For Immediate Release: August 29, 2013 HTA Release (13-27) TOTAL VISITOR EXPENDITURES IN 2013 ($1.3 BILLION) WAS SIMILAR TO A YEAR AGO WHILE ARRIVALS ROSE 4.6 PERCENT HONOLULU Visitors who came to Hawai i in July 2013 spent a total of $1.3 billion, similar to last year, according to preliminary statistics released today by the Hawai i Tourism Authority. Total arrivals, which have shown consecutive growth since September 2011, rose 4.6 percent to 757,969 visitors. However, these visitors spent less on a daily basis (-3.7% to $185 per person) and their average length of stay was slightly shorter (9.36 days, from 9.49 days) compared to July 2012. In the first seven months of 2013, total visitor expenditures reached $8.7 billion (+5.7%) and total arrivals rose 5.5 percent to 4,913,837 visitors. Arrivals by air from U.S. West increased 3.8 percent to 310,710 visitors in July 2013, the 20 th month of continuous growth. Lower daily spending (-2.7% to $146 per person) netted $437.8 million in total U.S. West expenditures, about the same as July 2012. Likewise, there was virtually no growth in total U.S. East visitor expenditures ($353.2 million) versus last July, as increased arrivals (+5.3% to 177,162 visitors) were offset by lower daily spending. After 23 months of consecutive increases, arrivals from Japan dropped 2.9 percent to 128,363 visitors in July 2013. These visitors spent significantly less on a daily basis (-16.5% to $250 per person), resulting in a 19.1 percent decline in total visitor expenditures to $197.8 million. In contrast, the Canadian market saw a 10.6 percent growth in total visitor expenditures (to $51.6 million), boosted by growth in arrivals (+3.3% to 26,237 visitors) and higher daily spending. Arrivals from All Other markets increased 15.4 percent to 115,016 visitors, led by double-digit growth from Oceania (+37.4%) and Other Asia (+19.9%) compared to July 2012. Combined total expenditures from All Other visitors increased 12.6 percent to $275.1 million. One out-of-state cruise ship came to Hawai i in July 2013 compared to zero out-of-state cruise ships in July 2012. Total cruise visitors (by cruise ship and by air) rose 3.1 percent (see page 6). Total visitor expenditures declined on O ahu (-11%) but increased on Maui (+13.6%), Kaua i (+10.1%) and Hawai i Island (+9.4%) compared to July 2012 (see page 4). Total air seats in July 2013 increased 3.2 percent to 995,526 seats, with double-digit growth in scheduled seats from Oceania (+42.5%) and Other Asia (+12.5%) (see page 5). Year-to-date 2013: Total expenditures by U.S. West (+10.4% to $2.9 billion), U.S. East (+7.1% to $2.3 billion) and Canadian (+1.2% to $658.4 million) visitors were higher, while total spending by Japanese visitors declined (-7.8% to $1.4 billion). Arrivals from Oceania (+34.1%), Other Asia (+21.8%), Europe (+11.6%) and Latin America (+23.9%) rose significantly, while arrivals from U.S. West (+6.8%), U.S. East (+1.7%), Japan (+3.8%) and Canada (+3.2%) showed moderate growth. Maui (+13.3% to $2.3 billion; +4.1% to 1,426,303 visitors), Hawai i Island (+20.1% to $1.2 billion; +5.2% to 889,347 visitors) and Kaua i (+14.7% to $867.9 million; +5.4% to 670,289 visitors) showed growth in total visitor expenditures and arrivals compared to the first seven months of 2012. Total visitor spending on O ahu decreased (-2.5% to $4.3 billion) despite growth in arrivals (+6.8% to 3,007,327 visitors), which was offset by lower daily spending and shorter length of stay.
Page 2 July 2013 Arrivals at a Glance CATEGORY AND MMA July 2013 July 2012 % change YTD 2013 YTD 2012 % change TOTAL EXPENDITURES ($mil.) 1,315.5 1,325.2-0.7 8,712.2 8,240.1 5.7 Total by air 1,315.5 1,325.2-0.7 8,679.4 8,209.9 5.7 U.S. West 437.8 436.0 0.4 2,896.3 2,624.2 10.4 U.S. East 353.2 353.9-0.2 2,256.0 2,106.9 7.1 Japan 197.8 244.4-19.1 1,386.4 1,504.0-7.8 Canada 51.6 46.6 10.6 658.4 650.9 1.2 All Other 275.1 244.2 12.6 1,482.3 1,324.0 12.0 Visitor arrivals by cruise ships 0.1 0.0 NA 32.8 30.2 8.9 TOTAL VISITOR DAYS 7,097,057 6,881,187 3.1 45,283,887 43,898,374 3.2 Total by air 7,095,781 6,881,187 3.1 44,775,973 43,440,760 3.1 U.S. West 3,009,093 2,915,024 3.2 18,592,902 17,661,141 5.3 U.S. East 1,850,030 1,770,881 4.5 11,319,274 11,250,249 0.6 Japan 790,629 815,625-3.1 4,876,146 4,773,638 2.1 Canada 321,135 306,280 4.9 4,046,761 4,099,663-1.3 All Other 1,124,893 1,073,377 4.8 5,940,890 5,656,069 5.0 Visitor arrivals by cruise ships 1,276 0 NA 507,914 457,613 11.0 VISITOR ARRIVALS 757,969 724,793 4.6 4,913,837 4,658,677 5.5 Total by air 757,488 724,793 4.5 4,813,415 4,569,653 5.3 U.S. West 310,710 299,255 3.8 1,949,025 1,825,314 6.8 U.S. East 177,162 168,263 5.3 1,081,279 1,063,667 1.7 Japan 128,363 132,216-2.9 825,820 795,434 3.8 Canada 26,237 25,394 3.3 320,411 310,560 3.2 All Other 115,016 99,664 15.4 636,880 574,678 10.8 Visitor arrivals by cruise ships 481 0 NA 100,422 89,024 12.8 AVERAGE LENGTH OF STAY 9.36 9.49-1.4 9.22 9.42-2.2 Total by air 9.37 9.49-1.3 9.30 9.51-2.1 U.S. West 9.68 9.74-0.6 9.54 9.68-1.4 U.S. East 10.44 10.52-0.8 10.47 10.58-1.0 Japan 6.16 6.17-0.2 5.90 6.00-1.6 Canada 12.24 12.06 1.5 12.63 13.20-4.3 All Other 9.78 10.77-9.2 9.33 9.84-5.2 Visitor arrivals by cruise ships 2.66 0.00 NA 5.06 5.14-1.6 PER PERSON PER DAY SPENDING ($) 185.4 192.6-3.7 192.4 187.7 2.5 Total by air 185.4 192.6-3.7 193.8 189.0 2.6 U.S. West 145.5 149.6-2.7 155.8 148.6 4.8 U.S. East 190.9 199.8-4.5 199.3 187.3 6.4 Japan 250.1 299.7-16.5 284.3 315.1-9.8 Canada 160.6 152.3 5.5 162.7 158.8 2.5 All Other 244.5 227.5 7.5 249.5 234.1 6.6 Visitor arrivals by cruise ships 59.8 0.0 NA 64.7 65.9-1.9 PER PERSON PER TRIP SPENDING ($) 1,735.6 1,828.4-5.1 1,773.0 1,768.8 0.2 Total by air 1,736.6 1,828.4-5.0 1,803.2 1,796.6 0.4 U.S. West 1,409.1 1,457.0-3.3 1,486.0 1,437.6 3.4 U.S. East 1,993.9 2,103.2-5.2 2,086.4 1,980.8 5.3 Japan 1,540.7 1,848.7-16.7 1,678.8 1,890.8-11.2 Canada 1,965.9 1,836.5 7.0 2,054.9 2,095.8-2.0 All Other 2,391.5 2,450.4-2.4 2,327.5 2,304.0 1.0 Visitor arrivals by cruise ships 158.9 0.0 NA 327.1 338.9-3.5 Source: Hawai'i Tourism Authority
Page 3 Other Highlights: Daily spending by Japanese visitors has been lower in six out of the seven months so far in 2013. A weaker yen has been a factor in these decreases. For the first seven months of 2013, daily spending on shopping by Japanese visitors declined 18.7 percent (to $80 per person) and spending on lodging (-5.1% to $107), food and beverage (-1% to $51) and entertainment and recreation (-7.3% to $19) were also lower compared to year-to-date 2012 (see Visitor Expenditures on the HTA website). The Oceania market showed exceptional growth in arrivals and visitor days compared to July 2012. Arrivals from Australia climbed 34.2 percent to 25,978 visitors. A longer length of stay (9.53 days, from 8.39 days) also contributed to a 52.4 percent growth in Australian visitor days. Arrivals from New Zealand surged 56.7 percent to 5,063 visitors in July 2013. However, their average length of stay was shorter (9.11 days) compared to those who came in July 2012 (12.02 days). Visitor days for New Zealand increased 18.7 percent. For the first seven months of 2013, arrivals from Australia and New Zealand showed very strong growth, 29.8 percent and 76.7 percent, respectively (see Visitor Arrivals by Country by MMAs and Major Market Areas - Australia & New Zealand Highlight tables on the HTA website). Arrivals (+24.8% to 17,001 visitors) and visitor days (+29.8%) from Korea were significantly higher compared to July 2012. Korean visitors in July 2013 stayed an average of 7.09 days, compared to 6.82 days a year ago. Arrivals from China declined 10.7 percent to 10,219 visitors in July 2013. However, a longer length of stay (6.54 days, from 5.24 days) contributed to an 11.5 percent growth in visitor days. Supported by new service from Hawaiian Airlines, there were five times more visitors from Taiwan in July 2013 compared to a year ago. Year-to-date, 2013 showed significantly more visitors from Korea (+20.8%), China (+18.6%) and Taiwan (+95.9%) compared to the same period last year (see Visitor Arrivals by Country by MMAs; and Major