%) Port Alberni $662 $4,058 $195 $195 (25.4%) (12.0%) (27.2%) (27.2%) Tofino $5,707 $35,326 $983 $983 2.2% (4.0%) 11.4% 11.4% Ucluelet $987 $6,499 $222 $222 61.6% 8.6% 78.9% 78.9% VANCOUVER, COAST & MOUNTAINS $187,740 $927,442 $69,701 $69,701 (5.1%) (12.7%) 0.2% 0.2% Downtown Vancouver* $78,708 $419,413 $23,535 $23,535 (8.0%) (13.1%) 9.9% 9.9% Vancouver* $15,891 $64,438 $4,924 $4,924 19.8% (9.4%) 7.1% 7.1% Metro Vancouver (GVRD)* $17,397 $85,792 $5,764 $5,764 (5.1%) (12.5%) 15.6% 15.6% Whistler $32,612 $160,452 $19,987 $19,987 (11.0%) (16.8%) (20.9%) (20.9%) Richmond $22,485 $100,526 $8,870 $8,870 (5.7%) (13.6%) 20.8% 20.8% Abbotsford/Mission* $2,905 $13,149 $1,035 $1,035 (1.7%) 5.0% 21.3% 21.3% Hope $613 $3,871 $127 $127 2.2% (4.5%) (6.2%) (6.2%) THOMPSON OKANAGAN $36,726 $243,274 $13,457 $13,457 (10.6%) (10.8%) (0.8%) (0.8%) Kamloops $5,951 $36,756 $1,652 $1,652 (17.8%) (13.8%) (1.0%) (1.0%) Kelowna $9,471 $60,083 $2,576 $2,576 (16.1%) (14.7%) 5.6% 5.6% Vernon $2,859 $17,025 $806 $806 1.9% (1.4%) (5.7%) (5.7%) Penticton $2,882 $25,150 $628 $628 (17.0%) (10.3%) (10.1%) (10.1%) Osoyoos $843 $12,895 $193 $193 (11.9%) 0.0% 23.6% 23.6% Oliver/Okanagan Falls* $384 $3,158 $139 $139 33.9% (6.2%) 345.5% 345.5% Cache Creek $78 $1,490 n/a n/a n/a n/a n/a n/a Valemont/Robson Valley* $955 $5,917 $324 $324 (10.1%) (13.7%) (6.0%) (6.0%) CARIBOO CHILCOTIN COAST $4,252 $23,922 $1,072 $1,072 (11.8%) (10.2%) 0.5% 0.5% Williams Lake $1,428 $6,753 $379 $379 (2.8%) (2.0%) 10.2% 10.2% Quesnel $602 $3,590 $173 $173 (25.3%) (19.9%) (14.7%) (14.7%) All data subject to ongoing revisions from suppliers. * Urban Centre not defined by single municipal boundaries

ACCOMMODATION 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt April '10 YTD 2010 ROOM REVENUE ($000) - Not seasonally adjusted -- supplied by BC STATS KOOTENAY ROCKIES $18,872 $119,310 $9,022 $9,022 (8.7%) (10.4%) 0.4% 0.4% Cranbrook $1,837 $10,138 $467 $467 (14.6%) (13.4%) (16.8%) (16.8%) Revelstoke $2,649 $17,802 $1,738 $1,738 (7.9%) (3.7%) 1.6% 1.6% Fernie* $2,365 $12,504 $1,583 $1,583 (3.2%) (14.5%) (5.2%) (5.2%) Golden $1,743 $12,787 $841 $841 (13.8%) (20.2%) (15.9%) (15.9%) Kimberley $714 $5,255 $583 $583 (16.8%) (8.5%) (5.8%) (5.8%) Columbia Valley* $2,966 $21,283 $1,057 $1,057 (18.3%) (12.3%) (21.4%) (21.4%) Nelson $1,409 $7,486 $371 $371 7.7% (5.9%) 4.5% 4.5% NORTHERN BC $29,455 $130,452 $9,177 $9,177 (13.0%) (12.6%) (6.6%) (6.6%) Prince George $6,325 $26,541 $1,791 $1,791 (2.9%) (14.1%) 3.6% 3.6% Prince Rupert $1,123 $7,980 $317 $317 (18.2%) (9.4%) (0.9%) (0.9%) Smithers $1,225 $5,319 $236 $236 (14.9%) (11.3%) 26.5% 26.5% Fort St. John $4,385 $16,996 $1,334 $1,334 (16.7%) (21.3%) (27.4%) (27.4%) Dawson Creek $4,389 $15,459 $1,376 $1,376 (0.5%) 1.8% (11.0%) (11.0%)

