Hertford Way, Knowle, Solihull - Residential

Hertford Way, Knowle, Solihull - Residential

Prepared by: Developer Eyes 16 Brooklands Court Kettering Venture Park Kettering Northamptonshire NN15 6FD Author: Grant Morgan Our Ref: PS-150 Date: 14/04/2016 Prepared For: Taylor Wimpey Midlands Unit 2 Tournament Court Edgehill Drive Warwick CV34 6LG Version Number: V1 Version Revision Details Name Date V1 First Issue Grant Morgan 14/04/2016 V2 Amendments following Council consultation Hannah Weston 26/04/2016

Contents 1.0 Introduction 1 2.0 What is a Travel Plan & When is it Required 2 3.0 Site Details 7 4.0 Site Access & Connectivity 8 5.0 Travel Plan Measures 14 6.0 Targets, Surveys & Monitoring 16 7.0 Promotion & Marketing 19 8.0 Summary 22 Appendix A Site Layout Plan Appendix B Site Connectivity Appendix C Bus Timetables Appendix D Rail Services Appendix E Walking and Cycling Information Appendix F TRICS Data Appendix G Example Travel Plan Pack Appendix H Example Travel Plan Website

1.0 Introduction 1.1 Developer Eyes has pleasure in presenting our Residential Travel Plan for the proposed development at Hertford Way, Knowle, Solihull, consisting of 110 No. residential units, please see Appendix A - Site Layout Plan. 1.2 The development site is located on the periphery of the village of Knowle and Dorridge and 5km south east of the town of Solihull. 1.3 The Local Planning Authority is Solihull Metropolitan Borough Council. 1.4 This Travel Plan will form part of the Planning Application process and details the plans that have been made to identify the site specific travel requirements and how the development can: Reduce to a minimum the number of single occupancy vehicle movements to and from the site; Address the access needs of residents and visitors by supporting walking, cycling and use of public transport; Encourage good urban design principles that open up the site to walking, cycling and use of public transport; Embrace child-friendly housing layouts with fewer roads, parking areas and vehicle movements; Consider design of areas that encourage social exchange, recreation and biodiversity; Address specific transport problems identified at the site; Encourage access solutions that are not dependent on hard infrastructure measures; and Enable residents and visitors to have an informed choice about their travel options. Page 1

2.0 What is a Travel Plan & When is it Required 2.1 A travel plan is a long-term management strategy that seeks to deliver sustainable transport objectives that are regularly reviewed. It involves the design and planning of measures that are aimed at encouraging more sustainable travel, with an emphasis on reducing single occupancy vehicle use. 2.2 The Travel Plan explores a site s sustainable travel requirements; taking into account the requirements of the Local Council, its location, the size and make-up of the proposed development, the needs of the community and the existing services and amenities that are local to it. The Travel Plan will identify the measures needed to deliver sustainable travel alternatives that will encourage residents to reduce their dependency on single occupancy vehicle travel whilst meeting the needs of the community. The travel plan seeks to establish clear outcomes to be achieved in relation to access and sets out all the measures to be implemented in detail, with an action plan, timescales, targets and responsibilities for implementation, monitoring and review. 2.3 Implementation of a Travel Plan involves a continuous process of monitoring, reviewing and adjusting the measures of the Travel Plan to reflect any changing circumstances. The plan continues for the life of the development and requires commitment from occupiers and partners. Site surveys and monitoring will begin following first occupancy, at which point a regular monitoring regime will continue, up until the agreed completion date. Progress will be monitored against initial targets and appropriate adjustments will be made to ensure that agreed outcomes are met. Page 2

2.4 Travel Plans are an integral component of the current planning system and are required for most developments. They are equally applicable to developments that both generate trips (i.e. housing) or attract trips (e.g. employment, leisure, services and facilities). 2.5 The benefits of embracing sustainable travel alternatives include: Reducing pressure on local highway capacity, particularly at peak travel times; Cutting carbon emissions and their contribution to climate change; Reducing pressure on parking facilities; Improving local air quality, reducing noise pollution; and Encouraging more active travel to improve the health and well-being of residents. 2.6 A well formulated and executed Travel Plan can benefit the development and the local community it is designed to serve, but only if monitored and reviewed regularly to ensure it is visible, up-to-date and effective. Page 3

