Case Study Catering for an experience Nu Skin incentive event 2014
THE RIGHT IMPRESSION Challenge Hospitality by Dubai World Trade Centre was primed for a record-breaking challenge when the emirate received its biggest-ever corporate incentives group in April this year, welcoming more than 16,500 sales delegates from Nu Skin Enterprises in China. Having won the hotly contested bid against Macau, South Korea and Singapore, the eyes of the world were on Dubai s credentials as super-host for the direct-selling beauty products giant. Hospitality by Dubai World Trade Centre played a major role in showcasing the UAE, catering to more than 8,000 heads daily at the glamorous Nu Skin welcome event at Yas Marina Circuit, Abu Dhabi. Adding to the challenge was distance. The event site was more than 130km from Dubai World Trade Centre. The world s largest incentives event required big picture thinking and meticulous planning.
130km to site from base 16,500 guests Challenge 2 days 3 months planning
RACE TO PERFECTION While Hospitality by Dubai World Trade Centre is a seasoned host with vast experience, the Nu Skin incentives event presented unique logistical challenges. With a flood of 8,000 visitors each day, how would the team deliver a picture perfect experience to the Yas Marina Circuit site? And given the incredible volume of delegates, how would they ensure a seamless food and beverage experience for all? Planning This was the first time we had undertaken such a large scale event with the items being served free-ofcharge. The demand was very high. STANMORE DAWSON F&B manager Hospitality, DWTC
200 buses 2,491 event staff Planning 64 performers 1 week on-site set up
SPOTLESS PLAN Preparation Hospitality by Dubai World Trade Centre worked with Yas Marina Circuit in Abu Dhabi to host the biggest corporate getaway the country has ever seen. Given the enormous volume of visitors and the wish to make a big impression as Dubai s support partner for a record-breaking incentives event, the stakes were high. The team committed three months of intensive planning to the operation and factored in one month s training for all staff. A dedicated in-house team was assigned on-the-ground at the site for a week before the event to execute the pre-planning in terms of set-up and logistics. There was no room for flaws. STANMORE DAWSON F&B manager Hospitality, DWTC
97,500 snacks 14,146 man hours Preparation 14 tonnes ingredients 16,000 lunchboxes
Preparation 850kg kg of pasta 400kg of noodles 2,200kg of rice 350kg of tofu 3,200l 1,800kg of soup were 1,900kg 3,600kg of vegetables 2,800kg of meat consumed of chicken of fruit Thirsty business Special operation chiller trucks were used to transport 15,000 bottles of water, 15,000 bottles of juice and 10,000 assorted drinks to Yas Marina Circuit from the Dubai World Trade Centre hub 130km away. Approximately 16,000 lunch boxes were also distributed, one of the biggest tasks of its kind ever undertaken by Dubai World Trade Centre. To ensure seamless delivery, the team meticulously planned logistics over a two-week strategy session before placing dedicated team members in open locations to distribute each pack individually.
Preparation 4 stages 950,400 photographs 2,240 feather boas 16,000 pieces of candy floss
LOOKING GOOD Delivery After three months of intensive planning, Hospitality by Dubai World Trade Centre delivered a world-class catering service that exceeded all expectations. Slick operation More than 350 F&B staff provided the best possible service. The team also enlisted the support of external suppliers to implement back-of-house logistics, following stringent DWTC policies and procedures. Carnival atmosphere Queue management was paramount for the smooth running of the evening s carnival area. Thousands of guests were successfully diverted to different locations to ease the flow of people. Beverage stands, food counters and side stands were all manned with military precision to ensure guests were served promptly and efficiently. In the VIP area, food delivery was executed to perfection with guests treated to exemplary product knowledge and service etiquette.
16,000 servings of nachos 17,000 chocolate bars 16,000 servings of popcorn 16,000 slushee drinks Delivery
PICTURE PERFECT Result Having catered for the largest corporate getaway event the region has ever seen, the emirate received exceptional feedback. On the strength of the Nu Skin project, the Dubai government is pitching for a series of further Chinese incentives visits. The future is looking good for Hospitality by Dubai World Trade Centre as the team works hard on growing its portfolio of world-class, endto-end catering solutions for some of the country s biggest events, including the Dubai Rugby 7s and the Yas Trackside Terrace at the Formula 1 Etihad Airways Abu Dhabi Grand Prix.
Connect With Us www.dwtc.com