Sustainability Criteria for Tourism in India An Overview UNWTO Conference on Sustainable Tourism Development Hyderabad, 12 April 2013 1
NATIONAL APPROACH Tourism is the largest service industry in the country. Its importance lies in being an instrument for economic development and employment generation, particularly in remote and backward areas. Source: Planning Commission (11th Five-Year Plan document) 2
NATIONAL APPROACH 12 Five Year Plan recognizes Tourism for inclusive growth and pro-poor 3
STRUCTURE SOCIO-ECONOMIC DIMENSIONS A GENERAL PERSPECTIVE A BROAD OVERVIEW AND FUTURE STRATEGIES TO ADDRESS CHALLENGES 4 4
SOCIO-ECONOMIC DIMENSIONS ` 4 5
Employment through nonfarm livelihood Reduction of poverty and Community Development Development of Micro, SMEs TOURISM IS INCLUSIVE AND SUSTAINABLE Benefits Dispersed Revitalizes and preserves culture & ethnic art forms Checks migration to Urban Areas Access to Markets for under privileged Sustainable Environment Management 5 6
TOURISM POLICY National Tourism Policy of 2002 recognizes environmental sustainability as a key principle Carrying capacity assessment bed rock for long-term sustainability Stresses for minimizing carbon footprint and mitigating climate change. 7
TOURISM POLICY No Short Term Gains by Resorting to the Darker Side of Tourism 8
TOURISM POLICY Hotel Guidelines for approval and classification : Encourage adoption of eco-friendly practices Use of local architecture, material, skills 9
TOURISM POLICY National Awards for : Responsible and Sustainable Tourism Initiatives 10
TOURISM POLICY SELF SUSTAINABILITY Vs SUSTAINABILITY FOR FUTURE GENERATIONS 11
CONTRIBUTION OF TOURISM TO INDIAN ECONOMY 2009-10 GDP Direct contribution : 3.7% Direct & Indirect contribution : 6.8% EMPLOYMENT Direct contribution: 4.4% Direct & Indirect contribution : 10.2% Source: Estimated using Tourism Satellite Account of India, 12 2009-10, Ministry of Tourism 12
TOURISM IS INCLUSIVE Employment opportunities for : MARGINALISED DISADVANTAGED YOUTH WOMEN Source: UN Conference on Trade and Development (UNCTAD) Secretariat Note, Geneva, May 2010 13
A GENERAL PERSPECTIVE 10 14
COMPARATIVE FTAs World Arrivals Arrivals in India 2011 4.70% (996 mn) 9.2% (6.31 mn) 2012 3.85% (1035 mn) 5.4% (6.65 mn) 2013 (Jan-March) - 2.3% India s share in Global pie of tourist arrivals 2012 0.64% World Position 2011 Source: Ministry of Tourism & UNWTO 38 th 15
COMPARATIVE FEE (USD) Global Receipts India 2011 1030 Billion 16.7%(16.56 Billion) 2012-07.1%(17.74 Billion) 2013 (Jan-March) - 11.6% India s share in Global pie of tourist arrivals 2011 1.61% World Position 2011 Source: Ministry of Tourism & UNWTO 17 th 16
Domestic Tourism 2010 748 mn (11.8%) 2011 850 mn (13.8%) Domestic Tourism constitutes 3/4 th of Indian Tourism Economy. 17
IMPORTANCE Income Generation Income Redistribution Social Integration Community Development Resource Development Conservation Foreign and Domestic Tourism equally important 18
ISSUES More pressure on resources Sustainability assuming new importance Carrying capacity to be respected New destinations developed 19
1. Skill Development 2. Infrastructure Development 7. Land for Tourism Sector Challenges 3. Marketing, & Sensitization 4. Expand Range of Products 6. Convergence 5. Hygiene & Sanitation 20 20
STRATEGIES TO ADDRESS CHALLENGES 21 21
SKILL DEVELOPMENT Broad basing - use of existing resources Convergence synergy of efforts Hunar Se Rozgar and skill certification mainstreaming the marginalized 22
SKILL DEVELOPMENT HUNAR SE ROZGAR TAK Radio Jingle 25
INFRASTRUCTURE DEVELOPMENT 2826
INFRASTRUCTURE DEVELOPMENT Integrated Infrastructure Development of Tourist Circuits : Eco-friendly practices to be strengthened Development of Tourism Parks outside the cities : Dispersal Development of Rural Tourism Clusters : Heritage preservation and community development 27
LAND FOR TOURISM SECTOR 5228
