Heritage Economics: Community, (Re) Development & Tourism

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31 st Annual Virginia Preservation Conference Heritage Economics: Community, (Re) Development & Tourism Conference Program at-a-glance (9/14/16) October 16-17, 2016 Charlottesville, Virginia

Sunday, October 16 Tours and Workshops 9:30 am Noon 4 th Annual Preservation Virginia and Virginia Association of Museums (VAM) Historic Structures Roundtable Event: Presidential Cold Case Mystery: Archaeological Discoveries and Evolving Interpretation at James Monroe s Highland with Executive Director Sara Bon- Harper (2050 James Monroe Parkway, Charlottesville, VA 22902) *Separate registration required; $40/person; space is limited 1:30 pm 2:30 pm Downtown Charlottesville Walking Tours (choose one): 2:30 pm 4:30 pm Cemetery Workshop The Evolution of Charlottesville s Historic Court Square Neighborhood Lawrence Halprin s Legacy: Charlottesville Mall, in conjunction with The Cultural Landscape Foundation Tours originate on the downtown pedestrian mall, outside CitySpace, located at 100 5th Street NE, Charlottesville, VA 22902 Join historians, conservators, archaeologists and descendents to explore The Daughters of Zion Cemetery in Charlottesville, an example of an African American Cemetery that inspired Preservation Virginia s 2016 Most Endangered Historic Places listing. Lecture and discussion followed by a site visit (weather permitting; be prepared to walk a short distance; limited on-street parking available near cemetery) (CitySpace, overlooking the Downtown Mall, at 100 5th Street NE, Charlottesville, VA 22902) *Separate registration required; $30/person; space is limited

5:30 pm 9:30 pm An Evening at Charlottesville s Historic Paramount Theater Honoring Virginia s Rosenwald Schools, presented in partnership with the Virginia Foundation for the Humanities (VFH) (On the Downtown Mall at 215 E Main Street, Charlottesville, VA 22902) 5:30 pm 7:00 pm Conference Welcome and Opening Reception (Registration at entrance; reception upstairs) 5:30 pm & 6:00 pm Guided 30-minute Tours of the Restored Paramount Theater (Tours originate at entrance; choose one of two time slots to attend) 7:00 pm Welcome and Rosenwald School Announcement Presentation of Aviva Kempner s feature-length documentary film: Rosenwald: The Remarkable Story of a Jewish Partnership with African American Communities* 8:30 pm 9:30 pm Post-Screening Interactive Session Panel with Scholars and Rosenwald School Experts *Tickets for the film and panel discussion are also available to the public at the Paramount box office starting at 6:30pm or online at the following link at a cost of $12/person ($2 of which supports the Paramount s historic preservation fund) http://www.theparamount.net/2016/preservation-virginia-presents-rosenwald/

Monday, October 17 Conference Activities 8:00 am 9:30 am Registration & Continental Breakfast (Jefferson School African American Heritage Center, 233 4th St NW, 2 nd floor, Charlottesville, VA 22903) After 9:30am and throughout the day, the Alumni Room at the Jefferson School African American Heritage Center will be open featuring Shenandoah Joe Coffee and refreshments for purchase. 8:15 am 9:00 am Morning Tours (optional; choose one; tours will originate inside the Jefferson School African American Heritage Center near registration) Starr Hill Walk Tour the Jefferson School s neighborhood with historians and life-long residents