Market Areas Korea, China and Taiwan Highlight tables on the HTA website). Contributing to the growth in U.S. West arrivals in July 2013 was a 2.7 percent increase from the Pacific region: California (+3% to 204,324), Washington (+1.5% to 31.388) and Oregon (+1.2% to 13,298). Arrivals from the Mountain region rose 12.3 percent from July 2012, with increases from Arizona (+20.9% to 18,639), Colorado (+7.5% to 11,076) and Nevada (+4.1% to 9,043). The first seven months of 2013 saw more arrivals from the Pacific (+5.3%) and Mountain (+8.6%) regions compared to 2012 (see Visitor Arrivals by U.S. regions, State by State on the HTA website). Arrivals from all U.S. East regions were higher compared to July 2012, except for a 2.5 percent drop from the West South Central region. For the first seven months of 2013, arrivals increased from the Mid Atlantic (+10.2%), New England (+7.6%) and South Atlantic (+1.1%) regions, but declined from the East South Central (-3.8%), West South Central (-3.1%), East North Central (-1.2%) and West North Central (-1%) regions. Significantly more visitors came for meetings, conventions and incentives (MCI) (+38.5% to 39,607) compared to July 2012. Convention visitors in July 2013 increased 55.3 percent (to 27,245 visitors), driven by strong growth from the U.S. Contributing to this increase was the American Psychological Association Convention (Jul. 31 Aug. 4, 2013), which brought nearly 8,000 delegates to the islands. Total incentive travelers rose 33.4 percent (to 8,668 visitors). Japanese incentive visitors increased 60.5 percent compared to July 2012 to 5,200 visitors. For the first seven months of 2013, total MCI visitors increased 13.2 percent, as strong growth in incentive travel (+57.9%) compensated for fewer corporate meeting (-8.5%) visitors. More visitors came to get married (+10.3% to 11,460 visitors) in July 2013, led by increases from Japan (+10.8% to 5,629) and U.S. West (+8.1% to 3,124). For the first seven months of 2013, 71,128 visitors came to get married, comparable to year-to-date 2012.
Page 4 July 2013 Island Highlights CATEGORY AND ISLAND Jul 2013P Jul 2012 % change YTD 2013P YTD 2012 % change TOTAL EXPENDITURES ($mil.) 1,315.5 1,325.2-0.7 8,712.2 8,240.1 5.7 Total by air 1,315.5 1,325.2-0.7 8,679.4 8,209.9 5.7 O ahu 639.2 718.3-11.0 4,272.3 4,383.8-2.5 Maui 360.6 317.5 13.6 2,309.4 2,038.1 13.3 Moloka i 2.0 2.7-27.0 17.9 16.5 8.5 Lāna i 7.5 7.6-1.8 49.5 46.7 6.0 Kaua i 135.9 123.4 10.1 867.9 756.7 14.7 Hawai i Island 170.3 155.6 9.4 1,162.4 968.1 20.1 Visitor arrivals by cruise ships 0.1 0.0 NA 32.8 30.2 8.9 TOTAL VISITOR DAYS 7,097,057 6,881,187 3.1 45,283,887 43,898,374 3.2 Total by air 7,095,781 6,881,187 3.1 44,775,973 43,440,760 3.1 O ahu 3,445,359 3,514,370-2.0 21,326,748 20,904,425 2.0 Maui 1,803,701 1,652,910 9.1 11,564,588 11,183,319 3.4 Moloka i 20,552 19,148 7.3 152,464 154,624-1.4 Lāna i 23,009 20,569 11.9 153,795 152,495 0.9 Kaua i 853,331 775,326 10.1 5,121,163 4,863,999 5.3 Hawai i Island 949,830 898,864 5.7 6,457,215 6,181,898 4.5 Visitor arrivals by cruise ships 1,276 0 NA 507,914 457,613 11.0 VISITOR ARRIVALS 757,969 724,793 4.6 4,913,837 4,658,677 5.5 Total by air 757,488 724,793 4.5 4,813,415 4,569,653 5.3 O ahu 491,504 459,249 7.0 3,007,327 2,816,753 6.8 Maui 226,113 213,700 5.8 1,426,303 1,370,050 4.1 Moloka i 4,948 4,683 5.7 32,686 31,954 2.3 Lāna i 6,765 6,138 10.2 44,508 43,548 2.2 Kaua i 109,557 103,444 5.9 670,289 635,936 5.4 Hawai i Island 135,669 133,257 1.8 889,347 845,598 5.2 Visitor arrivals by cruise ships 481 0 NA 100,422 89,024 12.8 AVERAGE LENGTH OF STAY 9.36 9.49-1.4 9.22 9.42-2.2 Total by air 9.37 9.49-1.3 9.30 9.51-2.1 O ahu 7.01 7.65-8.4 7.09 7.42-4.4 Maui 7.98 7.73 3.1 8.11 8.16-0.7 Moloka i 4.15 4.09 1.6 4.66 4.84-3.6 Lāna i 3.40 3.35 1.5 3.46 3.50-1.3 Kaua i 7.79 7.50 3.9 7.64 7.65-0.1 Hawai i Island 7.00 6.75 3.8 7.26 7.31-0.7 Visitor arrivals by cruise ships 2.66 0.00 NA 5.06 5.14-1.6 PER PERSON PER DAY SPENDING ($) 185.4 192.6-3.7 192.4 187.7 2.5 Total by air 185.4 192.6-3.7 193.8 189.0 2.6 O ahu 185.5 204.4-9.2 200.3 209.7-4.5 Maui 199.9 192.1 4.1 199.7 182.2 9.6 Moloka i 94.9 139.6-32.0 117.7 107.0 10.0 Lāna i 325.8 371.1-12.2 321.5 306.0 5.1 Kaua i 159.2 159.1 0.1 169.5 155.6 8.9 Hawai i Island 179.3 173.2 3.5 180.0 156.6 15.0 Visitor arrivals by cruise ships 59.8 0.0 NA 64.7 65.9-1.9 PER PERSON PER TRIP SPENDING ($) 1,735.6 1,828.4-5.1 1,773.0 1,768.8 0.2 Total by air 1,736.6 1,828.4-5.0 1,803.2 1,796.6 0.4 O ahu 1,300.6 1,564.1-16.8 1,420.6 1,556.3-8.7 Maui 1,594.9 1,485.9 7.3 1,619.2 1,487.6 8.8 Moloka i 394.3 570.8-30.9 549.1 517.8 6.0 Lāna i 1,108.1 1,243.4-10.9 1,111.1 1,071.7 3.7 Kaua i 1,240.2 1,192.7 4.0 1,294.8 1,189.8 8.8 Hawai i Island 1,255.2 1,168.0 7.5 1,307.0 1,144.8 14.2 Visitor arrivals by cruise ships 158.9 0.0 NA 327.1 338.9-3.5 Source: Hawai'i Tourism Authority
Page 5 Total stays in condominium properties rose 10.4 percent (to 140,853 visitors) in July 2013, with growth from U.S. West (+7.6% to 74,586), U.S. East (+16.9% to 30,138), Japan (+2.8% to 14,091) and Canada (+16% to 10,175). For the first seven months of 2013, stays in condominium properties grew 7.2 percent to 884,783 visitors. Island Highlights for July 2013: O ahu: Total arrivals to O ahu increased 7 percent compared to July 2012 to 491,504 visitors. However, the length of stay by all visitors on O ahu was shorter (-8.4% to 7.01 days) and daily visitor spending was less (-9.2% to $186 per person) compared to July 2012. The result was an 11 percent decline in total visitor expenditures to $639.2 million. There were fewer Japanese and Chinese visitors to O ahu in July 2013, and more visitors from Australia, New Zealand, Korea and Taiwan. Maui: In July 2013, arrivals to Maui rose 5.8 percent to 226,113 visitors with growth from U.S. East (+8.9% to 66,676), Canada (+2.2% to 12,618) and Japan (+11.9% to 6,117). Increased daily spending (+4.1% to $200 per person) and a longer length of stay (+3.1% to 7.98 days) boosted Maui s total visitor expenditures (+13.6%) to $360.6 million. Kaua i: Growth in arrivals (+5.9%) and a longer length of stay (+3.9% to 7.79 days) contributed to a 10.1 percent increase in total visitor expenditures on Kaua i to $135.9 million. There were more U.S. West (+6.5% to 56,505), U.S. East (+3.8% to 34,415), Canadian (+3.4% to 3,554) and Japanese (+19.6% to 2,701) visitors to Kaua i than in July 2012. Hawai i Island: Arrivals to Hawai i Island grew 1.8 percent to 135,669 visitors in July 2013 with increases from US. East (+6.9% to 40,814) offsetting fewer visitors from U.S. West (-5.1% to 49,461) and Canada (-7.9% to 5,141). Higher daily spending (+3.5% to $179 per person) and a longer length of stay (+3.8% to 7days) led to a 9.4 percent growth in total visitor expenditures to $170.3 million. Air Seats to Hawai i (Table 9, page 22): Total air seats for July 2013 rose 3.2 percent to 995,526 seats. Total air seats increased for Honolulu (+5.8% to 706,786), but declined for Kona (-11.8% to 50,969) and Līhu e (-1.2% to 56,074). Total seats for Kahului (176,241) and Hilo (5,456) were about the same compared to July 2012. Total scheduled air seats grew 3.3 percent to 987,346 seats. International charter seats rose 3.7 percent to 3,488 seats. In contrast, domestic charter seats decreased 10.5 percent to 4,692 as a result of fewer charter flights out of Las Vegas. Scheduled air seats from U.S. West in July 2013 rose 1.2 percent. New service from Boise, Eugene, Phoenix Mesa, Santa Maria, Spokane and Stockton; and increased service from Bellingham, Fresno, Portland, San Diego, and Seattle; offset reduced service from Denver, Las Vegas, Oakland, Phoenix, Sacramento and San Jose. Seats from U.S. East grew 2.3 percent compared to July 2012. Increased service from Atlanta, Chicago, Houston, Newark and Washington D.C., offset fewer seats out of Dallas. Scheduled seats out of Japan were up 4.2 percent from July 2012. New service from Sapporo and increased service from Fukuoka and Nagoya offset reduced service from Narita. Scheduled seats out of Canada in July 2013 decreased 17.2 percent as a result of reduced service from Vancouver.
