Boeing & Memphis A Shared History source: U.S. Air Force
First 777 Freighter for FedEx September 2009
First (of 8) C 17 for the Memphis ANG December 2012
First (of 100) 737 900ER for Delta Featuring the new Boeing Sky Interior 2 nd Half of 2013
First (of 46) 767 Freighter for FedEx Coming in Late 2013
Making Everyone Happy by Making the Passenger Happy A Revolution Based on Research Mid South Business Travel Association February 2013 Tobias Lutterodt Boeing Commercial Airplanes
Passengers Migrate Towards Better Service More Frequencies, More Nonstop Service 2.5 1990 = 1.0 World Air Travel Growth 2.0 Frequency Growth Nonstop Markets 1.5 1.0 Average Airplane Size 0.5 August OAG All routes
Speed Versus Efficiency The Birth of a Dream
Economics 101: the Leverage of Revenue PROFIT = REVENUE - COST = - 1% revenue increase = 15% decrease in maintenance cost or = 4% decrease in fuel cost or = 7% decrease in ownership cost
The 787 Dreamliner: a True Game Changer Advanced aerodynamics Laminar flow nacelles Advanced empennage Variable camber TE Raked wingtips Aero Lower cabin altitude Large, dimmable windows Smooth ride Modern cross-section Spacious architecture Interior More-electric systems Electric ice protection Electric brakes Maneuver load alleviation Systems Composite fuselage Composite floor beams One-piece barrels Structures 5 th generation engines Low-noise chevrons Engines UAL 03-12 10
Logical Application of Carbon Fiber Composites Carbon laminate Carbon sandwich Other composites Aluminum Titanium 15% Steel 10% Other 5% Composites 50% Titanium Titanium/steel/aluminum Aluminum 20%
PERC Up the Passenger Experience
PERC Up the Passenger Experience What ACTUALLY Drives Preference? Boeing researched.. Psychological impact of space and lighting Response to fuselage shape and design Physiological impact of long haul flight (e.g., pressure, humidity, air quality) Size, proportions, and placement of windows Response to seating types and arrangements Interaction studies between people and airplanes (helped us design latches, doors, etc) Impact of architectural welcome upon entering the airplane Passenger choice modeling to ascertain how people choose certain flights/airlines People from all over the world ~200,000 people (including purchased research)
Based on Research Boeing Created the Dreamliner Expansive sense of space and roominess Large overhead bins (that tuck away when closed) Huge windows with electronic shades Improved seats Custom programmable LED lighting that enhances the sense of space in the cabin
Improvements That Passengers Can Feel Lower cabin altitude Improved humidity Cleaner air Smoother ride technology Improved temp. control Excellent sound quality
Lower Cabin Altitude for Increased Comfort 8,000 ft Altitude inside cabin 6,000 ft Today s airplanes 787 60 70 80 90 100 (% Passengers) Passengers complaining of headache / fatigue Passengers experience fewer headaches and less fatigue at 6,000 ft than at higher altitudes 60 70 80 90 100 Sea level source: Boeing OSU Altitude Study After 12 hours of simulated flight 60 70 80 90 100
Advanced Air Purification Cleaner, Healthier Air
787 Smoother Ride Technology More passengers enjoy a comfortable flight An 8 fold reduction in passengers experiencing motion sickness
We Even Found a Way to Improve the Seats
A Game Changer..
We Listened! Look at the New 747 8
747 8: A Larger More Comfortable Upper Deck
The New Boeing Sky Interior on the 737 Connecting Passengers to the Flying Experience
737 Boeing Sky Interior Strong Passenger Preference for the BSI source: 2011 study, Norwegian Air Shuttle & Boeing
737 MAX Taking Success to the MAX The new Advanced Technology Winglet 1.5% fuel burn improvement The BIG advance is the engine 14% fuel burn improvement Redesigned tail 1% drag reduction
The 787 s Range Opens New Possibilities Covering the World from New York 787 9 553,000lb MTOW 280 three class passengers 787 8 502,500lb MTOW 242 three class passengers Tokyo Hong Kong Delhi London Mumbai Dubai Addis Ababa Honolulu Los Angeles NEW YORK Johannesburg Santiago Buenos Aires Boeing typical mission rules 85% annual winds Airways and traffic allowances included
A Tale of Two Cities Today Great Potential, No Nonstop Service The right-sized equipment doesn t have the performance Aircraft with the performance aren t right-sized for the mission Tokyo Denver The most valuable passengers will PAY for nonstop service The most valuable passengers will PAY for a better experience
With the 787, United Can Jump In This is Why the 787 was Designed! Tokyo Denver Nonstop With the most passenger pleasing jet in the sky With the lowest operating costs With the happiest passengers
The Punchline for a 787 Operator Happy Passengers, Happy Stockholders Tokyo Denver = The economics of Happy
Boeing s Pursuit of Happiness for All Boeing has a commitment to helping our airline partners increase revenue (and the bottom line) through improvements in the passenger experience Boeing is in a B to B market, so we went to our customers customer We didn t guess what mattered, we researched it in detail and designed what matters into the product Preference Demand Incremental Revenue Happiness Making everyone happy Pleased passengers Pleased airlines (especially CFOs!) Any industry can certainly use a little extra revenue and happiness! Especially ours
Coming soon to your local airport...