Fáilte Ireland s Role in the Tourism Industry Huzan Fraser Motivala Tourism Ireland Market Manager India PETER BRAZIL Limerick Travel JOE HAYDEN The Orchard Centre Footer info (if required)
India Market Overview Huzan Fraser Motivala Manager India 7 th June 2018 2
Advantage India 4th largest in PPP; GDP growing over 7% Economic strength demographics and domestic consumption Growing affluence with rising middle class 23 mn outbound visits in 2017, est. 30 mn visits by 2020
Advantage India Growth from secondary cities Indian Outbound Travel Mumbai & Gujarat 25% Delhi 22% Chennai & Bangalore 16% Kolkata 3% Primary Cities: Mumbai and New Delhi Secondary Cities: Chennai, Bangalore, Ahmedabad, Kolkata, Pune,Hyderabad
Outbound travel India: One of the fastest growing outbound destinations Total departures in mn 25 20 15 12.9 14.2 15.4 16.6 18.3 20.3 21.8 23 10 5 4.56 7.18 0 2001 2005 2010 2011 2012 2013 2014 2015 2016 2017 5 5
Outbound travel For Britain, India is one of the seventh largest markets and they will continue to focus on India as one of the biggest source markets for Britain. 1.6 million passengers fly directly to the UK every year. According to a research carried out by Visit Britain, Indians spend 75% more than most international visitors. Increase in travel to UK and Ireland due to British Irish Visa Scheme 6
Airline Access Over 300 flights per week to Ireland from India Dublin Airport reported that the number of Indian origin destination traffic has seen growth of 30% since 2015. Overall airline capacity from India to Ireland has increased - Additional capacity by Middle-Eastern carriers and other good connections from European carriers. Top 3 airlines used by Indians Emirates Airlines, Eithad Airways and British Airways.
Indian Visitor Numbers Visitor numbers to the Island of Ireland from India 8
India Opportunity Ireland product in India In March 2018, 120 travel agents across India have featured Ireland in 253 itineraries 20 % increase in the number of itineraries being sold Ireland itineraries feature a minimum 4-8 nights length of stay Increasing demand for self drive Increase in overnight stay in the regions of Kerry, Galway, Cork, Killarney, Derry-Londonderry Increase in day trips from Dublin and Belfast to Wicklow, Waterford, Causeway Coastal Route etc. Popular attractions for Indians in Ireland: Northern Ireland - Giants Causeways by 43%, Titanic Belfast by 73%
India Opportunity Ireland product in India Key Hotels used - Republic of Ireland : Dublin - City West, Ashling Hotel, Crown Plaza, The Westin, Hilton, Radisson Blu, Gresham Hotel, Shelbourne Hotel, Conrad, Park Inn, Jury Inn Galway - Clayton hotel, Jury Inn, Maldron hotel Killarney Europe Hotel - Northern Ireland : Belfast - Park Inn, Ramada Hotel, Ibis Hotel, Hasting Group, Crowne Plaza, Holiday Inn, Holiday Inn Express, Raddisson, Jury Inn, Hilton Ireland Publicity Media value of 2.7 mn generated
India Opportunity Cox and Kings Brochure
India Opportunity Kesari Tours Brochure
India Opportunity SOTC Brochure Insight Vacations Brochure
India Opportunity MICE India is the 10th largest business travel market in the world, estimated to generate 6.5 Mn by 2020. Prefers gala dinner with Indian food and unique entertainment options Incentive Travel for sales staff and dealers Segments Insurance, Banking, Pharmaceutical, Paints, IT tech companies We have seen an upsurge of MICE business to India with over a 1000 guests travelled to Ireland in 2017 in groups of 50-400.
India Opportunity MICE 4-5 days itinerary with visits to attractions Key Attractions : - Republic of Ireland : Dublin city, Ring of Kerry, Cliffs of Moher, Guinness Store House, Trinity College, Killarney, Wild Atlantic Way, Orchard Centre, Ireland Ancient East, Temple Bar, Grafton Street - Northern Ireland : Belfast city, Game of Thrones, Titanic Belfast, Giants Causeway Itinerary : - Republic of Ireland : Dublin city sightseeing, Day trip to regions, Day trips to Wild Atlantic Way and Ireland Ancient East - Northern Ireland : Belfast city sightseeing, Day trip to regions, Day Trips Causeway Coastal Routes and Game of Thrones locations
Joint co-operative campaigns Game of Thrones, Wild Atlantic Way, Ireland s Ancient East and BIVS messages as part of communications Thomas Cook SOTC Cox & Kings Make My Trip Flight Shop TUI Kesari
Joint co-operative campaigns
Key messages 2018 Ireland Specialists Programme Touring routes of Wild Atlantic Way and Causeway Coastal Route Screen Tourism Filming of Game of Thrones in NI and Star Wars on the Wild Atlantic Way British Irish Visa Scheme UAE & India Sales Mission : 3 rd 8 th February 2019 18
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