AVSP 7 Summer 2016 Sectin 5: Visitr Prfile - Destinatins and Activities
Destinatins The fllwing pages shw the regins and cmmunities visited by Alaska visitrs, including verall visitatin (day r vernight), vernight visitatin, and the average number f nights spent in each lcatin (based t thse wh vernighted in each lcatin). The fllwing map, als used in Alaska s statewide marketing prgrams, shws hw the regins are defined. The Inside Passage regin is referred t as Sutheast fr this reprt. Survey results fr visitrs t specific regins and cmmunities are prvided in Sectins 11-14. There were several imprvements t the way destinatin data was captured in AVSP 7: Nine lcatins were added t the survey instrument: Chicken, Cldft, Cpper Center, Crdva, Delta Junctin, Gustavus, Healy, Ktzebue, and Other Kenai Peninsula (which included Cper Landing, Hpe, Ninilchik, Sterling, and any ther Kenai Peninsula cmmunities). These additins were based n results frm the 2011 survey. Additinally, a separate cde was added in the data prcessing phase fr Other Mat-Su due t the frequency f visitatin. Over 150 lcatins that fell int the ther categry in 2006 and 2011 were captured in reginal data, allwing fr mre precise reginal visitatin estimates. Alaska Reginal Map AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-1
Regins Visited The fllwing charts shws regins visited, with day and vernight visits cmbined. Reginal visitatin rates by transprtatin market is prvided alng with cmmunity visitatin in Table 5.1. Sutheast is the mst-visited regin, capturing 67 percent f the market, fllwed by Suthcentral (52 percent), Interir (29 percent), Suthwest (4 percent), and Far Nrth (2 percent). Reginal visitatin rates fr the verall market have changed nly slightly ver the last decade. Sutheast s visitatin rate drpped frm 71 percent in 2006 t 68 percent in 2011, then t 67 percent in 2016. Suthcentral s visitatin rate fell frm 56 percent in 2006 and 2011 t 52 percent in 2016. The Interir s visitatin rate likewise fell, frm 33 percent in 2006 and 2011 t 29 percent in 2016. Suthwest visitatin stayed at 4 percent fr bth 2011 and 2016, while Far Nrth visitatin stayed at 2 percent. Changes by transprtatin market were mre prnunced, and are discussed in the fllwing sectin. CHART 5.1 - Regins Visited (Day r Overnight) All Visitrs, 2006, 2011, and 2016 71% 68% 67% 5 5 5 2006 2011 2016 3 3 29% Sutheast Suthcentral Interir Suthwest Far Nrth AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-2
Destinatins Visited The chart n the fllwing page shws the tp 25 Alaska destinatins visited, based t all visitrs, with day and vernight visits cmbined. The tp 10 destinatins visited (day r vernight) in 2016 include: Juneau (61 percent), Ketchikan (58 percent), Skagway (48 percent), Anchrage (47 percent), Glacier Bay Natinal Park (29 percent), Seward (23 percent), Denali Natinal Park (23 percent), Fairbanks (17 percent), Hnah/Icy Strait Pint (13 percent), and Talkeetna (11 percent). Visitatin rates changed between 2011 and 2016 fr several cmmunities. Changes f 3 percent r mre ccurred fr the fllwing cmmunities. Glacier Bay Natinal Park increased frm 24 t 29 percent. Denali Natinal Park fell frm 28 t 23 percent. Fairbanks fell frm 21 t 17 percent. Hnah/Icy Strait Pint increased frm 8 t 13 percent. Whittier fell frm 14 t 10 percent. Other Kenai increased frm 4 t 7 percent. Kenai/Sldtna fell frm 10 t 7 percent. These changes are better understd in terms f transprtatin market, discussed n the fllwing pages. Cmmunities nt included in the chart n the fllwing page are: Healy (visited by 2 percent); Petersburg Gustavus, Cldft, Nme, Wrangell, Chicken, and Cpper Center (each visited by 1 percent); and Nme, Crdva, and Ktzebue (each visited by less than 1 percent). Overall visitatin t each f the cmmunities either was nt measured in previus years, r did nt change by mre than 1 percent. These cmmunities are included in the table shwing results by transprtatin market. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-3
