Introduction Montenegro Facts & Developments Perspectives for Contributions TAIEX LAF Tourism Brussels 20.06.2011
Contacts Montenegro Biljana Božović National Tourism Organisation of Montenegro biljana.bozovic@montenegro.travel Emil Kukalj National Tourism Organisation of Montenegro emil.kukalj@montenegro.travel Dragisa Sokic Local Tourism Organisation Pljevlja info@pljevlja.travel Kirsi Hyvaerinen National Tourism Organisation of Montenegro kirsi.hyvaerinen@montenegro.travel Marina Blazevic Local Tourism Organisation Mojkovac tomojkovac@t-com.me Nikola Medenica Local Tourism Organisation Kolasin nmedenica@gmail.com TAIEX LAF Tourism Brussels 20.06.2011
Area: 13.812 km², less than 190 km diametral Capital: Podgorica Population: 625 000 (2011) Coastline: 293 km Beaches: 72 km Peaks above 2000m: over 150 Highest peak: 2.525 m Climate: Mediterranean, continental Currency: Euro TAIEX LAF Tourism Brussels 20.06.2011
crystal clear sea, sandy beaches...
River Deep Mountain High
meeting point of many cultures...
National Park Durmitor 5 National Parks, 2 UNESCO World Heritage Sites
the only fjord in the Mediterranean
Tara Canyon the deepest canyon in Europe
Lake Skadar the biggest lake in the Balkans
distinctive wildlife
traditional cuisine of Montenegro
cultural festivals, concerts, sports events
Hotel Beds Capacity in 2010 37,000 Hotel Beds 7,500 4* and 5* beds Further structural change until 2020 TAIEX LAF Tourism Brussels 20.06.2011
Family run 3-4 star hotels Private accommodations Etno villages, mountain huts Growing offering of cosy, traditional accommodations TAIEX LAF Tourism Brussels 20.06.2011
World Class Investors and Projects www.montenegro.travel travel Aman Resorts Aman Resorts opens 3 luxury hotels: Milocer - 2008, Sveti Stefan - 2010, Queens Beach - 2012 TAIEX LAF Tourism Brussels 20.06.2011
World Class Investors and Projects Porto Montenegro Exclusive marina for mega yachts, 650 berths. TAIEX LAF Tourism Brussels 20.06.2011
World Class Investors and Projects Orascom Hotels & Development signed contract to develop integrated t town, hotels and leisure complex, including an 18-hole golf course, on the Peninsula of Luštica Luštica Peninsula Bay of Kotor TAIEX LAF Tourism Brussels 20.06.2011
Greenfield Investment Opportunities Ada Bojana, Velika Plaza, Buljarica, Mamula TAIEX LAF Tourism Brussels 20.06.2011
mice@montenegro.travel Facilities for Meetings, Incentives, Conferences and Exhibitions
2010 Arrivals 125 1.25 milllion Overnights 8 million GDP share 20.8 % TAIEX LAF Tourism Brussels 20.06.2011
International markets EU-Europe & Russia Local market Regional markets three main markets, so far TAIEX LAF Tourism Brussels 20.06.2011
2003 Regional markets 69% 2008 50% Non-Regional International Markets 17% 37% Local market 14% 13% International origin markets are of substantial and increasing importance TAIEX LAF Tourism Brussels 20.06.2011
Trend destination! TAIEX LAF Tourism Brussels 20.06.2011
Guest Opinions of Montenegro's Best Characteristics 92% 90% 91% 89% 88% 86% 84% 83% 82% 80% 80% 80% 78% 76% 74% Sense of security Intact nature Friendliness of people Climate Quality of services Source: Montenegro Guest Survey 2010 TAIEX LAF Tourism Brussels 20.06.2011
www.tourismfortomorrow.com TAIEX LAF Tourism Brussels 20.06.2011
Montenegro Tourism Vision to 2020 All-year-round destination, based on our natural and cultural richness Well diversified product portfolio, offering a quality choice to guests A complete commitment t to tourism as the cornerstone of our economy The protection of our natural assets for the benefit of tourism today, and for our future generations Market leader in the Mediterranean for responsible and nature-based tourism development TAIEX LAF Tourism Brussels 20.06.2011
