News Release 29 th April 2013 LS TRAVEL RETAIL CONFECTIONERY CONCEPT SO CHOCOLATE OPENS SECOND STORE IN CHANGI AIRPORT LS travel retail ASPAC launches the 2 nd So Chocolate concept in Changi Airport Terminal 3 with a fresh chocolate Godiva corner and TR exclusive destination merchandise, Taste of Singapore. Travellers entering Terminal 1 Changi Airport Singapore now has a lot more to look forward to. After the immigration and next to Perfumes & Cosmetics in Changi Airport sits a brand new So Chocolate store with an attractive store front façade filled with exciting seasonal launches from brands like Godiva, Paton s and Toblerone and an upgraded shopping experience built with the ease of zoning and simplified checkout processes of the 304sqm confectionery megastore. A new addition to the family is a 6 x 46 LFD TV wide display featuring attractive thematic highlights and attractive promotions beguiling the travelers with exciting promotions and value deals. Page 1 of 8
Refurbished store layout of So Chocolate Terminal 1 store, maximizing customers comfort with limited space Together with Changi, all LS travel retail stores are equipped with enhanced Point-of-sales (POS) to minimize customers wait time and speed up sales checkout processes Page 2 of 8
Extension of the award-winning concept in Changi Airport, Terminal 3 The new 150sqm So Chocolate store is an extension of the current offer in Terminal 1, replaces a competing confectionery concept from King Power; establishing itself as one out of two remaining confectionery retailers operating in the airside environment in Changi. Mr LEE Charn Cheng, General Manager of LS travel retail Singapore comments: We are delighted to expand to Changi Terminal 3 and to continue to operate LS s confectionery concept in Singapore and the region. I firmly believe that So Chocolate is a truly innovative store that can deliver a confectionery experience that is truly exciting, satisfying and memorable for the shoppers and commercially effective for our partners and ourselves. So Chocolate Terminal 3 store located at Changi, Departure Transit Lounge North Page 3 of 8
Larger than life installation of Toblerone s new Crunchy Almonds Promotion The latest So Chocolate store is conceptualised to align with Changi T3 s passenger demographic of affluent mix of business and transit passengers travelling on long-haul flight carriers. Incorporating the shopping insights of T1 So Chocolate, it encompasses key destination category with a full collection of Taste of Singapore, So Chocolate s travel retail exclusive offerings of unique local favourites ranging from baked goods to Merlion chocolates! The premium boutique is anchored with the tasting and display bar giving shoppers the opportunity to learn more about the production and taste of luxury confectionery brands like Fauchon, Valrhona, Neuhaus and a 18sqm Godiva corner with assortment of sophisticated gifting chocolates and fresh Classic truffles and pralinés pieces counter. Page 4 of 8
Godiva Chocolates fresh chocolate counter in Terminal 3, So Chocolate Local destination category, a highlight of the So Chocolate Terminal 3 store Page 5 of 8
The store design is expressed similarly with dedicated zoning laid out by category from the gifting brands with strong promotional messages to destination category offering unique local specialties. The premium-quality fitting of the destination area includes a bank of LCD screens to inform and entertain the shopper, including presentations from each of the key brands within the store entrance and at the premium zones. Changi Airport Group s Senior Vice President for Airside Concessions, Ms Ivy Wong, said, We are pleased to welcome the arrival of So Chocolate, an award-winning concept to Terminal 3, further strengthening the shopping experience and the confectionary category at Changi Airport. With its strong portfolio of brands in the international duty free, fashion and confectionery arena, coupled with creative execution, we are delighted to have LS travel retail as our close retail partner. We look forward to build a stronger partnership together and will work hand-in-hand to deliver more innovative retail experiences to our passengers. Customer looking at the wide selection of fresh chocolates including pralines and truffles Page 6 of 8
Godiva TRA Limited s Regional Travel Retail Director, Mr CS Lam comments:" Godiva is most excited about our new personalised wall bay and chocolate counter in the new So Chocolate concept store in Terminal 3 of Changi International Airport. With the long history of working together successfully, not just in Europe but also in Oceanic region, the second So Chocolate store in Changi International Airport offers us the unique opportunity to showcase our new chocolate counter and it is the first to be done in Asia. We certainly look forward to continue working with LS travel retail in providing a new Godiva shopping experience to consumers and bringing it to a whole new level. " ENDS Notes to editors LS travel retail ASPAC is a division of the Lagardère Services group. Operating in more than 25 countries throughout Europe, North America, Asia and the Pacific, Lagardère Services is a world leader in Travel Retail. LS travel retail operates nearly 2,700 stores across the world, including a presence at over 130 airports and 700 stations, a major Duty- Free and Luxury player and the channels leading News and Convenience retailer. LS travel retail ASPAC now operates more than 200 outlets, partnering with over 16 airports in Australia, China, Hong Kong, India, Malaysia, New Caledonia, New Zealand, Singapore and Taiwan. LS travel retail ASPAC s portfolio incorporates Luxury Fashion and Duty Free stores in major international airport hubs including: Singapore; The Fashion Gallery(multi-brand concept), Longchamp, Dunhill, Hugo Boss and So Chocolate; Kuala Lumpur; Longchamp; Hong Kong; So Chocolate, New Caledonia; Aelia Duty Free concept stores, Sydney; Podium (multi-brand concept), Gold Coast; Duty Free Stores Australia, Adelaide; Duty Free Stores Australia, Queenstown; Duty Free Stores New Zealand, Dunedin; Duty Free Stores New Zealand, Hamilton; Duty Free Stores New Zealand and Rotorua; Duty Free Stores New Zealand. Page 7 of 8
Media contacts Emmanuel de Place COO Lagardère Services responsible for the ASPAC region Tel: +65 6593 1721 Email: edeplace@lsaspac.com http://www.lsaspac.com Lee Charn Cheng General Manager LS travel retail Singapore Tel : +65 6593 1705 Email : charncheng.lee@lsaspac.com http://www.lsaspac.com Page 8 of 8