CHART 5.2 Tp 25 Destinatins Visited (Day r Overnight) All Visitrs, 2006, 2011, and 2016 Juneau Ketchikan Skagway Anchrage Glacier Bay Nat'l Park Seward Denali Nat'l Park Fairbanks Hnah/ISP Talkeetna Whittier Sitka Hmer Palmer/Wasilla Girdwd/Alyeska Other Kenai Kenai/Sldtna Prtage Haines Valdez Tk Glennallen Prince William Sund 27% 2 29% 21% 2 2 28% 28% 2 2 21% 17% 11% 8% 1 1 1 11% 1 1 10% 18% 10% 9% 9% 9% 9% 9% 11% 9% 8% 9% 8% 5% 7% 11% 10% 7% 5% 8% 5% 5% 5 5 49% 48% 50% 49% 47% 2006 2011 2016 6 61% 61% 58% 58% Delta Junctin Kdiak 1% AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-4
Transprtatin Market AIR VISITORS In terms f regins, air visitrs were mst likely t visit Suthcentral at 78 percent, fllwed by Interir at 37 percent, Sutheast at 19 percent, Suthwest at 9 percent, and Far Nrth at 3 percent. Suthcentral visitatin has remained fairly cnsistent in air visitatin rates ver the last decade, frm 79 percent in 2006, t 80 percent in 2011, t 78 percent in 2016. Mst Suthcentral cmmunities shwed a small dwnturn in air visitatin rates between 2011 and 2016. Fr example, the rate f air visitrs traveling t the Kenai Peninsula went frm 45 t 44 percent; and Palmer/Wasilla went frm 21 t 19 percent. (Visitr vlume estimates will reflect cmmunity visitatin rates and grwth in the verall air market.) The mre dramatic decrease fr Kenai/Sldtna (frm 22 t 15 percent) is at least in part attributable t the additin f the ther Kenai Peninsula cde n the survey in 2016. Thse visiting Other Kenai destinatins increased frm 9 t 15 percent. The large dwnturn in the percentage f peple visiting ther Suthcentral (frm 19 t 5 percent) is largely attributable t the increase in the number f cded destinatins: Other Kenai Peninsula, Other Mat-Su, and Crdva. Sutheast visitatin drpped slightly frm 20 t 19 percent. Hwever, Juneau visitatin increased frm 8 t 10 percent. Cntributing t grwth is Delta Air s recent reinstatement f service in the regin. Glacier Bay Natinal Park decreased frm 5 t 2 percent. This drp is likely in part attributable t the additin f Gustavus t the survey; Gustavus drew 2 percent f all air visitrs. Interir visitatin by air visitrs was fairly cnsistent at 37 percent 2006, 36 percent in 2011, and 37 percent in 2016. Likewise, visitatin t Denali Natinal Park was steady at 26 percent in 2006, 25 percent in 2011, and 26 percent in 2016. Fairbanks visitatin shwed nly small changes, frm 22 percent in 2006, t 20 percent in 2011, t 21 percent in 2016. Healy, Delta Junctin, Cpper Center, and Chicken were new destinatins cded in 2016, capturing 4 percent, 3 percent, 2 percent, and 1 percent f the air market, respectively. These added cdes help explain the decrease in Other Interir visitatin, frm 7 percent in 2011 t 3 percent in 2016. Suthwest visitatin by air visitrs increased frm 7 percent in 2011 t 9 percent in 2016. Far Nrth visitatin remained at 3 percent. Nme visitatin remained at 1 percent. New (cded) cmmunities Cldft and Ktzebue captured 1 percent and <1 percent f the air market, respectively. CRUISE MARKET Cruise visitrs were mst likely t visit Sutheast (100 percent), fllwed by Suthcentral (34 percent), and Interir (21 percent). Just 1 percent visited Suthwest and less than 1 percent visited the Far Nrth. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-5