Page 6 Oceania air seats jumped 42.5 percent, boosted by a doubling of seats from Auckland. In addition, a route from Brisbane, which started in late November 2012, and restarted service from Melbourne in December 2012, contributed to the growth in air seats from Australia. Scheduled seats from Other Asia rose 12.5 percent from July 2012. Reduced service caused a decline in seats from Seoul (-7.9% to 30,208). In contrast, seats out of Shanghai rose 58.2 percent (to 3,432) with the addition of one more weekly flight by China Eastern Airlines from January 2013. There were 5,703 seats out of Taiwan in July 2013. After three years of service suspension, China Airlines resumed twice a week nonstop service to Taipei beginning in June 2013. Hawaiian Airlines began offering service to Taiwan in early July 2013. For the first seven months of 2013, total air seats grew 8.5 percent, with increased seats to Honolulu (+9.7%), Kahului (+7.5%), Līhu e (+7.5%) and Kona (+1.8%), offsetting fewer seats from Hilo (-22.6%). There were significantly more scheduled seats from U.S. East (+17.8%), Other Asia (+26.3%) and Oceania (+49.4%) compared to the first seven months of 2012. Scheduled seats from U.S. West (+5.8%) and Japan (+6.3%) also increased while the number of seats from Canada were about the same as year-to-date 2012. Cruise Ship Visitors (Table 8, page 21) A total of 10,091 visitors came by cruise ship or by air to board cruise ships in July 2013, up 3.1 percent. June through August is a slow season for out-of-state ships. Only one out-of-state cruise ship with 481 visitors came in July 2013, while no ships came in July 2012. For the first seven months of 2013, a total of 169,268 visitors came by cruise ship or by air to board cruise ships, an increase of 4.4 percent from the same period last year. The Hawai i homeported cruise ship was in dry dock in April 2013 for routine maintenance and contributed to the decline in cruise visitors who came by air through July 2013 (-5.9%). In the first seven months of 2013, 100,422 visitors entered the islands by out-of-state cruise ships. This is 12.8 percent higher compared to 89,024 visitors in year-to-date 2012. Technical Notes: Final 2012 Statistics: As of the June 2013 news release, 2012 visitor data presented were the final numbers published in the 2012 Annual Visitor Research Report. In addition, statistics for January through March 2013 were revised in the June 2013 news release. To access the 2012 Annual Visitor Research Report online visit: http://www.hawaiitourismauthority.org/research/reports/annual-visitor-research/ # # # For more information, contact: Angela Rodriguez Communications and Tourism Brand Manager Hawai i Tourism Authority (808) 973-2272 Dawn Hirai Senior Vice President Stryker Weiner & Yokota (808) 523-8802/722-9445 (cell) Daniel Nāho opi i Director of Tourism Research Hawai i Tourism Authority (808) 973-2264 Julie Kaneko Senior Account Executive Stryker Weiner & Yokota (808) 523-8802/469-6846 (cell)
Page 7 T A B L E 1. T O T A L V I S I T O R S BY A I R 2013P 2012% CHANGE 2013P 2012% CHANGE VISITOR DAYS 7,095,781 6,881,187 3.1% 44,775,973 43,440,760 3.1% TOTAL VISITORS 757,488 724,793 4.5% 4,813,415 4,569,653 5.3% DOMESTIC 535,637 511,905 4.6% 3,309,679 3,182,209 4.0% INTERNATIONAL 221,851 212,888 4.2% 1,503,736 1,387,444 8.4% AVERAGE DAILY CENSUS 228,896 221,974 3.1% 211,207 203,947 3.6% TOTAL AIR SEATS (EST) 995,526 949,156 4.9% 6,408,476 5,878,494 9.0% TOTAL LOAD FACTOR (EST) 89.6% 89.2% 0.3 87.9% 90.9% -2.9 ISLANDS VISITED O'ahu 491,504 459,249 7.0% 3,007,327 2,816,753 6.8% O'ahu only 352,642 334,908 5.3% 2,217,371 2,078,751 6.7% Kaua'i 109,557 103,444 5.9% 670,289 635,936 5.4% Kaua'i only 55,814 53,107 5.1% 360,122 341,883 5.3% Maui County 230,168 217,404 5.9% 1,453,034 1,396,319 4.1% Maui 226,113 213,700 5.8% 1,426,303 1,370,050 4.1% Maui only 128,900 129,585-0.5% 878,362 859,379 2.2% Moloka'i * 4,948 4,683 5.7% 32,686 31,954 2.3% Moloka'i only * 559 643-13.1% 4,184 4,621-9.4% Lāna'i * 6,765 6,138 10.2% 44,508 43,548 2.2% Lāna'i only * 904 706 28.1% 6,390 6,369 0.3% Hawai'i Island 135,669 133,257 1.8% 889,347 845,598 5.2% Kona side 112,025 109,813 2.0% 736,789 700,986 5.1% Hilo side 50,504 48,699 3.7% 330,371 312,970 5.6% Hawai'i Island only 55,588 55,975-0.7% 410,223 397,586 3.2% Any Neighbor Island 404,846 389,885 3.8% 2,596,044 2,467,196 5.2% NI only 265,984 265,544 0.2% 1,806,088 1,744,621 3.5% O'ahu & NI 138,862 124,341 11.7% 789,956 722,575 9.3% Any one island only 594,407 574,923 3.4% 3,876,652 3,640,282 6.5% Multiple Islands 163,081 149,870 8.8% 936,763 929,371 0.8% Avg. Islands Visited 1.29 1.27 1.3% 1.26 1.26 0.3% Average Length of Stay in Hawai'i 9.37 9.49-1.3% 9.30 9.51-2.1% ACCOMMODATIONS Plan to stay in Hotel 477,211 460,956 3.5% 3,009,838 2,886,198 4.3% Hotel only 411,253 402,606 2.1% 2,629,446 2,524,342 4.2% Plan to stay in Condo 140,853 127,600 10.4% 884,783 825,055 7.2% Condo only 104,331 97,004 7.6% 688,459 643,455 7.0% Plan to stay in Timeshare 74,692 72,340 3.3% 449,172 442,442 1.5% Timeshare only 55,806 53,532 4.2% 344,000 338,320 1.7% Cruise Ship 10,402 9,930 4.8% 74,732 76,312-2.1% Friends/Relatives 68,600 65,535 4.7% 433,617 412,863 5.0% Bed & Breakfast 6,657 5,566 19.6% 51,104 43,639 17.1% Other 10,132 12,420-18.4% 64,919 66,791-2.8% * Sample sizes for Moloka'i and Lāna'i are relatively small.
