Pullman Berlin Schweizerhof, Germany Mario Drescher WHY INVEST IN PULLMAN ACCORHOTELS GLOBAL DEVELOPMENT
STYLISH UPPER UPSCALE HOTELS OUR WORLD IS YOUR PLAYGROUND Hotels and resorts in tune with today s mobile world, balancing peak performance and personal well-being. A vibrant place where global nomads can feel at their very best, whether on business or leisure. CONVERGENCE OF WORK & PLAY IMMERSIVE ART EXPERIENCE TASTE OF THE NEIGHBORHOOD SOCIAL HUB Pullman Park Lane Hong Kong, 832 rooms 2
Figures as of end 2017 Pullman London St Pancras - UK Abaca Corporate/Jacques-Yves Gucia COSMOPOLITAN HOTELS BALANCING PEAK PERFORMANCE AND PERSONAL WELLBEING Near and >40% BRAND TOTAL AWARENESS In 6 countries VERY SATISFIED GUESTS 90% of Pullman customers are either satisfied or very satisfied by their stay experience #1 CONTEMPORARY DESIGN The most associated brand with contemporary design in its category 3
Figures as of end 2017 A DYNAMIC DEVELOPMENT A NETWORK OF 121 HOTELS, 250+ HOTELS BY END OF 2030 NETWORK VS PIPELINE 36,174 rooms 14,975 rooms 121 hotels 53 hotels 100% 23% EUROPE 30 hotels 8,195 rooms Pipeline +657 rooms Geographical split Pullman Paris Tour Eiffel France Abaca Corporate/Boris Zuliani 59% 7% AMERICAS 8 hotels 2,708 rooms Pullman Miami Airport - USA Abaca Corporate/Bob Coscarelli 11% MIDDLE-EAST & AFRICA 12 hotels 3,994 rooms Pipeline: +1,604 rooms Pullman Dubai Creek City Centre - UAE Victor Romero ASPAC 71 hotels 21,277 rooms Pipeline +12,714 rooms Pullman Beijing South - CHINA Jack Burlot OPERATING MODE MANAGEMENT CONTRACT 78% FRANCHISE CONTRACT 22% 4
Key upcoming openings, from January to January 2022 PULLMAN PIPELINE KEY UPCOMING OPENINGS -2022 EUROPE Georgia, Pullman Tbilisi, 228 rooms A STRONG NETWORK GROWTH # HOTELS 121 133 160 170 ASPAC China, Pullman Beijing Luneng, 270 rooms China, Pullman Shenzhen North Station, 275 rooms China, Pullman Shanghai Qingpu Excellence, 292 rooms Indonesia, Pullman Bandung City Centre, 279 rooms Japan, Pullman Tokyo Tamachi, 143 rooms Myanmar, Pullman Mandalay Mingalar, 365 rooms New Zealand, Pullman Auckland Airport, 300 rooms MIDDLE-EAST - AFRICA Ethiopia, Pullman Addis-Abeba, 316 rooms Kenya, Pullman Nairobi, 340 rooms Qatar, Pullman Doha Bridge Towers, 468 rooms United Arab Emirates, Pullman Sharjah Canal, 186 rooms 2017 2019 2020 5
Abaca Corporate / Boris Zuliani FLAGSHIPS PULLMAN PARIS TOUR EIFFEL, FRANCE 430 ROOMS 6
Abaca Corporate / Jacques-Yves Gucia FLAGSHIPS PULLMAN LONDON SAINT PANCRAS, UK 312 ROOMS 7
FLAGSHIPS PULLMAN SAO PAULO VILA OLIMPIA, BRAZIL 173 ROOMS 8
FLAGSHIPS PULLMAN BANGKOK KING POWER, THAILAND 354 ROOMS 9
FLAGSHIPS PULLMAN DAKAR TERANGA, SENEGAL 231 ROOMS 10
LATEST OPENINGS BRISBANE AIRPORT 130 rooms - Australia RIO DE JANEIRO SAO CONRADO 418 rooms - Brazil BAKU 280 rooms - Azerbaijan ZHOUZHUANG RESORT & SPA 174 rooms - China 11
Pullman King Power, Bangkok, Thailand Michael Spencer THE JUNCTION AT PULLMAN A NEW LOBBY CONCEPT It is a destination in itself, a dynamic, vibrant and happening place where global nomads check in and out, meet and mingle, work and play. MANDATORY SIGNATURES 12
