s O U t H a F R i c a & s a d c Media Facts 2007

S O U T H A F R I C A & S A D C Media Facts 2007

S o u t h A f r i c a n Media Facts In partnership with OMD, Tony Koenderman s AdReview provides expert and accurate media information, ensuring the primacy of our brand in media and marketing communications. Project editor: Tony Koenderman Project manager: Terry Barker Tony Koenderman s AdReview in association with Finweek 1st Floor, Media24, 5 Protea Place (off Fredman Drive) Sandown 2196 PO Box 786466, Sandton 2146 Tel: (011) 263-4700 email: tonyk@finweek.co.za Disclaimer Whilst every effort has been made in the preparation of this book to ensure accuracy of the statistical and other contents, the publishers and copyright owners cannot accept a liability in respect of errors or omissions. Readers will appreciate that the data is only as up-to-date as printing schedules will allow, and is subject to change during the natural course of events. For more information and a free assessment of your current media plans, contact us at: Johannesburg: CEO Josh Dovey (011) 303-2000 josh.dovey@omd.co.za Cape Town: Nelly McLean (021) 424-2223 nelly.mclean@omd.co.za Durban: Nicole Kock (031) 303-4365 nicole.kock@omd.co.za Port Elizabeth: Bob Blower (041) 379-2170 bob.blower@hinet.co.za Web site: www.omdmedia.co.za

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c o n t e n t s Southern African Development Country 2 SADC map 3 SADC Key Facts: Geography 4 SADC Key Facts: People 6 SADC Key Facts: Economy 8 SADC in the world 10 SA Economic Indicators 11 South Africa: Provinces & Capitals 11 GDP by Economic Activity 12 Personal Disposable Income by Province 12 Share of personal Disposable Income by Race 12 SA Demographics 13 Population Profile Adult 16+ 13 Population Distribution by Age 14 Population by Home Language 14 The SA Media Markets 15 Access to Telecommunications 15 Access to Media 15 Above the line Adspend in R millions 16 Growth of Media Opportunities 16 Adspend & Consumer Price Index 17 Above the line Adspend by Category 17 Television 18 Top 5 programmes 19 TV Performance 19 Radio 20 Newspapers: Dailies 22 Newspapers: Major Weeklies 23 Newspapers: Community 24 Consumer Magazines 25 Business To Business 27 Out of home 29 Cinema 30 Online Media 31 Useful Contacts 32 SADC Countries 33 Angola; DRC; Botswana; Malawi; Lesotho; 31-37 Mozambique; Mauritius; Seychelles; Namibia; 38-41 Swaziland; Tanzania; Zambia; Zimbabwe 42-45 2

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s a d c k e y f a c t s Geography Background Climate Angola Angola is rebuilding after the end of a 27-year civil Semi-arid in south and along (1,246,700sq km) war in 2002 followed independence from Portugal coast to Luanda; north has cool, in 1975. Up to 1.5 million lives may have been lost, dry season (May to Oct) and and 4 million people displaced. hot, rainy season (Nov to April) Botswana Formerly the British protectorate of Bechuanaland, Semi-arid; warm winters and Land: 585,370; water; Botswana adopted its new name upon independence hot summers 15,000; total: 600,370 in 1966. Democratic Republic Established as a Belgian colony in 1908, it has been Tropical; hot and humid in of the Congo marred by extreme instability since gaining independence equatorial river basin; cooler Land: 2,267,600; in 1960. A successful referendum was held in 2005 and and drier in southern highlands; water: 77,810; elections for the presidency, National Assembly, and cooler and wetter in eastern total: 2,345,410 provincial legislatures in 2006. highlands. Lesotho Basutoland became the Kingdom of Lesotho on Temperate; cool to cold, dry Total: 30,355 independence from the UK in 1966. winters; hot, wet summers Malawi Established in 1891, the British protectorate of Nyasaland Subtropical; rainy season Land: 94,080; water: became independent Malawi in 1964. (Nov to May); dry season 24,400; total: 118,480 (May to Nov) Mauritius First explored by the Portuguese in 1505; it was held Tropical, modified by SE trade Land: 2,030; water: by the Dutch, French and British before independence winds; warm, dry winter; hot, 10; total: 2,040 in 1968. wet, humid summer Mozambique After almost 500 years as a Portuguese colony independence Tropical to subtropical Land: 784,090; came in 1975. Emigration by whites and a civil war which water: 17,500; ended in 1992 hindered development. The 1990 constitution total: 801,590 provided for multiparty elections and a free market economy. Namibia Colonised by Germany in the late 1800's, Namibia was Mainly desert; hot, dry; Total: 825,418 administered by South Africa from 1918. After a 25 year rainfall sparse and erratic bush war it gained independence in 1990 and has been governed by SWAPO since. Seychelles Britain ruled the islands from 1814 to independence in Tropical marine; humid; cooler Total: 455 1976. A new constitution and free elections came in 1993. season in southeast monsoon (late May to Sep; warmer during northwest monsoon (Mar to May) South Africa After rule by various Boer republics and the British the Mostly semi-arid; subtropical Total: 1,219,912 resulting Union of South Africa (1910) and Republic (1961) along east coast; sunny days, operated under a policy of the separation of the races. cool nights The 1990s brought an end to apartheid politically and in 1994 ushered in black majority rule. Swaziland Autonomy for the Swazis of southern Africa was Varies from tropical to near Land: 17,203; water: guaranteed by the British in the late 19th century; temperate 160; total: 17,363 independence was granted in 1968. Tanzania Shortly after achieving independence from Britain in the Varies from tropical along Land: 886,037; water: early 1960s, Tanganyika and Zanzibar merged to form the coast to temperate in 59,050; total: 945,087 nation of Tanzania in 1964. highlands Zambia Northern Rhodesia was administered by the [British] South Tropical; modified by altitude; Land: 740,724; water: Africa Company from 1891 until it was taken over by the UK rainy season (October to 11,890; total: 752,614 in 1923, changing to Zambia upon independence in 1964. April) Zimbabwe The UK annexed Southern Rhodesia from the [British] Tropical; moderated by Land: 386,670; South Africa Company in 1923. In 1965 the (White) altitude; rainy season water: 3,910; government unilaterally declared its independence. UN (November to March) total: 390,580 sanctions and a guerrilla uprising led to free elections in 1979 and independence (as Zimbabwe) in 1980. 4