2.7 The National Planning Policy Framework - Planning Practice Guidance details the following information regarding Travel Plans: 2.7.1 When is a Travel Plan Required? Paragraph 36 of the National Planning Policy Framework sets out that all developments which generate significant amounts of transport movement should be required to provide a Travel Plan. Local planning authorities must make a judgement as to whether a proposed development would generate significant amounts of movement on a case by case basis (i.e. significance may be a lower threshold where road capacity is already stretched or a higher threshold for a development which proposes no car parking in an area of high public transport accessibility). In determining whether a Travel Plan will be needed for a proposed development the local planning authorities should take into account the following considerations: The Travel Plan policies (if any) of the Local Plan; The scale of the proposed development and its potential for additional trip generation (smaller applications with limited impacts may not need a Travel Plan); Existing intensity of transport use and the availability of public transport; Proximity to nearby environmental designations or sensitive areas; Impact on other priorities/ strategies (such as promoting walking and cycling); The cumulative impacts of multiple developments within a particular area; Whether there are particular types of impacts around which to focus the Travel Plan (e.g. minimising traffic generated at peak times); Relevant national policies, including the decision to abolish maximum parking standards for both residential and nonresidential development. 2.7.2 How should the need for and scope of a Travel Plan be established? The anticipated need for a Travel Plan should be established early on, preferably in the pre-application stage but otherwise within the application determination process itself. Consideration should be given at the preapplication stage to: The form and scope of the Travel Plan; The outcomes sought by the Travel Plan; The processes, timetables and costs potentially involved in delivering the Page 4

required outcomes (including any relevant conditions and obligations); The scope of the information needed; The proposals for the ongoing management, implementation and review processes. 2.7.3 What information should be included in Travel Plans? Travel Plans should identify the specific required outcomes, targets and measures, and set out clear future monitoring and management arrangements all of which should be proportionate. They should also consider what additional measures may be required to offset unacceptable impacts if the targets should not be met. Travel Plans should set explicit outcomes rather than just identify processes to be followed (such as encouraging active travel or supporting the use of low emission vehicles). They should address all journeys resulting from a proposed development by anyone who may need to visit or stay and they should seek to fit in with wider strategies for transport in the area. They should evaluate and consider: Benchmark travel data including trip generation databases; Information concerning the nature of the proposed development and the forecast level of trips by all modes of transport likely to be associated with the development; Relevant information about existing travel habits in the surrounding area; Proposals to reduce the need for travel to and from the site via all modes of transport; Provision of improved public transport services. They may also include: Parking strategy options (if appropriate and having regard to national policy on parking standards and the need to avoid unfairly penalising motorists); Proposals to enhance the use of existing, new and improved public transport services and facilities for cycling and walking both by users of the development and by the wider community (including possible financial incentives). These active measures may assist in creating new capacity within the local network that can be utilised to accommodate the residual trip demand of the site(s) under consideration. Page 5

It is often best to retain the ability to establish certain elements of the Travel Plan or review outcomes after the development has started operating so that it can be based upon the occupational and operational characteristics of the development. Any sanctions (for example financial sanctions on breaching outcomes/ processes) need to be reasonable and proportionate, with careful attention paid to the viability of the development. It may often be more appropriate to use nonfinancial sanctions where outcomes/ processes are not adhered to (such as more active or different marketing of sustainable transport modes or additional traffic management measures). Relevant implications for planning permission must be set out clearly, including (for example) whether the Travel Plan is secured by a condition or planning obligation. The length of time over which monitoring will occur and the frequency will depend on the nature and scale of the development and should be agreed as part of the Travel Plan with the developer or qualifying body for neighbourhood planning. Who has responsibility for monitoring compliance should be clear. Monitoring requirements should only cease when there is sufficient evidence for all parties to be sure that the travel patterns of the development are in line with the objectives of the Travel Plan. This includes meeting the agreed targets over a consistent period of time. At this point the Travel Plan would become a voluntary initiative. Travel Plans can only impose such requirements where these are consistent with Government policy on planning obligations. 2.7.4 How should Travel Plans be monitored? Travel Plans need to set out clearly what data is to be collected, and when, establishing the baseline conditions in relation to any targets. Page 6

