I am the Chef Concierge for the Fairmont Hotel Macdonald. I am part of an elite organization for concierges around the world. I am very fortunate to have a column in the WHERE Edmonton Magazine where I am able to share my favorite recommendations for all things local, restaurants and services and attractions. Both guests of the hotel and the general public are able to enjoy this magazine for great finds that make Edmonton a destination for business, personal or leisure travel. WHERE has it all for anyone looking to experience EDMONTON like a local. Nella Mirante Fairmont Gold Supervisor/ Vice Director Alberta Region, Les Clefs D or Canada
Global Reach Local Depth When visitors arrive in Edmonton they dine, they shop, they play, and most importantly they spend. WHERE Edmonton Magazine reaches them every day in their hotel rooms and around the city in local shops and attractions. Our magazine knows where travellers want to go, and we send them there. WHERE Edmonton Magazine is a portable, bi-monthly guidebook-style magazine that readers take with them when they explore the city. With upbeat covers, detailed maps, and information-rich content about where to go and what to see in its pages, WHERE Edmonton is the must-have visitor guide for both travellers and hotel concierges. Written, edited and published locally, WHERE s useful articles and comprehensive listings provide the most complete guide to the city s best restaurants, shops, shows, attractions, and art exhibitions. Every issue has an audience of over 200,000 readers that s more than 1.2 million readers every year. Published since 1994 in Edmonton, WHERE is distributed at leading hotels, available in rooms, at the concierge and front desk, and at visitor information centres and attractions throughout the city. We re a part of the international network of WHEREs, which are available in 70 destinations throughout the world, including 11 in Canada. In Every Issue Hot Dates» From international pop stars and touring Broadway shows to lively local festivals and theatre performances, our expert editor and writers deliver the scoop on the season s most exciting events. You Are Here» Every issue spotlights the must-visit shopping destinations, mouth-watering eats, and unique spots of a bustling district or neighbourhood. Features» Festival highlights. Top spots to find trendy cocktails. Where the locals dine. Our colourful front-of-book section gives you the latest and greatest information on what s hot and happening around the capital. The Guide» Packed with informative listings and curated spotlights on restaurants, boutiques, art exhibitions, performances, and attractions and the talents who bring it all to you the guide is the heart of WHERE Edmonton Magazine and a must-read for visitors looking for ideas on where to eat, drink, shop, and play. Maps» Accurate, up-to-date, and easy-to use maps provide the most direct route to top attractions, shops, restaurants, and other entertainment options around the city. Last Look» A must-see sight is highlighted in a stunning photo.
Our Readers Are Your Customers WHERE Edmonton readers are affluent and ready to spend Fast Facts MAGAZINE WHERE Edmonton Magazine Frequency: Six times per year Average circulation per issue: 35,000 Average annual circulation: 210,000 Readership: 1.2 million+ per year WEBSITES infoedmonton.com Average visitors per month: 10,600+ Average impressions per month: 25,000 where.ca/edmonton Average impressions per month: 17,000 where.ca Average impressions per month: 285,000 Social Media Twitter Followers: 16,700+ Instagram Followers: 2,400+ 84% 79% 77% 73% READER PROFILE 46% Male 47 Average Age 54% Female $106,134 Average HH Income 54.9% Business Owner, Executive, Manager READER ENGAGEMENT Agree that WHERE ads provide useful and relevant information Visited an attraction they saw advertised in WHERE Dined at a restaurant the saw advertised in WHERE Have shopped at a store they saw advertised in WHERE» VISITOR AUDIENCE OVERVIEW WHERE Edmonton Magazine is distributed in over 90 hotels throughout Edmonton and area and is the go-to resource for travellers to learn about what to do once they arrive. WHERE magazines primary audience is the 3.6 million annual overnight hotel guests who are looking for dining, shopping, and entertainment options. WHERE readers spend on average $1,300 during their stay.» BUSINESS TRAVELLERS Edmonton has a high volume of business travellers who arrive with expense accounts and are ready to spend, especially on food & drink. On average they dine out 2.1 times and entertain on average 3 people.» LEISURE TRAVELLERS Regional visitors come to Edmonton on a regular basis for entertainment, special occasions, shopping, and services, which are not available in their hometown. These visitors from Northern B.C., Northern and Central Alberta, and Northern Saskatchewan are looking for entertainment, shopping, and dining options.» LOCAL AUDIENCE We have an active and engaged social media presence, popular online contests, bi-monthly appearances on Global TV Edmonton morning news, and distribution at over 260 high-traffic locations in the city. Locals know and seek out WHERE Edmonton, and use the magazine and related platforms to keep current on what to see and do in the city.