Pullman Paris Montparnasse BUSINESS PLAYGROUND Conceived by designer Mathieu Lehanneur - is an unexpected space where each event is an experience. Equal parts work, creativity and inspiration. Pullman understands meetings and the need to shake them up once in a while. 13
Pullman Tbilisi Georgia ROOM THE NEW PULLMAN BED EXPERIENCE 14
MEETING SPACES MICE RELOADED MEET & PLAY. ENJOY A CREATIVE AND ENGAGING MEETING EXPERIENCE. 15
PULLMAN KEY COMMUNICATION FACTS PAID, OWNED, EARNED MEDIA CAMPAIGNS In 2017: Reach for print: >3,6M Reach for inflight video: >8,1M Ad impressions for Digital Ad: >3,8M More than 4 million interactions generated by 1,000 posts on Social Media >250,000 followers (all platforms) New Social Media Strategy PR Recall: +17M% in 2017 Highest share of positive coverage in 2017 vs Comp Set (44%) 2 editions per year Chinese + English versions Potential reach/year: 6.9M 2 New Social Media Campaigns 16
PULLMAN KEY COMMUNICATION FACTS MOST PRESTIGIOUS AWARDS 2017 March 2017 - January 2017 South China Morning Post The Park Lane Hong Kong, China Travel & Leisure Magazine Pullman Changshu Leeman, China Luxury Travel Guide Award 2017 Pullman Timi Ama Sardegna SKYE: SCMP 100 Top Tables 2017 Award Best Business Hotel Luxury Hotel & Spa of the Year INTERNATIONAL AWARDS More than 140 Awards in 2017 March 2017 Skytrax World's Best Airport Hotels Pullman Guangzhou Baiyun Airport The Best Airport Hotel in China. - - Q4 Q2 - Travel & Leisure Magazine Pullman Kaifeng Jianye Travel & Leisure Annual Travel Awards Pullman Oceanview Sanya Bay Resort & Spa Grand Prix 2017 Riga Architecture Pullman Riga Old Town Baltic Real Estate Awards 2017 Pullman Riga Old Town Ctrip Pullman Dongguan Changan Best Design Hotels Best Resort Hotel Best architectural project in Riga in 2017 Best Hotel & Tourism Resort in Baltics Dongguan's most popular hotel award 17
France Spain Belgium Germany Brazil Thailand New Zealand Indonesia Australia Singapore China Japan UAE Morocco PULLMAN TOTAL AWARENESS TOTAL AWARENESS NEAR AND > 40% IN 6 KEY COUNTRIES 58% 59% 24% 20% 44% 47% 31% 28% 25% 40% 38% 19% 34% 19% Pullman - Affluent and engaged, luxury hotel users Source: BEAM - Brand Equity & Awareness Monitoring December 2017 Base: Affluent & Luxury hotel users = users having spent at least 1 stay in a luxury hotel over the last 12 months, 6 nights + in any type of paid-for accommodation, top 30% income within country 18
Belgium Germany Spain France Brazil Korea China Australia India Indonesia N. Zealand Singapore Thailand Morocco UAE/S.Arabia PULLMAN BRAND MARGIN A STRONG RATE PREMIUM PERCEPTION 54 43 42 41 43 38 40 37 29 25 36 25 40 29 46 EUROPE AMERICAS ASPAC MEA Brand Margin in Brand Margin measures the financial premium which the brand name adds to the intrinsic value of the same hotel stay with an unbranded alternative. A Brand Margin of 10 means that «Consumers think it is worth paying on average 10 more per night to stay with brand X compared to an unbranded equivalent». Base: people having stayed in paid-for accommodation in the last 12 months and somewhat/very familiar with the brand Brand Margin in. Traveller representative Figures as of end 2017 19