3.0 Site Details 3.1 The development site is approximately 6km from the centre of Solihull and 31km from the centre of Birmingham. 3.2 Knowle boasts a population of approximately 10,678 (figures taken from the 2001 census). It is serviced by Solihull Metropolitan Borough Council, within Warwickshire. 3.3 Knowle and the surrounding area benefits from a number of local amenities and services, these include: Church; Nursery; Primary school; Community special school; Secondary school with sixth form; Medical centre; Library; Village hall; Womens Gym; Cricket & tennis clubs; Dentist; Library; Post Office; Play parks; and A number of retail businesses, including: o Local convenience store; o Public houses and restaurants; o Hotel. 3.4 As well as the local services and amenities already available within the local community, the development site also makes open spaces available for social gathering and recreation, including a play park. Page 7

4.0 Site Access & Connectivity 4.1 Pedestrian and cycle access. 4.1.1 Pedestrian and cycle access to the proposed development site would be achieved via newly constructed roads and footways in the following locations: New vehicluar access and connecting footpaths is to be provided as the main point of access to the proposed development to the west and south west of the Hertford Way site; There will be a new NAP (Neighbourhood Area for Play) to the south of the proposed development for the benefit of the surrounding area. 4.1.2 In accordance with item 4.1.1, the development site will be designed to facilitate foot and cycle movements along these desired lines. This will provide connectivity with the local amenities and services as mentioned in item 3.3. 4.1.3 This strategy will be implemented to promote and encourage occupants to visit the NAP (Neighbourhood Area for Play), POS (Public Open Space), local amenities and services within and surrounding the proposed development site. These provisions, where appropriate, will be in line with principles as proposed by the Department for Transport in Manual for Streets and Manual for Streets 2, which include: A good level of street and path lighting; Warning signs prior to junctions; On-site roads designed to 20mph; Tactile and coloured surfacing where appropiate; and Safety kerbing. Please see Appendix B - Site Connectivity for further information on site transport connectivity. Page 8

4.1.4 In accordance with the Office of National Statistics - 2011 Census for the local authority of Solihull, 0.92% of people use a bicycle as a mode of transport to travel to work and 4.04% of people incorporate walking into their journey to work. These modes of transport will clearly be important to potential residents of the proposed development. As such the Travel Plan needs to incorporate the promotion of these modes to encourage more users to make the change to more sustainable travel methods. 4.2 Bus Service Provision. 4.2.1 Bus services within the local area are provided by Diamond and Stagecoach. 4.2.2 Residents will be able to utilise these services from the following bus stops: Services S3, S20 and 62 Opposite Widney Road Stop, on Station Road to the left of the Grove Road/Widney Road junction, approximately 0.5km from the proposed development site; Please see Appendix C - Bus Timetables and the table below for a summary of these services: Frequency Service Bus Route Mon - Fri Sat (not Christmas) Sun (some bank holidays) S3 Hockley Heath, Wythall Frequency varies. First service 06:42. Last service 22:37. Frequency varies. First service 07:42. Last service 22:37. No service. S3 Inkford Brook, Hockley Heath Frequency varies. First service 06:30. Last service 23:08. Frequency Varies. First service 06:35. Last service 23:08. No service. 62 Solihull, Warwickshire College. Service only runs between October and July. Departs at 17:48. Returns at 17:05. No service. No service. S20 Fareham, Knowle, Wickham Frequency every 1 hour & 10 minutes. First service 08:31. Last service 19:06. Frequency every 1 hour & 10 minutes. First service 08:31. Last service 16:46. N/A Page 9