Terrain Natural resources Land use Narrow coastal plain rises Petroleum, diamonds, Arable land: 2.7%; abruptly to vast interior iron ore, phosphates, other 97%. plateau copper, feldspar, gold, bauxite, uranium Predominantly flat to gently Diamonds, copper, nickel, salt, Arable land: 0.7%; rolling tableland; Kalahari soda ash, potash, coal, iron ore, other 99.3%. Desert in southwest silver Vast central basin is a Cobalt, copper, petroleum, Arable land: 2.9%; low-lying plateau; mountains industrial and gem diamonds, gold, permanent crops: 0.5%; in east silver, zinc, manganese, tin, other 96.6%. uranium, coal, hydropower, timber Mostly highland with plateaus, Water, agriculture, diamonds, sand, Arable land: 10.9%; permahills, and mountains clay, building stone nent crops: 0.1%; other 89%. Narrow elongated plateau with Limestone, arable land, hydropower, Arable land: 20.7%; rolling plains, rounded hills, some unexploited deposits of uranium, coal, permanent crops: 1.2%; mountains and bauxite other 78%. Island: small coastal plain Arable land, fish Arable land: 49%; rising to discontinuous mountains permanent crops: 2.9%; encircling central plateau other 48%. Mostly coastal lowlands, Coal, titanium, natural gas, Arable land: 5.4%; uplands in centre, high plateaus hydropower, tantalum, permanent crops: 0.3%; in northwest, mountains in west graphite other 94%. Mostly high plateau; Namib Diamonds, copper, uranium, Arable land: 1%; Desert along coast; Kalahari gold, lead, tin, lithium, permanent pasture: 46%; Desert in east cadmium, zinc, salt, forests/woodland: 22%; hydropower, fish other 22%. Islands. Mahe Group is granitic, Fish, copra, cinnamon trees Arable land: 2.2%; narrow coastal strip, rocky, hilly; permanent crops: 13%; others are coral, flat, elevated reefs other 84.8%. Vast interior plateau rimmed by Gold, chromium, antimony, coal, iron Arable land: 12.1%; rugged hills and narrow coastal ore, manganese, nickel, phosphates, permanent crops: 0.8%; plain tin, uranium, gem diamonds, other 87.1%. platinum, copper, vanadium, salt, natural gas Mostly mountains and hills; Asbestos, coal, clay, cassiterite, Arable land: 12.1%; some moderately sloping plains diamond deposits, quarry stone, permanent crops: 0.8%; and talc other 87.1%. Plains along coast; central Hydropower, tin, phosphates, iron Arable land: 4.2%; plateau; highlands in north, ore, coal, diamonds, gemstones, gold, permanent crops: 1.2%; south natural gas, nickel other 94.6%. Mostly high plateau with some Copper, cobalt, zinc, lead, coal, Arable land: 7%; hills and mountains emeralds, gold, silver, uranium, other 93%. hydropower Mostly high plateau with higher Coal, chromium ore, asbestos, gold, Arable land: 8.2%; central plateau (high veld); nickel, copper, iron ore, vanadium, permanent crops: 0.3%; mountains in east lithium, tin, platinum group metals other 91.4%. 5

s a d c k e y f a c t s People Pop. 2005 Age (growth pa) structure Ethnic groups (est. 2020) [est 2020] Angola 15.9 million 0-14: 43.7%; Ovimbundu: 37%; Kimbundu: 25%; (2.7%) 15-64: 53.5%; Bakongo: 13%; Mestico (mixed [23.8 million] + 65: 2.8% European and native African): 2%; Botswana 1.8 million 0-14: 38.3%; Tswana: 79%; Kalanga: 11%; (-0.4%) 15-64: 57.9%; Basarwa: 3%; Other, [1.7 million] +65: 3.8% including Kgalagadi and white: 7% Democratic 57.5 million 0-14: 47.4%; Over 200 ethnic groups, majority Bantu. F our Republic of the (3.0%) 15-64: 50.1%; largest tribes: Mongo, Luba, Kongo (Bantu), Congo [90.0 million] +65: 2.5% Mangbetu-Azande (Hamitic): about 45% Lesotho 1.8 million 0-14: 36.8%; Sotho: 99.7%; White, Asian, and other: 0.3% (-0.3%) 15-64: 58.3%; [1.7 million] +65: 4.9% Malawi 12.9 million 0-14: 46.5%; Chewa, Nyanja, Tumbuka, Yao, Lomwe, Sena, (2.2%) 15-64: 50.8%; Tonga, Ngoni, Ngonde, Asian, European [17.8 million] +65: 2.7% Mauritius 1.2 million 0-14: 23.9%; Indo-Mauritian: 68%; Creole: 27%: (0.7%) 15-64: 69.5%; Sino-Mauritian: 3%; Franco-Mauritian: 2% [1.4 million] +65: 6.6% Mozambique 19.8 million 0-14: 42.7%; African (Makhuwa, Tsonga, Lomwe, Sena, (1.7%) 15-64: 54.5%; and others): 99.7%; Europeans: 0.06%; [25.5 million] +65: 2.8% Euro-Africans: 0.2%; Indian: 0.1% Namibia 2.0 million 0-14: 38.2%; Ovambo: 50%; Kavangos: 9%; Herero: 7%; (1.1%) 15-64: 58.1%; Damara: 7% White 6%; Mixed 6.5%; Nama: 5%; [2.4 million] +65: 3.7% Caprivian: 4%; Bushmen: 3%; Other: 3% Seychelles 0.08 million 0-14: 25.9%; Mixed French, African, Indian, Chinese, (N/A) 15-64: 68%; and Arab [N/A] +65: 6.1% South Africa 45.6 million 0-14: 29.7%; Black African: 79%; White: 9.6%; (0.3%) [48.1 million] 15-64: 65%; +65: 5.3% Colored: 8.9%: Indian: 2.5% Swaziland 1.1 million 0-14: 40.7%; African: 97%; European: 3% (-0.8%) 15-64: 55.8%; [1.0 million] +65: 3.6% Tanzania 38.3 million 0-14: 43.7%; Mainland: African: 99% (mainly Bantu from (1.7%) [49.3 million] 15-64: 53.6%; +65: 2.6% over 130 tribes); Asian, European, and Arab: 1%; Zanzibar: Arab, African, mixed Arab and African Zambia 11.7 million 0-14: 46.3%; African: 98.7%; European: 1.1%; Other: 0.2% (1.7%) 15-64: 51.3%; [15.1 million] +65: 2.4% Zimbabwe 13.0 million 0-14: 37.4%; Shona: 82%; Ndebele: 14%; Other Black: 2%; (0.6%) 15-64: 59.1%; Mixed/Asian: 1%; White: under 1% [14.1 million] +65: 3.5% 6

Literacy Population Population HIV/Aids % Languages % 15+ can % above % urban adult read/write poverty line (largest prevalence (% employed) city) Portuguese (official), Bantu Total: 66.8%; 30% 36% 3.9% and other African languages Male: 82.1%; (50%) (48%) European: 1%; Other 22% Female: 53.8% Setswana: 78%; Kalanga 8%; Total: 79.8%; 69.7% 52% 37.3% Sekgalagadi: 3%; English Male: 76.9%; (76.2%) (N/A) (official): 2%; Other 9% Female: 82.4% French (official), Lingala (a lingua Total: 65.5%; N/A 32% 4.2% franca trade language), Kingwana Male: 76.2%; (small) (30%) (dialect of Kiswahili), Kikongo, Tshiluba Female: 55.1% Sesotho, English (official), Zulu, Xhosa Total: 84.8%; 51% 18% 28.9% Male: 74.5%; (55%) (N/A) Female: 94.5% Chichewa (official) 57.2%; Total: 62.7%; 45% 17% 14.2% Chinyanja: 12.8%; Chiyao 10.1%; Male: 76.1%; (N/A) (N/A) Chitumbuka: 9.5%; Other: 10.4% Female: 49.8% Creole: 80.5%; Bhojpuri: 12.1%; Total: 85.6%; 90% 44% 0.1% French: 3.4%; English (official); -1%; Male: 88.6%; (90.6%) (N/A) Other: 4% Female: 82.7% Emakhuwa: 26.1%; Xichangana 11.3%, Total: 47.8%; 30% 37% 12.2% Portuguese (official; spoken by 27%); 8.8%; Male: 63.5%; (79%) (18%) Elomwe; 7.6%; Cisena; 6.8%; Other: 39.4% Female: 32.7% English (official): 7%; Afrikaans (common Total: 84%; 44.2% 33% 21.3% language of most of the population/ 60% Male: 84.4%; (94.7%) (N/A) of Whites) German: 32%; Indigenous Female: 83.7% languages (Oshivambo, Herero, Nama) Creole; 91.8%; English (official): 4.9%; Total: 91.9%; N/A N/A N/A Other: 3.3% Male: 91.4%; (N/A) (N/A) Female: 92.3% Zulu: 23.8%; Xhosa: 17.6%; Afrikaans: 13.3%; Total: 86.4%; 50% 57% 21.5% Pedi: 9.4%; English: 8.2%; Tswana: 8.2%; Male: 87%; (74.5%) (13%) Sotho: 7.9%; Tsonga: 4.4%; Other: 7.2% Female: 85.7% English (official, government business Total: 81.6%; 31% 24% 38.8% conducted in English), siswati (official) Male: 82.6%; (60%) (N/A) Female: 80.8% Kiswahili (official), English (official, language Total: 78.2%; 64% 36% 8.8% of commerce, administration, and higher Male: 85.9%; (N/A) (19%) education), Arabic, many local languages Female: 70.7% English (official); Major vernaculars: Bemba Total: 80.6%; 14% 36% 16.5% Kaonda, Lozi, Lunda, Luvale, Nyanja, Tonga, Male: 86.8%; (50%) (34%) plus some 70 other indigenous languages Female: 74.8% English (official); Shona; Sindebele Total: 90.7%; 20% 35% 24.6% (Ndebele); Numerous minor dialects Male: 94.2%; (20%) (33%) Female: 87.2% Source: World Bank / CIA World Book 7

