Changing Times, Emerging Trends: Creating healthy, active 21 st Century communities. Mark McCrindle Parks & Leisure Australia WA Friday 28 November 2014
Change.
Change. Change. Change. Chang ange. Change. Change. Change. Cha Change. Change. Change. ge. Change. Change. Change. Change ange. Change. Change. Change. Chan Change. Change. e. Change. Change. Change. Change. Change.
2009: TWEET
2010: APP
2011: CLOUD
2012: HASHTAG
2013: SELFIE
Only occasionally in history do massive demographic shifts combine with huge social change and ongoing generational transitions and rapid technological trends so that within the span of a few decades, society altogether alters.
BIG AUSTRALIA DEMOGRAPHICALLY
BIG AUSTRALIA GEOGRAPHICALLY
% OF STATE POPULATION LIVING IN THEIR CAPITAL Brisbane 48%
% OF STATE POPULATION LIVING IN THEIR CAPITAL Brisbane Sydney 48% 63%
% OF STATE POPULATION LIVING IN THEIR CAPITAL Brisbane Sydney Melbourne 48% 63% 75%
% OF STATE POPULATION LIVING IN THEIR CAPITAL Brisbane Sydney Melbourne Perth 48% 63% 75% 77%
4 KEY DEMOGRAPHIC FACTORS
FASTEST GROWING COUNTRY IN THE OECD 1.7%
FASTEST GROWING STATE IN AUSTRALIA IN THE LAST 12 MONTHS, WESTERN AUSTRALIA HAS GROWN BY 82,000 PEOPLE 1.7%
FASTEST GROWING STATE IN AUSTRALIA IN THE LAST 12 MONTHS, WESTERN AUSTRALIA HAS GROWN BY 82,000 PEOPLE 1.7% TASMANIA GREW BY AROUND 1,000 PEOPLE
FASTEST GROWING STATE IN AUSTRALIA IN THE LAST 12 MONTHS, WESTERN AUSTRALIA HAS GROWN BY 82,000 PEOPLE 1.7% TASMANIA GREW BY AROUND 1,000 PEOPLE WA IS GROWING BY MORE PEOPLE EVERY 5 DAYS THAN TASMANIA ADDS IN A WHOLE YEAR
THE 2 MILLION CLUB Sydney Melbourne Brisbane Perth 1959 1975 2008 2014
POPULATION INCREASE: ALL STATES Natural Increase Net Overseas Migration Net Interstate Migration TAS 0.3 SA 0.9 NSW 1.5 ACT 1.6 NT 1.7 QLD 1.7 VIC 1.9 WA 2.9 Population Growth Rate
POPULATION GROWTH: WA Series A: 3.7m in 2025 Series B: 3.5m in 2025 Series C: 3.3m in 2025
POPULATION GROWTH: PERTH Series A: 3m in 2025 Series B: 2.8m in 2025 Series C: 2.7m in 2025
Only in Australia can you call a complete stranger mate! Jacinta, Fitzroy VIC
We re living in the granny flat of the world, but having global impacts. Phil, Glebe NSW
Waking up each day knowing I don t live in Melbourne lifts my mood on an almost daily basis. Peter, Tregear Heights
MEDIAN WEEKLY HOUSEHOLD INCOME PERTH $ 1,459
MEDIAN WEEKLY HOUSEHOLD INCOME PERTH WA $ 1,459 1,415
MEDIAN WEEKLY HOUSEHOLD INCOME PERTH WA AUS $ 1,459 1,415 1,234
A U S S I E R H Y M I N G S L A N G Joe Blake Captain Cook Frog and toad Harold Holt Barry Crocker snake look road bolt shocker
4 KEY DEMOGRAPHIC FACTORS
POPULATION INCREASE
POPULATION INCREASE
MIGRATION BY VISA TYPE
DIVERSITY: TOP COUNTRIES OF BIRTH DIVERSITY: TOP COUNTRIES OF BIRTH PERTH Australia 59.6% England 9.5% New Zealand 3.1% South Africa 1.8% India 1.6% Malaysia 1.4%
DIVERSITY: TOP COUNTRIES OF BIRTH DIVERSITY: TOP COUNTRIES OF BIRTH PERTH Australia 59.6% England 9.5% New Zealand 3.1% South Africa 1.8% India 1.6% Malaysia 1.4% Australia England New Zealand China India Italy AUS 69.8% 4.2% 2.2% 1.5% 1.4% 0.9%
DIVERSITY: BIRTHPLACE OF PARENTS Both parents born overseas PERTH AUS 46.4% 34.3%
DIVERSITY: BIRTHPLACE OF PARENTS DIVERSITY: TOP COUNTRIES OF BIRTH Both parents born overseas One parent Born overseas PERTH AUS 46.4% 34.3% 15.1% 11.9%
DIVERSITY: BIRTHPLACE OF PARENTS DIVERSITY: TOP COUNTRIES OF BIRTH Both parents born overseas One parent Born overseas Both parents born in Australia PERTH AUS 46.4% 34.3% 15.1% 11.9% 38.5% 53.7%
2010 Photo-bombing
2011 Planking
2012 Gangnam Style
2013 Harlem Shake
2014 Ice Bucket Challenge
4 KEY DEMOGRAPHIC FACTORS
1984 1974
2014 2014
2044 2054
AGEING SOCIETY
AGEING SOCIETY
AGEING SOCIETY
INCREASED LONGEVITY
INCREASED LONGEVITY
INCREASED LONGEVITY
76%
76% 14%
14% 76% 10%
COMMUNITY REDEFINED
THE GENERATIONS OF TODAY
WORKPLACE OF 2025
Training Children or Banning Technology? The internet is either the greatest blessing or the greatest curse of modern times, sometimes one forgets which it is. The printing press is either the greatest blessing or the greatest curse of modern times, sometimes one forgets which it is. Ernst F. Schumacher
Foshizz my work gig is totes chron- the hours are defs cray cray but yolo.
I like my job.
WE RE JUST A GENERATION AWAY
WE RE JUST A DECADE AWAY
WE RE JUST A FEW YEARS AWAY...
IF SOCIAL MEDIA SITES WERE COUNTRIES
IF SOCIAL MEDIA SITES WERE COUNTRIES
IF SOCIAL MEDIA SITES WERE COUNTRIES
IF SOCIAL MEDIA SITES WERE COUNTRIES
IF SOCIAL MEDIA SITES WERE COUNTRIES
WHO
WHAT
HOW
GENERATION Z
GENERATION ALPHA
1. CANDY CRUSH SAGA
Communicating in Digital Times + SEEKERS EMBRACERS EMOTIVE - - HECKLERS COGNITIVE AGREE-ERS +
1800 TRENDS (1800 876 637) mark@mccrindle.com.au www.mccrindle.com.au