Frequency Service Bus Route Mon - Fri Sat (not Christmas) Sun (some bank holidays) S20 Wickham, Knowle, Fareham. Frequency varies. First service 07:33. Last service 19:30. Frequency varies. First service 08:55. Last service 17:08. N/A Please note - Information is for guidance only, this is a summary taken from the providers websites at the date of issue. 4.2.3 Copies of bus timetables can be provided upon request from your Travel Plan Coordinator; however live timetable information is available via http://www.traveline.info. 4.2.4 In accordance with the Office of National Statistics - 2011 Census for the local authority of Solihull, 5.36% of people travel to work by bus, minibus or coach. These modes of transport will clearly be important to potential residents of the proposed development. As such the Travel Plan needs to incorporate the promotion of local bus services to encourage more users to make the change to more sustainable travel methods. 4.3 Train Service Provision. 4.3.1 The nearest local station is Dorridge Train Station in Dorridge, approximately 1.3km from the proposed development site. Sheltered cycle stands are available, enabling users to secure their cycles. Car parking is also provided. Please see www.nationalrail.co.uk/stations/ddg/detai ls.html for further information. 4.3.2 The train services that run from Dorridge Train Station are operated by London Midland and Chiltern Railways. Connectivity is provided to Leamington Spa, Worcester, Birmingham and London. Birmingham International Station provides national connectivity via Virgin Trains, Arriva Trains Wales, Cross Country and London Midland with regular services running south to London Euston station and Bournemouth via Reading and north to Birmingham New Street and beyond. Please see Appendix D - Rail Services for information on local and national rail connectivity. More information, including timetables can be found at National Rail Enquiries website - www.nationalrail.co.uk. Please also see the table below for a summary of the services: Page 10

Service Train Routes Birmingham International Station is managed by Virgin Trains and is also served by Arriva Trains Wales, Cross Country and London Mainline. Birmingham International Station Virgin Trains run approximately 3 trains an hour to London Euston, 2 trains per hour to Birmingham New Street, 1 train per hour to Glasgow Central/Edinburgh Waverley (alternating each hour) and 2 trains per day to Shrewsbury. Arriva Trains Wales run approximately 1 train per hour to Shrewsbury. Dorridge Train Station Widney Manor Train Station Cross Country run approximately 1 train per hour to Manchester Piccadilly and 1 train per hour to Bournemouth via Reading. London Midland run approximately 4 trains per hour to Birmingham New Street and 3 trains per hour to London Euston via Northampton. Dorridge Train Station is managed by Chiltern Railways and is also served by Midland Mainline. Services run locally to Solihull, Birmingham, Stratford-Upon- Avon and further afield to the likes of London and Aylesbury. Occasional services also run to Kidderminster and Oxford. Widney Manor Train Station is managed by Chiltern Railways and is also served by Midland Mainline. Services run locally to Solihull, Birmingham, Stratford- Upon-Avon and further afield to the likes of London and Aylesbury. Occasional services also run to Kidderminster and Oxford. Please note - Information is for guidance only, this is a summary taken from the providers website at the date of issue. 4.3.3 In accordance with the Office of National Statistics - 2011 Census for the local authority of Solihull, 3.56% of people travel to work by train. This modes of transport is a real alternative to travel by car. Connectivity between the development site and Dorridge Station can be easily achieved by walking or cycling. Please see Appendix D - Rail Services for details on the provision of services from Dorridge Train Station. Promotion of this mode of transport will be part of our strategy to reduce reliance on vehicular travel. 4.4 Local Amenities. 4.4.1 It is generally considered that for distances under 2km, walking offers the greatest potential to replace short car trips. For distances under 5km, cycling also has the potential to substitute short car journeys. 4.4.2 Knowle benefits from services and amenities that fall within the walking and cycling distances as detailed within section 4.4.1, as such cycling and walking are viable sustainable modes of travel. 4.4.3 Knowle benefits from a local bicycle repair business that also provides accessories. Spenny Cycles is located at 5 Bushwood Page 11