s a d c k e y f a c t s : e c o n o m y GDP Exports Export Exports US$ (inflation FOB US$ Partners (%) rate - year) Angola 28,038 (13.2% - 2006) 35.53 billion (2006 est) USA (39..8), China (29.6), France (7.8) Oil, diamonds, gas, coffee, sisal, fish Botswana 9,350 (11.4% - 2006) 4.836 billion (2006 est) European Free Trade Association (87), Southern African Customs Union (7), Zimbabwe (4) Diamonds, copper, nickel, soda ash, meat, textiles Democratic Republic of the Congo 6,974 (9% - 2004) 1.108 billion (2004 est) Belgium (38.1), US (17.8), China (11.6), France (8) Diamonds, copper, oil, coffee, cobalt Lesotho 1,453 (5% - 2006) 779.1 million (2006 est) Excl. South Africa: Hong Kong (41.8), China (33.9), Germany (7.9) Clothing, footwear, vehicles, wool and mohair, food, live animals Malawi 2,072 (15.1% - 2006 est) 513.1 million (2006 est) US (17.9), South Africa (11.2), Egypt (7.6), Germany (7) Tobacco (60%), tea, sugar, cotton, coffee, peanuts, wood products, clothing Mauritius 6,447 (8.9% - 2006 est) 2.318 billion (2006 est) UK (32), France (17), US (9.7), UAE (8.6) Clothing and textiles, sugar, cut flowers, molasses Mozambique 6,630 (12.8% - 2006 est) 2.429 billion (2006 est) Netherlands (59.7), South Africa (16.2), Zimbabwe (2.9) Aluminum, prawns, cashews, cotton, sugar, citrus, timber, bulk electricity Namibia 6,126 (5% - 2006 est) 2.321 billion (2006 est) South Africa (33.4), US (4) Diamonds, copper, gold, zinc, lead, uranium; cattle, processed fish, karakul skins Seychelles 694 (0.7% - 2006 est) 365.1 million (2006 est) UK (23), Spain (19.8), France (11.4), Japan (9.7) Canned tuna, frozen fish, cinnamon bark, copra, oil products (reexports) South Africa 240,152 (5% - 2006) 59.15 billion (2006 est) Japan (9.9), UK (9.7), US (9.5), Germany (6.5) Gold, diamonds, platinum, other metals and minerals, machinery & equip. Swaziland Tanzania Zambia 2,731 (5.1% - 2006 est) 12,111 (5.9% - 2006 est) 7,257 (8.85% 2006 est) 2.201 billion (2006 est) 1.831 billion (2006 est) 3.928 billion (2006 est) South Africa (59.7), EU (8.8), US (8.8), Mozambique (6.2) China (10.2), Canada (8.7), India (7.3), Netherlands (5.2) Switzerland (28.7), South Africa (18.6), UK (14.4), Dem. Rep. Congo (5.4) Soft drink concentrates, sugar, wood pulp, cotton yarn, refrigerators, citrus and canned fruit Gold, coffee, cashew nuts, manufactures, cotton Copper/cobalt (64%), cobalt, electricity; tobacco, flowers, cotton Zimbabwe 3,364 (976.4% official 2006, private est much higher) 1.766 billion (2006 est) South Africa (27), China (7.9), Japan (6.8), Zambia (5.6) Cotton, tobacco, gold, ferroalloys, textiles/ clothing 8

s a d c k e y f a c t s : e c o n o m y Imports Import Imports Currency FOB US$ partners (symbol) (%) US$ 1 = (year) 10.21 billion (2006 est) South Korea (20.5), Portugal (13.4), USA (12.5), South Africa (7.4) Machinery, electrical equip., vehicles, medicines, food Kwanza (AOA) 80.3 (2006) 3.034 billion (2006 est) Southern African Customs Union (74), EFTA (17), Zimbabwe (4) Food, machinery, electrical goods, transport equip., textiles, fuel, wood and paper products, metal Pula (BWP) 5.90646 (2006) 1.319 billion (2004 est) South Africa (18), Belgium (15.6), France (8.8), Zambia (6.7) Food, mining and other machinery, transport equip., fuel Congolese Franc (CDF) 437.86 (2005) 1.401 billion Excl. South Africa: US (83.9), Belgium (12.7), Canada (2.4) Food, building materials, vehicles, machinery, medicines, fuel Loti (SA Rand) LTL (ZAR) 6.6 (2006) 767.9 million South Africa (36.9), Zambia (9.2), Zimbabwe (7.7), Mozambique (7.1) Food, fuel, semimanufactures, consumer goods, transportation equipment Malawian kwacha (MWK) 139.786 (2006) 3.391 billion (2006 est) China (9.8), South Africa (8.6), France (7.6), India (6.9) Manufactured goods, capital equipment, foodstuffs, fuel, chemicals Mauritian rupee (MUR) 31.4607 (2006) 2.815 billion (2006 est) South Africa (42.9), Netherlands (11.5), Portugal (3.6) Machinery & equipment, vehicles, fuel, chemicals, metal products, food, textiles Metical (MZM) 24.9245 (2006) 2.456 billion (2006 est) South Africa (85.2), US Food, fuel, machinery & equipment, chemicals Namibian dollar (SA rand) NAD (ZAR) 6.85 (2006) 570.6 million (2006 est) Saudi Arabia (15.2), South Africa (13.9), Spain (13.6), France (7.2) Machinery & equip., food, fuel, chemicals Seychelles rupee (SCR) 5.5 (2006) 61.53 billion (2006 est) Germany (14.2), China (9.1), US (7.9), Japan (6.8) Machinery & equip., chemicals, fuel, scientific instruments, food Rand (ZAR) 6.85 (2006) 2.274 billion (2006 est) South Africa (95.6), EU (0.9), Japan (0.9), Singapore (0.3) Vehicles, machinery, transport equip., food, fuel, chemicals Lilangeni (SZL) 6.6 (2006) 3.18 billion (2006 est) South Africa (13.1), China (9.5), India (7), UAE (6) Consumer goods, oil, machinery & transp. equip, industrial raw mat. Tanzanian shilling (TZS) 1,259.54 (2006) 3.092 billion (2006 est) South Africa (47.6), UK (12.6), Zimbabwe (4.3) Machinery, transportation equip., oil products, electricity, fertilizer; food, clothing Zambian kwacha (ZMK) 3,371.98 (2006) 2.055 billion (2006 est) South Africa (52.5), China (5.7), Botswana (4.1) Machinery & transport equip., other manufactures, chemicals, fuel Zimbabwean dollar(zwd) 195.107 (official rate 2006, non-official varies) Sources: World Bank/CIA World Book 9

