Heritage Tourism: Concepts, Practices, Developments

Heritage Tourism: Concepts, Practices, Developments March 23 24, 2018 Belgrade (Serbia) CALL FOR PAPERS COLLEGE OF TOURISM Zoran Djindjic Boulevard, 152a 11070 BELGRADE

INTRODUCTION Following three successful international conferences on tourism (BITCO 2012, 2014, 2016), it is a great pleasure to announce that the fourth BITCO entitled Heritage Tourism Concepts, Practices, Developments will be held in Belgrade (Serbia) on March 23 rd and 24 th, 2018. Cultural tourism and, especially, heritage tourism, both tangible and intangible, are one of the most vital segments of contemporary tourism. It is a fact that there is an increased interest in cultural tourism all over the world, along with UNWTO forecasts that cultural tourism market will remain in the leading position. This tourism is important due to its multiple positive socio-economic implications (e.g. revitalizing certain urban areas), as well as the financial support to conservation, heritage promotion, thus enabling financial independence of cultural institutions and organizations and influencing cultural decentralization. In addition, it obviously contributes to growing popularity of cultural attractions with local communities by raising awareness of the value of their property, while the interest in different aspects of local authenticity enhances reactivation of certain indigenous traditions that have become almost obsolete. Simultaneously, there are issues related to the development of cultural tourism. Certain, primarily iconic, mass tourism attractions (including numerous locations under UNESCO protection) face increasing pressure due to a very high number of visitors so that their sustainability is threatened. It is clear that equal attention must be paid to the use as well as the conservation of cultural goods. Inter alia, modes of presenting and interpreting attractions, as well as efficient visit management are crucial for functioning of these usually fragile tourism resources. However, presentation and promotion of heritage tourism are more often than not totally commercialized and commodified, which jeopardizes its reputation and additionally increases mass visits. Therefore, a debate on exploiting the past and heritage as tourism and leisure resources is fully understandable. For researchers in the field of tourism, culture and heritage, BITCO 2018 represents an opportunity to consider existing concepts, paradigms and definitions, to sum up experiences to date, to underline the good practice, to point to issues arising, but also to offer possible solutions to the development of this specific type of tourism. In addition to the academic sessions, BITCO 2018 will introduce a novelty a round table with stakeholders from various cultural institutions and tourism industry. In the name of the conference organizer, the College of Tourism Belgrade which marked 60 years of educating future tourism employees in 2017 thus being one of the oldest institutions of its kind in this part of Europe I have the pleasure and the honour to invite you to participate in BITCO conference on 23 rd and 24 th March 2018. Zoran MILENKOVIĆ Director of the College of Tourism Belgrade

SCOPES & THEMES The conference will focus on a broad range of topics related to heritage and cultural tourism, including (but not limited to): Heritage Tourism (HT): Frameworks & Concepts Heritage in the history of travel and tourism HT as a distinct form of cultural tourism Postmodernist aspects of HT HT in the process of globalization, homogenization and sameness of the world Glocal aspects of heritage Authenticity, commercialization and commodification in HT Spirit of place, sense of place, and identity branding in HT The use of heritage in creative tourism Nostalgia and HT Tourist experiences in HT Heritage Tourism: Destination development Impacts of HT on destination development Tourism, heritage and urban regeneration Political aspects of heritage and HT Case studies on HT destinations and attractions Heritage related festivals and events The value of intangible heritage in tourism UNESCO World Heritage Sites The European capital of culture and its impact on the cities Heritage and cultural routes HT and terrorism Heritage Tourism: Economics, Management & Sustainability HT during tough economic times Heritage attractions, conservation and visitor management Mediating experiences in HT Interpretation and story-telling in HT Customer satisfaction in HT Presentation of contested and uncomfortable heritage HT and community building Cultural, economic and social sustainability of HT HT and IT technologies Future drivers of HT Please note: The official BITCO 2018 languages are Serbian and English.

