A World-Class Waterfront in the Heart of the Nation s Capital

A World-Class Waterfront in the Heart of the Nation s Capital

A magnificent waterfront entranceway. Pierre Charles L Enfant Architect of the Nation s Capital City, describing the Southwest Waterfront to President George Washington

A A MONUMENTAL WATERFRONT A remarkable, mile-long waterfront neighborhood is taking shape in Washington, DC. The Wharf is a mixed-use waterfront opportunity, coming to life in the heart of the Nation s Capital. Located within walking distance of major commerce, The Wharf is centrally situated on the Potomac River, along the historic Washington Channel, a short distance from beloved national monuments, The White House, The Capitol and Smithsonian Museums. The Wharf holds an unrivaled location, and an extraordinary vision for a new waterfront neighborhood, presenting what is indeed a once-in-a-generation opportunity.

Strong historical and future population growth continues to support the region s resilient and booming economy with forecasted population growth of 17.4% by 2021. The Wharf s location is distinguished by its close proximity to L Enfant Plaza Metro Station the busiest multi-modal hub in the Washington Metropolitan Area Transit Authority s system, with lines serving the Convention Center and Reagan National Airport. The L Enfant Plaza station is also scheduled to be on the Silver Line, serving Washington-Dulles International Airport, when service begins in 2014. T AT the heart OF THE WORLD S CENTER OF POWER Twenty-seven acres of land. Twenty-four acres of water. Countless possibilities. With 20 million visitors yearly, and a resident population of 9 million people within an hour s drive, The Wharf will hold an enviable position at the epicenter of national tourism, history, business, research and power. vehicles per day, and is a short four-block walk from two Metrorail stations. The Wharf s mile long waterside promenade, unrivaled in the region, along with its 3.2 million square feet of residential, office, hotel, retail and cultural space, underground parking, piers, marinas, parks and open spaces will provide Washington, The Wharf is immediately adjacent to Interstate 395, DC with a vibrant reconnection to its waterfront. There is simply Washington s major North/South freeway, carrying 175,000 no comparable development opportunity in existence. WASHINGTON, DC

I UNLIKE In a city known for its landmarks, The Wharf will establish a monument to waterfront heritage, creating a new world-class neighborhood along Washington s Southwest Waterfront. This neighborhood has a rich and storied history that dates back centuries to the early settlement of our Nation s Capital. The Wharf will usher in the next chapter in that history. ANYTHING, AND IN THE MIDDLE OF EVERYTHING Magnet to the world The Wharf development site stretches from the Municipal Fish Market to Fort McNair with unparalleled site access and visibility. The prominence of this location is underscored by: More than 20 million visitors to The Smithsonian and National Mall are within 6 blocks Major Metro lines are within 4 convenient blocks (Blue, Orange, Green and Yellow) Virginia Railway Express (VRE) station s 6 million passengers are within 4 blocks Easy 10 minutes or 6 miles to Reagan National Airport s 18 million travelers Within 15-minute walking distance to Federal City (CBD) Only 12-minute walk or water taxi to Nationals Ball Park with its 2 million fans A 10-minute cab ride or just 3 miles to the Kennedy Center Close 15-minute proximity to Union Station s 32 million annual passengers Easily accessible by #74 Metrobus and revitalized DC Circulator service Immediately adjacent to Interstate 395, carrying 175,000 vehicles per day Resident population of 9 million people within an hour s drive More than 20 million tourists travel to Washington DC on an annual basis with specific attractions annual attendance of: Arena Stage 300,000 Entertainment Cruises 400,000 Folklife Festival 500,000 Kennedy Center 2,000,000 Municipal Fish Market 1,000,000 National Cherry Blossom Festival 1,200,000 National Gallery of Art 4,700,000 Nationals Park 1,900,000 Rolling Thunder Festival 400,000 Smithsonian Museums 17,000,000 The National Mall 6,000,000 RANSFORMATIVE

