Exhibitor Prospectus. Annual Convention & Trade Show. March 30-April 3, 2010 San Diego Marriott Hotel & Marina

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Exhibitor Prospectus 2010 Annual Convention & Trade Show March 30-April 3, 2010 San Diego Marriott Hotel & Marina

The National Business Education Association (NBEA) is the nation s largest professional organization devoted exclusively to serving individuals and groups engaged in instruction, administration, and research for and about business. Members of NBEA include business teachers who are continually looking for training materials, curriculum resources, software, textbooks, and other educational materials. Your opportunity to meet these individuals is at the NBEA 2010 Annual Convention & Trade Show. This is the one event that allows you to showcase your products and services, interact face-to-face with attendees, increase sales, and demonstrate the importance of partnering with business educators to teach new generations. If your company wants to build relationships with the strongest professional association of business educators, then you need to exhibit at the NBEA 2010 Annual Convention & Trade Show. Exhibitor Information Exhibitor Benefits The opportunity to reach business educators from various educational levels A well-managed show The opportunity to offer a Super Business in Action or Business in Action Session Opportunities for promotional sponsorship Special events to attract participants to the exhibit hall Complimentary admission to all sessions Dedicated exhibit time each day Opportunities for informal client networking All-Inclusive Rental Charge Completely carpeted exhibit space and aisles Standard booth assembly, including coordinating curtains, 36- inch high side dividers, and a complimentary sign One six-foot rectangular display table per space, covered and skirted on three sides with coordinating fabric Two chairs per space One wastebasket per space Three complimentary exhibitor badges per space (additional badges available at a fee of $75 each) Security service during the closed hours of the exhibit Booth Dimensions & Cost Premium: $1,500; Standard: $1,350 Booth Dimensions: 10- x 10-feet Please refer to the exhibitor booth diagram for additional information. Exhibit Hours Wednesday, March 31 Thursday, April 1 Friday, April 2 10:00 a.m. 3:15 p.m. 9:00 a.m. 3:30 p.m. 9:00 a.m. 12:00 noon Exhibit Installation The standard booth assembly and drayage service will be completed Monday evening, March 29. Exhibitors can set up their booths Tuesday, March 30, 8:00 a.m. to 5:00 p.m. No construction in the exhibit space shall exceed eight feet in height, and any construction in excess of four feet in height must be kept within four feet of the rear of the booth. Exhibit Dismantling Dismantling of the exhibits will begin at 12:00 noon, Friday, April 2. All materials should be completely repacked and removed from the hotel no later than 7:00 p.m., Friday, April 2. Exhibitors will not be allowed to remove exhibits until the close of the exhibition. It is very important that each exhibitor complete all arrangements with Freeman for the prompt removal of all shipments. Exhibitor Convention Services Information The official services contractor for this convention is: Exhibitor Services Department Freeman 6060 Nancy Ridge Drive, Suite C San Diego, CA 92121 Phone: 714-254-3400 Fax: 469-621-5606 2 2010 Annual Convention

The NBEA National Conference Trade Show continues to be the #1 show for reaching business education and computing teachers from middle school, secondary, and postsecondary levels. Because the Association provides specific hours for visiting the exhibits where there are no session conflicts, we are confident that teachers have an opportunity to stop by and see our new materials and stop by they do. Customer contacts at this meeting are essential for driving sales, identifying new market trends, and staying on top of the education news. This is definitely a show that is at the top of our list! Karen Schmohe Vice President, Editor-in-Chief South-Western Cengage When NBEA has received your contract, you will be sent an exhibitors service kit containing general information and order forms for additional furniture, extra labor to install and dismantle your exhibit, booth decorations, special signs, electrical services, and drayage. Drayage All shipments must be prepaid and addressed as follows: National Business Education Association Exhibitor s Firm Name, Booth Number c/o Freeman 6060 Nancy Ridge Drive, Suite C San Diego, CA 92121 Exhibit materials shipped directly to the San Diego Marriott Hotel & Marina will be refused. For tracing purposes, please contact Freeman at 714-254-3400. If alternate shipping arrangements are used, please notify Freeman Exhibitor Services Department at 714-254-3400. Payment Instructions Complete the enclosed exhibit space contract and return both copies to NBEA. The second copy will be returned to you signed by an NBEA representative. Full payment on each booth is required with the completed contract and is due on or before January 8, 2010. Please do not telephone your request for space. Checks should be made payable in U.S. dollars to NBEA and sent to: Exhibits Manager National Business Education Association 1914 Association Drive Reston, VA 20191-1596 Reserving Space Booth Placement: Exhibitors should make four selections for preferred space. Exhibitors requests will be accommodated as much as possible, although NBEA reserves the right to place exhibits to the best advantage. The date of the receipt of the contract is a major criterion in booth assignment. Character of Exhibit: NBEA reserves the right to decline or prohibit any exhibit that, in its opinion, is not suited to, or not in keeping with, the character of the exhibition. No exhibitor may assign or sublet any portion of the space contracted for or assigned to the company. Neither may any exhibitor display any article not regularly manufactured or handled by the company. Listed on the back of the exhibit space contract are the NBEA exhibit terms and conditions of contract. Exhibitors should read these terms and conditions carefully for important information and regulations concerning the exhibits. Breakdown by Teaching Level Exhibitor Information Exhibitor Prospectus 3