Page 8 T A B L E 1. T O T A L V I S I T O R S BY A I R (CONT.) 2013P 2012% CHANGE 2013P 2012% CHANGE PURPOSE OF TRIP Pleasure (Net) 647,643 618,686 4.7% 4,000,392 3,802,637 5.2% Honeymoon 42,826 48,977-12.6% 307,047 313,268-2.0% Get Married 11,460 10,387 10.3% 71,128 71,163 0.0% Pleasure/Vacation 604,210 568,915 6.2% 3,690,977 3,488,651 5.8% Mtgs/Conventions/Incentive 39,607 28,594 38.5% 315,856 279,022 13.2% Conventions 27,245 17,548 55.3% 165,310 163,727 1.0% Corporate Meetings 4,550 6,157-26.1% 51,340 56,124-8.5% Incentive 8,668 6,498 33.4% 110,275 69,853 57.9% Other Business 19,939 20,487-2.7% 145,359 147,225-1.3% Visit Friends/Rel. 66,528 63,904 4.1% 410,293 390,561 5.1% Gov't/Military 6,497 9,459-31.3% 43,239 57,694-25.1% Attend School 1,979 2,615-24.3% 10,271 13,239-22.4% Sport Events 3,646 4,622-21.1% 42,312 45,224-6.4% TRAVEL STATUS % First Timers ** 35.2 35.2 0.0 34.9 35.0-0.1 % Repeaters ** 64.8 64.8 0.0 65.1 65.0 0.1 Average # of Trips 4.82 4.83-0.1% 4.96 4.87 1.8% Group Tour 52,823 62,564-15.6% 418,043 419,115-0.3% Non-Group 704,665 662,228 6.4% 4,395,372 4,150,538 5.9% Package Trip 254,869 254,034 0.3% 1,605,017 1,579,835 1.6% No Package 502,619 470,758 6.8% 3,208,398 2,989,819 7.3% Net True Independent 495,120 458,069 8.1% 3,136,171 2,927,033 7.1% ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority ************************************************************************ Collaboration of the following agencies are gratefully acknowledged: Airlines, State Department of Agriculture - Plant Quarantine Branch, State Department of Transportation - Airport Division, and U.S. Department of Homeland Security, Bureau of Customs & Border Protection, - Honolulu office. ************************************************************************
Page 9 T A B L E 2. D O M E S T I C V I S I T O R S (Visitors Arriving on Domestic Flights) BY A I R 2013P 2012% CHANGE 2013P 2012% CHANGE DOMESTIC VISITOR DAYS 5,447,428 5,222,846 4.3% 33,246,788 32,366,524 2.7% DOMESTIC VISITORS 535,637 511,905 4.6% 3,309,679 3,182,209 4.0% DOMESTIC AVERAGE DAILY CENSUS 175,723 168,479 4.3% 156,824 151,956 3.2% DOMESTIC AIR SEATS (EST) 701,977 680,191 3.2% 4,327,067 4,024,822 7.5% DOMESTIC LOAD FACTOR (EST) 92.2% 90.3% 1.9 109.7% 95.6% 14.1 ISLANDS VISITED O'ahu 285,452 264,846 7.8% 1,683,337 1,611,561 4.5% O'ahu only 194,240 180,872 7.4% 1,195,373 1,135,012 5.3% Kaua'i 99,933 95,043 5.1% 594,518 573,244 3.7% Kaua'i only 54,512 52,121 4.6% 346,125 327,171 5.8% Maui County 197,373 191,324 3.2% 1,182,242 1,151,067 2.7% Maui 193,914 188,181 3.0% 1,159,607 1,128,488 2.8% Maui only 122,411 120,540 1.6% 772,817 748,797 3.2% Moloka'i * 4,153 3,835 8.3% 25,254 24,953 1.2% Moloka'i only * 508 477 6.5% 3,854 3,936-2.1% Lāna'i * 5,535 5,286 4.7% 34,679 34,880-0.6% Lāna'i only * 901 700 28.7% 6,135 5,911 3.8% Hawai'i Island 101,528 100,777 0.7% 655,439 642,303 2.0% Kona side 87,431 87,196 0.3% 567,650 557,062 1.9% Hilo side 35,426 34,115 3.8% 219,529 218,334 0.5% Hawai'i Island only 49,200 50,582-2.7% 366,261 357,986 2.3% Any Neighbor Island 341,397 331,032 3.1% 2,114,306 2,047,198 3.3% NI only 250,185 247,059 1.3% 1,626,342 1,570,648 3.5% O'ahu & NI 91,212 83,974 8.6% 487,964 476,549 2.4% Any one island only 421,772 405,292 4.1% 2,690,565 2,578,813 4.3% Multiple Islands 113,865 106,612 6.8% 619,114 603,396 2.6% Avg. Islands Visited 1.29 1.29 0.3% 1.25 1.26-0.6% Average Length of Stay in Hawai'i 10.17 10.20-0.3% 10.05 10.17-1.2% ACCOMMODATIONS Plan to stay in Hotel 293,244 285,692 2.6% 1,798,371 1,774,697 1.3% Hotel only 239,102 236,740 1.0% 1,493,795 1,482,025 0.8% Plan to stay in Condo 112,631 102,588 9.8% 683,318 635,083 7.6% Condo only 85,135 78,417 8.6% 533,075 495,014 7.7% Plan to stay in Timeshare 66,472 63,985 3.9% 392,439 382,481 2.6% Timeshare only 49,985 48,122 3.9% 300,760 293,554 2.5% Cruise Ship 9,209 9,094 1.3% 60,696 66,141-8.2% Friends/Relatives 60,116 58,323 3.1% 386,904 364,032 6.3% Bed & Breakfast 5,534 4,997 10.7% 39,375 37,009 6.4% Other 9,100 9,859-7.7% 57,638 57,749-0.2% * Sample sizes for Moloka'i and Lāna'i are relatively small.
Page 10 T A B L E 2. D O M E S T I C V I S I T O R S (Visitors Arriving on Domestic Flights) BY A I R (CONT.) 2013P 2012% CHANGE 2013P 2012% CHANGE PURPOSE OF TRIP Pleasure (Net) 455,217 435,420 4.5% 2,723,167 2,609,177 4.4% Honeymoon 22,106 24,416-9.5% 115,715 118,885-2.7% Get Married 5,259 4,974 5.7% 31,059 31,896-2.6% Pleasure/Vacation 433,515 411,745 5.3% 2,609,540 2,492,725 4.7% Mtgs/Conventions/Incentive 28,071 16,047 74.9% 213,769 204,849 4.4% Conventions 21,557 10,158 112.2% 129,688 124,554 4.1% Corporate Meetings 3,980 3,712 7.2% 45,351 44,272 2.4% Incentive 3,194 2,691 18.7% 48,002 44,758 7.2% Other Business 16,992 17,612-3.5% 130,638 131,162-0.4% Visit Friends/Rel. 58,971 57,254 3.0% 360,565 343,953 4.8% Gov't/Military 6,206 9,305-33.3% 38,573 52,739-26.9% Attend School 1,131 1,167-3.1% 7,020 7,395-5.1% Sport Events 2,565 2,154 19.1% 33,336 25,950 28.5% TRAVEL STATUS % First Timers 30.7 30.4 0.3 29.2 29.2 0.0 % Repeaters 69.3 69.6-0.3 70.8 70.8 0.0 Average # of Trips 5.39 5.49-1.8% 5.63 5.66-0.6% Group Tour 12,536 12,167 3.0% 116,630 118,220-1.3% Non-Group 523,101 499,738 4.7% 3,193,049 3,063,990 4.2% Package Trip 124,309 130,503-4.7% 718,383 752,627-4.5% No Package 411,328 381,401 7.8% 2,591,296 2,429,582 6.7% Net True Independent 406,708 377,483 7.7% 2,554,487 2,467,666 3.5% ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority
