DUBAI SERVES A WORLD OF HOSPITALITY POST SHOW REPORT 2017 Organised by Save The Date 30 Oct - 1 Nov 2018 Dubai World Trade Centre
The Gulfood Hospitality and Food Service Expo FIRST EDITION 18-20 SEPTEMBER 2017 GULFHOST.AE BACK OF HOUSE 400 EXHIBITORS FROM 35 COUNTRIES FRONT OF HOUSE 25,527 VISITORS FROM 111 COUNTRIES BAR AND COUNTER 22,000 SQM
The New Home of Hospitality for the MENA Region Following a highly successful launch edition in 2017, GulfHost is the brand new hospitality equipment and food service expo launched by Gulfood, the world s largest annual food trade event. This is where suppliers of a wide range of kitchen solutions and dining apparel can connect with the biggest name hospitality buyers in one of the fastest growing markets in the world. The Buyers 25,527 VISITORS FROM 111 COUNTRIES The first edition of GulfHost was a complete success. This is an excellent platform for connecting with foodservice operators across various segments, giving us access to a more targeted audience than other shows. This transfers straight away into real business opportunities. Leonard Parot, Regional Sales Manager, Welbilt Middle East
Buyers by Job Function 25.6 % SALES/MARKETING 16 % GENERAL MANAGEMENT 8.9 % FOOD & BEVERAGE MANAGEMENT 8.1 % PURCHASING/ FINANCE 6.4 % CATERING/CHEF 5.3 % OPERATIONS/ PRODUCTION 5.1 % LOGISTICS/ WAREHOUSING/ DISTRIBUTION 4.9 % HOTEL/HOSPITALITY 3.7 % DESIGN/ARCHITECT/ PLANNER 1.8 % FOOD & BEVERAGE CONTROLLER 1.4 % FOOD TECHNOLOGIST/ DIETICIAN 12.7 % OTHERS Buyers Purchasing Responsibility 62.5 % FOOD & BEVERAGE 39.3 % BACK OF HOUSE EQUIPMENT 32.3 % FRONT OF HOUSE EQUIPMENT 29.6 % BAR & COFFEE 21.1 % TECHNOLOGY 15.1 % TABLEWARE 13.9 % LAUNDRY & CLEANING 13.4 % FACILITY MANAGEMENT 12.7 % INTERIOR DESIGN & LIGHTING 11 % OTHERS 86 % 96 % 86 % of visitors believe the co-located event format enhances their business opportunities of visitors consider GulfHost to be important for business of visitors plan to attend GulfHost in 2018
GulfHost 2017 Buyers included I am an architect looking for design inspiration and clients. I must say I m impressed by the great variety of people and stands present at GulfHost. Akash Shaik, Architect Interior Designer, UAE I came to the right place to look for new technologies at GulfHost because I am hoping to open a bakery here in Dubai. Georges Msallem, Investor, Lebanon The variety on offer at GulfHost is superb. I know some of my guys are coming tomorrow, but I m going to organise more of them to come, to initiate new ideas. There are products we ve never seen before Incredible! Patrick Antaki, General Manager, Le Meridien Hotel Group The scale of GulfHost is very impressive from all aspects. Equipment sourcing and keeping up-to-date with what the market has to offer is very important. I m looking for innovative ideas that we can bring to our hotel business - to stimulate the product and bring something new to the customers. David Wilson, General Manager, Waldorf Astoria
Who Exhibits? EXHIBITORS BY REGION 70% 9% EUROPE EXHIBITOR PROFILE ASIA 2% BACK OF HOUSE MIDDLE EAST & AFRICA 5% 13% AMERICAS GCC 1% FRONT OF HOUSE AUSTRALIA BAR AND COUNTER SOME EXHIBITORS COUNTRY PAVILIONS 80 % AVERAGE OF EXHIBITORS CONSIDER GULFHOST IMPORTANT FOR BUSINESS SALES VALUE PER EXHIBITOR $426,000 We were really happy with the results at GulfHost. We have received positive responses from visitors and at least 1,000 business enquiries. We are looking forward to exhibiting next year. Gabriel Estrella Talentti, Director Middle East & Africa, Alto-Shaam Company
GulfHost Innovation Awards The GulfHost Innovation Awards were launched to recognize and reward the standout progressive technologies that are shaping the future of hospitality equipment solutions in the MENA region. Strategic Partner the International Centre for Culinary Arts (ICCA) appointed 9 independent judges to review the scores of diverse entries received across 5 categories. GULFHOST INNOVATION AWARD WINNERS 2017 RATIONAL KITCHEN AND CATERING EQUIPMENT TRADING FZCO for Best Back of House Equipment Innovation (Hot) GEBR. ECHTERMANN GMBH & CO. KG for Best Back of House Equipment Innovation (Other) LA MARQUISE INTERNATIONAL for Best Front of House Equipment Innovation SANTOS for Best Bar or Coffee Equipment Innovation HEKO SRL for Best Green or Eco-Friendly Equipment Innovation The GulfHost Innovation Awards ceremony was hosted at The Armani Hotel Dubai on 18 September, with highlights including a theatrical on-stage cook-off between celebrity chefs Silvena Rowe (Omnia), James Atherton (Marina Social), Robert Nilsson (Five Palm Jumeriah) and Colin Clague (Ruya).