The Strength of a Global Publishing Network For 80 years WHERE Magazine has been the go-to resource for authentic information that helps discerning travellers make the most of their trips. With over 100 million readers globally, WHERE Magazine is the largest and one of the most recognized travel media. WHERE Canada and where.ca highlight 10 of Canada s top destinations in over 900 hotels, giving inbound travellers a unique, local view of Canada. CANADA Calgary Canadian Rockies Edmonton Halifax Muskoka Ottawa Toronto Vancouver Victoria Whistler Winnipeg UNITED STATES Alaska Atlanta Baltimore Boston Charleston Charlotte Chicago Colorado Dallas/Fort Worth Daytona Beach Ft. Lauderdale Hawai Houston Indianapolis Jacksonville Kansas City Kauai Las Vegas Los Angeles Maui Miami Nashville New Orleans New York City Northern Arizona Oahu Orange County Orlando Palm Beach Philadelphia Phoenix- Scottsdale Reno-Tahoe San Antonio San Diego San Francisco Seattle Southwest Florida St. Louis Tampa Tucson Twin Cities Washington D.C. EUROPE Berlin Budapest Istanbul London Milan Moscow Munich Paris Rome St. Petersburg ASIA Hong Kong Singapore AUSTRALIA Brisbane Gold Coast Melbourne Sydney
GOVERNMENT HOUSE ROYAL MAYFAIR GOLF COURSE BRIDGE CONSTRUCTION NORTH SASKATCHEWAN RIVER FORT EDMONTON EDMONTON VALLEY ZOO GROAT RAVINE EMILY MURPHY 124 ST. GRAND MARKET WINDSOR GRANT NOTLEY PAUL KANE VICTORIA GOLF COURSE NORTH SASKATCHEWAN RIVER NORTHERN ALBERTA JUBILEE AUDITORIUM OLIVER UNIVERSITY OF ALBERTA VICTORIA KITCHENER METRO CINEMA GARNEAU KINSMEN MACEWAN UNIVERSITY ALBERTA LEGISLATURE KINSMEN SPORT CENTRE YELLOWHEAD BREWERY QUEEN ELIZABETH NEON SIGN MUSEUM ROGERS PLACE CITY MARKET (SUMMER) U OF A ENTERPRISE SQUARE TELUS FIELD NORTH SASKATCHEWAN RIVER ATB ARTS BARN PRINCESS THEATRE OLD STRATHCONA FARMERS MARKET 102 102 ST ST DIAMOND STRATHCONA CITY HALL CITY MARKET (WINTER) NEW ROYAL ALBERTA MUSEUM OPENING 2017 99 ST NELLIE MCCLUNG LOUISE MCKINNEY RIVERFRONT RIVER VALLEY ADVENTURE CO MILL CREEK RAVINE MILL CREEK RAVINE HENRIETTA MUIR EDWARDS MUTTART CONSERVATORY GALLAGHER whereedmonton.com infoedmonton.com Distribution * * Subject to change TOTAL NUMBER 210,000 Annually 35,000 Average Per Issue 12,000+ Rooms 94+ Hotels 127+ Restaurants 83+ Retailers 42+ Attractions & Galleries 18+ Visitor Information Centres 22+ Corporations & Institutions 386+ Locations 60% Distributed In Hotels 40% Distributed Locally CONNAUGHT DR FIRST IMPRESSIONS MATTER THE RIGHT MESSAGE IN THE RIGHT PLACE AT THE RIGHT TIME How will you make your first impression? EDMONTON CITY CENTRE HOTELS Best Western Plus City Centre Inn Canterra Suites Chateau Lacombe Chateau Louis Hotel Chateau Nova Kingsway Coast Edmonton Plaza Comfort Inn & Suites Downtown Courtyard by Marriott Days Inn Downtown Days Inn South Delta Edmonton Centre Suite Hotel Fairmont Hotel Macdonald Holiday Inn Express Downtown Hyatt Place Downtown 127 ST 126 ST GROAT RD GROAT BR 125 ST WADHURST RD 125 ST 124 ST STONY PLAIN RD 93 AVE 91 AVE 123 ST 118 ST GROAT RD92 AVE SASKATCH E WAN DR 119 ST 118 ST 84 AVE 83 AVE 122 ST 122 ST UNIVERSITY AVE 80 AVE 121 ST EDIMBORO RD 116 ST RIVER VALLEY RD 119 ST 114 ST 124 STREET BREWERY DISTRICT HIGH STREET 118 ST OLIVER SQUARE OLIVER SQUARE RD 82 AVE 116 ST 116 ST 112 ST 115 ST 115 ST 114 ST 114 ST 100 AVE 88 AVE 86 AVE 99 AVE 98 AVE GARNEAU/109 90 AVE STREET 111 ST 113 ST 113 ST 85 AVE 84 AVE 83 AVE 82 AVE 81 AVE 110 ST 112 ST 112 ST 111 ST 111 ST 109 ST Matrix Hotel Metterra Hotel on Whyte Ramada Inn & Conference Centre Sutton Place Union Bank Inn Varscona Hotel on Whyte Westin Hotel Alberta Motor Association Downtown Business Association City Hall Citizen & Newcomer Centre Edmonton Oilers Offices Edmonton Tourism Welcome Centre Legislative Assembly of Alberta Visitor Centre Shaw Conference Centre TIX on the Square 110 ST 110 ST HIGH LEVEL BR 108 ST 109 ST JASPER AVENUE 109 ST 108 ST 108 ST 107 ST 107 ST 107 ST RIVER VALLEY RD WALTERDALE HILL 104 STREET W LT WA L ERDALE HILL LT 105 ST 100 AVE 99 AVE 98 AVE 105 ST 96 AVE WALTERDALE BR 105 ST WHYTE AVE 104 ST 104 ST QUEEN ELIZABET H RD ROSSDALE RD 104 ST CALGARY TRAIL 102 ST HILL BELLAMY 102 ST CITY CENTRE SHOPPING CENTRE ROSSDALE RD GATEWAY BLVD 101A ST ST ROSSDALE RD 98 AVE 97 AVE 100A ST 99 ST CITY CENTRE SHOPPING CENTRE 96 AVE 95 AVE 101A AVE MCDOUGALL HILL 98 ST MACDONAL D DR HILL MCDOUGALL 97 ST CHURCHILL SQUARE 107A AVE LOW LEVEL BR JAMES MACDONALD BR 106A AVE 105A AVE ICE DISTRICT ARTS DISTRICT WHYTE AVENUE DR ART GALLERY OF ALBERTA WINSPEAR CENTRE CITADEL THEATRE 103A AVE 99 ST 96 ST CANADA PLACE RICE HOWARD WAY GRIERSON HILL 99A ST 102A AVE SCONA RD 101A AVE JASPER AVE 99A ST 93 AVE 92 AVE 91 AVE 90 AVE 88 AVE 86 AVE 85 AVE 84 AVE 83 AVE 82 AVE 81 AVE 95 ST 98 ST 97 ST EDMONTON SOUTH HOTELS Argyll Plaza Hotel Best Western Cedar Park Inn Best Western Plus South Edmonton Inn & Suites Campus Tower Suite Hotel Delta Edmonton South Four Points by Sheraton Edmonton Gateway Four Points by Sheraton Edmonton South Hampton Inn by Hilton South Holiday Inn Conference Centre Holiday Inn Express & Suites Radisson Hotel & Convention Centre Ramada Edmonton South Sandman Signature Hotel Sawridge Inn Super 8 South Travelodge South Whitemud Inn WEST HOTELS Best Western Plus Westwood Candlewood Suites Comfort Inn West Continental Inn Courtyard by Marriott West Days Inn & Suites West DoubleTree by Hilton Edmonton Marriott at River Cree Resort Executive Royal Hotel West Fantasyland Hotel Hampton Inn & Suites West Hilton Garden Inn West Holiday Inn Express & Suites Holiday Inn Hotel & Suites West Home2 Suites Howard Johnson West Quality Inn West Edmonton Ramada Edmonton West Sandman Inn West Staybridge Suites Super 8 Hotel West Travelodge West West Edmonton Mall Inn Wingate by Wyndham West Alberta Motor Association Students Union Building U of A U of A International Student Services U of A Lister Hall MILL CREEK 93 ST JASPER AVE 101A AVE 96A ST 96 ST 92 ST ALEX TAYLOR RD CAMERON AVE CONNORS RD EDMONTON INTERNATIONAL AIRPORT REGION HOTELS Best Western Plus Denham Inn & Suites Days Inn Edmonton Airport Executive Royal Hotel Edmonton Airport Nisku Inn & Conference Centre Quality Inn & Suites Edmonton International Airport Travelodge Edmonton Airport Western Budget Motel Wingate by Wyndham Edmonton Airport Budget Rent A Car Edmonton International Airport Driving Force Edmonton International Airport Integra Air-Executive Flight Cntre Leduc Visitor Information Centre Shell Aero Centre CAPITAL REGION St. Albert, Stony Plain, Spruce Grove, Sherwood Park HOTELS Best Western Plus the Inn at St. Albert St. Albert Inn & Suites Best Western Plus Sherwood Park Inn & Suites Days Inn & Suites Sherwood Park Park Centre & Hotel Sherwood Park Ramada Sherwood Park Super 8 Sherwood Park Travelodge Spruce Grove Travelodge Stony Plain Dow Centennial Centre City of Fort Saskatchewan Glowing Embers RV Park & Travel Centre Edmonton Sherwood Park Visitor Information Centre St. Albert Visitor Welcome Centre Stony Plain Visitor Information Centre The Enjoy Centre St. Albert 150 HIGH TRAFFIC AREAS
