2. Nature Experience Konferenz: MARKETING IN TOURISMUS Grenzüberschreitende Nature Experience Programme und effektive Marketinginstrumente Kranj, 19. April 2012 Nature Experince Projektübersicht Schwerpunkte und Ziele Dr. Kurt Rakobitsch Amt der Kärntner Landesregierung Abteilung 3 Landesentwicklung und Gemeinden
Nature Experience A project in which big protected areas collaborate, like Municipalities, Nature and National Parks from Slovenia, Carinthia and Styria. The common goal is to preserve the high class nature areas, to strengthen the region s economy and to improve their competitive ability.
Project data Project duration: 2009, April until 2012, September Project partners: 18 in total from Carinthia, Styria and Slovenia Total costs: ~ 2.8 Mio., therefrom 85 % EU-ERDF-subsidy: ~ 2.3 Mio.
Information flow Organisational structure communication flow Conference Steering group Module working groups
Cross-border Conferences 1 st cross-border Conference Infrastructure 23 rd / 24 th September 2010 in Nature Park Zirbitzkogel-Grebenzen 2 nd cross-border Conference Marketing Today (19 th April 2012) in Kranj 3 rd cross-border Conference Qualification 5 th July 2012 in Ebene Reichenau
1 st cross-border Conference Infrastructure September 2010 / Nature Park Zirbitzkogel-Grebenzen
Three key activities - Modules Module 1 - Common development of offers and marketing activities Module 2 - Development of infrastructure Module 3 - Qualification and Awareness raising
Module Responsible Partners Modul Marketing Responsible Partner Abt.3 Landesentwicklung u. Gemeinden BSC Kranj Infrastructure Triglav National park Naturpark Zirbitzkogel - Grebenzen Qualification Nationalpark Hohe Tauern Logarska Dolina
Module 1- Main results Development of a common cross-border marketing strategy Development of cross-border nature experience packages in five thematic fields Common Map folder / Cover folder in four languages (DE, SLO, EN and ITA)
Map Folder Five common tourist packages - Alpine Mountains - Alpine Waters - Alpine Traditions - Alpine Herbs & Flowers - Alpine Animals 4 Languages: DE, SLO, EN, ITA Copies: 15.000 pieces
Module 2 Main results Development of a handbook for the planning and implementation of innovative infrastructure devices in protected areas. Implementation of innovative pilot projects in protected areas in the Alps.
Handbook Year of publication: March 2011 Languages: DE, SLO Copies: 500 pieces Available also on the Homepage!
Example of Pilot Project: SPEIKTRAIL Source: Nationalparkverwaltung Nockberge
Example of Pilot Project: INFORMATION POINT BAD BLEIBERG
Example of Pilot Project: MOBILE INFORMATION POINT
Example of Pilot Project: UDIN BORŠT PARK CYCLING TRAIL
Example of Pilot Project: VIA NATURA
Module 3 Main results 6 Trainings and workshops for nature guides 6 Qualification courses for Local actors 3 Cross-border pupils days 6 Information events for local people Guidelines for Quality Standards for Nature Guides in Protected Areas
Trainings & workshops for Nature Guides 6 Trainings and Workshops for Nature Guides 4 realised until now Training Wilderness Education October 2010 / National Park Hohe Tauern
Qualification courses for Local actors 6 Qualification courses for Local actors on Austrian side realised within the Leader Project Naturerlebnis Kärnten on Slovenian side 3 courses planned in year 2012
3 Cross-border Pupil s days 3 Cross-border pupils days 1 st on 15 th October 2010 in National park Nockberge 2 nd on 28 th May 2011 in National park Triglav 3 rd planned in May 2012 in Nature Park Zirbitzkogel-Grebenzen October 2010 / Nockberge May 2011 / Triglav
Information Events for public 6 Information events for local people Active & creative visit of Nature May 2010 / Preddvor Naturerlebnistag November 2010 / Velden
Thank you for your attention!