COMMITTEES Organizing Committee Zoran Milenković, College of Tourism, Belgrade (Chair) Branislav Rabotić, College of Tourism, Belgrade Snežana Štetić, College of Tourism, Belgrade Violeta Tošić, College of Tourism, Belgrade Bojana Plemić, College of Tourism, Belgrade Marija Najdić, College of Tourism, Belgrade Emilija Lipovšek, College of Tourism, Belgrade Milenko Đurić, College of Tourism, Belgrade Miloš Nicić, College of Tourism, Belgrade Vladimir Pavković, College of Tourism, Belgrade Sanja Lazarević, College of Tourism, Belgrade Programme Committee Anne Gregory, Leeds Metropolitan University Boris Vukonić, Zagreb Branislav Đurđev, The Faculty of Sciences, Novi Sad Branko Wasserbauer, Karlovac University of Applied Sciences Carl Manzano, National park Donau-Auen, Austria Đorđe Čomić, College of Hotel Management, Belgrade Edvin Jurin, McCann Erickson, Zagreb Ljiljana Kosar, College of Hotel Management, Belgrade Lukrecija Đeri, State Secretary for tourism Marko Carić, The Faculty of Economics and Engineering Management, Novi Sad Milan Skakun, College of Tourism, Belgrade Miodrag Popović, Head of Tourist Organisation of Belgrade Sanja Pavlović, The Faculty of Geography, Belgrade Silvana Đurašević, Montenegro Tourism School, Bar Tea Baldigara, The Faculty of Tourism and Hospitality Management, Opatija Terence Clifford, Visiting scholar at the Université Catholique de Lille, France and a visiting Professor at LiUM University, Switzerland Secretariate of the Conference Emilija Lipovšek, College of Tourism, Belgrade Milina Kosanović, College of Tourism, Belgrade Smiljka Kesić, College of Tourism, Belgrade BITCO 2018 Coordinators Branislav Rabotić, College of Tourism, Belgrade Vladimir Pavković, College of Tourism, Belgrade

CONFIRMED GUEST SPEAKERS Stephen BOYD Professor of Tourism Ulster University, Department of Hospitality & Tourism Management, Belfast (United Kingdom) Professor Stephen Boyd is Professor of tourism in the Department of Hospitality and Tourism Management (Ulster University). Stephen studied geography at Queen s University Belfast, followed by a Master s in historical geography in Canada (University of Regina) and a PhD in Geography (University of Western Ontario, Canada). He has taught at a number of HE institutions (Staffordshire University, England, and the University of Otago, New Zealand), prior to joining Ulster University in 2004. He is a Senior Fellow of the Higher Education Academy and is also a visiting research professor at Luoyang Normal University, China. Stephen has published extensively in many areas of tourism, focusing on the nonbusiness side of tourism. His major publications are in the areas of heritage tourism, tourism and national parks, tourism and trails, and tourism and political change. To date he has over 100 publications including 45 book chapters, and many articles in leading tourism journals. Stephen sits on a number of editorial boards of leading tourism journals. He is currently external examiner at Anglia Ruskin University, Cambridge. He has offered professional advice to a variety of industry bodies in Canada, England and New Zealand and is currently a special advisor to Tourism Northern Ireland. Aylin ORBAŞLI Independent Consultant; Reader in Architectural Regeneration Oxford Brookes University, School of Architecture, Oxford (United Kingdom) Following a book on Architectural Conservation (2008) Aylin continues to research conservation theories, including authenticity in the context of reconstruction and rapid urban development and the broadening remit of cultural heritage and regeneration. Other current research focuses on the role heritage plays in the identity, branding and promotion of cities under the working title The 21st Century City: heritage, tourism and identity. The research specifically investigates the commodification of historic quarters as tourism destinations as a new urban construct; the commercial and political re-invention of heritage as a tourism commodity to define local identity and distinctiveness (e.g. China and UAE). Aylin has a specific interest in the Middle East and Islamic towns, and is currently writing a book chapter on urban tourism in the Middle East. This builds on over 20 years of researching and working in the region. Academic interests: building conservation: theory and practice, architectural regeneration and urban conservation, historic towns in the Islamic World: urban conservation, tourism and identity, cultural heritage management, including World Heritage Sites.