AVAILABILITY OF LAND Non-availability of land a MAJOR CONCERN Land required for - Hotels - Convention/ Exhibition Centers - Theme Parks - Composite Haats Be given on the pattern of industry Land may be given on Revenue Sharing basis Higher FAR for hotels 29 29
MARKETING, BRANDING & PROMOTION 38 30
MARKETING, BRANDING & PROMOTION Launched New International Campaign FIND WHAT YOU SEEK - Consumer the focus Aims at dispersal. Realistic and experiential Launched New Domestic Campaign GO BEYOND Aims at development of lesser known destinations. 31
Nature - Pangong Lake, Ladakh, Jammu & Kashmir
Wildlife, Bandhavgarh, Madhya Pradesh
Wildlife, Kaziranga, Assam
Backwaters, Kerala
Beach, Andamans
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Taj Mahal & Bharatpur Bird Sanctuary
Gateway of India and Ajanta Caves
Kochi and Munnar
Srinagar and Leh
Khajuraho & Kanha National Park
Goa & Panchgani
Sikkim & Darjeeling
Pushkar & Mathura
Special Efforts To promote Jammu & Kashmir To promote North Eastern Region 46
EXPAND RANGE OF PRODUCTS 42 47
India 365 Day Destination Make India Round the year Destination India for ALL SEASONS and ALL REASONS Stop over exploitation of Heritage and Cultural products Development of Niche products Development of lesser known destinations 48 48
NICHE PRODUCTS To overcome seasonality and unsustainable footprint : Rural Tourism Wellness and Medical Tourism Adventure, Wild life and Eco Tourism MICE (Meetings, Incentives, Conventions and Exhibition) Tourism Film Tourism Cruise Tourism Cuisine and Shopping Tourism Golf, Polo and sports Tourism 49 49
Lesser known Destinations GO BEYOND : The OBVIOUS. Visit lesser known destinations. Create new infrastructure with the help of private sector. Expand range of destinations and products. Respect Carrying Capacity Responsible and Sustainable Tourism 51 51
HYGIENE & SANITATION 36 52
HYGIENE & SANITATION Sanitation, solid waste management and clean water are major concerns Sensitizing and creation of general awareness among all stakeholders, including local communities, required Extensive Social Awareness Campaigns under Atithi Devo Bhav initiative 53
Campaign Clean India Campaign Clean India started on 20.12.2011 Qutab Minar adopted by ITDC as first monument. More stakeholders coming on board. New Awareness Campaign material developed. 54
Campaign Clean India Electronic, Print, Online and Outdoor 58
CONVERGENCE 42 59
CONVERGENCE Accommodation Tour Operations Air Travel/ Railways Transport to & from destinations Food Production, Food & Beverage Services Monuments, Heritage, Excursions & Attractions TOURISM A MULTI SECTORAL ACTIVITY Cultural & Social Events Sports Events Food Processing Handicrafts Gems, Jewellery, Textiles Consumer Durables 60
CONVERGENCE AT STATE LEVEL Town & Country Planning Rural Dev Police Local Bodies Convergence State Finance Defence Roadways & Transport Health Envt & Forests 61
CONVERGENCE AT CENTRE Culture HRD & Education Planning Comm. Coord. with States Finance Civil Aviation Convergence Defence Road/ Railways/ Shipping Health Labour MEA/ Home Urban Dev Rural Dev Envt & Forests 62
Inter - Ministerial Coordination Committee on Tourism Inter Ministerial Coordination Committee set up under the chairmanship of Principal Secretary to the PM. 63 63
Moving Forward 40 64
Initiation of Dialogue Conference for developing STCI held on 27.7.2010 Stakeholders taken on Board STCI finalized for Hotel Accommodation and Tour Operator Sectors 65
STCI Effective Sustainable Management Design and Construction of Buildings and Infrastructure Maximize Social and Economic benefits to the Local Community and minimize negative impacts 66
[ STCI Maximize benefits to Cultural and Historical Heritage and minimize negative impacts Maximize benefits to the Environment and minimize negative impacts - Conserving resources - Reducing pollution - Conserving biodiversity, ecosystems & landscapes 67
Implementation Voluntary Effective communication Sensitization Based on incentivisation 68
Welcome to 69