Cruise visitatin t prts clsely reflected CLAA data. Fr example, 99 percent f cruise passengers reprted visiting Juneau, cmpared t 99 percent f CLAA passengers. Other prt cmparisns include: Skagway at 81 percent AVSP vs. 80 percent CLAA; Glacier Bay at 48 percent fr bth surces; Seward at 18 percent AVSP vs. 17 percent CLAA, and Sitka at 13 percent AVSP vs. 12 percent CLAA. A larger difference is apparent fr Icy Strait Pint: 22 percent f passengers reprted visiting, versus 16 percent in CLAA data. Passengers may be reprting transiting Icy Strait via cruise ships and tur vessels, as it is a ppular site fr whale watching. Ketchikan was slightly verreprted at 97 percent, cmpared t 92 percent in CLAA data, partially attributable t Ketchikan being the survey site fr nearly all visitrs exiting Alaska via cruise ship. Whittier was underreprted at 8 percent, cmpared t 13 percent in CLAA data. Sme passengers wh embarked r disembarked their ship may nt have been aware f the cmmunity name r spent t little time in prt t cnsider it a visited destinatin. Cruise passenger visitatin t Sutheast cmmunities has shifted smewhat ver the last decade, reflecting ship itinerary changes. Mst changes were within 1 t 3 percent. The increase in Glacier Bay visitatin (frm 37 t 49 percent) is due t visitatin being underreprted in the 2011 survey frm a narrw interpretatin f visitatin by sme field staff. Cnsistent training and fielding in 2016 resulted in AVSP 7 data crrespnding with CLAA data. Cruise passenger visitatin t the Interir drpped frm 30 t 21 percent between 2011 and 2016, reflecting lwer visitatin t Denali (frm 29 t 20 percent) and Fairbanks (frm 21 t 12 percent). There are several factrs influencing this decline. Fewer crss-gulf itineraries in relatin t rund-trip itineraries limits pprtunities fr land turs r traveling t the Interir independently. Cruise lines have intrduced mre variety in land tur itineraries, including sme packages that d nt include Fairbanks. Cruise passenger visitatin t Suthwest shifted frm 2 percent in 2011 t 1 percent in 2016, while Far Nrth visitatin fell very slightly frm 1 percent t less than 1 percent. HIGHWAY/FERRY MARKET Highway/ferry visitrs were mst likely t visit Interir (67 percent), fllwed by Suthcentral (56 percent), and Sutheast (49 percent). Six percent visited the Far Nrth, and 1 percent visited Suthwest. Highway/ferry visitrs shwed mre dramatic changes than the ther tw transprtatin markets, with mst f the change attributable t the dwnturn in the ferry market, and upturn in the highway market. Sutheast visitatin fell frm 62 and 63 percent in 2006 and 2011 t 49 percent in 2016. Visitatin t varius cmmunities in Sutheast fell similarly between 2011 and 2016: frm 41 t 30 percent in Skagway; frm 19 t 9 percent in Juneau; and frm 17 t 10 percent in Ketchikan. Interir visitatin by highway/ferry visitrs increased frm 58 t 67 percent. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-6