Drive, Dorridge, Solihull, B93 8JL. Their website contains further information on their services www.spennycycles.co.uk. Local cycle training can be found for all ages at Purrfect Pedalling. They provide training in learning to ride a bike, cycling on the road, to work or to school and will even tailor make course to suit individual needs. Further information can be found on their website www.purrfectpedalling.co.uk. In addition to these services there are also several bike shops within the Solihull area where you can buy bikes and accessories. Local bike shops will be contacted to enquire about the possibility of providing discounts to residents of the development site. 4.4.4 Solihull benefits from many walking and cycling routes. The most local route being a local, traffic free route that runs between Manor Road and Four Ashes Road in Dorridge, 2.1km from the site, please see Appendix E - Walking and Cycling Information. 4.4.5 The Transport Assessment identifies the services and amenities local to the proposed development site, in particular Figure 4 - Local Amenities. The following sections detail the proximity of these services to the development site and provide further information on the service. In addition to this, The Travel Plan Packs will include a Local Services map that will pin point local services to the proposed development site, please see Appendix G and H for examples of this. 4.5 Child Care & Education. 4.5.1 Hampton Nursery and Pre-School provides childcare services located at 26 Browns Lane, Knowle, Solihull, B93 9BE, just 2.7km from the proposed development site. Talking Tots provide pre-school classes and is located at 62 Grove Road, Knowle, Solihull, B93 0PJ, just 0.4km from the proposed development site. 4.5.2 There are three primary schools available in or close to Knowle. Knowle C of E School, Kixley Lane, Solihull, B93 0JE, located 2.2km from the proposed development site, St George and St Teresa Catholic Primary School, Mill Lane, Bentley Heath, Solihull, B93 8PA, located 0.7km from the proposed development site and Dorridge Primary School, Station Road, Dorridge, Solihull, B93 8EU, located 0.8km from the proposed development site. 4.5.3 Arden Academy provides education for children aged between 11 and 18 years of age and is located on Station Road, Knowle, Solihull, B93 0PT, just 1.1km from the proposed development site making it within walking and cycling distance. Please see Appendix B - Site Connectivity for further information on connectivity to local services and amenities. Page 12

4.6 Health. 4.6.1 Dorridge Doctors Surgery is located on Avenue Road, Dorridge, Solihull, B93 8LH, 0.9km from the development site entrance, off Hertford Way and within walking distance from the proposed development site. links making it a local hub for international trade and industry. 4.6.2 Solihull Hospital is located in the centre of Solihull on Lode Lane, Solihull, B91 2JL, 6.2km from the development site. The S3 bus service, operated by Diamond, provides connectivity to Solihull town centre. Please see Appendix C - Bus Timetables for further details. 4.7 Other services. 4.7.1 Knowle benefits from an array for shops, restaurants and bars all within easy walking and cycling distance from the proposed development site. 4.7.2 There are a number of bars and restaurants located in and around Knowle no further than 2.1km from the proposed development site, i.e. 1.8km from the proposed site; Saleem Bagh Indian, Drum & Monkey, The Red Lion and Loch Fyne Restaurant. 4.7.3 There is a supermarket located just 0.9km from the proposed development site at 375 Station Road, Dorridge, Solihull, B93 8FG. 4.8 Employment. 4.8.1 Knowle is located on the outskirts of the town of Solihull, with links to Birmingham to the north and London to the south. Solihull offers national connectivity via rail transport Page 13

5.0 Travel Plan Measures 5.1 Encouraging sustainable travel in new developments is not just about journeys made to and from the site. Residents travel within the site and the community in which they live. Site design has a highly influential role to play in fostering community vitality and connectivity by enabling residents to move easily and safely on foot and by cycle and by minimising the dominance of single occupancy vehicle travel. 5.2 Once the site access and connectivity issues have been considered, it is the responsibility of the Designer to identify measures that can encourage and embrace sustainable travel for the use of the community, with the aim of encouraging healthier lifestyle choices, reduced pressure on local highways whilst delivering far reaching environmental benefits. Page 14

5.3 Breakdown of Sustainable Travel Measures: Strategy Site design Improvements to off-site infrastructure Reducing the need to travel Car Sharing Promotion Measures Highways safety measures / traffic calming and pedestrian friendly infrastructure - roads have been designed to take into account best practice for highway design, utilising NPPF (section 4) guidance and Building for Life 12 principles and features. The proposed development site links with adjacent existing development to provide connectivity and access for the local community, as detailed with section 4.1.1. A BT telephone network has been installed that can provide broadband to users who request it. Promotion of Liftshare Solihull will be via the Travel Information Packs and Community Travel Information Website, as detailed in item 7.7. Please also see Appendix G and H for examples of the type of content that will be provided, including specific reference to https://.liftshare.com/ukjourneys/to/solihullwest-midlands-uk. The Travel Plan will be promoted via Travel Plan Packs and a Travel Plan Website. Residents will be presented with a Travel Plan Pack when they first move into a property. The packs will contain information regarding the benefits of sustainable travel, will point them to their site specific Travel Plan Website as well as other websites that provide information and live timetable information to enable use to plan their travel in a more considered manner. Please see Appendices H and I for examples of these; The Travel Plan Coordinator will encourage the residents to form a Travel Plan User Group with the purpose of implementing local travel plan initiative, i.e. a cycling club, car sharing opportunities, a walking bus for local school children. Page 15

