AIRPORT & OUT OF HOME ADV 1
VOLUMES departures and arrivals The airport is a place characterised by ample, welllit spaces designed to make waiting for flights a pleasure The airport public is welldefined, consisting mostly of professionally active people with a medium-high level education The welcoming ambience and the morphological characteristics of the space leads to a particular fruition of advertising, the dimensions and quality of the plant, combined with the long waiting time at the airport, assure impact and memorisation. 2
VOLUMES departures and arrivals Turin Orio al Serio Milan Linate and Milan Malpensa recorded more than 45 million passengers in 2017. 3
VOLUMES departures and arrivals MILAN MALPENSA TERMINAL1 MILAN MALPENSA TERMINAL2 MILAN LINATE BERGAMO ORIO AL SERIO TURIN CASELLE 2016 passengers (000) 12.549 6.762 9.636 11.157 3.943 2017 passengers (000) 14.863 7.175 9.503 12.330 4.166 Source: Assaeroporti Milan figures do not include general aviation 4
MILAN MALPENSA T1 5
PASSENGERS MALPENSA T1 Gender Residence Italy Other European Country Non-European 41 59 Age Over 65 5 19 9 55-64 13 72 35-54 50 Milan Malpensa T1 passengers are predominantly male 14-34 32 Source: SEA - Passenger Profile 2016 More than half are in the 35-54 year age group 6
PASSENGERS MALPENSA T1 Academic Profile Job Low Medium High Empl./Non-empl./ Homemaker 15 9 Student Clerical/Teacher 8 41 45 Top man./mid. man Indep. 15 46 /Trade./ Commerc. Entrepre./ Freelance prof 6 15 More than half of passengers at Milan Malpensa T1 have medium/ high academic profiles The most frequent occupation is Clerical/Teacher 7
FLIGHTS MALPENSA T1 Destination Destination Schengen 36 ExtraSchengen 64 Reason for flying 38 54 Domestic 5 International 95 More than an half of passengers come from or go to Extra Schengen area Work/Study Tourism Other 8 The destinations are almost entirely international The major reason for flying is tourism 8
FLIGHTS MALPENSA T1 Malpensa T1 Use frequency Waiting time Up to 1 hour 1-2 hour More than 2 hours 2 10 61 29 Often Not Often First Time 57 41 Most passengers use Malpensa T1 at least twice a year 43 of passengers arrive at airport at least 2 hours early 9
MILAN- MALPENSA T2 10
PASSENGERS- MALPENSA T2 Over 65 55-64 Gender 35-54 Residence Italy Other European Country Non-European 49 51 5 Age 27 0 11 45 73 Passengers at Milan Malpensa T2 are quite homogeneous 14-34 39 The quota of Italian citizens is 73 More than 80 of passengers are evenly distributed in the 14-34 and 35-54 year age group 11
PASSENGERS- MALPENSA T2 Academic profile Low Medium High Job Unempl./Non-emp./ Homemaker Student 13 11 9 Clerical / teacher 50 41 Top man./mid. man 9 50 Indep./Trade./Commerc. 5 Entrepre./ Freelance prof. 12 Malpensa T2 passengers have academic profiles evenly distributed between medium and high The most frequent occupation is Clerical/Teacher 12
FLIGHTS MALPENSA T2 12 Destination Destination Schengen 82 ExtraSchengen 18 Reason for flying 59 Domestic 35 International 65 29 Most flights are from/to Schengen area Work/Study Tourism Other The destinations are mostly international The main reason for flying is tourism 13
FLIGHTS MALPENSA T2 Malpensa T2 Use frequency Waiting time Up to 1 hour 1-2 hour More than 2 hour 2 11 59 30 Often Not Often First Time 52 46 Most passengers use Malpensa T2 airport at least twice a year 98 of passengers arrive at airport at least one hour early 14
MILAN LINATE 15
PASSENGERS - LINATE Gender Residence Italy Other European Country Non-European 40 60 Age 22 2 Over 65 55-64 5 14 76 Passengers at Milan Linate are mostly male 35-54 14-34 25 56 98 of passengers are European More than half are in the 35-54 year age group 16
PASSENGERS LINATE Academic profile Low Medium High 4 Job Unempl./Non-emp./ Homemaker Student 8 Clerical / teacher 23 Top man./mid. man 29 8 48 48 Indep./Trade./Commerc. 17 Entrepre./ Freelance prof. 15 96 of Milan Linate passengers have medium / high academic profiles The most frequent occupation is Top man. /Mid. man., followed by Clerical/Teacher 17
FLIGHTS - LINATE Destination Schengen 86 ExtraSchengen 14 Reason for flying 51 34 Destination Domestic 57 International 43 Most flights are from/to Schengen area 15 Work/Study Tourism Other The destinations are mostly domestic The main reason for flying is Work/study 18
FLIGHTS - LINATE Linate use frequency Waiting time Up to 1 hour 1-2 hour More than 2 hour 6 31 19 70 11 Often Not Often First Time 63 More than 80 of passengers use Linate at least twice a year Almost all passengers arrive at airport at least one hour early 19
CONTACTS LINK MEDIA s.r.l. Via Monte Cervino 4 20149 Milano Italy linkmedia@link-media.com Tel. + 39 02 349 344 64 20