TURISME DE BARCELONA Innovation in Promotion Innovation Campus 2012 Pere Duran General Manager This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.
Turisme de Barcelona Consortium - Organisation responsible for promoting the city as a tourist destination (September 1993). - Public-private consortium (mixed-management system). Municipal Council Chamber of Commerce Members of Turisme de Barcelona
763 members* of Turisme de Barcelona BConvention Bureau 326 members BShopping Line 176 members BGastronomy 169 members BSports 21 members BPremium 50 members BCulture & Leisure 61 members BBusTurístic 49 members BCard 88 members BPass 19 members BMar 1 member * 23% of the companies are members of more than one programme or service of Turisme de Barcelona
Tourists and overnights in Tourists: Var. 11/10: + 3.61% Overnights: Var. 11/10: + 10.55% 20.000.000 15.000.000 10.000.000 5.000.000 4.704.621 4.256.524 3.795.522 2.455.249 2.663.887 1.732.902 9.102.090 8.696.772 7.400.337 7.542.115 7.777.580 7.969.496 6.965.390 6.341.381 5.674.580 3.089.974 3.061.994 2.823.390 2.969.490 3.123.476 3.141.162 3.378.636 3.580.986 10.931.639 10.148.238 4.549.587 3.848.187 14.047.396 13.620.347 13.198.982 12.817.170 12.485.198 15.529.218 7.108.393 7.133.524 7.390.777 6.709.173 6.659.075 6.476.033 5.656.848 0 1990 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Barcelona Hotel Association for Turisme de Barcelona (2010 and 2011).
Tourists in hotels by purpose of visit % Tourists 2011 Others 8% Professional 42% Leisure 50% Source: own elaboration.
Tourists in hotels by nationality % Tourists 2011 (2010) Domestic 23,6 International 76,5 Source: own elaboration based on data from Idescat and the INE.
1993-2013: Turisme de Barcelona, 20 years of urban tourism promotion
From Mobile World Congress To Mobile World Capital
Meetings according to the sector generating them Congresses Corporate Others Others se Social ability sector Medical Pharmaceutical Food ation demic Publishing house Scientific Chemical Technological Industrial Insurance Scientific Economy Textile/Fashion Industrial Technological/Computing Advisory services Computing Automobile Food Finances Source: Congress Statistics Barcelona 2011
Country and City Rankings ICCA Report 2011 Worldwide rankings (country and city) Country Meetings 1 U.S.A 759 2 German 577 3 Spain 463 4 United 434 5 France 428 6 Italy 363 7 Brazil 304 8 China 302 9 Netherla 291 1 Austria 267 City Meetings 1 Vienna 181 2 Paris 174 3 Barcelona 150 4 Berlin 147 5 Singapo 142 6 Madrid 130 7 London 115 8 Amsterd 114 9 Istanbul 113 1 Beijing 111 Source: ICCA
Apple Store in Passeig de Gràcia
Web, BCNSHOP and social networks Official website : www.barcelonaturisme.cat, Information for tourists and the travel trade Virtual shop : bcnshop.barcelonaturisme.com 180 products on line Visits, tours, entertainments, gastronomy, leisure, etc Social networks : www.visitbarcelona.cat You can find us on the main social networks: Facebook, Twitter, You Tube.
During your stay in Barcelona, have you used or intend to use any of the following devices to connect to the internet and search for information related to your visit Smartphone 17,5% Tablet PC 9,8% Smartphone Laptop computer 3,6% Tablet PC Other devices with internet access 4,0% None 66,8% NA 0,1% Multiple response None Laptop computer Other Source: Instituto DYM for Turisme de Barcelona.
Barcelona Opportunity Week BOW
Accessible Barcelona More than 90 % of the city s streets are accessible Transport: The entire fleet of buses are low-floor and have kneeling ramps. 83% of metro stations have lifts Some landmark buildings, museums and theatres have facilities for sensorially impaired people Turisme de Barcelona offers: A website about accessibility (www.barcelona-acces.cat) featuring information about hotels, the city s cultural offering, transport and special services Brochure in English Braille and adapted tourism products
Barcelona Sustainable Tourism It brings together initiatives related to Social Corporate Responsibility and Sustainability geared to evaluating and reducing environmental impact at business and city level Barcelona is the first city in the world to be awarded Biosphere certification. The certification is recognised by the Institute of Responsible Tourism (ITR), which is associated with Unesco and the World Tourism Organisation (WTO), and a member of the Global Sustainable Tourism Council (GSTC) which is supported by the United Nations Foundation The city is recognised as a sustainable tourism destination committed to developing responsible tourism and including sustainable environmental, cultural and socio-economic criteria It is a member of the Global Sustainable Tourism Council (GSTC)
Thank you! You can find us! This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.
Thank you! You can find us! This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.
Thank you! You can find us! www.barcelonaturisme.cat www.visitbarcelona.com This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.
Thank you! You can find us! www.barcelonaturisme.cat www.visitbarcelona.com This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.
Thank you! You can find us! www.barcelonaturisme.cat www.visitbarcelona.com @BarcelonaTurism This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.
Thank you! You can find us! www.barcelonaturisme.cat www.visitbarcelona.com @BarcelonaTurism @VisitaBarcelona facebook.com/ visitbarcelona This presentation is a subject to copyright and may not be copied, reproduced or used without the express comment of Turisme de Barcelona.