6.0 Targets, Surveys & Monitoring 6.1 Identifying on-going targets for minimising single-occupancy vehicle use, by promoting sustainable modes of travel, is fundamental to the successful implementation of a Travel Plan. 6.2 In accordance with the Office of National Statistics - 2011 Census for the local authority of Solihull, 44.53% of people travel to work in a car or a van on their own and 0.33% by motorcycle. These are the modes of transport we want to reduce reliance on. 3.12% of people travelled to work as a passenger in a car. Promotion of this method of travelling also forms part of our strategy to reduce single occupancy vehicle use. 6.3 In accordance with TRICS The National Standard for Trip Generation Analysis, vehicular and multi-modal trip rates are calculated based upon a national database of Transport Surveys, please see Appendix F - TRICS Data for further details. 6.4 Through liaison with the Local Council and Highways Department, initial targets will be formulated and set based upon the TRICS Trip Generation Estimates that indicate the following indicative journey types: Page 16

6.0 Targets, Surveys & Monitoring Mode AM Peak Hour (08:00-09:00) PM Peak Hour (17:00 18:00) Arrivals Departures Arrivals Departures Private Vehicles 17 44 38 23 Goods Vehicles 0 0 0 0 Public Service Vehicles 0 0 0 0 Cyclists 0 2 2 1 6.5 In accordance with the data as displayed so far, our initial indicative target for the reduction of car, van and motorcycle usage, in particular single occupancy vehicle usage, is 5% over the 5 year monitoring period. This would equate to a reduction of 2 movements over the 5 years at AM peak time and 1 movement at PM peak time. 6.5.1 This target is based on 44 car, van and motorcycle movements at peak time AM and 23 at peak time PM. 6.5.2 Prediction of the effect this reduction will have on other modes of transportation will be difficult until surveying and monitoring at the development is undertaken to give an indication of the modes of transportation used by residents. Page 17

6.5.3 As per the on-going survey and monitoring philosophy this figure will be reviewed following the first survey, and annually thereafter, to ensure realistic, achievable and measurable targets are implemented, to ensure the Travel Plan is effective. As the occupancy rate of the site increases as will the number of residents we are able to liaise with and empower by means of our Residents Travel Plan Group. By engaging with residents in this manner and through regular communication, our aim is to change their mind set and open them up to viable alternative forms of travel. Although our initial target is an estimate of the potential move towards more sustainable travel, more tangible figures will be achievable as the result of regular surveys. 6.6 On-going targets will take into account: Number of vehicle trips per dwelling; Number of weekday vehicle trips generated daily by the site once fully occupied; Number of peak hour trips; Number of walking trips per day; Number of cycling trips per day; Number of bus trips per day; Number of train trips per day; and Number of those walking / cycling within the community. 6.7 At the point of 6 months from first occupancy the survey process will begin, which will help the appointed Travel Plan Coordinator to establish on-going targets to work towards with regards to reducing single occupancy vehicle use and measures that need to be implemented or revised. 6.7.1 Capturing the results of the surveys and interpreting the findings is an integral part of this process, to ensure the needs of the community are being met and that the measures in place to encourage the use of sustainable travel alternatives are appropriate. Annual newsletters will be issued to all residents prior to the surveys being undertaken, these will be posted to all residents. This will provide the opportunity to promote what we are doing as well as local initiatives that the Residents Travel Plan Group are working on. We will also include profiles on residents who are Sustainable Travel Hero s, all with the aim of encouraging people to get involved and sign up to what we are trying to achieve. This will alert residents to any impending surveys, what will be achieved by completing them and explain why they are necessary. 6.7.2 The findings will help establish travel patterns and attitudes relating to travel behaviour and this review process will ensure the changing needs of the community are being met as the development evolves. For details of how the Travel Plan will be implemented please see Section 8.4. Page 18