Page 11 T A B L E 3. I N T E R N A T I O N A L V I S I T O R S BY A I R ( Visitors Arriving on International Flights ) 2013P 2012% CHANGE 2013P 2012% CHANGE INTERNATIONAL VISITOR DAYS 1,648,353 1,658,340-0.6% 11,529,184 11,074,237 4.1% INTERNATIONAL VISITORS 221,851 212,888 4.2% 1,503,736 1,387,444 8.4% INTERNATIONAL AVERAGE DAILY CENSUS 53,173 53,495-0.6% 54,383 51,992 4.6% INTERNATIONAL AIR SEATS (EST) 293,549 268,965 9.1% 2,081,409 1,853,672 12.3% INTERNATIONAL LOAD FACTOR (EST) 83.2% 86.5% -3.3 79.9% 80.9% -0.9 ISLANDS VISITED O'ahu 206,052 194,403 6.0% 1,323,990 1,205,192 9.9% O'ahu only 158,402 154,035 2.8% 1,021,998 943,739 8.3% Kaua'i 9,624 8,400 14.6% 75,771 62,692 20.9% Kaua'i only 1,302 986 32.1% 13,997 14,712-4.9% Maui County 32,795 26,080 25.7% 270,792 245,251 10.4% Maui 32,199 25,520 26.2% 266,696 241,562 10.4% Maui only 6,489 9,045-28.3% 105,545 110,582-4.6% Moloka'i * 795 849-6.3% 7,432 7,000 6.2% Moloka'i only * 51 166-69.2% 330 684-51.8% Lāna'i * 1,230 852 44.3% 9,829 8,667 13.4% Lāna'i only * 3 6-45.5% 255 458-44.4% Hawai'i Island 34,141 32,480 5.1% 233,908 203,295 15.1% Kona side 24,594 22,617 8.7% 169,139 143,925 17.5% Hilo side 15,078 14,584 3.4% 110,842 94,636 17.1% Hawai'i Island only 6,388 5,393 18.5% 43,962 39,600 11.0% Any Neighbor Island 63,449 58,853 7.8% 481,738 419,998 14.7% NI only 15,799 18,485-14.5% 179,746 173,973 3.3% O'ahu & NI 47,650 40,367 18.0% 301,992 246,025 22.7% Any one island only 172,635 169,630 1.8% 1,186,087 1,061,469 11.7% Multiple Islands 49,216 43,258 13.8% 317,649 325,975-2.6% Avg. Islands Visited 1.28 1.23 3.8% 1.28 1.25 2.4% Average Length of Stay in Hawai'i 7.43 7.79-4.6% 7.67 7.98-3.9% ACCOMMODATIONS Plan to stay in Hotel 183,967 175,264 5.0% 1,211,467 1,111,500 9.0% Hotel only 172,151 165,865 3.8% 1,135,651 1,042,317 9.0% Plan to stay in Condo 28,222 25,012 12.8% 201,465 189,972 6.0% Condo only 19,196 18,587 3.3% 155,384 148,441 4.7% Plan to stay in Timeshare 8,220 8,356-1.6% 56,733 59,961-5.4% Timeshare only 5,821 5,410 7.6% 43,240 44,767-3.4% Cruise Ship 1,193 836 42.6% 14,036 10,170 38.0% Friends/Relatives 8,484 7,212 17.6% 46,713 48,831-4.3% Bed & Breakfast 1,123 569 97.3% 11,729 6,631 76.9% Other 1,032 2,562-59.7% 7,281 9,042-19.5% * Sample sizes for Moloka'i and Lāna'i are relatively small.
Page 12 T A B L E 3. I N T E R N A T I O N A L V I S I T O R S BY AIR (CONT.) ( Visitors Arriving on International Flights ) 2013P 2012% CHANGE 2013P 2012% CHANGE PURPOSE OF TRIP Pleasure (Net) 192,426 183,266 5.0% 1,277,225 1,193,460 7.0% Honeymoon 20,720 24,561-15.6% 191,332 194,383-1.6% Get Married 6,201 5,413 14.6% 40,069 39,268 2.0% Pleasure/Vacation 170,695 157,170 8.6% 1,081,437 995,926 8.6% Mtgs/Conventions/Incentive 11,536 12,547-8.1% 102,087 74,173 37.6% Conventions 5,688 7,391-23.0% 35,622 39,173-9.1% Corporate Meetings 570 2,445-76.7% 5,989 11,852-49.5% Incentive 5,474 3,807 43.8% 62,273 25,095 148.1% Other Business 2,947 2,875 2.5% 14,721 16,063-8.4% Visit Friends/Rel. 7,557 6,649 13.7% 49,728 46,608 6.7% Gov't/Military Attend School 291 848 154 1,449 89.0% -41.5% 4,666 3,251 4,955 5,843-5.8% -44.4% Sport Events 1,081 2,468-56.2% 8,976 19,274-53.4% TRAVEL STATUS % First Timers ** 46.2 46.7-0.5 47.4 48.2-0.8 % Repeaters ** 53.8 53.3 0.5 52.6 51.8 0.8 Average # of Trips 3.45 3.24 6.5% 3.48 3.05 14.1% Group Tour 40,287 50,397-20.1% 301,413 300,896 0.2% Non-Group 181,564 162,491 11.7% 1,202,323 1,086,548 10.7% Package Trip 130,560 123,531 5.7% 886,634 827,208 7.2% No Package 91,291 89,357 2.2% 617,102 560,236 10.2% Net True Independent 88,412 80,586 9.7% 581,684 533,214 9.1% ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority
Page 13 T A B L E 4. T O T A L U. S W E S T V I S I T O R S B Y A I R (Includes Mountain and Pacific States) 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 3,009,093 2,915,024 3.2% 18,592,902 17,661,141 5.3% TOTAL VISITORS 310,710 299,255 3.8% 1,949,025 1,825,314 6.8% Domestic 304,474 292,187 4.2% 1,907,209 1,800,743 5.9% International 6,236 7,068-11.8% 41,816 24,571 70.2% AVERAGE DAILY CENSUS 97,068 94,033 3.2% 87,702 82,916 5.8% ISLANDS VISITED O ahu 143,816 131,996 9.0% 877,604 796,543 10.2% O ahu only 110,541 99,843 10.7% 689,674 618,656 11.5% Kaua i 56,505 53,073 6.5% 338,019 314,962 7.3% Kaua i only 38,897 37,060 5.0% 241,948 224,536 7.8% Maui County 110,745 111,233-0.4% 676,293 651,577 3.8% Maui 108,917 109,361-0.4% 662,611 638,826 3.7% Maui only 84,627 84,482 0.2% 520,091 502,990 3.4% Moloka i * 2,010 2,255-10.8% 13,491 12,931 4.3% Moloka i only * 315 315 0.0% 2,641 2,739-3.6% Lāna i * 2,599 3,055-14.9% 17,365 17,022 2.0% Lāna i only * 539 455 18.4% 3,823 3,612 5.8% Hawai i Island 49,461 52,106-5.1% 346,494 338,476 2.4% Kona side 43,321 46,438-6.7% 305,551 300,239 1.8% Hilo side 14,610 14,588 0.2% 98,918 94,591 4.6% Hawai i Island only 32,247 34,394-6.2% 240,906 236,137 2.0% Any Neighbor Island* 200,169 199,413 0.4% 1,259,351 1,225,869 2.7% NI only 166,894 167,260-0.2% 1,071,421 1,031,770 3.8% O ahu & NI* 33,275 32,153 3.5% 187,930 194,099-3.2% Any one island only* 267,166 256,548 4.1% 1,699,083 1,675,490 1.4% Multiple Islands* 43,544 42,707 2.0% 249,942 149,824 66.8% Avg. Islands Visited* 1.17 1.18-0.5% 1.16 1.16-0.3% Average Length of Stay in Hawai'i 9.68 9.74-0.6% 9.54 9.68-1.4% ACCOMMODATIONS Plan to stay in Hotel 151,260 149,498 1.2% 954,827 909,146 5.0% Hotel only 125,633 125,456 0.1% 806,594 768,665 4.9% Plan to stay in Condo 74,586 69,337 7.6% 455,028 424,176 7.3% Condo only 59,408 55,867 6.3% 370,583 346,344 7.0% Plan to stay in Timeshare 45,202 43,842 3.1% 255,506 246,482 3.7% Timeshare only 35,125 33,448 5.0% 201,247 193,421 4.0% Cruise Ship 2,157 2,121 1.7% 13,762 15,113-8.9% Friends/Relatives 36,757 35,161 4.5% 240,892 222,748 8.1% Bed & Breakfast 2,069 1,892 9.4% 17,477 16,342 6.9% Other 4,972 6,042-17.7% 33,473 33,093 1.1% * Sample sizes for Moloka'i and Lāna'i are relatively small.