Home to the most highly educated population in the nation 48% having obtained a bachelor degree and 23% a graduate degree the region boasts the nation s top five most educated counties in the U.S. T A NEIGHBORHOOD WITH HEART AND SOUL This part of Washington, DC is fascinating. Nearby lies the Jefferson Memorial and its magnificent Cherry Blossoms, the National Mall and the millions of visitors drawn here each year and The Municipal Fishmarket where justices and schoolteachers shop side by side. The Wharf is being designed with a commitment to live up to the authenticity of its surroundings and the stature of its neighbors. This unique community is being created by a gifted team of urban real estate developers, renowned urban planners, imaginative and acclaimed architects, forward-thinking sustainability pioneers, international maritime engineers and expert landscape architects, who will guide its development and operation as a vital and urbane new neighborhood on the Washington waterfront. Featuring Wharf Hall, a state-of-the-art cultural center, a bustling municipal-style fish and food market, dramatic waterfront piers, beautiful and reflective places, and a oneof-a-kind waterfront promenade, The Wharf will be a bustling neighborhood within Washington, DC. The Wharf s fine cuisine, engaging fresh foods, captivating retail shopping and distinct waterfront experiences will be the ideal setting for remarkable waterfront residences with unsurpassed views of The District distinctive within the city and exceptionally well connected to the region. The Wharf will be Washington s next great meeting place, where the excitement of the water s edge meets a mixeduse neighborhood of commerce and innovation, recreation and maritime history compelling and celebrated by both residents and visitors alike.

D the city AT the water s edge District Pier will epitomize The Wharf experience with the The Pier will picturesquely stretch to Maine Avenue, history of our Nation as its backdrop and a neighborhood rich in highlighted by waterfront dining and retail shops, a glass- culture and commerce at its river bank. covered plaza for vehicle entry and drop off and access to ample A central gathering place for residents, workers and below-grade public parking. There will also be adjacent access visitors alike, District Pier will dramatically extend 650 feet to water taxis, ferry services, two marinas containing 500 boat from Maine Avenue into the Washington Channel, hosting tall slips and a commercial pier for entertainment cruises. ships and maritime exhibitions from around the globe, as well District Pier is the epicenter of the neighborhood as internationally recognized celebrations and incomparable that stretches across 27 acres of land and 24 acres of water. It s a regional festivals. The Pier will become The District s formal richly detailed waterfront amenity at the very edge of the city ceremonial arrival point by water. enticing all to experience its maritime wonder and excitement. DISTRICT PIER

The District housing market remains strong and leads the nation with improved sales activity, increasing average home prices, reduced property inventory and a robust interest in real estate properties. I WELCOME HOME Imagine living at The Wharf, delighting in the sights, sounds and rhythms of waterfront life. Unique condominium and apartment residences to suit your personality, each making magnificent use of the waterfront setting and many with views to the monuments of Washington, will feature inspired design both inside and out. Stroll to a dockside café for breakfast. Enjoy a evening concert by a world-renowned violinist. You ll live steps from a marina, surrounded by the sound of lapping currents, the look of natural wood piers and the feel of open space, and only steps from the eclectic municipal food and fish market. There s a spectacular panorama and point of interest from virtually every vantage point of The Wharf. Residences are rich with luxury amenities including pools, fire pits, terraces, fitness rooms, gardens and spectacular city, water and monument views the finest of choices in urban living. Yet, with two Metrorail stops within a 4-block walk, you ll maintain your connection to one of the world s most vibrant power centers, while never losing touch with the option to choose your bike or kayak for transportation. This is more than a place to reside; it s a place to live a life where virtually every day you can discover new joys and endless possibilities. As the number of residents over the age of 25 continues to grow in The District, strong demand for quality condominium and rental projects is anticipated to increase as many buyers are opting to live in smaller residences, closer to work, preferably near mass transit, with entertainment and retail amenities close to their doorstep.

E Stay for a while Every world-class destination requires a world-class hotel. Whether visiting DC for pleasure, attending a special family celebration or participating in a business conference, guests will be treated to iconic views and impeccable rooms at the Wharf s 275-room Intercontinental Hotel. The Intercontinental brand is acclaimed for its special blend of contemporary luxury and exquisite hospitality. In a city already established as an international destination, the Carr Hospitality Group, owners and operators of the iconic Willard Intercontinental Hotel, will create yet another reason to visit and stay a while. Cobblestones will run past the lobby while boats will bob gently nearby. This is legendary lodging in the making. Two additional hotels will feature limited services and extended stay accommodations, emphasizing social atmospheres where guests can relax and refresh while away from home whether their stay is overnight, a quick weekend getaway, a weeks-long trip, or for a special family occasion. Tourism generates over $5.5 billion for the city alone, attracting more than 20 million international and national visitors annually, with business and leisure travel split almost evenly, 45% and 55% respectively. A global transportation hub with three major airports (Dulles International Airport, Reagan National Airport and Baltimore / Washington International Airport) and Amtrak/ Acela Express train service, as well as an expanding Metro transit system and Virginia Railway Express, facilitates the area s growing tourism base. HOTELS