s a d c e c o n o m i c i n d i c a t o r s SADC countries in the World Country GN Income Rank GDP Pop Rank GN Income Rank US$ billion growth millions US$ per capita 2005 2005 2005 2005 World United States 12969.6 1 3.5 296.5 3 43740 7 Japan 4988.2 2 2.7 128.0 10 38980 11 Germany 2852.3 3 0.9 82.5 14 34580 19 China 2263.8 4 9.9 1304.5 1 1740 128 United Kingdom 2263.7 5 1.8 60.2 21 37600 12 France 2177.7 6 1.5 60.7 20 34810 18 Canada 1051.9 9 2.9 32.3 36 32600 20 India 793.0 10 8.5 1094.6 2 720 159 Australia 654.6 13 2.6 20.3 49 32220 21 Finland 196.5 29 2.1 5.2 108 37460 13 Malaysia 125.8 38 5.3 25.3 43 4960 82 New Zealand 106.7 44 1.9 4.1 120 25960 31 Africa South Africa+ 224.1 27 4.9 45.6 28 4960 82 Egypt 92.9 48 4.9 74.0 15 1250 142 Algeria 89.6 49 5.3 32.9 35 2730 110 Nigeria 74.2 51 6.9 131.5 9 560 169 Angola+ 21.5 80 14.7 15.9 58 1350 136 Kenya 18.0 84 2.8 34.3 34 530 171 Tanzania+ 12.7 96 7.0 38.3 31 340 188 Ghana 10.0 102 5.8 22.1 46 450 176 Botswana+ 9.1 105 3.8 1.8 143 5180 80 Gabon 6.9 116 2.2 1.4 146 5010 81 Congo, Dem. Rep.+ 6.9 118 6.6 57.5 22 120 207 Mauritius+ 6.6 119 4.5 1.2 149 5260 78 Mozambique+ 6.1 120 7.7 19.8 50 310 191 Namibia+ 6.1 121 3.5 2.0 140 2990 102 Zambia+ 5.7 125 5.1 11.7 68 490 174 Zimbabwe+ 4.5 136-7.1 13.0 65 340 188 Swaziland+ 2.6 154 1.8 1.1 150 2280 124 Malawi+ 2.1 160 2.6 12.9 66 160 202 Lesotho+ 1.7 164 1.2 1.8 142 960 150 Seychelles+ 0.7 190-2.3 0.08 190 8290 65 Sub-Saharan Africa 552.2 5.3 741.1 745 World low income 1363.9 7.5 2353.0 580 World middle income 8113.1 6.3 3073.5 2640 World high income 35528.0 2.8 1011.3 35131 This table reads: According to the World Bank, South Africa s Gross National Income in 2005 was US$224.1 billion (rank 27), its population 45.6 million (rank 28) and the average Gross National Income per capita was $4960 (rank 82). Source: World Bank/World Development Indicators 2006. 1 0

s a e c o n o m i c i n d i c a t o r s S o u t h A f r i c a Provinces and capitals Provinces & Capitals Province Capital Area* Population* GDP+ Sq. Km % 000 % % Eastern Cape Bisho 169580 13.9 7052 14.9 8.1 Free State Bloemfontein 129480 10.6 2959 6.2 5.5 Gauteng Johannesburg 17010 1.4 9211 19.4 33.3 KwaZulu-Natal Pietermaritzburg 92100 7.6 9732 20.5 16.7 Mpumalanga Nelspruit 79490 6.5 3253 6.9 6.8 Northern Cape Kimberley 361830 29.7 911 1.9 2.2 Limpopo Polokwane 123910 10.2 5671 12.0 6.7 North West Mafikeng 116320 9.5 3858 8.1 6.3 Western Cape Cape Town 129370 10.6 4746 10.0 14.4 Total 1219090 100 47391 100 100 This table reads: Eastern Cape has 13.9% of the area of South Africa, 14.9% of its population and 8.1% of its GDP. * Pre-2006 boundaries # Mid 2006 estimates based on 2001 Census with original boundaries. + Regional analysis of GDP conducted 2004. Source: Statistics SA/South Africa Yearbook 2004/5. 1 1

s a e c o n o m i c i n d i c a t o r s Gross Domestic Product (GDP) by Economic activity 2000 vs 2006 Rm at constant year 2000 prices Activity 2000 2006 R millions % R millions % % inc Primary sector Agriculture, forestry, fishing 27451 3.0 25390 2.2-7.5 MininMining, quarrying 63391 6.9 68536 5.8 8.1 Secondary sector Manufacturing 159107 17.3 191630 16.4 20.4 Electricity, water 22789 2.5 25207 2.1 10.6 Construction 21114 2.3 35284 3.0 67.1 Tertiary sector Wholesale, retail trade, hotels, restaurants 122705 13.3 163754 14.0 33.5 Transport, communication 80872 8.8 115088 9.8 42.3 Finance, real estate, bus. services 156252 16.9 230514 19.7 47.5 Personal services 51382 5.6 62442 5.3 21.5 General Government services 133158 14.4 148783 12.7 11.7 Total value at basic prices 838218 90.9 1066627 91.0 27.2 Taxes less subsidies 83930 9.1 104880 9.0 25.0 GDP 922148 100 1171507 100 27.0 This table reads: Agriculture, forestry & fishing accounted for R27 451m (3.0%) of GDP in 2000. In 2006 it accounted for R25 390m (2.2%) a decrease of 7.5% at constant year 2000 prices. Source: Statistics SA as at Q4 2006 estimates Personal Disposable Income by Province 2006 Province % Eastern Cape 8.8 Free State 5.5 Gauteng 34.8 KwaZulu-Natal 16.3 Mpumalanga 5.8 North West 6.3 Northern Cape 2.1 Limpopo 5.6 Western Cape 14.7 This table reads: According to the Bureau of Market Research, UNISA, Eastern Cape accounted for 8.8% of Personal Disposable Income in 2006. Source: Bureau of Market Research, UNISA Share of Personal Disposable Income Black Coloured Indian White 1960 1970 1980 1990 2000 2007 Per Capita per annum Black 23.2 23.4 30.4 35.7 43.4 46.5 Coloured 5.4 6.2 7.4 7.4 7.9 8.3 Indian 2.0 2.5 3.3 3.8 4.7 4.8 White 69.4 67.9 59.0 53.1 44.0 40.4 This table reads: According to the Bureau of Market Research, UNISA, Whites accounted for 69.4% of Personal Disposable Income in 1960. By year 2000 White proportion of the total had fallen to 44%. It is expected to fall to 40.4% by 2007. Source: Bureau of Market Research, UNISA 1 2

