MEETINGS INCENTIVES EXHIBITIONS 18 ธ นวาคม 2550 CONVENTIONS Thailand Convention & Exhibition Bureau สำน กงำนส งเสร มกำรจ ดประช มและน ทรรศกำร -30- www.tceb.or.th
ABOUT TCEB A government agency under supervision of the Prime Minister established since 2004 Objective is to promote and develop Thailand s Meetings, Incentives, Conventions and Exhibitions Industry (MICE) In close collaboration with public and private sectors to inspire greater confidence and interest in Thailand to become a preferred MICE destination in the region
TCEB Strategy VISION Thailand to become Globally Recognized and Preferred Destination for MICE in Asia Generate revenue and gain competitive advantage for Thailand WIN PROMOTE DEVELOP WIN more business events and business travelers to Thailand PROMOTE THAILAND as a globally recognized and preferred destination for MICE events in Asia THAILAND MICE industry Capacity building and development of competitive edges Key Success Factor Public and Private Sector Collaboration 7
Vision 2020 STRATEGICALLY MOVE TO HIGH QUALITY THAILAND S MICE SUSTAINABILITY TCEB / 7
Roles of TCEB Strategic Business Partner To create MICE Business Sustainability Capability Developer MICE Business Sustainability Thought Leader Business Connector Solution Provider
MICE CITY D-MICE cities MICE cities International preferred MICE cities Bangkok : Evolving Metropolis Phuket : Luxurious Incentive Island Chiang Mai : Lanna MICE destination Pattaya : Festive Seaside Khon Kaen : Gateway to GMS & Indo-China TCEB / 14
Collaborations Networks, Strategic Partners International Organizations Thai Team
Overview of MICE Industry ภำพรวมของอ ตสำหกรรมไมซ -1- www.tceb.or.th
Business Travel and Tourism Tourism is the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes (International Tourism: a Global Perspective). Tourism Leisure Business MICE Industry is considered to be a major component making up business travel and tourism. MICE Industry Source : UNWTO -2- www.tceb.or.th
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Meetings -9- www.tceb.or.th
Incentives -11- www.tceb.or.th
Conventions -15- www.tceb.or.th
Exhibitions -17- www.tceb.or.th
Business Event Business event is another definition for MICE and has been used primarily in Australia to cover a wide array of meanings for this industry Any public or private activity consisting of a minimum of 15 persons with a common interest or vocation held in a specific venue or venues and hosted by an organization (or organizations). This may include (but not limited to): conferences, conventions, symposia, congresses, incentive group events, marketing events, special celebrations, seminar, courses, public or trade shows, product launches, exhibitions, company general meetings, corporate retreats, study tours or training programs. -18- www.tceb.or.th
MICE Industry Meetings Industry Business Events Industry
MICE is an important Economic Growth Driver Commodities Industries Direct Contribution Indirect Contribution Investment spending Government collective spending Purchase from suppliers F&B Recreation Clothing Housing Household goods Induced Contribution Total Contribution To GDP To Employment MICE as Economic Growth Driver อ ตสาหกรรมไมซ กลไกสาค ญในการพ ฒนาเศรษฐก จ ท มา : WTTC Travel and Tourism Economic Impact Report 2015
Number of MICE Visitors to Thailand OCEANIA 3% AMERICA 6% EUROPE 12% Middle East 3% AFRICA 1% Others 6% Nos.(Pax) ASIA 76% ASIA EUROPE AMERICA OCEANIA MIDDLE EAST AFRICA Others Source : MICE Statistic Report, IP&C 21
Importance of MICE Industry in Thailand MICE industry in Thailand has contributed significantly to Thailand economy Exhibition Economic Impact MICE industry in Thailand contributes 0.84 % of overall Thailand GDP Convention Meeting Incentive MICE Expenditure: 222,712 million Other Impacts of Thailand MICE Besides the quantitative benefits, MICE have contributed to Thailand in terms of networking, branding of Thailand and crossindustry skill sharing Government Tax: 10,368 million Job Creation: 164,427 jobs MICE GDP Contribution: 113,523 million Networking Opportunities Branding of Thailand Industry Skill Sharing Source : Economic Impact of MICE in Thailand 2015, Frost & Sullivan analysis
MICE industry in Thailand contributes 0.84% of overall Thailand GDP Government Tax: 10,368 million Networking Opportunities Job Creation: 164,427 jobs Branding of Thailand Source: Thailand national 2014 GDP data is based on Bank of Thailand database Thailand Macro Economic Indicators, Frost & Sullivan analysis Industry Skill Sharing
Target Industry Motor Vehicles And Component Electric Appliance & Telecom. Petrochemical Target Industry and MICE 1 2 MICE Business Accommodation Food & Beverage Tourism PRIMARY Entertainment Transportation Etc. MICE Organizer Advertisement Publishing Souvenir SECONDARY Cleaning Business Security Services MEETING INCENTIVE CONVENTION EXHIBITION Etc. 3 MICE Impact Investment Import/Export Trading Exchange Digital Medical Food Innovation Agro Processing Textile and Apparel Destination Management Company (DMC) Inbound Tour Operator Convention Hall/ Hotel Destination Management Company (DMC) Inbound Tour Operator All Purpose Venue Venue Association Management Company (AMC) Educational Institute Venue Supporting Infrastructure Professional Conference Organizer (PCO) International CVB DOMESTIC PATA IAEM UFI ICCA TCEB (Country) City Association Private Sector Gov. TCT FTI TAT BOI TICA TCC Professional Exhibition Organizer (PEO) Palace/Art Galleries etc. DIP TEA THA DITP FDI Others Others Networking Business Matching Knowledge Sharing Technology Transfer New Technology Innovation New policy
MICE 2 Target Clusters 1 Benefit of MICE Activities on Thai Economy Impact Area MICE Impacts Meeting Incentive Convention Exhibition Industry Non-Monetary Monetary Trade Import /Export Investment Business Deal Knowledge exchange Information update Event Organizer spending Meeting Room Advertisement Security services Accommodation Food and Beverage Entertainment Transportation & Local Airline travel Tourism and souvenir Delegate spending Shopping Stimulate Sales Growth Member Networking Information update Culture Exchange Event Organizer spending Meeting Room Advertisement Security services Accommodation Food and Beverage Entertainment Transportation & Local Airline travel Tourism and souvenir Delegate spending Shopping Trade Import/ Export (In some case) Investment (In some case) Innovation / Product Development Knowledge exchange Information update Networking Establishment of business partnership Event Organizer spending Meeting Room Advertisement Security services Delegate spending Accommodation Food and Beverage Entertainment Transportation & Local Airline travel Shopping Tourism Trade Import/ Export Investment Knowledge exchange Information update Innovation / Product Development Networking Business Matching Event Organizer spending Meeting Room Advertisement Security services Exhibitor spending Accommodation Food and Beverage Entertainment Transportation & Local Airline travel Shopping Tourism
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