2018 ACI-NA: Business Of Airports
Bakari Brock SR. DIRECTOR, LYFT BUSINESS
OUR MISSION IMPROVE PEOPLE S LIVES WITH THE WORLD S BEST TRANSPORTATION LOGAN GREEN & JOHN ZIMMER
LYFT HOW WE DO IT. Strong community engagement Round up & donate Relief rides Community grants Rider & driver focused Highest industry safety standards 9 out of 10 Left rides get 5 stars $500mm in tips and counting Innovative outlook Future of cities Carbon neutral commitment Autonomous Future
EVERYWHERE A RIDE FOR EVERYONE. We now serve 23 million passengers and 1.4 million drivers, and will continue to grow by remaining true to what drives us... 1/3rd US ride sharing market share 170% Growth in YoY revenue in Q4. 95% US population served by Lyft, with presence in over 300 cities and rising.
AIRPORTS OUR MISSION. Deliver a reliable, convenient experience that earns the confidence and loyalty of air travelers.
GROWTH AIRPORTS TODAY YOW MAR - 2018 YYZ JUNE - 2018 327 AIRPORTS AGREEMENTS US + CANADA Airport Rides HOU MAY - 2017 1,000,000+ WEEKLY AIRPORT RIDES BNA SEPT - 2014 SFO OCT - 2014 PDX MAY - 2015 LAX DEC - 2015 PHX JUNE - 2016 SEA-TAC MAR - 2016 BOS FEB - 2017 $50M+ 2017 AIRPORT FEES
LYFT S FOCUS INFLUENCE AT AIRPORTS Lyft Experience Congestion Reduction Cost Recovery
LYFT EXPERIENCE DRIVERS PATTERNS OF QUEUE BEHAVIOR The Regular The Calculator The Networker TOP QUEUE COMPLAINTS & REQUESTS App Crashing Improve Waiting Lot Environment Long Queue Wait Time
LYFT EXPERIENCE DRIVERS >55% of our drivers choose airports, waiting on average 40 minutes, for anticipated benefits: High yield rides Prefered Passengers FPO Planned Breaks
LYFT EXPERIENCE PASSENGER Passengers wait 5 minutes on average for their Lyft ride because we re: Convenient Safe Reliable Low cost
CONGESTION REDUCTION WAYFINDING Wayfinding Signage Trends: 32 % 27 % 20 % 10 % 6% 3% Ride share, Ridesharing Transportation Network Company/TNC None, No Signage Lyft Pickup/Uber Pickup App-Based Ride Share Smart Phone App Rides 2% Ride Service InterVISTAS Consulting, Dec 2016
CONGESTION REDUCTION DISPATCH Rematch allows drivers to pick up passengers as they are completing an airport drop with: Driver finishing a ride Next Passenger Picked up at the airport Decreasing roadway congestion Improving ETAs Reduce driver wait times Decrease deadheading First Passenge r Dropped off at the airport Live: +35 Airports (SFO, LAX, PHX)
CONGESTION REDUCTION SFO CASE STUDY Rematch Ride: Passenger requesting at T3 4min ETA T 2 Driver dropping off passenger at T1 TNC Stage ½ ETA Reduction At SFO on Rematch rides while increasing rides by 50% over the last year. T 3 P Int l T 1 60% Of airport pickups are now Rematch rides at SFO.
OPTING FOR APPS TREND IN GROUND TRANSPORT 49% Passengers use Lyft to get to the airport 25% Say owning a vehicle is less important to them now 83% would request a ride in a self-driving vehicle when the service is available. *Sky Harbor Intl. Airport Ground Transport Data
COST RECOVERY PARKING REVENUE CONCERNS NYC AREA...the decline in fees for airports could become a major problem. If that were to persist it would be difficult for the airports, -N.Y Times, Dec.17 SAN Parking revenue has been flat while plane traffic is up seven per cent so far this fiscal year, said Rebecca Bloomfield, an airport spokesperson. -San Diego Union Tribune, Feb. '18 CHS The industry across the country is trying to capture what the impact of that is, said Doug Boston, chief financial officer of the Charleston County Aviation Authority. Everybody agrees there s some negative pressure on parking revenues. -Charleston Post Courier, Jan. 18
COST RECOVERY PARKING REVENUE Parking Revenue Off-site Parking Hotel Shuttle Limo Service Taxi Ride Share 20.7 % 0.8% 12.7 % 2.0% 3.7% 2.7% 10.4 % 15.6 % Utilization Revenue Contribution Utilization Revenue Contribution Utilization Revenue Contribution Utilization Revenue Contribution 52.5% 78.9% Utilization Revenue Contribution
COST RECOVERY TNC TRIP FEES *TNC Trip Fees(Pickups), 2018. Hub size rank by deplanements
COST RECOVERY MODERNIZATION With billions of dollars already committed to modernization projects, NOW is the time to plan ahead & incorporate TNC growth into infrastructure planning.
FUTURE TRENDS AUTONOMOUS By 2030, Up to 95% of US passenger miles will be served by ondemand autonomous vehicle electric fleets
Thank you