Perspectives & Scopes of Activity 2011+ Achievements & Results to 2010 Since 2007: National Hiking & Biking Project Montenegro Tourism Development Strategy to 2020 TAIEX LAF Tourism Brussels 20.06.2011
Why Hiking & Biking? Biking tourism market (using the example of Germany) 5.6 million biking tourists 79 million overnights Daily spending without transport 64 35 million biking excursionists 156 million daily excursions Expenses for a daily excursion16 daily The hiking tourism market is even larger! Both are growing within the responsible travel / Both are growing within the responsible travel / sustainable travel worldwide trends and the adventure travel segment. TAIEX LAF Tourism Brussels 20.06.2011
Why Hiking & Biking? Contribution to achieving the strategic goals seasonal extension, income growth, employment, sustainability Integrating the mountain area into the tourist product, new development possibilities and benefits for the local communities Growth of standard of living and migration decrease 7.000.000 6.000.000 5.000.000 4.000.000 Die Strategie: diversifizieren, Saisonverlauf verändern, Umsatz steigern Strategy 2005-2006 Strategie 3.000.000 2.000.000 1.000.000 0 I-05 II III IV V VI VII VIII IX X XI XII I-06 II III IV V VI VII VIII IX X XI XII
120% Leader in the Mediterranean Infrastructure t Services, legal framework Information, education Natural & Cultural Prerequisites
Indicators from the Guest Survey 2009 showed that a good deal of guests travelling in the Centre and the South also mention Hiking among their Top 5 activities
Tour operators for Hiking, Biking, Adventure tourism for Montenegro 2011: Germany, Austria, Benelux, UK, Israel, USA, France, Scandinavia
Selected media publications & presentations featuring Hiking & Biking in Montenegro 2008-2010 + Tour operator self-initiated awards: National Geographic 50 Tours of a Lifetime 2007, MT Sobek, US + Sonntag Aktuell Touristikpreis Jan 2007, Wikinger Reisen, GER 1) EUROBIKE, Friedrichshafen initial presentation to media and business audience 2008 2-3) Hidden Europe UK, 2 articles in 2008 4) ADFC Radwelt GER 2009. + 2010 5) ADFC partner presentation, ITB GER 2009 6) DAV ALPIN, GER 2008 7) TV: Globtrekker/ Treks in Wild World 2009 8) Radtouren GER 2009 9) Op Pad NL 2009 10) Single Track Magazine UK 2009 11) Wanderlust UK 2009 12) Off the Radar US 2009 13) FVW International GER 2009 14) Ute, NOR 2009 15) 4-Seasons GER 2009
Selected media Publications & Presentations featuring Hiking & Biking Montenegro 16) Bike Sport News GER 2010 17) Wanderzeit Magazin GER 2010 18) Man of all Seasons NL 2010 19) Gloria, Slovenia, 2010 20-22) 22) Cosmopolitan, Blic, Ok Magazin Serbia 2010 23) Outdoor Enthusiast (OE) UK Sept. 2010 24-26) CarVoyage NL 3 publications 2009+2010 27) Rantapallo FIN 2010 28) Adventure Travel World Summit 2009-10
Good for cross-border co-operation: Hiking & Biking Top Trails
Examples of cross border projects for sustainable tourism with Montenegro: NAUTICAL TOURISM in DUBROVNIK-NERETVA and MONTENEGRIN COAST RE-DISCOVERING CULTURAL TREASURES OF OLD ROYAL MONTENEGRO VALORISATION OF AN ETHNO-GASTRONOMIC HERITAGE ROUTE OF THE SKADAR LAKE BUSINESS COOPERATION &SKILLS IMPROVEMENT FOR THE DEVELOPMENT OF OUTDOOR TOURISM PLUZINE (IPA/EU, with IUCN, MFAI, COSV, and CSTI) 3 PROJECTS PLJEVLJA MUNICIPALITY, SUSTAINABLE DEVELOPMENT & BIKING PEAKS OF THE BALKANS ALBANIA-KOSOVO-MONTENEGRO (ORF) TUR.GRATE 2 (ALBANIA, GREECE; ITALY, MONTENEGRO) TAIEX LAF Tourism Brussels 20.06.2011
Herzlich Willkommen - Dobrodošli Thank you - looking forward to our co-operation! www.montenegro.travel