A Unique Opportunity to Partner with one of Britain s most Iconic Brands
A b o u t us Mersey Ferries is the number one paid for attraction in Merseyside. Our product and service consist of: 2000 ferry sailings a year, the River Explorer Cruise is the core ferry product which lasts 50 minutes and departs from the Liverpool Pier Head and docks at both Seacombe and Woodside in Wirral, where passengers can choose to depart or stay on-board for the full 50 minute cruise. 40-65 Manchester Ship Canal Cruises a year which travel between Liverpool and Salford Quays on the country s grandest canal. Special cruises throughout the year including commemoration, celebratory and wildlife events. Corporate charter hire service popular with businesses looking for a unique event venue. Joint tickets with Liverpool attractions including The Beatles Story, City Explorer Open Top Bus Tour and the Liverpool Anglican Cathedral increasing our exposure across the city.
Exposure to a reach of over 10.5million people and 600,000 on board visitors a year
40-65 Manchester Ship Canal Cruises a year 2000 ferry sailings a year
Th e opportuni t y Now your business can benefit from association with one of the country s most recognisable, visible and loved brands Associate your business with over 800 years of history and success Increase your brand s visibility locally, nationally and internationally Raise your profile by association with a world famous heritage brand Exposure to a reach of over 10.5million people and 600,000 on board visitors a year Be part of a unique experience the only way to see Liverpool s UNESCO World Heritage Waterfront up close and in its entirety is aboard a Mersey Ferry Improve media coverage including nearly three million page views on our website Fantastic hospitality opportunities for engaging both stakeholders and employees Participation in worldclass events held in the city Each year 150,000 commuter journeys are made by people travelling to work 22,000 visitors travel on the Mersey Ferries Manchester Ship Canal Cruise each year, a six hour leisure tour of the country s grandest canal An ideal opportunity to target a wide demographic, including school parties, families, travel groups and business visitors
Fac t s and fi g u r e s Expose your brand to millions of visitors that come to the Liverpool waterfront each year. Liverpool currently ranks as the third most visited city in the UK. 361,331 visits to merseyferries.co.uk (2013). Over 2.9 million page views of merseyferries.co.uk (2013). Mersey Ferries has over 15.5k likes on Facebook and nearly 3k followers on Twitter. Nearly 10,000 unique customer records are owned by Mersey Ferries. Associate your business with over 800 years of history and success Don t just take our word for it, the Mersey Ferries brand has been praised in a number of ways. Winners of The Northern Marketing Award for 2014 for the campaign A Ferry British Summer Group Travel Awards Finalist 2014 TripAdvisor Certificate of Excellence 2014 We regularly receive glowing customer feedback that rates the Mersey Ferries as a must do when visiting the city. Out of our current 629 reviews 311 are excellent and 222 very good. Great value - an essential trip Cruise was excellent value. If you want, break the journey to explore the other side of the water or just stay on board for great views of all the famous waterside sites with informative commentary. An essential part of your trip to Liverpool. September 2014 Unmissable! No visit to Liverpool is complete without a trip on the ferry and on a gorgeous late summer s afternoon there can be few better ways to spend a couple of hours. We got off at the Birkenhead terminal and had a delicious afternoon tea before heading back to the Albert Dock. September 2014 As good as always As someone who grew up on the Wirral I have been on the ferry many times but this was the first time I brought my children. They absolutely loved it. The views up both sides of the Mersey are gorgeous and it is still as magical as when I was a child. August 2014
Ma r k e t i n g In 2013/14 marketing exposure included: TV/Video On Demand Radio Press Online Outdoor Leaflet distribution Direct mail Travel trade shows and exhibitions Achieving a total reach of 10.5 million. Other high value marketing exposure for Mersey Ferries includes: Being the lead attraction brand within Marketing Liverpool s 2014 short break UK campaign. Playing an integral role in the landmark Three Queens event to mark the 175th anniversary of Cunard in May 2015. International media attention will be comparable with the recent Giants event. Over 2.9 million page views of merseyferries.co.uk
2013/14 marketing exposure achieving a total reach of 10.5 million
PR Cov e r ag e In 2013 our PR included local, regional and national press and broadcast coverage. Highlights include Strictly Come Dancing and The One Show as well as being featured on Granada Reports, BBC radio, The Metro and the Daily Express. HISTORY
Mersey Ferries is the number one paid for attraction in Merseyside
PR Pr e mcov i e r epa r ag r te n e r s h i p Benefits can include: Exterior ferry branding (area on funnels, window and bow) Advertising banners on board the Mersey Ferries Point of sale branding at terminals Posters in terminal and waiting rooms Welcome message on commentary Banner advertising on link-span bridge at Pier Head, Liverpool Presence on welcome digital screens at Pier Head First option for tickets on special cruises and events Promotional opportunities within marketing campaigns Place your branding on over 300,000 printed leaflets Exclusive opportunity for private charters (corporate hospitality) Logo on Mersey Ferries posters displayed across the region-wide Merseyrail train network Bespoke opportunities for product placement Home page exposure on the Mersey Ferries website
2000 ferry sailings a year Over 2.9 million page views of merseyferries.co.uk Exposure to a reach of over and 600,000 on board visit
40-65 Manchester Ship Canal Cruises a year 10.5million people ors a year Each year 150,000 commuter journeys are made by people travelling to work Mersey Ferries is the number one paid for attraction in Merseyside Associate your business with over 800 years of history and success
If you are interested in discussing this opportunity further please contact: Steve Sherlock Customer & Commercial Manager Merseytravel Email: steven.sherlock@merseytravel.gov.uk Tel: 0151 330 1060 Jonathan Lamkin Commercial Development Executive Merseytravel Email: jonathan.lamkin@merseytravel.gov.uk Tel: 0151 330 1036 John Hill Sponsorship Consultant Merseytravel Email: john.hill@merseytravel.gov.uk Tel: 07774 198653