Yaniv PORIA Associate Professor Ben-Gurion University of the Negev, Guilford Glazer Faculty of Management-Department of Tourism and Hospitality Management, Beersheba (Israel) Poria s research interests are focused on various core issues: visitors' experience at heritage tourist sites, the conceptualization of tourism and, particularly, heritage tourism, as well as LGBT and sex tourism. Currently, Prof. Poria is focusing on exploring the impacts of visits to heritage sites and on the management of heritage site interpretation. Yaniv s studies were published in high quality tourism and hospitality journals such as: Journal of Travel Research, Annals of Tourism Research, Journal of Heritage Tourism, Journal of Travel and Tourism Marketing, Journal of Hospitality and Tourism Research, and Tourism Geographies. Poria teaches heritage tourism management and marketing research courses at the graduate and undergraduate level. He holds a B.A. in Tourism and hospitality Management from Ben-Gurion University of the Negev (1997) and a PhD (2001) from the School of Management Studies for The Service Sector in Surrey University, Guildford, UK. Yaniv sits on a number of editorial boards of leading tourism journals such as Annals of Tourism Research, Journal of Travel Research, Journal of Heritage Tourism, etc... Daniela Angelina JELINČIĆ Research Adviser Institut za razvoj i međunarodne odnose - IRMO, Zagreb (Croatia) Daniela Angelina Jelinčić is a research adviser at the Institute for Development and International Relations (IRMO) in Zagreb. She holds a Ph.D. in ethnology from the University of Zagreb and her specific interests are in cultural tourism, cultural/creative industries, cultural policy, creativity and social innovations. Also, she teaches on cultural tourism, economy of culture, cultural heritage management, social innovations at the University of Dubrovnik, University of Zagreb, Edward Bernays First College of Communication Management in Zagreb, and at the UNESCO Chair for Cultural Heritage Management and Sustainable Development, Institute for Social and European Studies (ISES) in Köszeg, Hungary. She is the author of several scientific books (ABC of Cultural Tourism; Culture in a Shop Window; Culture, Tourism, Interculturalism; Innovations in Culture and Development: The Culturinno Effect in Public Policy), a number of scientific articles and book chapters, national/international studies as well as of several national/local strategic documents, and is the Council of Europe expert for cultural tourism.

CONFERENCE VENUE BITCO 2018 will be held in the premises of the College of Tourism in Belgrade, Zoran Djindjic Boulevard, 152a (New Belgrade) http://www.visokaturisticka.edu.rs/v41_plain.php?str=skolae&jez=e Location of the College https://www.planplus.rs/#!lokator/objekat/4058 Virtual tour of the College http://www.visokaturisticka.edu.rs/virtuelno/vr%20tour.swf

PRELIMINARY PROGRAMME Friday, March 23, 2018 09.00 17.00 Registration (Conference venue) 10.00 10.30 Opening & Welcome speeches 10.30 11.30 Keynote addresses 11.30 12.00 Coffee break 12.00 13.30 Sessions 13.30 14.30 Lunch (Conference venue) 14.30 15.30 Keynote addresses 15.30 16.00 Coffee break 16.00 17.00 Sessions 19.30 Optional: Gala dinner (Hotel Zlatnik) Saturday, March 24, 2018 09.30 12.00 Optional: City tour of Belgrade 12.00 14.00 Round-table discussion

IMPORTANT DATES & GUIDELINES Important dates Abstracts and papers should be submitted to bitco2018@gmail.com by February 15, 2018. Acknowledgement of receipt will be sent within 3 days. Manuscript guidelines Length Abstract Content References Margins Font Style Spacing Tables & Figures Presentation Full papers should be up to 5000 words in length including references. Maximum 200 words with up to 5 key words (in English for papers written in Serbian and in Serbian for papers written in English). Papers can be written in Serbian or English and any technical jargon should be explained; complex issues should be defined; and full papers should have a bibliography review. Should be checked for completeness, accuracy and consistency. Publications in the text should be cited using the author's surname (Leiper, 1979 / Leiper, 1979, p. 28 / Leiper, 2004, pp. 28-30) or (Jennings and Nickerson, 2006) citing both names, or (Beaverstock et al., 1999), when there are three or more authors. At the end of the paper a reference list in alphabetical order: Cohen, E. (1979) A Phenomenology of Tourist Experiences. Sociology, 13, 179-201. Jennings, G., & Nickerson, N. (eds) (2006) Quality Tourism Experiences. Burlington, VT: Elsevier. Leiper, N. (2004) Tourism Management. 3 rd edn. Sidney: Pearson Education Australia. 2.5 cm (1 inch). 12pt Times New Roman. Headings must be short, bold in capital letters (centered). Single spacing (1 line). Should be supplied embedded within the text. Commentaries and explanations should be added to tables and charts; each table and figure should be referred to in the text in numerical order e.g., Table (Tabela) 1, Table 2; Figure (Slika) 1, Figure 2, etc. Tables and figures should be in black and white with minimum shadings and numbered consecutively. No PP presentation should contain more than 10 slides, always in English, regardless of the language of a paper. Oral presentation in Serbian or English is expected to be 10-15 minutes long. A separate file should be included with a title and a brief autobiographical note including: Full name(s), Affiliation, E-mail address. The information about author(s) should not be identified anywhere else in the article. Submission of a paper implies that at least one of the authors must attend the conference and present the paper. One conference participant can submit one paper as an author plus another paper as a co-author. There can be no more than 3 co-authors per paper. The editorial committee reserves the right to reject any submitted paper which does not adhere to the guidelines.

