TURISME DE BARCELONA Barcelona Convention Bureau Elena Altemir Barcelona Convention Bureau November, 2015
Capital of Catalonia 1.6 M, inhabitants - 4.8 M, metropolitan area 101.4 Km2-4.58 Km of beaches 2,000 years of history and cultural heritage
Major Events 1888 Universal Exhibition 1929 International Exhibition Barcelona Before... 1952 Eucharistic Congress 1982 Football World Cup 1992 SUMMER OLYMPIC GAMES 2002 International Gaudí Year 2004 Universal Forum of Cultures 2005 Gastronomy, cuisine and Food Year and After
Barcelona Tourism Consortium 1987-1993 Reflection Process Public Administration + Private Sector (Municipality) (Chamber of Commerce)
Turisme de Barcelona Organisation responsible for promoting the city as a tourist destination (September 1993). Public-private consortium (mixed-management system). Municipal Council Chamber of Commerce Barcelona Promotion Foundation Members of Turisme de Barcelona Board: 50% private - 50% public.
Turisme de Barcelona: objectives Increase tourism in Barcelona. Promote the city and create products and services. Objectives: to consolidate tourism. to attract new visitors. to promote services and make them cost-effective.
Turisme de Barcelona: Budget 1994 4,1M 44% own resources 2015 50,0 M 95,5% own resources
Turisme de Barcelona: Budget Commercialization of products and services (from Turisme de Barcelona and consortium members) Membership fees Sponsorship BCN Original (souvenir shops) Commercialization of publications Hotel reservation commissions Advertisement at own publications
Turisme de Barcelona From Generic Promotion to Segmentation from ONE Barcelona to MANY Barcelonas
Turisme de Barcelona Segment Barcelona destination for: meetings shopping gastronomy sport culture special experiences sustainable and responsible tourism health destination wedding others Program / Product BConvention Bureau BShopping Line BGastronomy BSports BCulture &Leisure BPremium BSustainable Tourism BHealth BWeddings coming soon BCard BBus Turistic BPass
Barcelona Convention Bureau Founded in 1983 1 st CB was created in Detroit, USA. London, 1st European CB Spain Convention Bureau (FEMP) 56 members www.scb.es European Cities Marketing (ECM) more than 105 members - www.europeancitiesmarketing.com International Congress and Convention Association (ICCA) more than 1,000 members - www.icca.com
Barcelona Convention Bureau Primary Goal The promotion of the city as a VENUE for congresses, conventions, incentive trips,... in short; FOR ALL SORT OF PROFESSIONAL MEETINGS The BCB performs two different functions Consultancy in the planning and organization of meetings Promotional activities to attract meetings to the city 50 / 50 public and private sector; BCB members 1983 Budget: 80.000 Euros 2015 Budget: 1,9 Million Euros private- public collaboration pattern
Barcelona Convention Bureau +320 members from every sector in Barcelona - Convention Centers and exhibition infrastructures - Hotels - Unique venues - Restaurants - OPCs, DMCs and event organizers - Ancillary services - Etc
Barcelona Convention Bureau RFPs & RFIs Confidentiality is key Deep understanding of our clients needs Tailor made responses Tailor made assistance Brand and destination positioned
Barcelona Convention Bureau To influence the decision maker Specialized trade shows: IBTM World Barcelona, IMEX Frankfurt, IMEX Las Vegas, MEEDEX Paris, ACE of MICE Istanbul,... Workshops: ECM, SCB, ICCA... Educational Trips ( fam trips ) Personal contact Site Inspection A targeted Promotion Sales visits to the markets of interest Ambassadors Club Direct Marketing Adds (specialized magazines,...) Web, online platforms, community media... Virtual or indirect contact These tools help to build trust, our industry is all about people
Barcelona Convention Bureau Results Business 2014 Number of delegates: 579.855-0,7% Number of overnights: 2.071.586 +7,0% Meetings confirmed: 1.969 Generated by the BCB: 203 (10,3%) Delegates: 579.855 Generated by the BCB: 22.627 (4,0%) Overnights: 2.071.586 Generated by the BCB: 348.873 (16,9%)
Barcelona Convention Bureau Results Meetings celebrated in 2014 Meetings confirmed: 1.969 Generated by the BCB: 203 (10.3%) Delegates: 579.855 Generated by the BCB: 22.627 (47.5%) Business generated by the BCB during 2014 Meetings: 122 Delegates: 104.274 Overnights: 348.873 Economic Impact: 225.82 Million
ECONOMICAL IMPACT 2014 1.468.9000 +16,2%
Where How do we to work find and us what do we do www.barcelonaconventionbureau.com bcb@barcelonaturisme.com Strategic Touristic Plan, Annual Action Plan: Conventional Marketing actions: trade fairs, workshops, fams & press trips, social networks, Non conventional marketing: commercial visits, technical assistant, Two main objectives: To attract tourism To increase the satisfaction of tourists when they are in town. We are involved in about 500 promotional actions per year, worldwide. We have a big network of tourist offices in town: more than 20 points We also run some tourist attractions, as the Barcelona Touristic Bus (2.5 Million passengers per year) or Columbus Monument (170.000 clients per year)