Rates DISPLAY ADS Back Cover Inside Covers Double Page Spread Full Page 2/3 Page Vertical 1/2 Page Island 1/2 Page Horizontal 1/3 Page Square 1/6 Page Vertical 1/12 Page Square Deadlines 1 ISSUE 2 MONTHS 3 ISSUE 6 MONTHS Contacts Sales sales@whereedmonton.com Publisher Rob Tanner, rob@whereedmonton.com Editor Matthew Stepanic, matthew@whereedmonton.com Production Cheryl Lindquist, traffic@whereedmonton.com Customer Relations Marie Tanner, marie@whereedmonton.com Tanner Young Publishing Group #1, 9301 50 Street, Edmonton, AB T6B 2L5 Canada 780-465-3362 tanneryoung.com 6 ISSUE 12 MONTHS For Rates please call 780-465-3362 or email sales@whereedmonton.com ISSUE BOOKING MATERIAL STREET Jan/Feb 2018 Dec 1, 2017 Dec 8, 2017 Jan 1, 2018 Mar/Apr 2018 Feb 2, 2018 Feb 9, 2018 Mar 1, 2018 May/Jun 2018 Mar 30, 2018 Apr 6, 2018 May 1, 2018 Jul/Aug 2018 Jun 1, 2018 Jun 8, 2018 Jul 1, 2018 Sep/Oct 2018 Aug 3, 2018 Aug 10, 2018 Sep 1, 2018 Nov/Dec 2018 Sep 28, 2018 Oct 5, 2018 Nov 1, 2018 Print Ad Sizes Dimensions (width x depth) Full Page Bleed 8.125" x 10.75" Trim 8.625" x 11.25" Bleed 7.125" x 9.75" Live area Double Page Spread 16.25" x 10.75" Trim Bleed 16.75" x 11.25" Bleed 15.25" x 9.75" Live area 2/3 Page Vertical 4.625" x 9.875" 1/2 Page Island 4.625" x 7.375" 1/2 Page Horizontal 7.125" x 4.875" 1/3 Page Square 4.625"x 4.875" 1/6 Page Vertical 2.25" x 4.875" 1/12 Page Square 2.25 x 2.375 1/2 Horizontal 2/3 Vertical Full Page Bleed Double Spread Page Bleed 1/6 Vertical 1/12 Square 1/12 Square 1/2 Island 1/3 Square 1/3 Square Ad Policies The publisher will not assume any responsibility for advertising reproductions that do not conform to the requirements listed below. Advertisers and/or advertising agencies assume full responsibility for all content of advertisements. All advertising is subject to acceptance by the publisher. The publisher reserves the Ad Requirements Press Ready Files Please build your ad to the exact size specified, with no excess white surrounding the image area. Ads intended to bleed should be built to the publication s Trim Size with images extending beyond that by an additional 1/4" on all sides. For safety, keep all essential elements (text & logos) 1/4" inside the trim. Crop marks are not required; if you choose to include them, position them outside of the bleed area. Press-ready files must be supplied in PDF/X-1a format to comply with industry standards. All files must be supplied in CMYK colour mode. Any non-process colours (i.e. RGB, Pantone) will be converted to CMYK. The publisher will not be responsible for any colour shifts that may result from this conversion. All fonts must be embedded. All images must be a minimum resolution of 300 dpi at 100% size. The combined ink density of CMYK colours should not exceed 300%. Do not apply trapping to PDF files. right to add a keyline to fractional ads to differentiate them from editorial. Late receipt of ad materials or changes are subject to additional charges. The publisher owns all rights to advertisements and related media produced by the company. Advertiser purchases only space and one time use of artwork. Proofs SWOP certified hard-copy proofs such as EPSON or FUJI are required as a colour accurate guide for reproduction (PDF, tear sheets, colour laser or inkjet printer proofs are NOT acceptable for reference). Hard-copy proof must be generated from the same PDF file that is supplied for publishing. Supplied Material For Ad Design Services Up to 1/4 page ads: image size minimum 6" x 4" at 300 dpi. Half-page and full-page ads: image size minimum 8" x 10" at 300 dpi. Text in digital format. Web Ready Files Web optimized files (JPG, GIF, PNG), maximum file size 100 KB. Include 1 pixel border. Delivery Information EMAIL traffic@tanneryoung. com up to 10 MB HIGHTAIL hightail.com/u/ Tanner-Young-Publishing- Group COURIER Tanner Young Publishing Group #1, 9301 50 Street, Edmonton, AB T6B 2L5 Canada