Conference fees CONFERENCE FEES & REGISTRATION Each author, co-author or an attendee without paper present at the conference pays the full conference fee. Each conference participant with or without paper should get the confirmation from BITCO organizing committee in order to attend the conference. Note that your bank will charge you for the transaction, which makes the additional cost for you. We should receive the payment with the total registration sum. Registration payments are non-refundable. If there is a force majeure situation, it will be evaluated by the conference organizer. 50 EUR The Early Bird Conference Fee is for those who send us their applications form and make a bank transfer by February 28 th, 2018. Each author, co-author or an attendee without paper present at the conference pays the full conference fee. The fee excludes bank commission. 150 EUR for those who send us their applications and make a bank transfer (the fee excludes bank commission) as of March 1 st, 2018 or pay at the conference. 25 EUR For doctoral students without institutional support. The fee excludes bank commission. Conference fee includes: Access to all sessions Book of Abstracts Refreshments during coffee breaks Buffet lunch Participation Certificate Optionals Gala Dinner City tour EUR 30 The fee excludes bank commission (The fee can be paid on the spot). EUR 20 The fee excludes bank commission (The fee can be paid on the spot). Details of payment from abroad Currency Acc. with bank SWIFT IBAN code Beneficiary Address Purpose of Payment EUR NBSRRSBG, DE20500700100935930800 DEUTDEFF RS35908500100011537470 VISOKA TURISTICKA SKOLA STRUKOVNIH STUDIJA, BEOGRAD Bulevar Zorana Djindjica 152a, 11070 Novi Beograd, Serbia Conference fee

Details of payment from Serbia Napomena Kotizacija se uplaćuje na žiro račun Visoke turističke škole (840-2056666-09; poziv na broj: 032016), u dinarskoj protivvrednosti, po srednjem kursu Narodne banke Srbije na dan uplate.

PUBLICATION OF PAPERS All accepted abstracts will be printed in The Book of Abstracts. All accepted papers will be published electronically on the website BITCO 2018 soon after the Conference. Selected papers will be published in a special English edition of The Business of Tourism, the scientific journal issued by College of Tourism. BITCO 2014 Proceedings Book BITCO 2014 Proceedings Book BITCO 2016 Proceedings Book The Business of Tourism Journal (Print edition or online available at: DOAJ Directory of Open Access Journals web site)

TRAVEL TO BELGRADE Although historically famous, Belgrade is relatively unknown as a popular citybreak destination, but the lack of tourist crowds simply adds to its authenticity and appeal. Situated above the confluence of two wide rivers, boasting a large fortress and a number of monuments, Belgrade is one of the European capitals of significant historical and cultural interest. St Sava`s Temple, one of the largest Orthodox churches in the world, a lovely river island Ada turned into a huge sports and picnic area and traditional restaurants in bohemian ambiance of Skadarlija are some of the places certainly worth visiting. A bustling and modern metropolis as it is, Belgrade still retains a curious mixture of architectural styles from by-gone eras which is a feature found quite attractive by most visitors. Travelers to Belgrade always feel welcome as citizens are open and friendly and most of them speak at least one foreign language. The capital of nightlife in the entire region, Belgrade is certain to offer unforgettable evenings out in a variety of settings and styles all week long. Savoury food, fashionable women and overall cordiality of Belgraders are all a part of the City's charm you will find hard to resist. You must see to believe! The following websites can be useful for travelers to Belgrade: Visa requirements for visitors http://www.mfa.gov.rs/en/consular-affairs/entry-serbia/entering-serbia-requirements Air Serbia https://www.airserbia.com/en-rs Belgrade Airport http://www.beg.aero/welcome.54.html Tourist Organization of Belgrade http://www.tob.rs/en Sights of Belgrade http://www.beograd.rs/cms/view.php?id=201158?id=201158 National Tourism Organization of Serbia http://www.serbia.travel/