Important Information Hotel Space: All meeting space must be reserved through NBEA and cannot be reserved by hotel personnel. Exhibitor Information Insurance: The National Business Education Association, the San Diego Marriott Hotel & Marina, and Freeman will exercise reasonable care for the protection of exhibitors displays but can accept no responsibility for the loss of, or damage to, any of the materials on display. Exhibitors who wish to carry insurance on their exhibits must do so at their own expense. It is recommended that exhibitors maintain adequate insurance coverage on all materials from the time the materials leave their custody until they return to a specified destination. Security: Security service will be arranged and coordinated by the NBEA exhibits manager. Uniformed security personnel will be provided during the closed hours of the exhibition Tuesday through Friday, March 30 April 2, 2010. Hotel Regulations: Nothing shall be posted, tacked, nailed, or otherwise attached to walls, columns, floors, or other parts of the hotel or its furniture. Advertising Regulations: Printed advertising and/or electronic communications may be distributed or displayed by exhibitors only from within the confines of their booths. Room drops by exhibitors are expressly prohibited without prior written approval from NBEA. No exhibits or parts, accessories, or other goods bearing any name other than the company renting the booth may be displayed or distributed. Exhibitor Badges NBEA members and other educators associated with the company renting the booth space are not permitted complimentary or additional exhibitor registration. This includes authors, presenters, et al., who may be identified with a company but are not members of the company s staff. Educators, authors, et al. must be registered as official convention attendees. Convention & Trade Show Hotel The convention headquarters hotel, the San Diego Marriott Hotel & Marina, offers the best in luxury accomodations, amenities, and services. The hotel is easily accessible from San Diego International Airport. The hotel is located on San Diego s beautiful Harbor Drive. Those booking rooms in the NBEA room block must be registered convention attendees or registered exhibitors. Rooms booked in the block without an accompanying convention registration will be subject to cancellation. Hotel reservation information is available on the NBEA web site at www.nbea.org. Business in Action Packages Exhibiting companies at the NBEA 2010 Annual Convention & Trade Show are offered the opportunity to reach attendees more directly through hands-on Business in Action Sessions. Each Business in Action Session is sold as part of a package that allows you to make a powerful impact on a target audience that has demonstrated an interest in your product. The Business in Action Sessions are planned for strategic time slots during the convention and offer 60 minutes of demonstration time. Business In Action Package Benefits Business in Action Session Your company is given a dedicated meeting room to offer 60 minutes of demonstration time during scheduled hours on Thursday or Friday. Business in Action Sessions are to be educational as opposed to sales oriented. (An overt sales presentation is prohibited by tax laws.) Business Education Forum Advertising A full-page, black-and-white ad in the February preconvention issue invites attendees to visit your exhibit. (The standard advertising rate for a full page, black-and-white ad is $1,050.) Convention Program Advertising A full-page, black-and-white ad in the convention program introduces your company before the exhibit hall opens. (The standard advertising rate for a full page, black-and-white convention program ad is $400.) Convention Program Listing Your company name is highlighted in the convention program as a Business in Action presenter. Space is limited... so reserve your Business in Action package today. Priced at $1,550, these exceptional packages sell out every year! Reservation and Payment Information To reserve a Business in Action package for your company, please e-mail Laura Sutherland, Convention and Meetings Director, at lsutherland@nbea.org. Once your Business in Action session request has been received, your company will be sent an invoice for payment. 4 2010 Annual Convention

The NBEA conference is the one show we can t do without: attendance is consistently strong; the educational content attracts top-notch teachers; and it s a great place to network with teachers and vendors alike. The exhibit hall always exceeds our expectations, with dedicated exhibit-only hours and unique events that generate heavy traffic. But there are so many other ways to generate leads and build your brand, from advertisements in the conference program guide, to sponsored events, to Business in Action sessions. All of these are great investments that will have an immediate impact on your yearly marketing goals. Troy White, Director of Product Marketing & Sales, Council for Economic Education San Diego Marriott Hotel & Marina Marina Ballroom D-G 108 109 TO SILENT AUCTION 208 209 308 408 409 508 509 608 613 611 ENTRANCE FREEMAN INVENTORYAREA 106 104 102 100 105 103 101 204 205 202 203 200 201 304 305 302 303 300 301 404 405 402 403 400 401 504 505 502 503 500 501 604 602 600 607 605 603 601 SILENT AUCTION E N T R A N C E E N T R A N C E EN T R A N C E Premium Booth Standard Booth Exhibitor Prospectus 5