ACCOMMODATION 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt April '10 YTD 2010 HOTEL OCCUPANCY RATE -- supplied by PKF Consulting Inc. Greater Vancouver 49.1% 64.8% 52.2% 87.3% 61.0% 66.3% 66.3% point change (3.4) (6.5) 1.4 24.7 (0.9) 8.0 8.0 Greater Victoria 49.6% 63.7% 38.5% 50.7% 64.6% 51.3% 51.3% point change (3.6) (2.7) (2.4) (13.4) (0.4) (5.2) (5.2) Whistler Resort 43.7% 58.0% 63.9% 85.1% 71.4% 73.1% 73.1% point change 2.1 (1.1) (3.9) 9.0 (2.5) 0.6 0.6 Nanaimo 48.7% 55.4% 42.5% 47.1% 53.2% 47.7% 47.7% point change (2.9) (6.4) 4.1 (1.1) (3.3) (0.1) (0.1) Kamloops 39.7% 53.0% 38.4% 41.1% 50.9% 43.7% 43.7% point change (4.2) (3.3) 4.6 3.7 7.3 5.4 5.4 Kelowna 39.3% 53.3% 35.3% 37.7% 44.9% 38.9% 38.9% point change (9.1) (8.7) (1.7) (5.6) (1.5) (3.2) (3.2) Penticton 29.9% 47.0% 19.7% 28.2% 39.0% 28.5% 28.5% point change (4.8) (5.3) (0.3) 2.2 (4.9) (1.1) (1.1) Prince George 54.0% 57.0% 46.8% 46.9% 67.0% 53.8% 53.8% point change (3.7) (8.3) (1.0) (4.1) 9.5 1.7 1.7 AVERAGE DAILY ROOM RATE -- supplied by PKF Consulting Inc. Greater Vancouver $120.28 $132.09 $128.86 $233.08 $131.05 $172.68 $172.68 (2.2%) (6.1%) 8.6% 90.4% 6.5% 42.1% 42.1% Greater Victoria $103.65 $122.92 $93.55 $98.66 $102.13 $98.85 $98.85 (0.7%) (5.9%) 2.2% (1.3%) 0.8% 0.4% 0.4% Whistler Resort $177.90 $193.64 $252.48 $459.04 $264.84 $331.44 $331.44 (8.9%) (10.4%) (7.3%) 69.4% 15.2% 28.8% 28.8% Nanaimo $100.94 $106.97 $99.23 $102.24 $100.15 $100.51 $100.51 3.0% 3.1% 5.3% 1.9% 1.7% 2.7% 2.7% Kamloops $91.41 $101.50 $85.01 $89.44 $93.85 $89.97 $89.97 (0.3%) 2.5% (3.5%) (4.6%) (2.4%) (3.2%) (3.2%) Kelowna $98.95 $123.44 $93.32 $96.67 $100.19 $96.61 $96.61 (1.5%) (1.8%) 2.8% 0.1% 0.5% 0.7% 0.7% Penticton $91.94 $125.90 $83.20 $86.09 $88.29 $86.37 $86.37 (1.0%) 1.3% (6.5%) (2.3%) 2.6% (1.1%) (1.1%) Prince George $102.04 $105.10 $100.60 $102.50 $102.75 $102.04 $102.04 (1.5%) 1.2% (3.6%) (2.9%) (4.2%) (3.6%) (3.6%) All data subject to ongoing revisions from suppliers. * Urban Centre not defined by single municipal boundaries

TRANSPORTATION: LAND 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt April '10 YTD 2010 HIGHWAY TRAFFIC VOLUME -- Monthly Average Daily Traffic -- supplied by BC's Ministry of Transportation Alberta/BC Border Routes Route 16, E of Tete Jaune Cache 5,552 31,496 (9.5%) (5.2%) Route 1, E of Route 95, Golden 10,666 60,905 (0.4%) 0.3% Route 3, W of BC/AB Border, Crowsnest Pass 9,306 46,327 (1.8%) (0.6%) Other BC Routes Route 5, N of Hope, Coquihalla 23,346 110,975 