ACCOMMODATION Hotel ZLATNIK**** http://www.hotelzlatnik.com/ Zlatnik is a small family-run hotel (33 lavishly decorated rooms and 4 suites), which embodies the form and spirit of "boutique" hotels. It is located in Belgrade's picturesque neighborhood of Zemun, only 6 kilometers away from the centre of the city center and 9 kilometers from the airport. Note: For the participants of BITCO 2018 special rates will be arranged. Please book a room directly with the hotel and cite that you are a conference participant. Limited availability. Hotel FALKENSTEINER BEOGRAD**** s http://www.falkensteiner.com/en/hotel/belgrade This new city hotel is in Belgrade's vibrant business district. It offers a modern, dynamic design, comfort, excellent service and a high level of functionality: 170 rooms and suites with bathtub or shower, WC, hairdryer, individually controlled air conditioning, W-LAN connection, IPTV, video on demand, telephone, laptop-sized safe, mini bar, coffee/tea machine. At walking distance from the College of Tourism (15 minutes). Please book a room directly with the hotel. Hotel TULIP INN PUTNIK*** www.tulipinnputnikbelgrade.com Tulip Inn Putnik Belgrade was completely renovated in 2010. With its 85 standard rooms and 12 suites it offers comfortable and functional stay. All the rooms and suites feature a wide range of amenities including working desk, telephone, radio and TV set, inroom safe, minibar, A/C. Free wireless internet access. Parking is free of charge for hotel guests. Please book a room directly with the hotel. Please note: Complimentary transfers to and from the conference venue on Friday, March 23 and Saturday, March 24 will be organized for the participants staying at hotels ZLATNIK, FALKENSTEINER and TULIP INN PUTNIK.

GALA DINNER (Optional) Friday, March 23 at 19.30 Price: EUR 30 per person Hotel ZLATNIK**** Zemun, 95 Dobanovačka Street Available menues to be announced. Live music will accompany the dinner. For participants staying at TULIP INN and FALKENSTEINER there will be a transfer service. If you are interested in joining us at the Gala Dinner please inform us at bitco2018@gmail.com Payment can be made upon arrival at the conference desk.

CITY TOUR (Optional) Saturday, March 24 at 09.30 Coach/minivan transportation English speaking guide Price: EUR 20 per person Pick up by bus/minibus from the hotels recommended by BITCO 2018 and transfer to Belgrade downtown. We visit various city sights on the right bank of the Sava River, passing en route Slavija Square, Belgrade Palace, Novi Dvor (New Court), City Hall, the Serbian Parliament, Terazije Street, the National Theatre, the National Museum, the University and more. The highlight of the tour is a brief visit to the archaeological and historical site of Belgrade Fortress as well as the grand St Sava Temple which is one of the biggest Christian Orthodox churches. Return to your hotel. If you are interested in booking the tour please inform us at bitco2018@gmail.com Payment can be made upon arrival at the conference desk.

OUR FORMER GUEST SPEAKERS: (BITCO 2012, BITCO 2014 & BITCO 2016) BITCO 2012 Contemporary Tourism - Wishes and Opportunities March 22-24, 2012 http://www.bitco.rs/desktop.php?god= 12 BITCO 2014 Thematic Tourism in a Global Environment: Advantages, Challenges and Future Developments March 27 29, 2014 http://www.bitco.rs/desktop.php?god= 14 Graham Busby Plymouth Business School, England, UK Terence Clifford-Amos Oxford University, United Kingdom and LiUM University, Switzerland Russell Arthur Smith Nanyang Technological University, Singapore Slobodan Čerović The Faculty of Tourism and Hospitality Management, Serbia Tadeja Lazanski Turistica, Portorož, Slovenia Christian Maurer University of Applied Sciences, Krems, Austria Amelija Tomašević Zagreb Tourist Board, Croatia José Fillipe Torres Bloom Consulting, Spain John Tribe University of Surrey, UK Dimitrios Buhalis School of Tourism, Bournemouth University, UK Richard Sharpley University of Central Lancashire, UK Konstantinos Andriotis Middlesex University London, UK Anne Gregory Leeds Metropolitan University, UK John Heeley Sheffield Hallam University, UK BITCO 2016 Tourism Education in the 21 st century: Principles, Polices, Internationalization March 18 19, 2016 http://www.bitco.rs/desktop.php Chris Cooper Oxford Brookes University, UK David Airey University of Surrey, UK Dianne Dredge Aalborg University, Denmark Irena Ateljević Wageningen University, The Netherlands; Institute for Tourism, Croatia Alexandra Wolf Bamberg University, Germany