Demographic 000 % Total 30903 100 Race Black 23267 75.3 Coloured 2709 8.8 Indian 822 2.6 White 4105 13.3 Sex Male 15398 49.8 Female 15505 50.2 Age 16-24 8156 26.4 25-34 7419 24.0 35-49 8278 26.8 50+ 7050 22.8 Household income pm R1-599 2574 8.3 R600-999 5349 17.3 R1000-1599 5157 16.7 R1600-2999 5307 17.2 R3000-4999 3720 12.0 R5000-7999 3296 10.7 R8000-13999 3167 10.2 R14000+ 2334 7.6 Community 250000+ 10644 34.4 40000-249999 4071 13.2 500-39999 3962 12.8 Less than 500 12226 39.6 Province Western Cape 3051 9.9 Northern Cape 765 2.5 Free State 1993 6.4 Eastern Cape 4571 14.8 kwazulu/natal 6337 20.5 Mpumalanga 2301 7.4 Limpopo 3318 10.7 Gauteng 6360 20.6 North-West 2207 7.1 Metro area Durban 1849 6.0 Pietermaritzburg 334 1.1 Greater JHB/Soweto 1860 6.0 Population Profile Adults 16+ 1 3 s a d e m o g r a p h i c s Demographic 000 % Reef 2406 7.8 Pretoria 1275 4.1 Vaal 654 2.1 Cape Town 1984 6.4 Cape fringe 288 0.9 Port Elizabeth/Uiten. 832 2.7 East London 380 1.2 Kimberley 143 0.5 Bloemfontein 289 0.9 Read/Understand Yes 29538 95.6 No 1365 4.4 Education No school 1785 5.8 Some primary 3147 10.2 Primary completed 2451 7.9 Some high 12720 41.2 Matric 7588 24.6 Technikon degree 1353 4.4 University degree 842 2.7 Other post matric 1018 3.3 Living Standards Measure (LSM) Group 1 1895 6.1 Group 2 3784 12.2 Group 3 3878 12.5 Group 4 4603 14.9 Group 5 4176 13.5 Group 6 4454 14.4 Group 7 2413 7.8 Group 8 1759 5.7 Group 9 2085 6.7 Group 10 1857 6.0 Employment Work full time 8138 26.3 Work part time 3438 11.1 Do not work 19327 62.5 This table reads: According to AMPS 2006 (rolling 12 months survey), the adult population is 30.903 million. Of these 23.267 million (75.3%) are Black and 2.709 million (8.8%) are Coloured. (Rounding-off occurs) Source: AMPS 2006

s a d e m o g r a p h i c s 25 20 21,5 21,2 18,8 Population distribution by age Age 000 % 0-9 10,177 21.5 10-19 10,028 21.2 15 14,1 20-29 8,925 18.8 30-39 6,684 14.1 10 5 0 0-9 9,8 6,9 4,7 2,3 0,7 20-29 40-49 60-69 80+ 10-19 30-39 50-59 70-70 40-49 4,643 9.8 50-59 3,276 6.9 60-69 2,244 4.7 70-79 1,078 2.3 80+ 336 0.7 * This table reads: The 0 to 9 age group population is just over 10 million (21.5% of the total) according to the 2001 Census, adjusted mid 2006. Source: Statistics SA Census 2001 adjusted mid 2006 Population by Home language 1996 2001 Language % % IsiZulu 22.9 23.8 IsiXhosa 17.9 17.6 Afrikaans 14.4 13.3 Sepedi 9.2 9.4 Setswana 8.2 8.2 English 8.6 8.2 Sesotho 7.7 7.9 Xitsonga 4.4 4.4 SiSwati 2.5 2.7 Tshivenda 2.2 2.3 IsiNdebele 1.5 1.6 Other 0.6 0.5 This table reads: IsiZulu home language speakers were 22.9% of the 1996 Census and 23.8% of the 2001 Census. Source: Statistics South Africa Census 2001 25 20 15 10 5 0 23.8 17.6 13.3 9.4 8.2 8.2 7.9 4.4 2.7 2.3 1.6 0.5 IsiZulu Sepedi Sesotho Tshivenda IsiXhosa Setswana Xitsonga Afrikaans English SiSwati Other 1 4

Access to Media All Races Black Coloured Indian White Population '000 30903 23267 2709 822 4105 % % % % % Any of AMPS newspapers Dailies (18) 24.7 21.9 30.6 37.8 33.7 Weeklies (23) 30.9 22.9 54.2 68.1 53.3 Any AMPS newspaper 41.6 34.3 62.8 74.1 62.3 Any of AMPS magazines Weeklies (12) 17.5 8.1 38.0 29.5 55.0 Fortnightlies (2) 9.2 7.6 19.0 13.6 11.0 Monthlies (65) 26.6 19.1 37.2 42.7 58.3 Alternate monthlies (8) 4.0 3.0 5.0 5.6 9.2 Any AMPS magazine 35.1 24.6 55.8 55.4 77.1 Any AMPS newspaper/magazine 51.8 41.5 73.0 85.1 89.0 Cinema/Drive-in Past 3 months 9.6 5.0 11.2 34.9 29.9 Radio Last 7 days 92.7 93.0 88.2 95.3 93.0 TV Last 7 days 78.8 73.4 93.1 97.4 96.5 Internet Accessed last 4 weeks 6.4 2.6 6.8 13.9 25.8 Outdoor last 4 weeks Billboards 83.9 82.5 82.8 93.5 90.5 In-store 88.5 87.6 90.4 95.2 91.1 Bus shelters 46.5 40.1 60.4 72.3 68.6 Taxis/minibuses 73.1 71.1 79.1 87.8 76.9 Trailer Ads 48.1 42.0 58.4 72.1 71.5 This table reads: According to AMPS 2006 (rolling 12 months survey), 24.7% of all adults were reached by the average issue of all 18 daily newspapers monitored by the survey. Penetration was highest amongst Indian population (37.8%) and lowest amongst the Black (21.9%). Source: AMPS 2006 Access to Telecommunications t h e s a m e d i a m a r k e t s Telephone main lines 4.729 million Price basket for fixed line (US$ per month) 21.6 Mobile subscribers 33.96 million Price basket for mobile (US$ per month) 13.5 Population covered by mobile 96% Internet users 5.1 million Price basket for internet (US$ per month) 33.3 PC s per 1000 people 88 Internet service providers 150 Broadband subscribers per 1000 people 1.3 Country code.za Source: CIA World Book, ICT at a Glance in 2004 (research republished by World Bank) 1 5

t h e s a m e d i a m a r k e t s Above the line Adspend in R millions Category Year 1996 2005 2006 R' m % R m % R m % Daily newspapers 788.7 15.4 2421.5 14.1 2880.7 14.4 Weekend newspapers 322.5 6.3 1194.2 7.0 1334.5 6.6 Black/Coloured/Asian n'papers 142.4 2.8 inc. in other cat. Community n'papers 268.8 5.2 1132.6 6.6 1416.1 7.1 Consumer magazines 548.0 10.7 1577.3 9.2 1854.9 9.3 Trade, technical, financial 267.5 5.2 485.8 2.8 532.5 2.7 Total print 2338.0 45.6 6480.2 37.8 7683.3 38.4 TV 1937.8 37.8 6321.9 36.8 7702.6 38.4 Radio 658.1 12.8 2363.2 13.8 2645.6 13.2 Cinema 47.0 0.9 591.2 3.4 393.2 1.9 Outdoor 148.8 2.9 788.2 4.6 1023.3 5.2 Direct mail not monitored 121.5 0.7 136.3 0.7 Internet not monitored 140.7 0.8 174.1 0.9 Total 5129.8 100 17138.1 100 20093.9 100 Rounding off occurs. Important note: 2005 revised downwards from original data published in 2006 SA Media Facts. Excludes self promotion by TV stations on TV in 2005/6 This table reads: According to Multimedia, TV accounted for R1937.8 million (37.8%) of the R5129.8 million spend on media in 1996. This rose to R7702.6 million (38.4%) in 2006. Source: Nielsen Media Research s Multimedia Growth of Media Opportunities Medium Dec Dec Dec Mar Mar 1975 1991 2000 2002 2004 2006 2007 TV stations nil 7 56 60 67 74 71 Radio stations (separate buys) 7 34 105 106 117 115 124 Daily newspapers 22 18 17 18 18 20 20 Major weeklies 19 19 21 22 25 28 28 Consumer magazines 180 250 480 515 550 610 670 Business to business 219 300 580 580 640 725 765 Community newspapers & mags. N/A N/A 260 272 330 375 425 DStv audio services 48 40 63 65 65 Internet web pages 1.4 Bn +3 Bn +8 Bn 9.7 Bn +10 Bn This table reads: There were no TV channels in 1975. In March 2007 there were 71. Comment: TV: includes DStv commercial and non-commercial stations. Radio: estimated to be actively broadcasting at any one time. Print media: dailies and weekends exclude regional supplements/business editions. Internet: estimated web pages indexed by Google search engine. Source: Media Manager 1 6