6.7.3 On-going surveys will ensure targets are site specific, realistic and measurable and shall record residents : Journey types; Means of transport used; Reason for use; Times of journeys; Distances travelled; Willingness to use alternative sustainable modes of transport; and Incentives, which encourage the use of more sustainable modes of transport. 6.7.4 The surveys will be in paper form, which will be posted to each dwelling and can also be downloaded from the Community Travel Plan Website. It is anticipated that this medium will produce the highest number of responses, especially if promoted via the aforementioned newsletter. 6.7.5 Should the response rate be deemed to be poor, then incentives can be attached to future surveys, i.e. all responders names will be placed into a hat and someone will be chosen at random to receive a 50 sustainable travel voucher which can be redeemed at a local cycle store. 6.7.6 Data from the surveys will help to establish the most popular alternative modes of travel and what would be likely to encourage modal shift. This will help to identify which sustainable modes of travel could be targeted and promoted in the future. Page 19

7.0 Promotion & Marketing 7.1 Promotion and marketing is a key element in the successful implementation of a Travel Plan. Awareness will ultimately define how successful the implemented measures are. Residents will be informed of the measures in place to encourage sustainable travel and it is the on-going responsibility of the Travel Plan Coordinator to ensure the message is communicated clearly. 7.2 The appointed Travel Plan Coordinator is: Developer Eyes 16 Brooklands Court Kettering Venture Park Kettering Northamptonshire NN15 6FD t. 01536 525470 e. info@developereyes.com 7.3 The appointed Travel Plan Coordinator has a budget of 1,850.00 plus VAT to produce Travel Plan Packs and a Travel Plan Website, examples of these are found within Appendices H and I. The implementation and promotion of these form part of their appointment obligations. Annual Newsletters will also be produced and issued as part of the Travel Plan Coordinator s remit. As well as facilitation of setting up a Residents Travel Plan Group, including regular monthly updates, on-going communication and annual on-site meetings. 7.4 This appointment is made on the basis of a 5 year term, with a provision to extend the term if the build out rate is insufficient to meet the minimum time commitment. 7.5 Any changes to this appointment will be notified to the Local District Council and Highways Authority. 7.6 The Travel Plan Coordinator will be Hannah Weston (Project Coordinator), with all works being directly monitored and supervised by Grant Morgan (Chief Executive). Any amendments and on-going liaison will Page 20

include the Developer, the Local Council and Highways Authority. 7.7 Please see below the proposed measures that the Travel Plan Coordinator will utilise in order to promote, market and encourage the use of sustainable travel with a view to reducing single occupancy vehicle travel. In accordance with Solihull Metropolitan Borough Council requirements, a summary of the points detailed below shall also be provided within the Travel Plan Packs: Promotion & Marketing Measures The Travel Plan Coordinator will be responsible for the promotion & marketing of the Travel Plan; A hard copy Travel Information Pack will be produced and distributed to all developer sales staff, residents and interested visitors; All developer sales staff will be briefed on the contents of the Travel Plan and its on-going implementation; These packs will be available upon site commencement. The packs will be issued to each new resident on the day they move in, packs will be on display and available from the on-site sales centre and will be available upon request from the Developer and the Travel Plan Coordinator. The packs will contain a helpline telephone number and e-mail address for any queries people may have. Any issues that are raised will be answered within 2 working days. The Sustainable Travel Plan Packs shall include the following (please see Appendix G for information): - An introduction that details the reason the packs are being issued; - Sections that explain the benefits of sustainable travel, i.e. walking, cycling, public transport and car share. - The walking section shall include details of the environmental and health benefits that can be gained by walking and will provide details of local walking routes and clubs. - The cycling section shall include details of the environmental and health benefits that can be gained by cycling and will provide details of local cycling routes and clubs. - The public transport section shall include details of the environmental and health benefits that can be gained by utilising public transport, it shall inform people where their local bus stops are, the Page 21