TABLE 5.2 - Destinatins Visited (Day r Overnight) By Transprtatin Market, 2006, 2011, and 2016 (%) AIR CRUISE HWY/FERRY 2006 2011 2016 2006 2011 2016 2006 2011 2016 Suthcentral 79 80 78 42 41 34 69 53 56 Anchrage 73 74 74 37 35 29 59 41 46 Kenai Peninsula 45 45 44 15 19 20 48 36 37 Seward 32 31 31 14 17 18 37 27 25 Kenai/Sldtna 22 22 15 3 2 <1 29 20 12 Hmer 20 18 17 2 3 2 33 23 22 Other Kenai Peninsula* 11 9 15 1 <1 1 12 12 17 Palmer/Wasilla 18 21 19 1 3 1 35 23 24 Girdwd/Alyeska 18 19 17 3 3 2 13 8 10 Talkeetna 15 15 16 11 12 8 17 10 15 Whittier 14 13 13 14 16 8 18 13 8 Prtage 13 12 11 2 2 1 11 8 7 Valdez 7 6 7 1 1 1 29 18 19 Prince William Sund 7 6 4 6 4 1 12 3 1 Other Mat-Su* n/a n/a 2 n/a n/a <1 n/a n/a 3 Crdva* n/a n/a 1 n/a n/a <1 n/a n/a <1 Other Suthcentral 7 19 5 3 2 1 8 17 8 Sutheast 21 20 19 99 99 100 62 63 49 Juneau 9 8 10 96 97 99 21 19 9 Ketchikan 7 5 6 81 93 97 19 17 10 Sitka 6 4 4 25 15 13 9 5 3 Glacier Bay Natinal Park 4 5 2 40 37 49 9 3 2 Prince f Wales Island 2 2 2 <1 <1 <1 2 2 2 Gustavus* n/a n/a 2 n/a n/a <1 n/a n/a 2 Skagway 2 2 1 81 79 81 40 41 30 Petersburg 2 1 1 1 <1 <1 10 4 3 Haines 1 1 1 9 8 5 27 24 20 Hnah/Icy Strait Pint 1 <1 <1 17 14 22 2 1 1 Wrangell 2 1 1 1 1 <1 10 5 2 Other Sutheast 3 2 2 8 3 <1 3 2 2 Interir 37 36 37 27 30 21 71 58 67 Denali Natinal Park 26 25 26 27 29 20 46 31 31 Fairbanks 22 20 21 22 21 12 50 34 38 Glennallen 7 6 4 <1 <1 <1 31 19 20 Healy* n/a n/a 4 n/a n/a <1 n/a n/a 8 Delta Junctin* n/a n/a 3 n/a n/a <1 n/a n/a 15 Cpper Center* n/a n/a 2 n/a n/a 1 n/a n/a 4 Tk 2 2 1 2 3 <1 56 44 47 Chicken* n/a n/a 1 n/a n/a <1 n/a n/a 15 Other Interir 6 7 3 1 1 <1 21 18 9 Suthwest 8 7 9 1 2 1 2 3 1 Kdiak 3 3 4 <1 1 1 <1 1 1 Other Suthwest 6 4 6 <1 <1 <1 2 2 1 Far Nrth 5 3 3 1 1 <1 7 5 6 Cldft* n/a n/a 1 n/a n/a <1 n/a n/a 5 Nme 1 1 1 <1 <1 <1 1 - - Ktzebue* n/a n/a <1 n/a n/a <1 n/a n/a - Other Far Nrth 4 3 2 1 1 <1 6 5 3 *Visitatin t these additinal lcatins was captured in 2016. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-7
Overnight Destinatins The fllwing charts and table shw where visitrs vernighted. The majr factr affecting vernight versus verall visitatin is the cruise market: cruise passengers rarely vernight in prt cmmunities, leading t big differences between verall and vernight visitatin fr that market and cnsequently, fr the verall market. While Sutheast was the mst cmmnly visited regin in terms f verall visitatin (67 percent), nly 10 percent f visitrs vernighted there. Other regins rates f verall and vernight visitatin are much clser. Suthcentral has an verall rate f visitatin f 52 percent, and an vernight visitatin rate f 44 percent. Interir has an verall rate f 29 percent, cmpared t 27 percent vernighting. Suthwest s verall rate f 4 percent is higher than the vernight rate f 3 percent. The difference is likely attributable t cruise ship calls at Kdiak and Dutch Harbr, and day turs ut f the Suthcentral regin featuring flightseeing and bear viewing. The Far Nrth s vernight visitatin rate f 1 percent is lwer than their verall rate f 2 percent, likely related t day turs t the Arctic Circle, ften perated ut f the Interir regin. The chart n the fllwing page shws vernight destinatin rates, fr cmmunities with a visitatin rate f mre than 1 percent. Cmmunities with vernight rates f 1 percent r less are included in the Transprtatin Market table. Differences in vernight visitatin ver the last decade are linked t verall visitatin, discussed previusly. CHART 5.3 Regins Visited, Overnight All Visitrs, 2006, 2011, and 2016 49% 49% 4 2006 2011 2016 3 3 27% 11% 10% 10% 1% 1% Suthcentral Interir Sutheast Suthwest Far Nrth AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-8