GulfHost ICCA Electrolux World Chefs Live Education Powered by Hosted in partnership with World Association of Chefs Societies, the ICCA Electrolux World Chefs Education Theatre provided certified training to executive chefs seeking ways to improve their culinary performance and reduce stress levels. Utilizing cutting edge technology and techniques, attendees discovered ways to reduce food waste, manage costs and increase productivity. Meetings Programme The GulfHost Matchmaking Programme enabled buyers and suppliers to quickly identify the companies who would make the biggest impact to their business onsite. Meetings were pre-scheduled to take place on exhibitor stands or in the dedicated meetings lounge for a highly productive and lucrative event experience. 1000 + MEETINGS 700 400 + VIPS CONNECTED BUYERS CONFIRMED SNAPSHOT OF COMPANIES THAT TOOK PART IN THE MEETINGS PROGRAMME: Supplier Side Buyer Side
Restaurant Development Conference Powered by The International Center for Culinary Arts (ICCA) and the Middle East Food Forum (MEFF), The GulfHost Restaurant Development Conference channeled some of the region s household name success stories, providing on-the-ground guidance for anyone seeking to establish or enhance their position in the foodservice and hospitality industry. Powered by 800+ DELEGATES 60+ SPEAKERS 21 PANELS & SESSIONS BUSINESS MODELLING FINANCING TREND ANALYSIS BRAND DEVELOPMENT DIGITAL MARKETING A good diverse panel. The topics being covered are such that anyone looking to setup a restaurant could know what direction they should be taking straight off the back of this Conference. Rohin Thampi, Regional Head, Middle East and South Africa, Zomato I have delivered many conference keynotes around the GCC over many years so I can identify when an event is done well. This was time very well spent for me. Tapan Vaidya, General Manager, Jawad Business Group There aren't enough platforms like this. I probably learned more being on the panel with my fellow panelists today than I have in a long time. An amazing event. Ian Ohan, CEO and Founder, Freedom Pizza
Marketing and PR campaign THE GULFHOST MARKETING CAMPAIGN Segmented Sectorized Integrated Bilingual INTERNATIONAL DATABASE VOLUME 350K+ VALUE PR US$ 1,809,000 MEDIA ACROSS PRINT, ONLINE AND BROADCAST 85K+ LOCAL LANGUAGE TRADE TICKETS SENT TO 11 COUNTRIES 80K+ VISITORS REMINDED BY TELEPHONE IN 10 COUNTRIES 500K+ SMS REMINDERS SENT 50+ DEDICATED EMAIL CAMPAIGNS SENT 175K+ WEB SESSIONS GENERATED (3 MONTH DURATION) 1.9 MILLION VIDEO INITIATIONS ACROSS SOCIAL MEDIA 9M+ FACEBOOK REACH 29K+ TWITTER REACH 4M+ INSTAGRAM REACH 330K+ LINKEDIN IMPRESSIONS THANK YOU TO OUR SPONSORS AND PARTNERS Hosted at Powered by Organised by Endorsed by Co-located with Lanyard Sponsor Silver Sponsor Strategic Partner Offical Knowledge Partner Supporting Associations Euromonitor logo missing Offical Publisher Offical Airline Partner Offical Courier Partner Offical Travel Partner THANK YOU TO OUR MEDIA PARTNERS Official Media Partners Supporting Media Partners Media Partners Media Partners
See You Next Year! SPACE ONLY (minimum of 24 SQM) ALL IN PACKAGE (minimum of 9 SQM) DOUBLE DECKER Standard Standard Standard AED 1,750 / USD 484 PER SQM AED 2,145 / USD 593 PER SQM AED 884 / USD 244 PER SQM Please note the following compulsory charges applied to each exhibiting company and/or stand sharer: Marketing Power Pack AED 1,650 / USD 456 Exhibitor Insurance AED 570 / USD 158 All prices above are exclusive of %5 Value Added Tax (VAT). STAND SPACES ARE IN HIGH DEMAND AND SELL OUT WELL IN ADVANCE OF THE EVENT. SECURE A PROMINENT LOCATION TODAY. 30 OCTOBER - 1 NOVEMBER 2018 DUBAI WORLD TRADE CENTRE IN LINE WITH AN EVOLVING MARKETPLACE; GULFOOD HAS CULTIVATED A CLUSTER OF DISTINCT, COMPLEMENTARY FOOD EVENTS HOSTED AT KEY INTERVALS THROUGHOUT THE YEAR. DON T MISS: THE EVENTS FOR SPECIALITY FOOD PROFESSIONALS 30 Oct - 1 Nov 2018, Dubai World Trade Centre In preparation for the hospitality high season, speciality F&B products will be showcased at The Speciality Food Festival, SEAFEX & yummex Middle East. GULFOOD MANUFACTURING 6-8 November 2018, Dubai World Trade Centre The latest ingredients, processing, packaging and logistical F&B solutions will solve all your production, capacity and automation challenges for the business year ahead., GULFOOD 17-21 February 2019, Dubai World Trade Centre The flagship event takes place during a critical phase in the annual world harvest cycle and trades under eight distinct commodity markets including Beverages, Dairy, Fats & Oils, Meat & Poultry, Pulses, Grains & Cereals, Health, Wellness & Free-From, World Food and Power Brands