Promotion & Marketing Measures locations of their local railway station and shall tell them where they can find up to date bus and train timetables. - The car sharing section shall include details of the social and environmental benefits that can be gained by sharing car journeys. - Information will also be provided on where people can find out more information on sustainable travel and the environmental benefits of embracing this, together with the health benefits of cycling and walking. A Residents Travel Information Website will also be provided (please see Appendix H for information) to compliment the hard copy Travel Information Packs and will include the following: - Further commentary on the benefits of sustainable travel; - Site specific information on the different sustainable modes of transport available to residents, i.e. walking, cycling, public transport (bus & train) and car sharing; - Links to external sites that promote the benefits of sustainable travel, i.e. Sustrans, Walk 4 Life, Connected, Liftshare, bus service providers websites, National Rail etc; - An area where local clubs, groups, sports teams, services and amenities can promote themselves with the aim bringing the community closer to the new residents; - Message board & site specific news feeds that will enable us to communicate with the residents and encourage them to revisit the site and be interactive; - Contact information for the Travel Plan Coordinator. Page 22

8.0 Summary 8.1 The steps this Travel Plan has taken to assess the site specific requirements, while taking into account its location and its proximity to the surrounding services and amenities has helped us identify - a design philosophy that considers the needs of the community whilst identifying means of implementing a strategy to embrace sustainable travel and promote the benefits and market these assets to ensure the community benefit from the advantages they bring. The ongoing implementation, monitoring, review and promotion will ensure it continues to be fit for purpose, meets the needs of the community and delivers on reducing reliance on car travel. Page 23

8.2 Section 5.3 details the measures that are to be introduced to ensure the development site benefits from the hard infrastructure and design philosophies that provide an environment that integrates with the community and embraces measures to promote a modal shift from car to public transport, cycling and walking. 8.3 Section 7.7 details the measures that are being utilised to promote and market the Travel Plan. 8.4 Please see below the proposed schedule of work, which summaries the points discussed within this Travel Plan: Actions Owner Timescales Note Agree Travel The determination of the 1 Plan with Local Council, Highways & Developer Eyes / Developer Prior to site commencement Planning Application will detail the suitability of the Travel Plan and its proposed Developer measures. Developer Eyes has been 2 Appointment of a suitable Travel Plan Coordinator Developer Prior to site commencement appointed as Travel Plan Coordinator and will be responsible for implementation for a period of 5 years from site commencement. Developer sales Issue Travel staff to be issued 3 Information Packs & Upload the Community Travel Information Travel Plan Coordinator with Travel Information Packs upon site commencement. Residents to be issued with packs All Residents and Developer Sales Staff to be issued with Travel Information Packs that summarises the points as listed in item 7.4. Website when they move in. Page 24

Actions Owner Timescales Note Applicable Developer Sales 4 Staff Briefing Travel Plan Coordinator Upon site commencement Staff to be briefed on the contents of the Travel Plan and what is required. All residents invited to complete the travel Undertake monitoring survey, collate 5 initial Residents Travel Plan Coordinator 6 months from first occupancy the data, review findings and communicate to Local Surveys Council, Highways, Developer, Residents and all other interested parties. The Travel Plan Coordinator shall issue annual newsletters to all residents, 6 Annual Newsletters Travel Plan Coordinator Annually providing information on sustainable travel, details of local initiatives, whilst promoting the benefits of the Travel Surveys. 7 Set targets for the reduction of single occupancy vehicle travel Travel Plan Coordinator To commence following completion of the first survey Upon examination of the survey data; set appropriate targets to help reduce single occupancy vehicle travel and increase sustainable travel. Act as the main point of 8 On-going coordination Travel Plan Coordinator On-going contact for all related travel enquiries and deal with all queries accordingly. Page 25

Actions Owner Timescales Note All residents invited to Undertake complete the travel Residents monitoring survey, collate 9 surveys every year for the Travel Plan Coordinator Annually the data, review findings and communicate to Local required Council, Highways, duration Developer, Residents and all other interested parties Review and 10 revise objectives, initiatives and targets, as applicable, for the reduction of single occupancy Travel Plan Coordinator On-going Upon examination of the survey data; review and revise objectives, initiatives and targets through liaison with the Local Council, Highways and the Developer vehicle travel Written for and on behalf of Taylor Wimpey Midlands by Developer Eyes Grant Morgan Chief Executive Officer Page 26

Appendix A Site Layout Plan

Appendix B Site Connectivity

Appendix C Bus Timetables

Appendix D Rail Services

Appendix E Walking and Cycling Information

Appendix F TRICS Data

Appendix G Example Travel Plan Pack

Appendix H Example Travel Plan Website

Notes