CHART 5.4 Tp Overnight Destinatins All Visitrs, 2006, 2011, and 2016 Anchrage 3 41% 39% Denali Nat'l Park 19% 25% 2 Fairbanks 1 20% 2 Seward 10% 10% 10% Talkeetna 7% 7% Hmer 5% Palmer/Wasilla 5% Kenai/Sldtna Other Kenai Pen. Juneau Valdez Girdwd/Alyeska Tk 2006 2011 2016 Ketchikan Skagway Sitka Nte: Excludes cmmunities with vernight visitatin rates f 1 percent r less. These are included in the table n the fllwing page. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-9
TABLE 5.4 - Overnight Destinatins By Transprtatin Market, 2006, 2011, and 2016 (%) AIR CRUISE HWY/FERRY 2006 2011 2016 2006 2011 2016 2006 2011 2016 Suthcentral 76 77 74 32 30 23 73 55 54 Anchrage 62 61 59 28 26 21 57 39 36 Kenai Peninsula 36 35 35 5 5 3 46 36 34 Seward 19 18 20 4 4 3 28 22 19 Kenai/Sldtna 13 13 8 1 <1 <1 26 16 9 Hmer 13 11 12 1 <1 <1 23 17 17 Other Kenai Peninsula 7 5 9 <1 <1 <1 9 11 15 Palmer/Wasilla 7 8 9 <1 1 1 21 18 17 Talkeetna 7 6 8 7 5 5 9 7 10 Valdez 6 6 6 <1 <1 <1 28 17 17 Girdwd/Alyeska 4 5 6 2 1 1 3 3 3 Whittier 1 2 1 1 1 <1 5 4 3 Other Mat-Su* n/a n/a 1 n/a n/a <1 n/a n/a 2 Prtage 1 1 1 <1 <1 <1 4 4 5 Crdva* n/a n/a 1 n/a n/a <1 n/a n/a <1 Prince William Sund 1 1 1 1 <1-3 1 1 Other Suthcentral 5 13 5 <1 1 1 7 16 6 Interir 32 32 33 28 30 20 71 58 61 Fairbanks 20 18 19 23 21 12 49 32 35 Denali Natinal Park 20 19 18 27 30 20 41 28 25 Healy* n/a n/a 3 n/a n/a <1 n/a n/a 4 Glennallen 3 2 1 <1 <1 <1 18 14 11 Cpper Center* n/a n/a 1 n/a n/a 1 n/a n/a 3 Tk 1 2 1 2 2 <1 44 39 36 Delta Junctin* n/a n/a 1 n/a n/a <1 n/a n/a 7 Chicken* n/a n/a <1 n/a n/a - n/a n/a 7 Other Interir 3 5 1 <1 <1 <1 15 12 6 Sutheast 19 17 18 3 2 2 50 56 37 Juneau 7 7 8 2 <1 1 15 14 6 Skagway 1 1 1 2 1 1 26 34 20 Ketchikan 6 4 4 1 <1 1 7 8 6 Sitka 5 4 4 <1 <1 <1 4 4 2 Haines 1 1 1 <1 - <1 20 20 16 Prince f Wales Island 2 2 2 <1 - - 2 2 2 Gustavus* n/a n/a 1 n/a n/a <1 n/a n/a 1 Petersburg 1 1 1 <1 <1 <1 3 2 1 Glacier Bay Natinal Park 2 1 1 - <1 <1 2 1 1 Wrangell 1 1 1 - <1-3 1 1 Hnah/Icy Strait Pint <1 <1 <1 - <1-1 <1 <1 Other Sutheast 2 2 1 <1 <1-2 1 1 Suthwest 7 6 9 <1 <1 <1 2 2 1 Kdiak 3 3 3 <1 <1 <1 <1 1 1 Other Suthwest 5 3 6 <1 <1 <1 2 1 <1 Far Nrth 4 3 2 <1 1 <1 4 3 4 Nme 1 <1 <1 <1 <1 <1 <1 - - Cldft* n/a n/a <1 n/a n/a <1 n/a n/a 3 Ktzebue* n/a n/a <1 n/a n/a <1 n/a n/a - Other Far Nrth 3 2 2 <1 1-4 3 3 *Visitatin t these additinal lcatins was captured in 2016. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-10
Length f Stay by Lcatin The chart belw shws the average number f nights stayed in each regin, based n thse wh vernighted in each lcatin. Fr example, air visitrs wh spent at least ne night in Suthcentral reprted spending an average f 7.4 nights in the regin. The table n the fllwing page shws average number f nights fr each destinatin, by transprtatin market. Cmmunities nt included in the table did meet the minimum sample size f 50 fr any f the three transprtatin markets. The mre remte regins f Suthwest and Far Nrth shwed the highest average number f nights at 11.3 and 8.6 nights, respectively. (The smaller samples f these regins make results mre variable frm year t year.) They were fllwed by Sutheast (6.3 nights), Suthcentral (6.1 nights), and Interir (4.3 nights). Average length f stay increased in each regin between 2011 and 2016. The larger increases ccurred in Suthwest (frm 7.5 t 11.3 nights) and Far Nrth (frm 5.7 t 8.6 nights). CHART 5.5 - Average Number f Nights By Regin, All Visitrs, 2006, 2011, and 2016 (Base: Thse wh vernighted in each regin) 11.3 2006 2011 2016 8.6 7.3 7.5 5.8 5.9 6.1 5.7 5.5 6.3 6.1 5.7 4.3 4.2 4.3 