Page 14 T A B L E 4. T O T A L U. S W E S T V I S I T O R S B Y A I R (CONT.) ( Includes Pacific and Mountain States) 2013P 2012 % CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 266,204 256,625 3.7% 1,619,647 1,518,576 6.7% Honeymoon 10,119 10,753-5.9% 53,499 52,360 2.2% Get Married 3,124 2,890 8.1% 18,435 17,931 2.8% Pleasure/Vacation 255,997 245,931 4.1% 1,565,717 1,466,139 6.8% Mtgs/Conventions/Incentive 11,257 7,558 48.9% 92,856 85,228 9.0% Conventions 8,247 5,128 60.8% 56,423 52,514 7.4% Corporate Meetings 2,086 1,726 20.8% 22,850 20,610 10.9% Incentive 1,236 912 35.6% 17,225 15,099 14.1% Other Business 11,501 12,246-6.1% 85,002 82,663 2.8% Visit Friends/Rel. 35,431 34,089 3.9% 220,223 205,234 7.3% Gov't/Military 2,336 3,576-34.7% 15,999 20,879-23.4% Attend School 761 529 44.0% 3,671 3,440 6.7% Sport Events 1,853 1,340 38.3% 22,919 14,669 56.2% TRAVEL STATUS % First Timers ** 19.4 18.9 0.5 18.9 18.4 0.5 % Repeaters ** 80.6 81.1-0.5 81.1 81.6-0.5 Average # of Trips 6.65 6.73-1.2% 6.89 6.92-0.3% Group Tour 4,039 4,576-11.7% 38,651 34,810 11.0% Non-Group 306,671 294,679 4.1% 1,910,374 1,790,504 6.7% Package Trip 66,022 69,204-4.6% 365,317 371,975-1.8% No Package 244,688 230,051 6.4% 1,583,708 1,453,339 9.0% Net True Independent 242,911 227,698 6.7% 1,568,071 1,438,929 9.0% ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority
Page 15 T A B L E 5. T O T A L U. S E A S T V I S I T O R S B Y A I R (Includes States East of Rocky Mountains) 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 1,850,030 1,770,881 4.5% 11,319,274 11,250,249 0.6% TOTAL VISITORS 177,162 168,263 5.3% 1,081,279 1,063,667 1.7% Domestic 166,828 159,625 4.5% 1,039,320 1,028,982 1.0% International 10,334 8,638 19.6% 41,959 34,685 21.0% AVERAGE DAILY CENSUS 59,678 57,125 4.5% 53,393 52,818 1.1% ISLANDS VISITED O'ahu 112,440 105,348 6.7% 643,143 617,489 4.2% O'ahu only 65,185 63,720 2.3% 392,404 405,860-3.3% Kaua'i 34,415 33,139 3.8% 211,286 200,149 5.6% Kaua'i only 12,559 12,350 1.7% 84,029 102,117-17.7% Maui County 67,979 62,208 9.3% 406,250 400,099 1.5% Maui 66,676 61,242 8.9% 398,422 392,173 1.6% Maui only 28,276 27,910 1.3% 196,290 195,096 0.6% Moloka'i * 1,562 1,331 17.3% 9,505 9,172 3.6% Moloka'i only * 148 116 27.4% 919 932-1.4% Lāna'i * 2,353 2,013 16.9% 15,483 15,468 0.1% Lāna'i only * 286 167 71.3% 1,865 1,972-5.4% Hawai'i Island 40,814 38,196 6.9% 247,550 236,354 4.7% Kona side 33,953 31,679 7.2% 209,883 200,026 4.9% Hilo side 16,759 15,527 7.9% 99,567 97,145 2.5% Hawai'i Island only 13,596 13,011 4.5% 98,156 93,076 5.5% Any Neighbor Island 111,977 104,543 7.1% 688,875 691,114-0.3% NI only 64,722 62,914 2.9% 438,136 433,852 1.0% O'ahu & NI 47,255 41,628 13.5% 250,739 257,262-2.5% Any one island only 120,050 117,274 2.4% 773,663 852,365-9.2% Multiple Islands 57,112 50,989 12.0% 307,616 211,302 45.6% Avg. Islands Visited 1.46 1.43 1.7% 1.41 1.38 2.0% Average Length of Stay in Hawai'i 10.44 10.52-0.8% 10.47 10.58-1.0% ACCOMMODATIONS Plan to stay in Hotel 109,445 105,662 3.6% 667,444 668,812-0.2% Hotel only 86,090 85,785 0.4% 539,183 544,273-0.9% Plan to stay in Condo 30,138 25,792 16.9% 170,462 162,981 4.6% Condo only 19,275 17,262 11.7% 116,768 111,423 4.8% Plan to stay in Timeshare 19,246 17,989 7.0% 120,323 119,393 0.8% Timeshare only 13,506 12,495 8.1% 87,379 87,142 0.3% Cruise Ship 5,689 5,534 2.8% 39,667 41,777-5.1% Friends/Relatives 20,505 19,988 2.6% 128,971 121,967 5.7% Bed & Breakfast 2,148 1,818 18.1% 14,427 13,513 6.8% Other 3,102 3,323-6.6% 19,854 20,265-2.0% * Sample sizes for Moloka'i and Lāna'i are relatively small.
Page 16 T A B L E 5. T O T A L U. S E A S T V I S I T O R S B Y A I R (CONT.) (Includes States East of Rocky Mountains) 2013P 2012 % CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 146,134 139,159 5.0% 851,660 834,308 2.1% Honeymoon 8,429 10,806-22.0% 47,678 51,913-8.2% Get Married 1,575 1,579-0.2% 10,475 11,085-5.5% Pleasure/Vacation 138,011 128,740 7.2% 805,743 784,219 2.7% Mtgs/Conventions/Incentive 14,710 7,426 98.1% 105,639 100,583 5.0% Conventions 11,941 3,953 202.1% 64,355 60,163 7.0% Corporate Meetings 1,491 2,355-36.7% 19,757 20,979-5.8% Incentive 1,565 1,340 16.8% 26,262 24,328 7.9% Other Business 5,295 5,674-6.7% 43,032 43,529-1.1% Visit Friends/Rel. 19,786 20,194-2.0% 125,595 120,567 4.2% Gov't/Military 3,536 4,982-29.0% 21,447 29,611-27.6% Attend School 352 291 20.8% 2,360 2,279 3.5% Sport Events 387 401-3.6% 7,649 8,502-10.0% TRAVEL STATUS % First Timers ** 44.5 43.2 1.3 42.3 41.4 0.9 % Repeaters ** 55.5 56.8-1.3 57.7 58.6-0.9 Average # of Trips 3.70 3.79-2.3% 4.04 4.03 0.2% Group Tour 6,062 5,716 6.1% 56,903 55,877 1.8% Non-Group 171,100 162,547 5.3% 1,024,376 1,007,790 1.6% Package Trip 40,022 42,591-6.0% 255,475 270,147-5.4% No Package 137,140 125,672 9.1% 825,804 793,520 4.1% Net True Independent 135,031 126,488 6.8% 810,524 775,080 4.6% ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority
Page 17 T A B L E 6. T O T A L J A P A N V I S I T O R S B Y A I R 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 790,629 815,625-3.1% 4,876,146 4,773,638 2.1% TOTAL VISITORS 128,363 132,216-2.9% 825,820 795,434 3.8% Domestic 665 652 1.9% 3,646 3,963-8.0% International 127,698 131,564-2.9% 822,174 791,471 3.9% AVERAGE DAILY CENSUS 25,504 26,310-3.1% 23,000 22,411 2.6% ISLANDS VISITED O ahu 122,093 125,846-3.0% 791,935 767,595 3.2% O ahu only 103,302 105,933-2.5% 668,189 644,461 3.7% O ahu one day or less Kaua i 2,701 2,258 19.6% 17,336 15,043 15.2% Kaua i only 543 175 209.7% 2,193 1,157 89.5% Kaua i one day or less Maui County 6,199 5,731 8.2% 46,090 39,011 18.1% Maui 6,117 5,466 11.9% 45,333 38,100 19.0% Maui only 747 1,334-44.0% 7,086 5,810 22.0% Maui one day or less Moloka i * 38 235-83.8% 633 749-15.5% Moloka i only * 0 4-100.0% 0 19-100.0% Moloka i one day or less * Lāna i * 121 200-39.4% 909 1,243-26.9% Lāna i only * 0 0 NA 46 109-57.7% Lāna i one day or less * Hawai i Island 19,229 19,236 0.0% 116,553 109,991 6.0% Kona side 14,300 14,151 1.1% 77,689 72,376 7.3% Hilo side 6,160 6,675-7.7% 48,681 47,951 1.5% Hawai i Island only 4,374 3,331 31.3% 20,287 18,118 12.0% Hawai i Island one day or less Any Neighbor Island* 25,061 26,283-4.6% 157,631 150,974 4.4% NI only 6,270 6,370-1.6% 33,885 27,840 21.7% O ahu & NI* 18,791 19,912-5.6% 123,746 123,134 0.5% Any one island only* 108,966 110,779-1.6% 697,801 669,673 4.2% Multiple Islands* 19,397 21,438-9.5% 128,019 125,761 1.8% Avg. Islands Visited* 1.17 1.16 1.0% 1.18 1.17 0.4% Average Length of Stay in Hawai'i 6.16 6.17-0.2% 5.90 6.00-1.6% ACCOMMODATIONS Plan to stay in Hotel 110,857 114,489-3.2% 722,166 699,827 3.2% Hotel only 107,591 111,185-3.2% 704,585 684,607 2.9% Plan to stay in Condo 14,091 13,707 2.8% 79,101 70,656 12.0% Condo only 11,276 10,938 3.1% 64,319 58,026 10.8% Plan to stay in Timeshare 5,210 5,706-8.7% 29,166 29,464-1.0% Timeshare only 3,900 4,338-10.1% 23,948 24,562-2.5% Cruise Ship 114 31 271.4% 1,444 831 73.8% Friends/Relatives 1,659 1,674-0.9% 10,950 8,961 22.2% Bed & Breakfast 65 215-69.7% 1,108 1,126-1.6% Other 151 62 141.9% 1,528 954 60.1% * Sample sizes for Moloka'i and Lāna'i are relatively small.
