2017/HLPD-ST/009 Session: 2.3 Sustainable Tourism Development for Inclusive Growth and Employment Creation: Peru Experiences Submitted by: Peru High Level Policy Dialogue on Sustainable Tourism Ha Long, Viet Nam 19 June 2017
APEC HIGH LEVEL POLICY DIALOGUE ON SUSTAINABLE TOURISM Sustainable Tourism Development For Inclusive Growth and Employment Creation Peru Experiences The tourism sector represents 7% of global exports, one in 11 jobs and 10% of world Gross Domestic Product (UNTWO) At end of 2016, tourism is third generator of foreign exchange in country Peru: Foreign Exchange Income 2016 (Millions US$) 23,989 Minería, Petróleo Mining y Gas Source: BCRP, SUNAT Elab o ratio n : MINCETUR/VMT/DGIETA- DEP TA 5,580 4,303 2,178 1,195 Turismo Fishing Pesca Agro Textile Tourism Industry Industry Tourism is principal generator of foreign exchange in services sector Peru: Tourism Figures 2006 2016 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 18-20 June 2017 Ha Long City, Viet Nam Tourist employment (Thousands) 1/ 1.050 1.097 1.119 1.144 1.173 1.188 1.205 1.216 1.225 1.257 1.285 1/ Tourist employment = Directo + Indirecto Source: MINCETUR Elaboration: MINCETUR/VMT/DGIETA-DEPTA Information available as February 20, 2017 Peru is located in central western part of South America. It has a territorial area of 1.285 million km², which is distributed in Coast region (10.6%), Andean region (31.5%) and Amazonregion (57.9% %). Also, houses anestimated population of 31 million (INEI2007) Tourism is one of main economic activities and has been declared of national interest for Peru, as an engine of economic, social and environmental development andinvolves or economic sectors in itsdevelopment. Tourism promotes alliance between state, private and community allowing inclusion of last, contributing to improvement of quality oflife of settlers. Peru has a total of 212 National Protected Natural Areas; 76 Natural Areas of National Administration, 17 Regional Conservation Areas and 119 Private Conservation Areas, whose main objective is sustainable Peru, through conservation of representative samples of biological diversity. Protected Natural Areas coverapproximately 17.26% of Peruvian National territory. Objective "To consolidate Peru as a competitive, sustainable, quality and safe tourist destination, where tourist experiences are unique contributing to economic, social, environmental and cultural country Policies of Tourism Sector Incorporate continuous improvement in its processes, as a requirement for competitiveness, improvement of quality of services and products and increase oftouristawareness in harmonywith environment. Strengn ties with regional and local economy, increasing ir tourism potential, for social and cultural benefit, improving ir environment, making it an ideal place to live, work and enjoy. To promote sustainable tourism projects and activities that developmentofcommunities. Promote and implement measures that control and prevention of environmental pollution and conservation ofbiodiversity. Main Instruments For Tourism Development National Strategic Plan of Tourism of Peru National Plan for Tourism Quality National Strategic Craft Plan In Peru, tourism sector has grown at an average rate of 7.5% in last five years, whose activities have been promoted through Peru brand in various advertising campaigns and market strategies that have contributed to positioning of country's image in 22 markets in Asia and Latin America. 1 2
Inclusive Development Initiatives Inclusive Development Initiative Turismo Emprende Turismo Emprende The program provides non-reimbursable economic grants through a resource for tourism ventures at national level WHAT FINANCES? Improvement and expansion Creation WHICH ENTREPRENEURS? Hosting services Restaurant services Travel operators WHO CAN POSTULATE? Legal persons Companies Cooperatives Independent limited liability companies Natural people Individually In groups of at least 3 people FINANCE STRUCTURE To 100 million soles o To 70% from Program o Minimum 30% from beneficiary To 150 million soles o To 100% from Program o No minimum contribution by beneficiary TURISMO EMPRENDE Inclusive Development Initiative Turismo Emprende Inclusive Development Initiative Community-Based Rural Tourism It promotes creation, development and consolidation of private enterprises linked to tourism activities that include aspects of conservation, sustainable use and economic development. 763 thousand USD Ministry of Foreign Trade and Tourism Directly Collected Resources Law N 27153 - Law regulating operation of casino games and slot machines DL N 1329 Legislative Decree creating Turismo Emprende Program Tourist activity that is developed in rural environment in a planned and sustainable way with participation of local populations organized for benefit of community; where rural culture is key component of product. Its objective is to contribute, from rural areas, to sustainable touri sm as a tool of economic-social Peru. Achievements 76 Community Based - Enterprises in 16 regions. 18,800 direct and indirect beneficiaries. 11% growth in tourist flow 13% a ccumulated a nnual economic growth. About 135,000 foreign visitors practice tourism i n rura l areas managed by community-based organizations. USD 2.5 mi l lion a s a contribution of tourism to rural economy. 3 4
Inclusive Development Initiative Al Turista, Lo Nuestro Inclusive Development Initiative De Mi Tierra, Un Producto Promote direct incorporation of local products in provision of tourism services, in order to sustainable tourism. Offer Study Business Articulation Promotes social and economic different beneficiary communities Stimulating incorporation of ir local production to tourism value chain. Catacaos (Silver filigree) Lamas (Cacao) Demand Study Diagnosis of gastronomic offer Suitability to market Promotion and marketing Piura, Lima, Cusco, Puno, Arequipa, La Libertad, Piura, Ay acucho, Pasco and San Martín. 12 communities and 9 regions Cascas, Magdalena de Cao and Pacasmayo Villa Rica (Coffee) San Pedro (Raqchi) & Andahuaylillas (Temple) Callahuanca (Cherimoya) Heritage study Capacity building 148 thousand beneficiaries 04 initiativespromote sustainable use of natural resources such as: Cocoa in Lamas, cherimoya in Challahuanca, grapes in Cascas, and organic coffee in Villa Rica. Quinua (Ceramic church) Sibayo (Town of stone) Pucara (torito of pucará) Inclusive Development Initiative Al Turista, Lo Nuestro Tourism in Natural Protected Areas It promotes a tourism offer linking local producers with entrepreneurs of tourism sector. It has benefited 59 producers in 4 regions: Cusco, Arequipa, Puno, and Ica. 4 future regions to implement initiative Manu National Park Pacaya-Samiria National Reserve 1 833 239 tourist visits by 2016 Historic Sanctuary of Machu Picchu Cerros de Amotape National Park It is a means to economic growth and social country. 420 families benefited 823 800 USD sales 43 commercial links established between associations / producers and providers of tourism services Tumbe s, Piura, Lambayeque and La Libertad. Manglares de Tumbes National Sanctuary Paracas National Reserve 5 6
Opportunities and challenges on Sustainable tourism development for inclusive growth and job creation Touri sm is 1 of 10 sectors capable of promoting change towards a Green Economy. Touri sm in protected natural areas to promote local communities. Strengning competitiveness of local handicrafts. Development of programs, products, routes and tourist circuits that poverty reduction. Implementing strategies to make tourism a tool for conservation a nd s ustainable use of natural and cultural resources. Implementing and strengning policies and ins truments for tourism activities that benefit host communities. Touri sm is a s trategic tool for conservation of Natural Protected Areas. Touri sm can achieving 3 of 17 SDGs (8, 12 and 14) Thank you 7