Sponsorship Sponsorship NBEA sponsors are recognized as leaders in promoting business education in the schools. A highly sought-after assemblage with excellent purchasing power, NBEA convention attendees are interested in business curriculum resources in the areas of financial literacy, entrepreneurship, technology, insurance, economics, and much more. NBEA invites you to join the companies that are continuous sponsors of the NBEA Annual Convention. Sponsors receive a multitude of benefits and recognition for contributing the resources that make it possible for business educators to prepare the workforce of the future. Sponsorship Opportunities Platinum Level With the platinum-level package, your organization will Be recognized on the official thank you page in the convention program Be listed on the sponsor recognition page in the convention program Be featured with a slide of its logo in a sponsorship announcement during a General Session Be recognized at the sponsored event Have its homepage linked on NBEA s Web site Receive a set of NBEA membership labels three months before the convention Receive a set of NBEA convention attendee labels one month before the convention Receive a complimentary full-page advertisement in the February issue of NBEA s journal, Business Education Forum Have an opportunity to distribute a gift to attendees at the sponsored event Platinum-Level Options Dessert Reception (Thursday night) 1,000 Attendees Package Value $15,000 Friday Night Party 1,000 Attendees Package Value $15,000 Gold Level With the gold-level package, your organization will Be listed on the sponsor recognition page in the convention program Be featured with a slide of its logo in a sponsorship announcement during a General Session Have its homepage linked on NBEA s Web site Receive a set of NBEA convention attendee labels one month before the convention Gold-Level Options Presidents Reception honoring the president and all past presidents of NBEA (Wednesday night) 1,000 Attendees Package Value $7,000 Registration Tote Bags (sponsor logo on and sponsor materials in registration bag) 1,500 Attendees Package Value $7,000 Closing Continental Breakfast (Saturday breakfast and keynote speaker) 500 Attendees Package Value $6,000 Opening General Session (Wednesday afternoon keynote speaker) 1,500 Attendees Package Value $5,000 Second General Session (Thursday afternoon keynote speaker) 1,000 Attendees Package Value $5,000 How to Become a Sponsor Contact the NBEA Convention and Meetings Director at the address listed below to determine available sponsorship opportunities. Previous year s sponsors have first right of refusal on continuing sponsorships. Convention and Meetings Director NBEA 1914 Association Drive Reston, VA 20191-1596 Phone: 703.860.8300 Fax: 703.620.4483 6 2010 Annual Convention

Johnson & Wales University owes much of our success as a business educator to the continued support we receive from our valued educator partners. Participating in the NBEA Annual Convention and Trade Show each year has allowed us to stay connected to business teachers and administrators so that we can be certain to stay ahead of the needs and growth trends of this dynamic group. Silver Level With the silver-level package, your organization will Thomas Gauthier Director of Educator Partnerships & Scholarship Programs Johnson & Wales University Be listed on the sponsor recognition page in the convention program Be recognized as a sponsor on NBEA s Web site Be featured in a sponsorship announcement during a General Session Silver-Level Options Networking Reception (Thursday or Friday afternoon) 1,000 attendees Package Value $4,000 Badge Lanyards (With sponsor logo and NBEA logo) 1,500 Attendees Package Value $4,000 Professional Development Seminar for New Teachers (Wednesday breakfast and sponsorship binder) 50 New Teachers Package Value $3,000 Executive Board Reception (Tuesday evening) NBEA Executive Board Members Package Value $2,500 First Timers and New Professionals Reception (Wednesday icebreaker and reception) 200 New Teachers Package Value $1,500 Refreshment Break in Exhibit Hall Package Value $1,500 Presidents Breakfast (Thursday) NBEA President and Past Presidents Package Value $1,000 NBEA extends special thanks to the continuous sponsors of the NBEA Annual Convention & Trade Show: South-Western Cengage Forrest T. Jones & Company, Inc. Council for Economic Education Convention Program Advertising Introduce your company and products to our members before the exhibit hall opens. Place your ad in the hands of approximately 1,500 attendees who will be using the program throughout the convention. For your convenience, a convention program advertising contract is enclosed. Business Education Forum Advertising Exhibitors are also encouraged to advertise in the December and February issues of Business Education Forum, NBEA s premier journal. An advertisement in these issues will reach approximately 12,000 members before the convention. Because our members repeatedly refer to these issues for preconvention information, you are ensured that your company s products and services will get great visibility. The deadline for advertising in the December issue is October 1 and the deadline for the February issue is December 1. Please call NBEA at (703) 860-8300 for more information. Sponsorship Exhibitor Prospectus 7

1914 Association Drive Reston, VA 20191-1596 Phone: 703.860.8300 Fax: 703.620.4483 www.nbea.org