Key indices 1998 to 2006 t h e s a m e d i a m a r k e t s Year CPI GDP Rand to Prime Adspend % incr. % incr. US$ Rate % % incr. 1998 6.9 0.8 5.55 23.00 17.8 1999 5.2 2.0 6.12 15.50 11.5 2000 5.3 4.2 6.96 14.50 11.1 2001 5.7 2.7 8.61 13.00 8.3 2002 9.2 3.7 10.54 17.00 16.8 2003 5.9 3.1 7.58 11.50 17.7 2004 1.4 4.8 6.46 11.00 23.3 2005 3.4 5.1 6.38 10.50 15.8 2006 (est) 4.6 4.9 6.78 12.50 17.2 This table reads: In 1998 the Consumer Price Index (CPI) rose by 6.9% over 1997. The Gross Domestic Product (GDP) rose by 0.8%, the US$ bought R5.55, the Prime lending rate was 23.00% and adspend increased by 17.8%. Note: compared to SA Media Facts 2006, GDP 2003 onwards revised upwards, adspend 2005 revised downwards. Source: Nedcor Economic Unit/Nielsen Media Research s Multimedia Above the line Adspend by Category 2006 R'm % Food 752.7 3.7 Beverages 1227.9 6.1 Health & beauty 1701.0 8.5 Household 910.9 4.5 Banking/insurance 2184.0 10.9 Travel, transport & leisure 3348.6 16.7 Tobacco & related 7.9 0.0 Retail 4847.0 24.1 Business to Business 3170.6 15.8 Education/government 1165.6 5.8 Misc small display 259.6 1.3 Media promotion 518.0 2.6 Total 20093.9 100 This table reads: According to Nielsen s Multimedia, above the line expenditure on Food was R752.7 million in 2006 (3.7%) out of the total of R20,093.9 million. Note: rounding off occurs. Source: Nielsen Media Research s Multimedia 30 25 20 15 10 5 0 Food Health & Beauty Beverages Household Banking/ Insurance Retail Tobacco & Related Travel transport & leisure Business to Business Education / gov. Media Promotion Misc small display Competitions/self prom. 1 7

t e l e v i s i o n The market: Further growth of DStv and mooted additional SABC and private stations will pressurise the TV mix and cannibalise audience. Viewership trend: continues in flux as stations jostle for audience via programming opportunities. Station Ownership/ Comment Last 7 days viewership Language 000 AMPS 2006 Black Coloured Indian White SABC 1 SABC Free-to-air. 16252 2090 709 2130 All official languages SABC 2 SABC Free-to-air 10900 2321 669 3077 All official languages SABC 3 SABC Free-to-air 7549 1825 717 2691 All official languages etv etv Free-to-air. 11603 2127 714 2743 Mainly English M-Net M-Net Analogue/digital pay 557 775 186 1599 Mainly English TV station, predominantly upper income audience. M-Net only analogue subscriber base under 188,000 and shrinking in favour of DStv package (NB: audience includes analogue, open time and digital via DStv) DStv Multichoice Digital satellite pay station, over 70 channels 464 238 126 1291 Mainly English 38 of which carry advertising including digital M-Net. Subscriber base over 1,177,000 (SA only) and growing. (NB: audience non-m-net) This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7 days black viewership ex AMPS 2006 is 16.25 million adults. Source: OMD/AMPS 2006 1 8

Top 5 programmes Station Programme Genre Day AMR Time SABC1 Generations Soap Tue 22.1 20h00-20h30 Generations Soap Thu 22.1 20h00-20h30 Generations Soap Mon 21.9 20h00-20h30 Generations Soap Wed 21.8 20h00-20h30 Izoso Connexion Sitcom Tue 19.0 20h30-21h00 SABC2 7de Laan Soap Wed 12.7 18h30-19h00 Muvhango Drama Mon 12.0 21h00-21h30 7de Laan Soap Tue 11.6 18h30-19h00 Muvhango Drama Wed 11.5 21h00-21h30 Muvhango Drama Tue 11.4 21h00-21h30 SABC3 Days of Our Lives Soap Tue 10.7 17h00-17h45 Days of Our Lives Soap Thu 10.2 17h00-17h45 Days of Our Lives Soap Mon 9.8 17h00-17h45 Survivor: Panama Reality Tue 9.3 19h30-20h30 Isidingo Soap Tue 8.3 18h30-19h00 e-tv Swordfish Movie Sun 15.1 20h00-22h05 International Smackdown Sport Wed 13.6 20h30-21h30 Jewel of the Nile Movie Sat 12.6 20h00-22h10 Live Lotto Draw Competition Wed 10.0 21h30-22h00 e-news News Sat 9.2 19h00-19h30 M-Net Egoli Soap Tue 5.4 18h00-18h30 Egoli Soap Mon 5.2 18h00-18h30 Egoli Soap Thu 4.8 18h00-18h30 Egoli Soap Wed 4.4 18h00-18h30 Deal or No Deal SA Reality Sun 4.2 18h00-19h00 This table reads: SABC1 s leading programme w/c 5th February, 2007 was Tuesday s Generations broadcast between 20h00 and 20h30. It achieved 22.1 AMR against all adults. W/c 5th February, 2007. Base: all adults TV Performance Station SABC1 SABC2 SABC3 etv M-Net Total Cost 20x30 spots R498500 R348000 R477000 R476000 R380500 R2180000 Performance in TVR All adults 165.5 85.5 93.9 116.4 27.3 488.6 English/other 59.4 57.5 122.2 111.9 42.9 393.9 Afrikaans/both 48.1 122.1 85.4 135.4 61.2 452.2 Nguni 268.4 58.5 80.7 100.4 3.6 511.6 Sotho 215.0 96.5 68.3 111.3 1.6 492.7 Income high 73.5 76.9 75.6 66.0 57.6 349.6 Income medium 158.1 89.6 105.2 138.8 25.2 516.9 Income low 217.9 79.9 76.6 118.8 5.9 499.1 Spots spread 15h00-23h00 Mon-Sun week commencing 5h March 2007. Channels per Media Inflation Watch package. Rates per rate card, significant discounts may be negotiated. This table reads: 20 spots on SABC1 spread 15h00 to 23h00 Mon-Sun cost R498,500 without negotiation. The schedule yielded 165.5 TV Ratings (TVR) against all adults, and 268.4 against Nguni speaking adults. 1 9 t e l e v i s i o n