Jefferson School Tour Tour the award-winning rehabilitation of Charlottesville s historically African American high school into a vibrant city center housing 11 non-profit organizations 9:30 am Welcome to the City of Charlottesville and the historic Jefferson School by Mayor Michael Signer; opening remarks by Preservation Virginia and the Virginia Department of Historic Resources PRESERVATION PITCH Three finalists pitch their preservation projects in 3- minute presentations to conference participants who will have the opportunity to vote for their favorite during the Annual Awards Luncheon; the Preservation Pitch winner will be announced at the conference s closing reception 10:00 am Keynote Speaker: Cheryl Hargrove, Making Heritage Experiences Relevant for Today s Visitors 11:15 am 11:30 am Break Cheryl Hargrove, President of HTC Partners, the consulting division of Hargrove International, Inc. will address the state of heritage tourism in the U. S. and how the growing appeal of interpreting underrepresented populations and cultural resources contribute to a more robust heritage tourism experience. With an emphasis on arts, culture and heritage tourism, Hargrove has worked with the National Trust for Historic Preservation and National Geographic, as well as with varied and diverse heritage sites and organizations. 11:30 am Noon Plenary Session: The Economic Impact of Heritage Tourism in Virginia Fabrizio Fasulo, Ph.D., of Virginia Commonwealth University s Center for Urban and Regional Analysis (CURA@VCU) will present findings from a new study of heritage tourism in Virginia (the

third and final phase of an economic impact study commissioned by Preservation Virginia to celebrate its 125 th anniversary in 2014). Noon- 1:00 pm Concurrent Sessions (choose one) Making the Internet Work for You: Do It Yourself Research in Historic Preservation and Virginia History (Finding and Using Relevant, Reliable and Free! Information) (JSAAHC s Isabella Gibbons Local History Center) The Jefferson School African American Heritage Center and Reconstruction-era history in greater Charlottesville (JSAAHC) Classroom, Museum, and Symbol of the World Heritage-listed Academical Village at the University of Virginia: Restoration of the Rotunda 1:00 pm 2:00 pm Annual Awards Luncheon by Pearl Island Catering, the Jefferson School s newest tenant (Jefferson School African American Heritage Center, 233 4th St NW, 2 nd floor, Charlottesville, VA 22903) Celebrate Virginia s 2015-2016 award-winning projects with a Caribbean flair, enjoy a piece of cake to celebrate the 50 th anniversary of the National Historic Preservation Act, and cast your vote for the 2016 Preservation Pitch winner Two Afternoon Sessions or Walking Tour (choose one track) 2:00 pm 3:00 pm Commemoration, Race and Public Space, an interactive panel discussion exploring issues currently under consideration by the City of Charlottesville's Blue Ribbon Commission (JSAAHC) 3:00 pm 4:00 pm Corridors of History and Energy, case studies exploring the potential heritage tourism impacts of

energy infrastructure projects on historic, rural and scenic resources in Virginia (JSAAHC) 2:00 pm 4:00 pm Heritage Economics, Rehabilitation and Redevelopment Walking Tour (2-hour double session; weather permitting) Join local experts, property owners, developers, and entrepreneurs on an exploration of Charlottesville s West Main Street corridor. Linking downtown with the University of Virginia Corner, this area has seen much new development which raises issues of density, zoning, and infill within an architectural design control district. Then move to the Preston Avenue corridor to experience a series of historic building adaptive re-use projects that now contain beer and brewery-related functions. 4:30 pm 6:30 pm Conference Wrap-up Reception (cash bar) Preservation Pitch Winner Announcement Book-Signings with Local Authors (Tavern & Grocery, 333 West Main Street, Charlottesville, VA 22903) Join conference attendees and colleagues to celebrate the winner of the 2016 Preservation Pitch and for networking at Tavern & Grocery in the historic Inge building at 333 West Main Street, located just south of the Jefferson School. Erected in 1820, this Individually Protected Property is one of the oldest commercial structures in the city and one of the only remaining examples of the African-American Vinegar Hill neighborhood. The Inge family ran the main portion of the building as a grocery store and lived upstairs. Under the guidance of patriarch George P. Inge, the store was a hub of commerce, supplying nearby businesses and homes and functioning as an African American social center of Charlottesville. The Inge family hosted many guests, including one of Mr. Inge s classmates, Booker T. Washington. Join local authors of recently-released publications related to history and historic preservation who will be present to discuss and sign their works.