PLACE FOR BUSINESS The metropolitan area is an attractive business environment which continues to draw new companies to the area to establish world headquarters and regional offices. More than 400 businesses have headquarters in the region, including 17 Fortune 500 companies. Named the healthiest labor market among major U.S. metro areas, Washington, D.C. is home to a booming private sector, as well as the Federal Government, resulting in one of the lowest unemployment rates in the nation. M PLUG IN TO REAL POWER. THEN SIT BACK AND ENJOY THE VIEW. Mere blocks from the world s power center, yet mere yards from fresh rockfish, The Wharf brings together the dynamism of the business world with the comfort of neighborhood life. Ideally situated among major commuting corridors and mass transit connections, office space will be masterfully designed and technologically advanced a business environment unlike any other. Dramatic visibility and accessibility from a global hub. State-of-theart infrastructure, contemporary building design and an unsurpassed business location the best waterfront Class-A office space in the entire region. Just outside your window, a serene, inspiring waterfront setting. Beautiful vistas of the Washington Monument to one side, stunning sunrise views of the Capitol on the other and the drama of a crew team vigorously practicing on the river. Watch the boats. Hear the waterfowl along the docks. Sit back and think big.

The nation s wealthiest metro area residents benefit from significant disposable income for luxury goods and services, a byproduct of having the highest average household income in the entire nation. HE GOOD LIFE S Shop and dine AT the water S EDGE Shopping and dining here at The Wharf will be an experience unto itself, rapidly establishing this neighborhood as DC s hottest new destination. The shops and restaurants themselves will be gorgeously creative, exciting and fun. The waterfront setting will take it to a new level. Chefs will be inspired. Taste buds will be wowed. From formal dining to a casual nosh, the dining will keep pace with culinary inspirations from around the world and celebrate local, fresh food pleasures. The retail shops, galleries and boutiques will be as unique as the art and creations found within. The Wharf will feature exciting, national name brands, of course. But, more importantly, it will be home to unique local treasures; those oneshop wonders of the type that truly make a place exceptional. Pair The Wharf s specialty, fashion and lifestyle retailers with the neighborhood s expressive collection of dining choices and you ve got some of the most vibrant waterfront retail streets in the nation more than 300,000 square feet in all!

BRAND NEW VIBE According to Forbes, the metro area is now among the top ten cities for young professionals, attracting more of these individuals than all other major metro areas. The District is now ranked as the country s top migratory city for this population, bringing with it this segment s significant disposable income for entertainment experiences. W IN A TOWN KNOWN FOR CULTURE, A NEW CULTURAL CENTER Wharf Hall, the neighborhood s cultural center, will play many roles in this newly created community. A concert hall, and an acoustically advanced one, at that. An intimate and unexpected convention facility in a magnificent waterfront site. A premier live music venue for much-admired performers and popular musicians. This center will draw Washington s marquee performances by celebrated artists, lectures and seminars by accredited experts and exclusive charity benefits. Both expansive and versatile, Wharf Hall, will be a centerpiece of the neighborhood a 130,000 square-foot music and performing arts cultural center with a capacity for more than 5,000 people. The entertainment doesn t stop there. Jazz Alley will be a new interpretation of The District s supper clubs, and the music venues famous in the Southwest neighborhood in the mid 20th century this intimate and modern waterfront setting will be wrapped in lighting, streetscape details and place-making signage extending from the water to Maine Avenue. And, if the play s the thing, Washington s internationally renowned Arena Stage is also nearby, within steps of the waterfront. With the opening of the grand new Mead Center for American Theater, Arena Stage has become a national center for the production, presentation, development and study of the American theater. The Wharf will redefine District entertainment and culture, expanding the city experience, recapturing a bustling era when music, art and entertainment all came alive in one easily accessible setting.