Page 18 T A B L E 6. T O T A L J A P A N V I S I T O R S B Y A I R (CONT.) 2013P 2012 % CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 109,479 112,891-3.0% 684,154 684,728-0.1% Honeymoon 16,206 18,317-11.5% 134,138 139,642-3.9% Get Married 5,629 5,081 10.8% 34,601 34,177 1.2% Pleasure/Vacation 92,547 93,222-0.7% 547,888 542,881 0.9% Mtgs/Conventions/Incentive 7,720 8,643-10.7% 62,247 34,517 80.3% Conventions 2,351 5,052-53.5% 8,592 12,580-31.7% Corporate Meetings 366 827-55.7% 1,106 6,023-81.6% Incentive 5,200 3,241 60.5% 53,186 16,832 216.0% Other Business 554 628-11.8% 4,957 6,074-18.4% Visit Friends/Rel. 2,059 2,016 2.1% 14,156 13,367 5.9% Gov't/Military 14 53-73.4% 508 584-13.0% Attend School 434 84 414.3% 1,416 2,036-30.4% Sport Events 611 2,410-74.6% 6,664 16,609-59.9% TRAVEL STATUS % First Timers ** 36.7 38.8-2.1 41.5 42.8-1.4 % Repeaters ** 63.3 61.2 2.1 58.5 57.2 1.4 Average # of Trips 4.22 3.93 7.2% 3.90 3.65 6.8% Group Tour 30,902 37,162-16.8% 224,741 230,309-2.4% Non-Group 97,461 95,054 2.5% 601,079 565,125 6.4% Package Trip 94,190 93,556 0.7% 612,190 592,114 3.4% No Package 34,173 38,660-11.6% 213,630 203,320 5.1% Net True Independent 31,824 33,120-3.9% 186,012 181,984 2.2% ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority
Page 19 T A B L E 7. T O T A L C A N A D I A N V I S I T O R S B Y A I R 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 321,135 306,280 4.9% 4,046,761 4,099,663-1.3% TOTAL VISITORS 26,237 25,394 3.3% 320,411 310,560 3.2% Domestic 14,416 13,802 4.5% 128,580 115,551 11.3% International 11,821 11,592 2.0% 191,831 195,009-1.6% AVERAGE DAILY CENSUS 10,359 9,880 4.9% 19,088 19,247-0.8% ISLANDS VISITED O ahu 13,686 12,594 8.7% 134,923 129,676 4.0% O ahu only 8,597 7,745 11.0% 89,219 83,103 7.4% Kaua i 3,554 3,437 3.4% 42,220 41,742 1.1% Kaua i only 1,343 1,131 18.8% 19,552 18,967 3.1% Maui County 12,668 12,437 1.9% 164,080 160,977 1.9% Maui 12,618 12,343 2.2% 162,954 159,413 2.2% Maui only 7,685 7,520 2.2% 119,471 115,933 3.1% Moloka i * 199 165 20.3% 2,598 2,306 12.7% Moloka i only * 11 17-33.4% 289 304-5.0% Lāna i * 303 273 10.8% 3,716 3,125 18.9% Lāna i only * 14 19-28.0% 190 307-38.1% Hawai i Island 5,141 5,580-7.9% 60,109 60,226-0.2% Kona side 4,623 4,864-5.0% 54,567 54,461 0.2% Hilo side 1,852 2,131-13.1% 19,587 19,643-0.3% Hawai i Island only 2,021 2,024-0.2% 31,049 29,764 4.3% Any Neighbor Island* 17,640 17,648 0.0% 231,192 239,453-3.4% NI only 12,551 12,800-1.9% 185,488 178,396 4.0% O ahu & NI* 5,089 4,849 5.0% 45,704 61,057-25.1% Any one island only* 19,671 18,456 6.6% 259,770 328,312-20.9% Multiple Islands* 6,566 6,937-5.4% 60,641 (17,753) -441.6% Avg. Islands Visited* 1.35 1.35-0.1% 1.27 1.28-0.6% Average Length of Stay in Hawai'i 12.24 12.06 1.5% 12.63 13.20-4.3% ACCOMMODATIONS Plan to stay in Hotel 13,054 13,693-4.7% 148,015 150,626-1.7% Hotel only 10,017 10,448-4.1% 113,871 117,160-2.8% Plan to stay in Condo 10,175 8,773 16.0% 128,948 119,798 7.6% Condo only 7,831 6,737 16.2% 105,033 97,281 8.0% Plan to stay in Timeshare 2,096 2,233-6.2% 28,574 29,818-4.2% Timeshare only 1,495 1,525-2.0% 20,574 21,747-5.4% Cruise Ship 485 431 12.5% 5,675 6,159-7.9% Friends/Relatives 1,259 1,367-7.9% 14,176 13,317 6.5% Bed & Breakfast 351 366-4.1% 4,834 4,198 15.2% Other 270 369-26.9% 2,611 2,832-7.8% * Sample sizes for Moloka'i and Lāna'i are relatively small.
Page 20 T A B L E 7. T O T A L C A N A D I A N V I S I T O R S B Y A I R (CONT.) 2013P 2012 % CHANGE 2013P 2012 % CHANGE PURPOSE OF TRIP Pleasure (Net) 24,328 23,433 3.8% 300,767 289,048 4.1% Honeymoon 1,169 1,424-17.9% 6,757 7,234-6.6% Get Married 330 220 50.3% 2,029 2,285-11.2% Pleasure/Vacation 23,152 22,121 4.7% 294,183 281,991 4.3% Mtgs/Conventions/Incentive 823 474 73.5% 11,193 14,375-22.1% Conventions 699 401 74.5% 7,812 9,879-20.9% Corporate Meetings 48 42 15.4% 1,292 1,760-26.6% Incentive 83 40 110.1% 2,452 3,342-26.6% Other Business 206 271-23.9% 2,284 2,191 4.2% Visit Friends/Rel. 1,026 1,267-19.0% 11,487 10,101 13.7% Gov't/Military 53 256-79.3% 285 717-60.2% Attend School 40 45-11.4% 298 292 2.1% Sport Events 151 146 3.7% 1,613 1,898-15.0% TRAVEL STATUS % First Timers ** 43.3 46.4-3.2 35.1 35.5-0.4 % Repeaters ** 56.7 53.6 3.2 64.9 64.5 0.4 Average # of Trips 3.46 2.93 18.2% 3.81 3.42 11.2% Group Tour 349 444-21.4% 6,708 8,172-17.9% Non-Group 25,888 24,949 3.8% 313,703 302,388 3.7% Package Trip 6,133 6,593-7.0% 76,502 79,714-4.0% No Package 20,104 18,801 6.9% 243,909 230,846 5.7% Net True Independent 19,948 18,618 7.1% 241,830 229,098 5.6% ** Change represents absolute change in rates rather than percentage change in rate. Source: Hawai i Tourism Authority
Page 21 Table 8. CRUISE SHIP VISITORS 2013P 2012 % CHANGE 2013P 2012 % CHANGE VISITOR DAYS 108,124 106,486 1.5% 1,261,276 1,261,000 0.0% TOTAL VISITORS 10,091 9,792 3.1% 169,268 162,203 4.4% ARRIVED BY SHIP 481 0 NA 100,422 89,024 12.8% ARRIVED BY AIR 9,611 9,792-1.9% 68,846 73,179-5.9% ISLANDS VISITED Oahu 10,091 9,792 3.0% 167,386 162,205 3.2% Kauai 9,890 9,792 1.0% 152,437 141,382 7.8% Maui County 9,897 9,792 1.1% 159,713 150,317 6.3% Maui 9,897 9,792 1.1% 159,713 150,317 6.3% Molokai 140 20 583.9% 3,158 2,286 38.1% Lanai 165 85 94.7% 4,362 3,528 23.7% Hawai i Island 9,880 9,792 0.9% 161,934 152,554 6.1% Average Islands Visited 3.97 4.01-1.0% 3.8 3.77 1.9% AVERAGE LENGTH OF STAY Days in Hawaii before Cruise 2.34 2.39-2.0% 1.07 1.12-4.7% Days in Hawaii during Cruise 6.76 7.00-3.4% 4.99 5.16-3.2% Days in Hawaii after Cruise 1.61 1.48 8.5% 1.39 1.49-6.9% Total days in Hawai i 10.71 10.87-1.5% 7.45 7.77-4.2% ACCOMMODATIONS Hotel 8,318 8,231 1.1% 68,170 78,762-13.4% Hotel only 7,715 7,574 1.9% 56,866 68,022-16.4% Condo 313 356-12.1% 7,799 7,688 1.4% Condo only 89 79 11.4% 1,963 2,131-7.9% Timeshare 506 393 29.0% 6,795 6,409 6.0% Timeshare Only 254 242 5.2% 3,355 2,464 36.2% Bed & Breakfast 93 107-12.5% 1,910 1,011 88.9% Bed & Breakfast only 24 19 24.9% 9,819 152 6341.3% Friends & relatives 149 98 51.6% 3,855 3,168 21.7% Other accommodation 242 295-18.2% 6,950 6,330 9.8% Accommodation (NET) 8,838 8,744 1.1% 80,122 89,253-10.2% Cruise only 1,253 1,048 19.6% 89,145 72,951 22.2% TRAVEL STATUS % First timers 56.4 42.4 14.00 39.6 40.9-1.33 % Repeat visitors 43.6 57.6-14.00 59.5 59.1 0.42 Source: Hawai i Tourism Authority