1.8% 8.4% Route 1, N of China Bar Tunnel 7,467 33,411 4.3% (1.7%) Route 4, junction to Ucluelet/Tofino 4,245 20,551 7.9% (12.2%) Route 97, N of Maguerite Ferry Crossing Road 7,032 32,913 (1.8%) (3.6%) TRANSPORTATION: AIR 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt April '10 YTD 2010 AIR CAPACITY** -- supplied by Inter VISTAS Consulting Inc. Total BC 2,482,863 10,705,854 853,852 824,126 878,183 2,556,161 816,900 3,373,061 (1.3%) (5.4%) 0.1% 8.0% 6.1% 4.6% (3.1%) 2.6% In-Bound to YVR 2,033,704 8,871,433 701,826 688,673 727,076 2,117,575 674,500 2,792,075 (2.6%) (7.8%) 1.6% 7.5% 5.8% 3.7% (3.3%) 1.9% Canada 937,327 4,080,099 305,452 313,116 318,251 936,819 297,800 1,234,619 (4.7%) (4.5%) (2.8%) 11.9% 0.4% 2.8% (2.7%) 1.4% U.S. & Latin America 664,024 2,834,198 250,020 238,998 260,523 749,541 227,200 976,741 (2.6%) (11.1%) (3.1%) 3.9% 11.6% 2.5% (8.0%) (0.2%) Overseas 432,353 1,957,136 146,354 136,559 148,302 431,215 149,400 580,615 2.0% (9.7%) 3.7% 12.9% 8.1% 8.0% 3.3% 6.8% REGIONAL AIRPORTS -- Passenger Volume Victoria 374,380 1,532,889 110,542 103,345 131,042 344,929 126,604 471,533 3.6% (0.4%) 0.1% (6.8%) 4.6% (0.5%) (1.6%) (0.8%) Kamloops 69,058 260,371 26,658 22,498 25,497 74,653 21,076 95,729 19.8% 15.1% 11.5% (4.0%) 6.5% 4.7% 11.4% 6.1% Kelowna 341,580 1,367,631 125,936 112,635 127,187 365,758 109,376 475,134 2.0% (1.9%) 10.0% (1.3%) 4.4% 4.4% 3.4% 4.2% Penticton 17,762 72,779 5,613 4,604 6,010 16,227 6,052 22,279 (27.9%) (23.4%) (0.4%) (24.9%) (3.8%) (9.9%) 10.3% (5.2%) Castlegar 15,814 74,264 3,184 4,266 5,897 13,347 6,947 20,294 (12.6%) (13.7%) 1.9% (13.9%) 12.0% 0.0% 11.4% 3.7% Smithers 15,421 60,873 4,915 3,621 5,812 14,348 4,931 19,279 1.9% (13.1%) 15.3% (17.7%) 8.6% 2.4% 8.6% (0.5%) Comox 68,239 289,926 21,681 19,788 24,658 66,127 22,782 88,909 % Change 4.6% (4.7%) 12.4% (0.1%) 12.3% 8.3% 4.7% 7.3% Campbell River 11,757 50,002 3,361 2,964 3,872 10,197 3,957 14,154 % Change 1.3% (16.4%) 3.7% (3.8%) 27.2% 8.9% 17.7% 11.2% Prince George 98,042 376,030 33,555 28,232 37,027 98,814 34,595 133,409 (4.5%) (9.9%) 10.2% (8.0%) 5.9% 2.8% 11.7% 5.0% Fort St John 30,840 116,308 10,173 7,953 10,192 28,318 28,318 (1.4%) (5.2%) 15.6% (14.2%) 13.0% 4.5% 4.5% Nanaimo 33,892 148,774 10,588 9,942 12,842 33,372 33,372 13.5% (3.9%) 58.1% 9.5% 10.5% 21.8% 21.8% Abbotsford 118,798 471,508 35,035 35,703 38,699 109,437 109,437 0.3% (6.7%) 0.5% (1.3%) (2.6%) (1.2%) (1.2%) Please note: All figures are for changes from same period last year; brackets indicate declines. All data subject to ongoing revisions from suppliers. **Data from April 2010 forward should be considered an estimate only.