ACCORHOTELS DISTRIBUTION SOLUTION ACCORHOTELS OFFERS >110 GLOBAL DISTRIBUTION PARTNERSHIPS AT BEST MARKET CONDITIONS THE CENTRAL RESERVATION SYSTEM GENERATES ON AVERAGE 66% OF A HOTEL S ROOM REVENUE / 58% FOR LUXE BRANDS 10 call centers in 18 languages France Wroclaw Poland Rabat Morocco Sao Paulo Brazil Search Bangalore India Web AccorHotels, Websites, Mobile & APP Dalian China Sydney Australia Moncton USA Bangkok Thaland Intra Hotel & Cluster Reservation Service Call centers 16% 2% 16% CRS 66% 34% Web Partners 25% 7% GDS/IDS Indonesia - Jakarta HOTEL PMS 20
Figures as of end 2017. Distribution for AccorHotels LUXE brands ACCORHOTELS DISTRIBUTION PERFORMANCE FOR LUXE BRANDS CALL CENTERS, INTRA HOTEL & CLUSTER SERVICES FOCUS WEB DIRECT PULLMANHOTELS.COM + ACCORHOTELS.COM + MOBILE WEBSITES ACCORHOTELS WEB WEBSITE, MOBILE SITES & APP 16% 32% DIRECT SALES 870,000 97M PULLMAN ROOM NIGHTS PULLMAN ROOM REVENUE +77% MOBILE GROWTH (PULLMAN ROOM REVENUE) 58% ACCORHOTELS CENTRAL RESERVATION SYSTEM 16% 42% HOTEL PMS 19% 7% WEB PARTNERS (OTAS) 26% INDIRECT SALES GDS/IDS 21
Figures as of end 2017 LE CLUB ACCORHOTELS ACCORHOTELS OWNS THE MOST POWERFUL INTERNATIONAL PROGRAM Loyalty members - Worldwide Le Club AccorHotels FRS loyalty program Huazhu loyalty program 145M 106M 100 70 Guests origin - Worldwide A Worldwide program: 14 brands 3,400 hotels in 93 countries Free enrollment 100% Web based program More than 23,000 new members every day Le Club AccorHotels represents 30.6% of AccorHotels revenue Partnerships with large Airlines loyalty program: Skyteam, One World, Star Alliance 10 14 18 25 4 32 4,7 40 >40 MILLION MEMBERS WORLDWIDE +23,000 MEMBERS EVERY DAY LE CLUB ACCORHOTELS REPRESENTS 26% OF PULLMAN GLOBAL REVENUE LE CLUB ACCORHOTELS MEMBERS AVERAGE REVENUE SPENT PER NIGHT IN 2017 146 2012 2013 2014 2015 2016 2017 22
As of end 2017 - STR or Hospitality On source: only subsidiary or managed hotel RGI versus its competitive set PULLMAN PERFORMANCE REVPAR INDEX, AS OF END 2017 LONDON 1 Pullman Hotel RevPAR INDEX = 130 PARIS 2 Pullman Hotels with RevPAR INDEX = 102 to 104 SHANGHAI & BEIJING 3 Pullman Hotels RevPAR INDEX = 101 to 135 DUBAI 3 Pullman Hotels with RevPAR INDEX = 110 to 115 GLOBAL AVERAGE OCCUPATION RATE > 68% SYDNEY 3 Pullman Hotels RevPAR INDEX = 103 to 125 23
RESORT HOTEL DEVELOPMENT CRITERIA PROGRAMMING AND DEVELOPMENT RECOMMENDATION AAA ultra city center location, historic conversion WORLDWIDE RECOMMENDED NUMBER OF ROOMS 200 keys and more 200 keys and + ROOM AVERAGE SIZE -15%/-20% of worldwide 30 36 sqm TGFA / ROOM -15%/-20% of worldwide 75 110 sqm RECOMMENDED NUMBER OF ROOMS 150 keys and + 200 keys and + ROOM AVERAGE SIZE 32 38 sqm + balcony 36 42 sqm + balcony TGFA / ROOM 75 110 sqm 82 120 sqm FOOD & BEVERAGE WELL-BEING MEETINGS 2 restaurants 1bar Spa (1) Fitness Centre (1) Swimming pool (nice to have) Meeting room Business Corner (1) Based on market demand 24
Pullman Bangkok King Power, Thailand Michael Su