Suthcentral Interir Sutheast Suthwest Far Nrth Transprtatin Market By regin, air visitrs reprted lnger average length f stay fr Suthwest (11.5 nights) and Far Nrth (10.5 nights) when cmpared t ther regins (7.4 nights in Suthcentral, 7.4 nights in Sutheast, and 5.2 nights in the Interir. Between 2011 and 2016, air visitrs average length f stay drpped slightly in the Interir (frm 5.5 t 5.2 nights), while increasing fr Sutheast (frm 6.2 t 7.4 nights), Suthwest (frm 7.8 t 11.5 nights), and Far Nrth (frm 6.7 t 10.5 nights). The average fr Suthcentral was abut the same (7.6 and 7.4 nights). AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-11
Cruise visitrs average length f stay was slightly higher fr the Interir at 3.1 nights, cmpared t 2.1 nights in Suthcentral and 2.4 nights in Sutheast. (The cruise passengers wh vernighted in Sutheast were mst likely t be small-ship passengers, r n land turs starting r ending in Skagway.) Cruise visitrs average length f stay in Suthcentral changed little, frm 2.2 nights in 2006 and 2011 t 2.1 nights in 2016. The Interir average drpped frm 3.3 t 3.1 between 2011 and 2016, while the Sutheast average increased frm 1.7 t 2.2. Highway/ferry visitrs spent much mre time in Suthcentral (average f 11.7 nights) in cmparisn with the Interir (5.3 nights) and Sutheast (5.1 nights). Between 2011 and 2016, the average fr Suthcentral drpped slightly, frm 12.1 t 11.7 nights; it als drpped slightly fr Sutheast (frm 5.3 t 5.1 nights). Interir increased frm 5.1 t 5.3 nights. TABLE 5.5 - Average Number f Nights By Transprtatin Market, 2006, 2011, and 2016 (Base: Thse wh vernighted in each destinatin) AIR CRUISE HWY/FERRY 2006 2011 2016 2006 2011 2016 2006 2011 2016 Suthcentral 7.4 7.6 7.4 2.2 2.2 2.1 14.6 12.1 11.7 Anchrage 4.3 4.5 4.3 1.6 1.6 1.5 5.6 4.3 3.8 Kenai Peninsula 5.1 6.0 4.8 2.3 2.3 1.8 10.5 6.7 8.8 Seward 2.2 2.3 2.3 1.6 1.5 1.4 4.0 3.2 3.2 Hmer 3.2 3.2 3.2 * * * 4.2 2.9 * Kenai/Sldtna 5.0 6.0 5.3 * * * 7.5 6.7 * Other Kenai Peninsula n/a n/a 4.6 n/a n/a * n/a n/a * Talkeetna 2.1 2.2 2.1 1.1 1.3 1.3 * * * Palmer/Wasilla 5.5 6.3 5.1 * * * 4.9 3.1 * Valdez 2.7 2.6 2.7 * * * 3.8 4.3 * Girdwd/Alyeska 2.2 2.5 2.3 * 1.4 * * * * Interir 5.2 5.5 5.2 3.2 3.3 3.1 7.1 5.1 5.3 Denali Natinal Park 2.5 2.5 2.5 1.9 2.1 2.0 2.4 2.6 2.7 Fairbanks 4.2 5.4 4.9 1.7 1.7 1.8 5.5 3.6 3.1 Tk 1.9 2.8 * * 1.0 * 1.7 1.5 1.7 Healy n/a n/a 3.2 n/a n/a * n/a n/a * Sutheast 6.2 6.2 7.4 4.1 1.7 2.4 5.3 5.3 5.1 Juneau 4.0 4.4 5.0 2.1 1.7 * 3.1 3.3 * Skagway 2.3 2.9 * * * * 2.3 2.1 1.9 Ketchikan 4.2 4.0 6.4 * * * 5.2 4.5 * Sitka 4.6 4.8 5.5 * * * 3.0 * * Suthwest 7.5 7.8 11.5 * * * * * * Kdiak 7.1 8.3 10.8 * * * * * * Other Suthwest n/a n/a 11.1 n/a n/a * n/a n/a * Far Nrth 7.1 6.7 10.5 * * * * * * Nte: Averages are reprted fr sample sizes f 50 r greater. * indicates a sample under 50. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-12
Activities Visitrs were shwn a list f activities and asked which they participated in while in Alaska. A few changes were made t the survey instrument: ht springs was added as a new cde; crab feed was added t the salmn bake activity; and visiting friends/family was remved, as that activity is adequately captured in the trip purpse questin. The results t this questin based t all visitrs are presented in tabular (rather than chart) frmat due t the large number f activities, as well as multiple subgrupings Results t this questin were based nly t intercept respndents, rather than cmbined nline and intercept, as mst