r a d i o The market: The medium is in a state of flux as stations vie for audience and revenue. The large number of community stations is yet to make a significant impact in listenership, research or revenue. Listenership trend: audience fragmentation and fluctuation. Category/Station Language/ Format/Target Audience all adult Language Owner or control Past 7 days AMPS 2006 000 % National stations 5fm English Popular music format to all major 1463 4.7 SABC metropolitan areas countrywide. Metro English Contemporary black orientated 4797 15.5 SABC music, news & talk shows targeted to trendy sophisticated blacks in major metropolitan areas. SAfm English Full service content for the 518 1.7 SABC well informed. Radiosondergrense Afrikaans Full service national community/ 1627 5.3 SABC cultural station. Radio 2000 Eng/Afr Mainly sports. Audience fluctuates with 237 0.8 SABC events covered. Radio Pulpit/Kansel Eng/Afr (+ others) Religious. 434 1.4 Radio Pulpit English/Afrikaans regional/inter-regional stations 702 English Mainly talk and news format to greater 215 0.7 Primedia Gauteng and beyond. Medium wave. 94.7 (Highveld Stereo) English Adult contemporary music format 1324 4.3 Primedia with humour, news & sports bulletins to Gauteng. Classic FM English Classic, good music and news. Gauteng 175 0.6 Classic FM based. Plus netcast. Kaya FM EnglishThebe/Shanike/ Adult contemporary music for urban 907 2.9 New Africa Inv. blacks in greater Johannesburg. YFM English Youth station (mainly black) to greater 1095 3.5 HCI Johannesburg. Jacaranda Eng/Afr Contemporary music format 2291 7.4 Kagiso with news, sports bulletins & morning talk to Gauteng and beyond. 567 Capetalk Eng Talk and news for Cape metropolitan areas. 161 0.5 Primedia Good Hope FM Eng/Afr Adult contemporary music format 732 2.4 SABC with news & sports bulletins to Western Cape. Heart English Adult contemporary music format boadcasting 615 2.0 Makana Trust/Kagiso Western Cape metropolitan area. Kfm Eng/Afr Adult contemporary music with news, 1235 4.0 Primedia (+Broadcape) sports and entertainment info to Western Cape metropolitan area. East Coast Radio English Adult contemporary music with news and 1937 6.3 Kagiso sport to kwazulu-natal. 2 0

r a d i o Category/Station Language/ Format/Target Audience all adult Language Owner or control Past 7 days AMPS 2006 000 % Gagasi Eng/Zulu Adult contemporary music format broadcasting 720 2.3 Makana Trust/Kagiso kwazulu-natal metropolitan area. Algoa Eng/Afr Adult contemporary music with news, 622 2.0 AME sports and talk to Eastern Cape. Ofm (Oranje) Eng/Afr Adult contemporary music with news 496 1.6 AME (+Kagiso) sports & talk to Free State, N. Cape & NW Province. Lotus fm Eng/Indian Community/cultural station for 438 1.4 SABC Indian communities in kwazulu-natal, Gauteng & other areas. African language stations Ukhozi FM Zulu Full service station for Zulu speakers 6303 20.4 SABC in kwazulu-natal, Gauteng, Mpumalanga & other areas. Has split broadcast facility. Umhlobo Wenene Xhosa Full service station for Xhosa 4638 15.0 SABC speakers in Eastern Cape, Gauteng, S. Free State and other areas. Motsweding FM Setswana Full service station for Setswana 2866 9.3 SABC speakers in NW Province, N. Cape, NE Free State & Mpumalanga. Lesedi Sesotho Full service station for Sesotho 3552 11.5 SABC speakers in Free State, Gauteng, N. & E. Cape, NW Province & Mpumalanga. Thobela FM N. Sotho Full service station for N. Sotho 2792 9.0 SABC speakers from the Free State, through Gauteng to Limpopo. Munghana-Lonene Tsonga Full service station for Tsonga 1296 4.2 SABC speakers in Limpopo, NW Province & Gauteng. Phalaphala FM Venda Full service station for Venda 752 2.4 SABC speakers in far N. Limpopo & Gauteng. CKI FM Eng/Xhosa Music station for Xhosa speakers 696 2.3 SABC in East London/former Ciskei. Ikwekwezi FM Ndebele Full service station for Ndebele 1449 4.7 SABC speakers in Mpumalanga, Gauteng & Limpopo. Ligwalagwala FM Swazi Full service station for Swazi 1328 4.3 SABC speakers in Mpumalanga & Gauteng. Community Various Community appeal, from niche geographic, retail 5776 18.7 Various Independent/ and religious interest. Some 104 community/ international special stations monitored in AMPS 2006. This table reads: 5fm is an English language station owned by the South African Broadcasting Corporation (SABC). It has a popular music format with 1.463 million listeners (4.7% of the population) over the past 7 days (AMPS 2006). 2 1

n e w s p a p e r s : d a i l i e s The Market: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. The last few years has seen the surge in popular journalism with the launch and massive success of Daily Sun. New titles have not been as successful or have failed. Circulation trend: Long-term, most of the larger English dailies experience softening long-term circulation whilst most smaller niche titles are holding or increasing circulation. Readership trend: The larger English dailies exhibit a Black readership in excess of 50%, blurring the editorial appeals between Black and White categories. Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm. Oct-Dec 06 AMPS 06 B/W F/C 000 000 Exc VAT Exc VAT Bloemfontein Volksblad Media24 Afr AM 28.5 125 R48.61 R70.90 Cape Town Cape Times INC Eng AM 49.6 245 R76.10 R121.76 Cape Argus INC Eng PM 73.4 374 R87.75 R140.40 Daily Voice INC Eng AM N/A N/A R65.55 R104.88 Burger Media24 Afr AM 91.2 502 R106.50 R151.10 Kaap Son (Mon-Thu) Media24 Afr AM 72.0 344# R69.95 R110.65 Durban The Mercury INC Eng AM 40.7 229 R63.30 R101.28 Daily News INC Eng PM 50.2 353 R74.34 R118.94 Isolezwe INC Zulu AM 96.5 644 Per FC R69.12 East London Daily Dispatch Johncom Eng AM 31.7 255 R44.00 R81.00 Johannesburg Business Day BDFM Eng AM 41.9 105 R112.00 R159.00 Citizen Caxton Eng AM 71.4 430 R88.00 R133.00 Daily Sun Media24 Eng AM 494.9 3679 R164.64 R265.44 Sowetan Johncom Eng AM 134.8 1583 R139.00 R228.00 Star INC Eng AM/PM 163.3 618 R153.00 R244.80 Beeld Media24 Afr AM 99.2 404 R121.17 R169.86 Kimberley Diamond Fields Adv. INC Eng AM 9.4 58 R21.00 R33.60 Pietermaritzburg Witness Media24 Eng AM 23.1 135 R35.28 R70.56 Port Elizabeth Herald Johncom Eng AM 26.9 195 R49.00 R90.00 Pretoria Pretoria News INC Eng PM 29.8 109 R45.40 R72.64 This table reads: Bloemfontein s Volksblad is published by Media24 in Afrikaans mornings. Its ABC circulation Oct-Dec 2006 is 28,500 (rounded). Its all adults readership ex AMPS 2006 (12 months) is 125,000. A single column centimetre BW is R48.61 and FC is R70.90 (2007 exc VAT). # AMPS 2006A6 (6 months survey) 2 2