TRANSPORTATION: WATER 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt April '10 YTD 2010 BC FERRIES -- Passenger Volume Victoria, Vancouver, Nanaimo 2,238,134 10,738,398 585,761 634,967 747,194 1,967,922 1,967,922 (Rts. 1, 2 & 30) 1.3% (0.7%) (1.4%) 11.5% 1.3% 3.5% 3.5% Port Hardy, Prince Rupert 4,390 50,812 1,305 1,507 1,612 4,424 4,424 (Rts. 10 & 40) 4.4% (7.3%) 1.1% (9.4%) (8.5%) (6.2%) (6.2%) PRODUCT 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt April '10 YTD 2010 CRUISE -- Revenue Passengers -- supplied by Cruise BC Cruise (revenue passengers - Vancouver) 4,635 898,473 3,442 3,442 160.2% 5.1% 4.2% 4.2% Cruise (revenue passengers - Victoria) 12,106 450,964 3,916 3,916 5.4% 14.8% 65.0% 65.0% Cruise (revenue passengers - Nanaimo) 8,144 18,955 2,581 2,581 30.3% 10.6% 4131.1% 4131.1% Cruise (revenue passengers - Campbell River) 0 162 0 0 (100.0%) (91.7%) no change no change Cruise (revenue passengers - Prince Rupert) 0 54,867 0 0 no change (47.0%) no change no change Total BC Fishing Lodges (room revenue) $1,849,429 $20,593,011 $230,767 $230,767 (Source - BC STATS) (13.5%) (18.1%) (12.4%) (12.4%) VISITOR CENTRES -- No. of parties 4th Qrt YTD 2009 Jan '10 Feb '10 Mar '10 1st Qrt April '10 YTD 2010 Vancouver Island 32,538 346,910 7,375 10,754 16,578 34,707 20,154 54,861 (9.4%) (2.2%) (14.5%) 3.0% 14.9% 3.6% 5.4% 4.3% Vancouver, Coast & Mountains 100,244 625,542 33,170 71,274 34,566 139,010 38,653 177,663 (1.7%) 9.8% 1.7% 105.8% (9.4%) 31.9% (7.2%) 20.8% Thompson Okanagan 33,950 319,639 8,402 9,686 13,522 31,610 14,869 46,479 (5.8%) (3.7%) 12.3% 23.2% 17.4% 17.6% 4.9% 13.3% Cariboo Chilcotin Coast 3,561 43,793 818 925 1,417 3,160 1,707 4,867 6.1% 0.9% 17.7% 9.0% 31.8% 20.7% 19.7% 20.3% Kootenay Rockies 14,642 163,394 3,915 4,305 5,451 13,671 6,005 19,676 1.5% 6.2% 13.0% 5.7% 15.5% 11.5% 5.8% 9.7% Northern BC 6,315 125,377 1,293 1,598 2,132 5,023 2,621 7,644 (12.0%) 5.2% (21.0%) (4.5%) 0.6% (7.5%) 2.1% (4.4%)

CONVENTION CENTRES 1st Qrt 2nd Qrt 3rd Qrt 4th Qrt YTD 2009 1st Qtr 2nd Qrt YTD 2010 TOTAL EVENT PARTICIPANT DAYS Victoria Conference Centre 26,638 39,702 22,812 62,026 151,178 33,373 33,373 Whistler Conference Centre 16,711 10,255 26,966 Vancouver Convention & Exhibition Centre 325,517 148,647 216,902 80,832 771,898 23,235 23,235 Penticton Trade & Convention Centre 21,501 54,168 22,341 30,157 128,167 Prince George Civic Centre 40,466 24,101 24,501 30,712 119,780 19,729 19,729 NON-RESIDENT DELEGATE DAYS** Victoria Conference Centre 15,688 39,402 21,162 53,826 130,078 10,873 10,873 Whistler Conference Centre 8,898 27,108 36,006 Vancouver Convention & Exhibition Centre*** 65,672 51,448 87,923 10,356 215,399 6,555 6,555 Penticton Trade & Convention Centre 2,129 14,726 15,923 3,194 35,972 Prince George Civic Centre 3,440 4,512 3,620 380 11,952 4,140 4,140 **All non-local delegates days attending Non-Resident Conventions (all events with one or more non-local delegate in attendance and two or more show days) ***The Vancouver Convention Centre reports Non-Resident Delegate Days not to include delegates from BC