ther survey results are shwn. Participatin rates fr certain activities differed smewhat between intercept and nline respndents. These activities tended t be thse that benefited frm a surveyr s guidance, such as city/sightseeing turs. Previus AVSP results have likewise been mdified frm previus reprts in rder t ensure cmparability f data. The mst cmmn activities were shpping (75 percent), wildlife viewing (45 percent), day cruises (39 percent), hiking/nature walk (34 percent), city/sightseeing turs (31 percent), museums (22 percent), and White Pass/Yukn Rute train (22 percent). Participatin rates decreased fr sme activities. The mre prnunced decreases included the fllwing: Wildlife viewing fell frm 56 percent in 2006, t 48 percent in 2011, t 45 percent in 2016. City/sightseeing turs fell frm 44 percent in 2006, t 35 percent in 2011, t 31 percent in 2016. Gld panning/mine tur fell frm 15 percent in 2006, t 12 percent in 2011, t 9 percent in 2016. Fishing fell frm 20 percent in 2006, t 19 percent in 2011, t 16 percent in 2016. Birdwatching fell frm 19 percent in 2006, t 11 percent in 2011, t 9 percent in 2016. There were a few increases in participatin rates. Shpping grew frm 71 percent in 2006, t 72 percent in 2011, t 75 percent in 2016. Day cruises grew frm 36 percent in 2011 t 39 percent in 2016. Hiking/nature walk grew frm 28 percent in 2011 t 34 percent in 2016. Dgsledding grew frm 7 percent in 2006, t 8 percent in 2011, t 11 percent in 2016. Tramway/gndla grew frm 10 percent in 2011 t 13 percent in 2016. Prfiles f visitrs wh participated in guided fishing, unguided fishing, cultural activities, and Native cultural turs/activities are prvided in Sectin 15. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-13
TABLE 5.6 - Activity Participatin All Visitrs, 2006, 2011, and 2016 (%) Base: Intercept Respndents ALL VISITORS 2006 2011 2016 Shpping 71 72 75 Wildlife viewing 56 48 45 Birdwatching 19 11 9 Cultural activities 49 40 39 Museums 28 23 22 Histrical/cultural attractins 18 15 15 Native cultural turs/ activities 20 11 12 Gld panning/mine tur 15 12 9 Day cruises 40 36 39 Hiking/nature walk 30 28 34 Train 38 36 32 White Pass/Yukn Rute 27 25 22 Alaska Railrad 16 18 14 City/sightseeing turs 44 35 31 Fishing 20 19 16 Guided fishing 13 11 10 Unguided fishing 8 10 8 Flightseeing 15 15 13 Tramway/gndla 12 10 13 Dg sledding/kennel tur* 7 8 11 Shws/Alaska entertainment 10 8 10 Salmn bake/crab feed* 12 7 10 Business 8 7 7 Kayaking/caneing 5 5 5 Camping 7 7 5 ATV/4-wheeling/ORV/Jeep* n/a 4 5 Zipline n/a 4 4 Rafting 5 5 3 Biking 3 3 3 Ht springs* n/a n/a 2 Nrthern Lights viewing 1 1 2 Hunting 1 1 1 Other 7 5 1 *Changes frm the 2011 list f activities include the additinal activity f ht springs; crab feed added t salmn bake; ORV and Jeep added t ATV/4-wheeling; and kennel tur added t dg sledding. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-14
Transprtatin Market Activity participatin rates varied widely by transprtatin market. Air visitrs were mst likely t participate in shpping, wildlife viewing, hiking/nature walk, cultural activities, and fishing. Activity participatin rates amng air visitrs have nt changed very much ver the last decade, althugh a few trends are ntable: Wildlife viewing grew frm 53 percent in 2011 t 59 percent in 2016. Birdwatching (a cmpnent f wildlife viewing) increased frm 11 t 14 percent). Hiking/nature walk grew frm 39 percent in 2011 t 46 percent in 2016. Fishing participatin drpped frm 39 t 34 percent between 2011 and 