n e w s p a p e r s : m a j o r w e e k l i e s The market: Most large urban centres had a Saturday/Sunday edition of the relevant dailies. Nationals grew from Johannesburg. Recent movements include name changes and new launches, especially the emergence of Afrikaans popular journalism via Cape Town s Son. Circulation trend: long-term, static to softening for most titles. Readership trend: per dailies. Area/Title Group Lang. Appears ABC Circ. Readers Col Cm. Col Cm. Oct-Dec 06 AMPS '06 BW FC 000 000 Exc VAT Exc VAT National City Press Media24 Eng Sun 183.1 1903 R198.00 R281.00 Mail & Guardian M&G Media Eng Fri 48.3 271 R157.30 R163.35 Rapport Media24 Afr Sun 300.3 1548 R315.00 R481.00 Soccer Laduma Media24 Eng Wed 303.5 1848 Per FC R186.30 Sunday Independent INC Eng Sun 42.6 224 R95.00 R152.00 Sunday Sun Media24 Eng Sun 200.3 2013 R98.00 R144.00 Sunday Times Johncom Eng Sun 504.5 3292 R408.00 R650.00 Sunday World Johncom Eng Sun 184.8 1040 R100.00 R138.00 Bloemfontein Naweek Volksblad Media24 Afr Sat 23.9 136 R32.41 R54.70 Cape Town Burger Media24 Afr Sat 103.9 633 R106.50 R151.10 Naweek Son (Kaap) Media24 Afr Fri 76.8 673# R91.63 R144.95 Weekend Cape Argus INC Eng Sat/Sun 104.0 Sat: 373 R95.85 R153.36 Sun: 288 Durban Ilanga Mandla-Matla Zulu Mon/Thu 100.9 609 R60.44 R103.29 Independent on Saturday INC Eng Sat 59.9 251 R74.56 R119.30 Post INC Eng Wed 47.2 327 R41.72 R83.44 Sunday Tribune INC Eng Sun 113.7 723 R118.03 R188.85 Johannesburg Citizen Caxton Eng Sat 52.2 522 R67.00 R100.00 Naweek Beeld Media24 Afr Sat 84.3 290 R104.41 R145.00 Saturday Star INC Eng Sat 137.2 407 R104.00 R166.40 Weekender Johncom Eng Sat 9.4 N/A R49.00 R79.50 Port Elizabeth Weekend Post Johncom Eng Sat 28.8 156 R49.00 R89.00 This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Oct-Dec 2006 is 183,100 (rounded) and its AMPS 2006 readership is 1,903,000 adults all races. A single column centimetre BW is R198.00 and FC is R281.00 (2007 exc VAT). 2 3

n e w s p a p e r s : c o m m u n i t y The Market: SA has over 360 newspapers targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. Circulation trend: many urban newspapers have put on circulation in line with the increase in local population/urbanisation. 2005 saw the first launch of a series of freesheets into Johannesburg s massive black township, Soweto (Caxton). Area/Title Group Lang. Appears Circulation Col Cm. Col Cm. Oct-Dec 06 BW FC 000 Exc VAT Exc VAT Gauteng: Greater Johannesburg Alberton Record Caxton Eng Weekly 36.3 free R43.88 R65.83 Boksburg Advertiser Caxton Eng(+Afr) Weekly 41.4 free R44.75 R67.10 Germiston City News Caxton Eng(+Afr) Weekly 29.3 free R34.55 R51.80 Krugersdorp News Caxton Eng/Afr Weekly 28.2 free R38.66 R57.99 Randburg Sun Caxton Eng Weekly 58.9 free R51.94 R77.91 Roodepoort Record Caxton Eng/Afr Weekly 54.0 free R49.38 R74.07 Sandton Chronicle Caxton Eng Weekly 54.3 free R50.74 R76.11 Southern Courier Caxton Eng(+Afr) Weekly 57.7 free R46.91 R70.37 Gauteng: Pretoria Record Centurion Caxton Afr/Eng Weekly 44.0 free R52.28 R78.42 Gauteng: Vaal Vanderbijlpark Ster Media24 Eng/Afr Weekly 25.1 free R37.45 R56.17 North West Potchefstroom Herald Media24 Afr(+Eng) Weekly 7.3 sold R26.74 R40.11 Rustenburg Herald Caxton Eng/Afr Weekly 21.6 sold R29.20 R43.80 Mpumalanga Lowvelder Caxton Eng/Afr Tue & Fri 14.5 sold: Fri R25.00 R37.50 Free State Ons Stad Media24 Afr/Eng Weekly 37.2 free R25.80 R42.45 Vista Media24 Afr(+Eng) Weekly 37.5 free R28.44 R45.09 kwazulu-natal: Durban Highway Mail Caxton Eng Weekly 50.8 free R45.81 R68.72 Northglen News Caxton Eng Weekly 27.3 free R31.95 R47.93 kwazulu-natal: North/South Coast South Coast Herald Caxton Eng Weekly 16.9 sold R27.85 R41.78 Zululand Observer Caxton Eng(+Afr) Tue & Fri 15.2 sold: Fri R30.83 R46.25 Eastern Cape: Port Elizabeth P. E. Express Media24 Eng(+Afr) Weekly 89.8 free R39.00 R66.50 Western Cape: Cape Town Constantiaberg Bulletin INC Eng Weekly 29.4 free R36.10 R57.76 Southern Suburbs Tatler INC Eng Weekly 48.2 free R36.70 R58.72 Tygerburger (12 editions) Media24 Afr(+Eng) Weekly 283.7 free R186.99 R231.59 Western Cape: Boland District Mail Media24 Eng/Afr Weekly 13.6 sold R28.12 R43.59 Eikestadnuus Media24 Afr(+Eng) Weekly 8.9 sold R24.45 R36.48 Circulation verification: 'Free: Verified Free Distribution; Sold: ABC This table reads: Alberton Record is published by Caxton in English. Its latest circulation (Verified Free Distribution) is 36,300 (rounded). A column centimetre BW is R43.88 and FC is R65.83 (2007 exc VAT). 2 4

c o n s u m e r m a g a z i n e s The Market: SA has over 400 consumer titles, most of which are small circulating and highly niched. Churn of titles is high. The top 5 publishers totally dominate circulation and adspend. Circulation trend: Depends on the category, but average title s is softening. The important Women's sector is remarkably resilient despite pressure from increasing number of options allied to consumers reducing range of titles purchased. Readership trend: Like circulation, generally softening. Most English, seemingly White editorial focus, titles show significant, if not dominant, Black readership. Subject/Title Group Lang. Appears ABC Circ. Readers FP FP Latest AMPS 06 BW FC 000 000 Exc VAT Exc VAT Celebrity news Heat Upper Case* Eng Weekly 83.1 344 Per FC R37037 People Caxton Eng Fortnightly 111.2 714 R11565 R16524 Consumer Computing PC Format Intelligence Eng Monthly 22.5 178 Per FC R21600 Current Affairs Insig New Media* Afr Monthly 11.8 79 Per FC R18490 Time Magazine Time Warner Eng Weekly 59.6 215 R20739 R31800 General Interest/TV Bona + Caxton Eng+3 Monthly 85.4 1818 R20309 R29009 Drum + Media24 Eng Weekly 79.9 1262 R16710 R27845 Huisgenoot Media24 Afr Weekly 340.2 2092 R34560 R57590 Reader s Digest Heritage Eng Monthly 66.3 644 Per FC R24500 Dish/Skottel TV Eng/ Guide Multichoice Afr edit. Monthly 1431.0 687 Per FC R62000 TV Plus Media24 Eng/ Afr edit. Fortnightly 134.0 1352 R16020 R26700 You Media24 Eng Weekly 212.3 1900 R22880 R38130 Lifestyle/Entertainment Country Life, SA Caxton Eng Monthly 35.8 123 R11886 R16989 Longevity Johncom Eng Monthly 23.3 94 R17300 R20500 SL Intelligence Eng Monthly 14.0 115 Per FC R19660 Wine Ramsays Eng Monthly 11.9 108 Per FC R17188 Men's Interest FHM Upper Case* Eng Monthly 98.8 698 Per FC R49625 GQ Conde Naste Eng Monthly 30.9 284 Per FC R29765 Mens Health Touchline* Eng Monthly 87.2 731 Per FC R45800 Motoring Bike SA Bike SA Eng Monthly 33.9 211 Per FC R15587 Car Ramsays Eng Monthly 101.6 890 Per FC R37600 Speed & Sound OverDrive Eng Monthly 58.2 433 Per FC R20613 Topcar/ Media24 Eng/ Topmotor Afr edit. Monthly 20.6 465 R25775 R32220 Music/Youth Saltwater Girl Atol* Eng 10xpa 32.4 NA Per FC R21500 Y Mag + Yired Eng 6xpa 12.8 427 Per FC R15500 2 5