The Wharf is the completing link of the 20-mile multi-use Anacostia Riverwalk Trail along the east and west banks of the Anacostia River. ASplash and Play At The Wharf, every day holds the potential for adventure and discovery. Launch your kayak in the water and take your pick of following the current or choosing your own path into the natural beauty that surrounds you. And when you re out walking and stop to relax, you won t just rest your feet; you ll dangle them from a swing on the pier. Take a moment to gaze at the boats, or even own one, and live just yards from where it s docked. The possibilities don t stop there. Ferry across the Channel to East Potomac Park, and enjoy a round of golf or a bucket of balls, swim in a heated Olympic-sized pool or play tennis and picnic with friends. You can pedal your bike with co-workers along the Anacostia Riverwalk Trail or pound the pavement with friends as you break a sweat along the water s edge. Exercise becomes a part of your daily routine at work and at play. Terraced rooftops will have spectacular views of the Potomac River and outdoor decks will have romantic views of brilliant sunsets over the Jefferson Memorial. Here, the storefronts will have water views and the taxis will have rudders. The outdoor pool at the health club will reflect on the Channel. And, in the evenings, sparks will flutter from the fire pit as fireflies dance above a reflecting pond in 7th Street Park. With dramatic piers, scenic marinas, tree-lined streets, pedestrian mews and waterfront walkways, The Wharf will be complemented by beautifully simple outdoor spaces and a stunning village green. Everywhere you turn, The Wharf maximizes its connection to the water becoming a beacon for recreation and relaxation. Yes, life at The Wharf will feel different, look different and even sound different, because life at The Wharf will be different. Just imagine it. MAGINE IT

BY THE NUMBERS $2 billion of total investment 3.2 million square feet of residential, hotel, office, restaurant, retail and cultural space 1,350 residences 675 keys in 3 hotels including Carr Hospitality Group s Intercontinental Hotel 325,000 square feet of restaurant and retail space 900,000 square feet of Class-A office space 10 acres of parks, open spaces and civic areas 500 boat slips 4 public piers (commercial and recreational) More than 5,000-person capacity Wharf Hall for live music and cultural events 50% of all building rooftops are green 2,500 below-grade vehicle parking garage 1,750 bicycle parking spaces 15,000 square-foot co-generation plant for heating, cooling and electric 25% less emissions using co-generation for electricity, heating and cooling 100% retainment and recycling of The Wharf s storm water 3.2 million square feet of waterfront LEED-Gold certified neighborhood development (LEED-ND) 27 acres of land and 24 acres of riparian rights in the historic Washington Channel 1 remarkable Development Plan in 3 sequential phases

T CONFLUENCE OF TALENT AND RESULTS The Wharf is led by PN Hoffman and Madison Marquette, two accomplished mixed-use developers with national stature, unparalleled reputations and stellar financial results. PN Hoffman & Associates, Inc. is one of Washington s premier developers of urban residential and mixed-use neighborhood transformation projects. Since its formation in 1993, PNH has successfully completed over 35 projects including the first nationally recognized LEED Certified residential high rise in Washington. Madison Marquette is a private investment and operating company focused on infill mixed-use projects in the major and gateway markets of the United States. Madison Marquette is internationally acknowledged for its high quality, innovative urban retail, entertainment and mixeduse developments. Hoffman-Madison Waterfront includes development partners with deep local roots ER Bacon Development, City Partners, Paramount Development and Triden Development and has assembled a team of world renowned architects, sustainability experts, development visionaries and urban real estate pioneers. Public Partner: District of Columbia Office of the Deputy Mayor for Planning and Economic Development Master Planner: Ehrenkrantz, Eckstut & Kuhn Architects, A Perkins Eastman Company Architects: BBG-BBGM Cunningham Quill Architects Handel Architects Perkins Eastman MTFA Architects Rockwell Group Smith Group SK&I Architectural Design Group Public Realm Design Lee & Associates Michael Van Valkenburgh Associates Michael Vergason Landscape Architects Nelson Byrd Woltz Landscape Architects Pentagram Richard Altuna Sustainability Sustainable Design Consulting Greening Urban Maritime Planning and Marine Management Moffatt & Nichol Construction Consultation Clark Construction Group

Hoffman-Madison Waterfront 690 Water Street, SW Washington, DC 20024 The Wharf is a $2 billion, world-class, mixed-use waterfront development located on the historic Washington Channel. Situated along the District of Columbia s Southwest Waterfront, The Wharf is adjacent to the National Mall with a development area that stretches across 27 acres of land and 24 acres of water from the Municipal Fish Market to Fort McNair. When complete, it will feature approximately three million square feet of new residential, office, hotel, retail, cultural, and public uses including waterfront parks, promenades, piers, and docks. The Wharf is a sustainable, large-scale waterfront development by Hoffman-Madison Waterfront as part of the District of Columbia s Anacostia Waterfront Initiative. The Wharf development team is led by PN Hoffman and Madison Marquette and is comprised of ER Bacon Development, City Partners, Paramount Development and Triden Development. Groundbreaking is scheduled for 2013 and the first phase of The Wharf will open in 2016. More information is online at www.wharfdc.com. General information is available at 202-688-3590.