2016, crrespnding with a 4 percent drp in unguided fishing (frm 23 t 19 percent). Cruise visitrs were mst likely t participate in shpping, train, day cruises, city/sightseeing turs, cultural activities, and wildlife viewing. Activity participatin rates amng cruise visitrs changed in a number f categries: Shpping grew frm 77 percent in 2006, t 80 percent in 2011, t 85 percent in 2016. Wildlife viewing rates drpped frm 57 percent in 2006, t 46 percent in 2011, t 37 percent in 2016. Hiking/nature walk rates grew frm 20 percent in 2011 t 26 percent in 2016. City/sightseeing tur participatin drpped frm 60 percent in 2006, t 48 percent in 2011, t 44 percent in 2016. White Pass/Yukn Rute railway participatin drpped frm 41 percent in 2011 t 36 percent in 2016. Alaska Railrad participatin drpped frm 25 percent in 2011 t 17 percent in 2016. Tramway/gndla participatin increased frm 13 percent in 2011 t 17 percent in 2016. Gld panning/mine tur drpped frm 16 percent in 2011 t 12 percent in 2016. Shws/Alaska entertainment participatin grew frm 10 percent in 2011 t 14 percent in 2016. Salmn bake/crab feed participatin grew frm 10 percent in 2011 t 14 percent in 2016. (The crab feed categry was added in 2016.) Dg sledding participatin grew frm 10 percent in 2011 t 14 percent in 2016. Highway/ferry visitrs were mstly likely t participate in shpping, wildlife viewing, hiking/nature walk, cultural activities, fishing, and camping. Cmpared t the air and cruise markets, activity participatin rates amng highway/ferry visitrs shwed fewer changes. The biggest change was in camping, which fell frm 52 t 28 percent between 2011 and 2016. The cultural activity rate fell frm 51 percent in 2006, t 44 percent in 2011, t 36 percent in 2016. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-15
TABLE 5.7 - Activity Participatin By Transprtatin Market, 2006, 2011, and 2016 (%) Base: Intercept Respndents AIR CRUISE HWY/FERRY 2006 2011 2016 2006 2011 2016 2006 2011 2016 Shpping 61 61 59 77 80 85 60 64 63 Wildlife viewing 54 53 59 57 46 37 47 42 42 Birdwatching 20 11 14 18 6 6 14 11 12 Hiking/nature walk 38 39 46 25 20 26 38 34 37 Cultural activities 38 34 33 55 43 44 51 44 36 Museums 28 25 23 27 22 22 44 31 25 Histrical/cultural attractins 14 13 12 21 15 17 15 19 15 Native cultural turs/ activities 11 8 7 26 13 16 8 10 4 Gld panning/mine tur 7 5 5 20 16 12 11 10 8 Fishing 38 39 34 8 6 4 36 26 29 Guided fishing 22 19 19 8 6 4 17 11 13 Unguided fishing 20 23 19 <1 1 <1 26 18 19 Day cruises 28 25 28 47 44 47 33 29 25 Business 23 19 18 <1 1 <1 5 5 2 City/sightseeing turs 18 15 13 60 48 44 25 13 15 Flightseeing 9 10 12 18 18 15 8 9 9 Train 10 10 9 56 54 48 11 10 9 Alaska Railrad 9 10 9 21 25 17 5 3 4 White Pass/Yukn Rute 1 1 1 43 41 36 7 8 7 Camping 13 12 9 1 <1 <1 46 52 28 Dg sledding 5 5 8 9 10 14 2 2 3 Tramway/gndla 5 5 7 16 13 17 4 5 4 Kayaking/caneing 4 6 6 5 4 5 3 4 3 ATV/4-wheeling n/a 4 5 n/a 4 5 n/a 1 4 Biking 3 4 5 2 3 2 3 3 5 Rafting 5 4 4 5 6 3 2 3 2 Shws/Alaska entertainment 8 5 4 12 10 14 8 5 4 Salmn bake/crab feed* 5 4 4 17 10 14 7 3 4 Ht springs n/a n/a 4 n/a n/a <1 n/a n/a 6 Nrthern Lights viewing 2 2 2 1 1 1 1 1 3 Hunting 1 2 2 - <1 <1 1 1 - Zipline n/a <1 1 n/a 7 6 n/a 1 1 Other 7 7 3 8 4 <1 1 7 1 *Changes frm the 2011 list f activities include the additinal activity f ht springs; crab feed added t salmn bake; ORV and Jeep added t ATV/4-wheeling; and kennel tur added t dg sledding. AVSP 7 Sectin 5: Visitr Prfile - Destinatins and Activities McDwell Grup Page 5-16