Page 22 Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2013 vs 2012 July STATEWIDE HONOLULU KAHULUI KONA HILO LĪHU E 2013 2012 %Chge 2013 2012 %Chge 2013 2012 %Chge 2013 2012 %Chge 2013 2012 %Chge 2013 2012 %Chge Total Seats 995,526 964,214 3.2% 706,786 667,824 5.8% 176,241 176,397-0.1% 50,969 57,770-11.8% 5,456 5,495-0.7% 56,074 56,728-1.2% Scheduled Seats 987,346 955,606 3.3% 698,606 659,216 6.0% 176,241 176,397-0.1% 50,969 57,770-11.8% 5,456 5,495-0.7% 56,074 56,728-1.2% Charter seats 8,180 8,608-5.0% 8,180 8,608-5.0% Domestic Seats 701,977 693,365 1.2% 418,699 403,629 3.7% 171,823 171,071 0.4% 50,447 57,106-11.7% 5,456 5,495-0.7% 55,552 56,064-0.9% Scheduled Seats 697,285 688,121 1.3% 414,007 398,385 3.9% 171,823 171,071 0.4% 50,447 57,106-11.7% 5,456 5,495-0.7% 55,552 56,064-0.9% Charter seats 4,692 5,244-10.5% 4,692 5,244-10.5% US West 617,885 610,494 1.2% 341,365 328,821 3.8% 165,065 163,008 1.3% 50,447 57,106-11.7% 5,456 5,495-0.7% 55,552 56,064-0.9%...Anchorage 4,867 4,867 0.0% 4,867 4,867 0.0% Bellingham 8,881 4,867 82.5% 6,874 4,867 41.2% 2,007 0 NA Boise 892 0 NA 892 0 NA Denver 7,826 9,699-19.3% 5,642 5,673-0.5% 728 1,647-55.8% 728 1,647-55.8% 728 732-0.5%...Eugene 892 0 NA 892 0 NA...Fresno 2,007 1,115 80.0% 2,007 1,115 80.0% Las Vegas 24,949 26,624-6.3% 24,949 24,284 2.7% 0 2,340-100.0% Los Angeles 234,632 236,299-0.7% 109,786 117,229-6.3% 69,259 62,216 11.3% 22,816 23,684-3.7% 4,840 4,867-0.6% 27,931 28,303-1.3% Oakland 30,659 35,328-13.2% 12,896 12,927-0.2% 12,896 12,667 1.8% 2,826 4,867-41.9% 2,041 4,867-58.1% Phoenix 48,689 50,327-3.3% 25,509 25,623-0.4% 10,640 11,966-11.1% 5,890 5,983-1.6% 6,650 6,755-1.6%...Phoenix Mesa 3,122 0 NA 3,122 0 NA Portland 20,889 19,835 5.3% 13,981 12,927 8.2% 6,908 6,908 0.0% Sacramento 12,896 14,968-13.8% 8,029 8,060-0.4% 4,867 6,908-29.5% Salt Lake City 8,091 8,122-0.4% 8,091 8,122-0.4% San Diego 28,582 21,674 31.9% 13,981 13,981 0.0% 9,734 7,693 26.5% 4,867 0 NA San Francisco 93,358 93,556-0.2% 56,413 51,481 9.6% 19,408 24,583-21.1% 11,279 11,191 0.8% 616 628-1.9% 5,642 5,673-0.5% San Jose 26,256 32,988-20.4% 8,493 12,927-34.3% 12,896 10,327 24.9% 2,041 4,867-58.1% 2,826 4,867-41.9%...Santa Maria 2,007 0 NA 2,007 0 NA Seattle 55,714 50,225 10.9% 30,258 24,738 22.3% 15,722 15,753-0.2% 4,867 4,867 0.0% 4,867 4,867 0.0%...Spokane 892 0 NA 892 0 NA Stockton 1,784 0 NA 1,784 0 NA US East 79,400 77,627 2.3% 72,642 69,564 4.4% 6,758 8,063-16.2% Atlanta 9,464 9,238 2.4% 9,464 9,238 2.4% Chicago 17,546 16,495 6.4% 17,546 15,407 13.9% 0 1,088-100.0% Dallas 20,274 20,925-3.1% 13,516 13,950-3.1% 6,758 6,975-3.1% Houston 7,998 7,285 9.8% 7,998 7,285 9.8%...New York JFK 9,114 9,114 0.0% 9,114 9,114 0.0% Newark 7,502 7,285 3.0% 7,502 7,285 3.0% Washington D.C. 7,502 7,285 3.0% 7,502 7,285 3.0% Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division Table 9. Total Seats to Hawaii by Port of Entry and MMA: 2013 vs 2012 (Cont.) July STATEWIDE HONOLULU KAHULUI KONA HILO LĪHU E 2013 2012 %Chge 2013 2012 %Chge 2013 2012 %Chge 2013 2012 %Chge 2013 2012 %Chge 2013 2012 %Chge International Seats 293,549 270,849 8.4% 288,087 264,195 9.0% 4,418 5,326-17.0% 522 664-21.4% 0 0 NA 522 664-21.4% Scheduled Seats 290,061 267,485 8.4% 284,599 260,831 9.1% 4,418 5,326-17.0% 522 664-21.4% 0 0 NA 522 664-21.4% Charter Seats 3,488 3,364 3.7% 3,488 3,364 3.7% Japan 174,917 167,805 4.2% 174,917 167,805 4.2% Fukuoka 15,035 13,728 9.5% 15,035 13,728 9.5% Nagoya 17,316 13,888 24.7% 17,316 13,888 24.7% Osaka 28,804 28,955-0.5% 28,804 28,955-0.5% Sapporo 3,367 0 NA 3,367 0 NA Tokyo-HND 27,807 27,838-0.1% 27,807 27,838-0.1% Tokyo-NRT 82,588 83,396-1.0% 82,588 83,396-1.0% Canada 12,363 14,934-17.2% 6,901 8,280-16.7% 4,418 5,326-17.0% 522 664-21.4% 522 664-21.4% Vancouver 12,363 14,934-17.2% 6,901 8,280-16.7% 4,418 5,326-1.0% 522 664-21.4% 522 664-21.4% Other Asia 39,343 34,984 12.5% 39,343 34,984 12.5% Seoul 30,208 32,815-7.9% 30,208 32,815-7.9% Shanghai 3,432 2,169 58.2% 3,432 2,169 58.2% Taipei 5,703 0 NA 5,703 0 NA Oceania 35,810 25,133 42.5% 35,810 25,133 42.5%...Auckland 7,774 3,952 96.7% 7,774 3,952 96.7% Brisbane 3,367 0 NA 3,367 0 NA Melbourne 3,333 0 NA 3,333 0 NA Sydney 21,336 21,181 0.7% 21,336 21,181 0.7% Other 27,628 24,629 12.2% 27,628 24,629 12.2% Apia 650 720-9.7% 650 720-9.7% Christmas 608 448 35.7% 608 448 35.7% Guam 10,788 8,432 27.9% 10,788 8,432 27.9% Majuro 2,170 2,041 6.3% 2,170 2,041 6.3% Manila 8,094 8,188-1.1% 8,094 8,188-1.1% Nadi 656 900-27.1% 656 900-27.1% Pago Pago 3,626 2,600 39.5% 3,626 2,600 39.5% Papeete 1,036 1,300-20.3% 1,036 1,300-20.3% Source: Scheduled seats from Diio schedules, charter seats estimated based on reports from State of Hawaii DOT Airports Division